23.02.2016 Views

Legal Mosaic Essays on Legal Delivery

1Tx15vb

1Tx15vb

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

<str<strong>on</strong>g>Legal</str<strong>on</strong>g> <str<strong>on</strong>g>Mosaic</str<strong>on</strong>g>: <str<strong>on</strong>g>Essays</str<strong>on</strong>g> <strong>on</strong> <str<strong>on</strong>g>Legal</str<strong>on</strong>g> <strong>Delivery</strong><br />

For lawyers, the disrupti<strong>on</strong> is, perhaps oxymor<strong>on</strong>ically, more gradual.<br />

The traditi<strong>on</strong>al law firm model, though under assault, is still dominant.<br />

But that is changing as evidenced by the array of technology companies,<br />

diversified legal service providers, “new model” law firms, c<strong>on</strong>sultancies,<br />

and the BigFour who have entered the global legal market.<br />

A piece of evidence making the case for “gradual disrupti<strong>on</strong>” is the<br />

frenzy of merger activity engaged in by the traditi<strong>on</strong>al model firms.<br />

No dominant disruptor has yet emerged, but the cumulative success<br />

of new competitors — coupled with the thinned ranks of incumbent<br />

firms — suggests that there is growing market appetite for alternatives<br />

to the traditi<strong>on</strong>al law firm model. And as the traditi<strong>on</strong>al law firm model<br />

becomes increasingly disaggregated — a process already well underway<br />

— the opportunity for a market integrator to come in and claim an<br />

Uber-like market share is enhanced.<br />

But what about regulatory hurdles? Uber has generated so much c<strong>on</strong>sumer<br />

demand for its services that the regulatory and legal obstacles<br />

it c<strong>on</strong>fr<strong>on</strong>ts — shared by other industry disruptors including Airbnb<br />

(hospitality) and ZipCar (automobile) — are not dead ends but temporary<br />

detours.<br />

Lawyers might take solace in their self-regulated envir<strong>on</strong>ment, breathing<br />

a sigh of relief and c<strong>on</strong>vincing themselves that “It can’t happen<br />

here.” But entrepreneurs backing disruptive model companies — including<br />

those already in or entering the legal vertical — view regulatory<br />

and legal obstacles as costs of doing business, not show stoppers.<br />

“It is not the threat of Uber per se, of course, that looms over lawyers<br />

but, rather, the “collaborative ec<strong>on</strong>omy” that Uber pers<strong>on</strong>ifies.<br />

Uber has been in the news a great deal lately, and it has been a bumpy<br />

ride for the company. Uber experienced much-publicized setbacks<br />

from Paris to California.<br />

19

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!