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Research - HHL Leipzig Graduate School of Management

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4<br />

Highlights<br />

<strong>HHL</strong> at conferences <strong>of</strong> international networks<br />

CEEMAN<br />

<strong>HHL</strong>’s Dean, Chancellor and<br />

Director <strong>of</strong> International Relations<br />

were among the participants from<br />

27 countries who gathered in<br />

Albania’s capital to discuss what<br />

kind <strong>of</strong> management education is<br />

needed to support the emerging<br />

markets in their efforts to achieve<br />

and sustain competitive advantage<br />

in the globalizing world economy.<br />

In other words, to what<br />

Pr<strong>of</strong>essor Danica Purg, PhD (CEEMAN President) at the CEEMAN extent management education is<br />

Annual Conference 2008<br />

and can be universal, and to what<br />

extent, and in which way, it could and should<br />

be adapted to the specific features <strong>of</strong> emerging<br />

markets.<br />

<strong>HHL</strong> has been a member <strong>of</strong> CEEMAN, the<br />

Central and East European <strong>Management</strong> Development<br />

Association since 2006. The 16 th<br />

CEEMAN Annual Conference, held September<br />

25-27, 2008, in Tirana, Albania, focused<br />

on “<strong>Management</strong> Education for the Realities<br />

<strong>of</strong> Emerging Markets”, and yet again boasted<br />

high-pr<strong>of</strong>ile international speakers, including<br />

the renowned social philosopher Charles<br />

Handy, management guru Ichak Kalderon<br />

Adizes, former Vice-Chancellor <strong>of</strong> Austria and<br />

Special Co-ordinator <strong>of</strong> the Stability Pact for<br />

South Eastern Europe, Erhard Busek, and the<br />

Speaker <strong>of</strong> the Albanian Parliament, Jozefina<br />

Topalli.<br />

CLADEA<br />

<strong>HHL</strong> has been a member <strong>of</strong> CLADEA (Consejo<br />

Latinoamericano de Escuelas de Administración)<br />

since 2003, and is the only German<br />

member at university level. The 2008 annual<br />

conference was held in Puebla/Mexico October<br />

23-25, with more than 250 participants<br />

from all over Latin America. Prior to this conference,<br />

the annual double degree meeting<br />

with all partners <strong>of</strong> the Florida International<br />

University took place at ITAM/Mexico City.<br />

The conference explored in detail how<br />

business schools deal with the realities <strong>of</strong><br />

emerging markets in areas such as competitiveness<br />

and innovation, entrepreneurship<br />

development, corporate social responsibility,<br />

and strategic partnerships and alliances between<br />

business schools as well as with the<br />

corporate world.<br />

The conference included an information session<br />

on “CEEMAN International Quality Accreditation<br />

(IQA)”, which is comparable with<br />

other international accreditations, like EQUIS,<br />

but incorporates a specific review <strong>of</strong> the impact<br />

<strong>of</strong> business schools on their respective<br />

regional economy.<br />

Frank H<strong>of</strong>fmann seized the opportunity to pay<br />

a campus visit to both <strong>of</strong> <strong>HHL</strong>’s partners in<br />

Mexico, ITAM and ITESM, and to discuss future<br />

plans and developments with these universities.<br />

Of course he also caught up with the<br />

<strong>HHL</strong> students who were pursuing their studies<br />

abroad in Mexico City (at the Oktoberfest<br />

México in the Club Alemán, Ciudad de México).<br />

The annual meeting is the most important,<br />

but not the only event <strong>of</strong>fered by CLADEA:<br />

in May, Sophie Schnick, Assistant to the Director<br />

<strong>of</strong> International Relations, attended a<br />

CLADEA conference in Barcelona on internationalization.<br />

<strong>HHL</strong> NEWS – WINTER 2008/2009<br />

AACSB<br />

The hot issues <strong>of</strong> globalization,entrepreneurship,<br />

sustainability and<br />

corporate responsibility<br />

were among the many<br />

topics headlining the<br />

world’s largest gathering<br />

<strong>of</strong> business educators April 13-15, 2008, in<br />

Honolulu. The occasion was the International<br />

Conference and Annual Meeting <strong>of</strong> AACSB International<br />

(The Association to Advance Collegiate<br />

<strong>School</strong>s <strong>of</strong> Business). In 2004 <strong>HHL</strong> joined<br />

the ranks <strong>of</strong> the approximately 550 business<br />

schools from 70 countries (only three in Germany)<br />

which have received the internationally<br />

renowned accreditation by AACSB. Around<br />

1,200 business school deans, administrators,<br />

pr<strong>of</strong>essors and corporate business leaders attended<br />

the three-day conference at the Hawai’i<br />

Convention Center.<br />

Honolulu: venue <strong>of</strong> the Annual Meeting <strong>of</strong> AACSB<br />

Frank H<strong>of</strong>fmann represented <strong>HHL</strong> and took<br />

full advantage <strong>of</strong> the meeting to discuss <strong>HHL</strong>’s<br />

strategies for internationalization with colleagues<br />

from all over the world. The conference<br />

also reviewed AACSB’s participation in the United<br />

Nations Global Compact as a co-convener<br />

<strong>of</strong> the Principles for Responsible <strong>Management</strong><br />

Education (PRME), and the recommendations<br />

<strong>of</strong> the final report <strong>of</strong> the AACSB Impact <strong>of</strong> <strong>Research</strong><br />

Task Force, which were published in<br />

February 2008. Other sessions covered global<br />

and regional perspectives on entrepreneurship<br />

and the future <strong>of</strong> management education,<br />

accreditation, faculty recruitment and development,<br />

and leadership strategies.<br />

Frank H<strong>of</strong>fmann

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