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<strong>Prepare</strong> <strong>For</strong> <strong>Success</strong><br />
Defining Your Campaign Plan<br />
Preparation<br />
Have you ever noticed how some people seem to have all the<br />
‘luck’? Wouldn’t it just be great to be one of those people? Well,<br />
you can be. Because it’s not luck, it’s organization.<br />
The I Got Hired concept is simple: you pitch yourself as a<br />
product, and getting your dream job is a sales process where<br />
you ‘sell’ yourself to an employer. This puts you at the heart<br />
of a marketing and sales campaign in which you are both the<br />
product and the salesperson. There are six simple steps to this<br />
campaign process:<br />
1. Research your customers (employers)<br />
2. Know your competition (other candidates)<br />
3. Design a great product (develop your skills and experience)<br />
4. Pitch your product (apply for jobs and be great in interviews)<br />
5. Close the deal (get the job, at the salary and the terms you want)<br />
6. Manage your expectations<br />
Research Your Customers<br />
Just as in sales, a good<br />
job seeking campaign is<br />
targeted. You don’t apply<br />
for just anything; you’re<br />
looking for the perfect<br />
position. But to find your<br />
ideal customer (employer)<br />
requires research. This<br />
means more than just<br />
glancing at their website.<br />
Gather all the information<br />
you can find and ask the<br />
following questions: ‘What<br />
are the company’s values and do they align with mine?’<br />
©TRCC 2015 www.ighpro.net www.igothired.net 92
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