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Legal Mosaic Essays on Legal Delivery

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<str<strong>on</strong>g>Legal</str<strong>on</strong>g> <str<strong>on</strong>g>Mosaic</str<strong>on</strong>g>: <str<strong>on</strong>g>Essays</str<strong>on</strong>g> <strong>on</strong> <str<strong>on</strong>g>Legal</str<strong>on</strong>g> <strong>Delivery</strong><br />

By Stealth or By Storm?<br />

The BigFour and the <str<strong>on</strong>g>Legal</str<strong>on</strong>g> Market<br />

It does not take Perry Mas<strong>on</strong> to crack the case that the Big Four intend<br />

to be major players in the global legal market. Steve Varley, Ernst &<br />

Young’s managing partner in the UK and Ireland made that clear: “We<br />

aren’t competing with the business models of traditi<strong>on</strong>al law firms, we<br />

are offering something new. Having lawyers, accountants, and other<br />

professi<strong>on</strong>al advisers working side by side will be a real advantage to<br />

our clients and ultimately help us to provide a better level of service.”<br />

Sounds like E&Y is unabashedly serving notice <strong>on</strong> the embattled traditi<strong>on</strong>al<br />

law firm model that they see an opportunity and are poised to<br />

pounce <strong>on</strong> it. And these are not hollow words, either.<br />

What’s the Secret? The Big Four Knows its Advantage<br />

Ernst & Young has made a number of recent moves around the globe<br />

that dem<strong>on</strong>strate its intent to take a big bite out of BigLaw’s hegem<strong>on</strong>y<br />

over legal spend. C<strong>on</strong>sider the ABS license that E&Y—al<strong>on</strong>g with two<br />

of the three other members of the BigFour—has recently secured in the<br />

UK. Not <strong>on</strong>ly will that enable their legal team to engage in the type of<br />

multi-disciplinary practice that Mr. Varley described above, but it will<br />

also be a springboard for E&Y’s legal troops to enter new markets.<br />

That ease of entry and ability to navigate regulatory roadblocks will be<br />

enhanced by the Swiss verein structure E&Y has, something shared by<br />

each member of the Big Four. But there’s more. E&Y and its BigFour<br />

brethren share several advantages over law firms: (1) a global imprint<br />

and brand; (2) sophisticated technology; (3) deep proficiency in project,<br />

process, and price management; (4) str<strong>on</strong>g client ties to the C-suites<br />

of Global 500 companies; (5) large legal practice groups that already<br />

engage in sophisticated legal work (though comm<strong>on</strong>ly in the guise of<br />

63

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