March 2016

March 2016
THE VALLEY BUSINESS JOURNAL
www.TheValleyBusinessJournal.com
23
What’s Your Next Step with Email?
Continued from page 1
Do you have employees in different
time zones? Will the provider have representatives
available to help if you’re
having issues? Will it cost you more?
“
Will the provider have
representatives available to
help if you’re having issues?
Customer service – What do current
customers have to say? If you’re
able to speak to a current client ask
how issues in the past have been resolved.
Was it in an appropriate time
frame? How responsive is the customer
service?
Pricing – How much will it cost to
migrate over from your current solution?
What will the pricing structure
look like as you grow?
Bottom line is many companies can
provide you the same email functionality
but some come with more added
value including: migration assistance,
support, reliability, data privacy and
plan flexibility. You can easily guess
the top email providers without me
naming names and let’s just say you get
what you pay for. Frankly sometimes
that is ok but, if you’d like personalized
support from a company that understands
your business you will have to
look for a higher level of service from
a company that will take the time to get
to know you and your business.
Mythos Technology is an IT consulting
and management firm that provides
Managed IT Services including Hosted
Exchange. For more information,
please visit www.mythostech.com or
call (951) 813-2672.
TECHNOLOGY
by
by
Stefani
Steve Fillingim
Laszko
connect: www.mythostech.com
American Cancer Society Relay for Life
The American Cancer Society
announces its 2016 Temecula event
which will be held on May 21st and
22nd at 2:00 p.m. (Saturday) - 8:00 a.m.
(Sunday) at Great Oak High School in
Temecula.
“This is our community’s opportunity
to help save lives from cancer by
taking our message to more people and
raising more dollars to fund the fight,”
said Joanne Pann-Kydd, community
manager. “Together, our efforts can
make a big difference.”
The Relay for Life movement
unites communities across the globe
to celebrate people who have battled
cancer, remember loved ones lost, and
take action to finish the fight once and
for all. Relay for Life events are community
gatherings where teams and
individuals camp out at a school, park,
or fairground and take turns walking or
running around a track or path. Teams
participate in fundraising in the months
leading up to the event.
The Relay for Life movement is
the world’s largest fundraising event to
fight every cancer in every community,
with four million participants in 6,000
events worldwide in 2015.
Visit www.relayforlife.org/
temeculaca to learn more about the
event, or contact Janine Klaisle, event
chair, at 760-333-5133.
About the American Cancer Society
- The American Cancer Society is
a global grassroots force of 2.5 million
volunteers saving lives and fighting
for every birthday threatened by every
cancer in every community. As the
largest voluntary health organization,
the Society’s efforts have contributed
to a 22 percent decline in cancer death
rates in the U.S. since 1991, and a 50
percent drop in smoking rates. Thanks
in part to our progress; 14.5 million
Americans who have had cancer and
countless more who have avoided it
will celebrate more birthdays this year.
We’re determined to finish the fight
against cancer. We’re finding cures
as the nation’s largest private, notfor-profit
investor in cancer research,
ensuring people facing cancer have the
help they need and continuing the fight
for access to quality health care, lifesaving
screenings, clean air, and more.
For more information, to get help, or to
join the fight, call us anytime, day or night,
at 1-800-227-2345 or visit cancer.org.
What is Print Ready Art?
MARKETING
by Tracey Papke
Print ready art. We’ve all heard the
term, but what does that actually mean?
In the printing world, electronic files
(yes, even PDF) are not created equal.
There are certain criteria that the files
must meet in order to print properly.
Proper file submission will not only
produce a quality project, but it will
also save you time and money.
The goal is to “click” and print,
so here are a few tips to help insure
success:
1. Make sure to convert all RGB files
to CMYK. RGB stands for red,
green, blue, and it is the standard
in website design and animation,
however, printers work in 4-color
process or CMYK (cyan, magenta,
yellow and black).
2. Find out what type of files your
printer will accept (for example:
PDF, EPS, PSD, High resolution
JPG, etc.). Be sure to embed the
fonts and links to graphics and
images.
3. Check the resolution of the final
piece. It should be a minimum of
300 dpi. It is best not to pull images
off of a website, because these
images are usually only 72 dpi, and
tend to print poorly.
4. Pull the bleeds (1/8”) and place
crop marks. A bleed is the term that
refers to printing that goes beyond
the edge of the sheet after trimming,
and crop marks are the vertical and
horizontal lines that indicate where
the piece should be trimmed.
Lastly, don’t panic, you don’t have
to have a degree in Graphic Design in
order to submit a file for print. The best
tip for success is to find a reliable local
printer that you can trust, and partner
with them. A professional printer will
do their best to make you look great!
Tracey Papke is the owner of Potamus
Press, a commercial print shop that
specializes in offset and digital printing.
For more information please visit www.
potamuspress.com or call (951)693-
2136