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<strong>Prepare</strong> <strong>For</strong> <strong>Success</strong><br />
can also ‘like’ employer pages on Facebook, which means that you will hear all their updates<br />
and you will effectively be on their grapevine. You can also comment and engage with other<br />
employees, managers and recruiting managers in a more informal environment.<br />
But always remember, however ‘informal’ it may be, you are a professional and must conduct<br />
yourself professionally at all times, however ‘informal’ the environment appears!<br />
Facebook is looking for more and more ways to maximize their revenue stream so keep a look<br />
out for ‘Facebook Jobs’ (or whatever they will call their employment initiative). We bet it’s on<br />
the way and when it arrives it will transform the way many, many people find and apply for jobs.<br />
Don’t forget Twitter, which is another great collaboration tool. Research shows that only 31%<br />
of you are making use of this tool for networking, so there is an opportunity beckoning. While it<br />
is fun to follow celebrities, we are not recommending following them as part of a collaborationbased<br />
job search and networking strategy.<br />
As with Facebook you can follow large employers, but the real power of job collaboration on<br />
Twitter can come from following small employers you are interested in. Large employers like<br />
Microsoft will have thousands of followers and when you follow Microsoft – although Microsoft<br />
will be automatically notified that you have followed them – you will hardly make waves.<br />
However, the exact opposite will be the case if you follow smaller employers on Twitter. Firstly,<br />
they will have a much smaller, more loyal and engaged following and they will certainly notice<br />
you and check out your profile when you follow them. If you send intelligent and helpful tweets<br />
about their products and services, they will remember you. Many small employers have limited<br />
resources when it comes to recruiting new staff, so many of them exclusively search for new<br />
employees via their Twitter following as it is convenient and cheap.<br />
So, collaborating on Twitter and researching, targeting and following relevant small or specialist<br />
employers on Twitter will place you firmly on that organization’s radar and grapevine for<br />
hearing about hot job opportunities.<br />
Five Golden Rules <strong>For</strong> The Social Media Party<br />
The Made Simple Group recently<br />
published these very useful<br />
guidelines for making the most<br />
of the ‘Social Media Party’.<br />
Social Media is one absolutely<br />
massive party with no entry fee<br />
and no guest list. Unsurprisingly,<br />
things can get a little raucous.<br />
So how do you navigate yourself<br />
around the party and make it<br />
work for your job-hunt?<br />
©TRCC 2015 www.ighpro.net www.igothired.net 49
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