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THE VALLEY BUSINESS JOURNAL 30 www.TheValleyBusinessJournal.com March 2016 “Books are the training weights of the mind.” -Epictetu “My best friend is a person who will give me a book I have not read.” ~Abraham Lincoln sA book is a device to ignite the imagination.” ~Alan Bennett Book Review “How to Think Like Einstein” by Scott Thorpe Right in front of your nose. That’s where you usually find the solution to sticky problems: always right there, where you weren’t necessarily looking. This time, though, there’s no easy answer, no matter how much you ponder and pick but if you read the new book “How to Think Like Einstein” by Scott Thorpe, you could become a genius at things like this. Ever since revealing his Theory of Relativity in 1905, Albert Einstein’s held a special place in science, history, and culture. E = mc2 and Einstein = genius. That was true in the early years of Einstein’s career: fresh out of university, he was alight with “truly revolutionary thinking” but, alas, the fire waned as he got older. “He was still brilliant,” says Thorpe, but Einstein didn’t do the kind of work he did when he was a lad. Thorpe blames Einstein’s growing knowledge and his decreasing willingness to “break the rules.” And that, Thorpe says, is what made Einstein so darn smart: he was happy to ignore conventional wisdom and get out of “rule ruts.” Though we are trained to heed rules in life and in work, breaking them, he claims, is the “universal principle” for thinking like a genius. Wrestling with the unsolvable starts with writing the problem as a statement that “focuses your mind.” Identify why you want the problem solved and what you’ve already tried to do. What are the “rules” that might govern this issue? Once you’ve identified the problem, “create a better one” by “resizing” the conundrum, making it simpler, and changing your attitude towards it. Try to look at it differently, then write it down again. Journal your ideas, and remember that there are no “bad ideas” when problem-solving. Learn methods to escape those irksome rule ruts. Know how to bust rules and “ignore inconvenient facts.” And finally, keep in mind that “Mistakes are essential to growing ideas.” Don’t make them on purpose but don’t discount them, either. Sometimes, it’s too easy to get too close to a problem, which makes it impossible to get past the issue. “How to Think Like Einstein” might help. And then again, it might not. I thought it odd that author Scott Thorpe puts the gist of his entire book on the bottom of the very first page: “…you’ve got to break the rules.” You know everything you need to know right there; what follows is just enhancement for those six words. It also struck me that problem-solving often doesn’t have the luxury of time, of which Thorpe’s process demands a fair amount. Readers do receive a nicely-varied, well-researched wealth of interesting illustrative anecdotes, but they were more entertaining than helpful in the immediate raison d’être of this book. I think there’s goodness here – in particular, an entire chapter of group exercises for breaking out of the “rule ruts” - but past that, help is going to take some serious digging. Indeed, the solutions you’ll find in “How to Think Like Einstein” are not as plain as the nose on your face. Though we are trained to heed rules in life and in work, breaking them, he claims, is the “universal principle” for thinking like a genius ©2015, Sourcebooks $16.99 / $22.99 Canada 272 pages
March 2016 THE VALLEY BUSINESS JOURNAL www.TheValleyBusinessJournal.com 31 TVCC Announces 50th Annual Awards Gala Winners In partnership with Abbott Vascular and Pechanga Resort & Casino, the Temecula Valley Chamber of Commerce hosted their 50th Annual Awards Gala on February 20th, 2016. Each year the Temecula Valley Chamber of Commerce honors exceptional businesses, service/charitable organizations, and individuals with the title of Business Service/Charitable, Valley Young Professional, and Citizen of the Year, during the annual Awards Gala. Temecula Valley Chamber of Commerce members nominated businesses, and individuals they felt to be outstanding in their service to the community, business values, and leadership. Winners of the 50th Annual Awards Gala are as follows: 2015 Bronze Business of the Year: Exit Alliance Realty 2015 Sterling Business of the Year: Southwest Riverside County Association of Realtors 2015 Gold Business of the Year: John Hine Temecula Mazda Subaru 2015 Platinum Business of the Year: Southwest Healthcare System 2015 Ruby Service Charitable Organization of the Year: Rancho Damacitas Children & Family Services 2015 Emerald Service Charitable Organization of the Year: Jacobs House 2015 Valley Young Professional of the Year: Emily Falappino, Grapeline Wine Tours 2015 Citizen of the Year: Julie Ngo, Julie Ngo Agency State Farm Insurance 2015 Chairmans Choice: Brian Connors, Southwest Healthcare System 2015 Ambassador of the Year: Liza Vega Tallman, Novell & Novell Counseling Services Lifetime Achievement Award: Stan Harter 2015 Welty Tourism Award: Gillian Larson, Reality Rally Thank you to our Sponsors: Title Sponsor – Abbott Vascular Premier Sponsor - Pechanga Resort & Casino Program Sponsor - Securitas Security Services USA, Inc. Photography Sponsor- Southwest Healthcare System Affiliate Sponsors- Gosch Ford and Temecula Valley Hospital Community Sponsors - Corner Bakery Café and Mercedes Benz of Temecula Audio Visual Sponsor – Star Way Productions For more information about the event contact Director of Special Events, Jennifer Cloud at jennifer@temecula.org, Director of Public Relations, Anneke Peckham at anneke@temecula.org or call 951-676-5090.
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March 2016

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