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<strong>Prepare</strong> <strong>For</strong> <strong>Success</strong><br />
Take The Example Of Cold Calling…<br />
If you ask any sales person which sales task they like the least, it is cold calling. The tension<br />
that comes from having to consistently break the ice and interrupt people can be unbearable<br />
for many sales people. However, cold calling is a proven method of generating sales leads, if<br />
done properly. This cold-calling approach can also be applied in your personal job-hunting<br />
campaign.<br />
Of course, not many job seekers adopt this approach because cold calling can be nerve-racking<br />
and can result in rejection after rejection. But, this is exactly why it is a good approach to adopt,<br />
because few other people are doing it. Of course, you’ll need to be brave to do it, but here’s<br />
some reassurance from an expert…<br />
Simon Collins is one of the UK’s leading recruiting experts. He has written several books, spoken<br />
many times on recruiting techniques, he advises some of the world’s largest companies on hiring<br />
strategies and was Recruiting Director of one of the largest insurance companies in the world.<br />
Just listen to what he has to say about being on the other end of these calls and conversations:<br />
Simon Says:<br />
‘Over the years I have received literally thousands of sales or cold calls from candidates, and most<br />
of them haven’t been very good!<br />
‘But I don’t know why people get so hung up about<br />
making the call. What they need to understand is that the<br />
person taking the call at the other end is always very busy<br />
and if it’s a bad call it’s forgotten in about 30 seconds.<br />
‘Most recruiters and HR people I’ve worked with would not<br />
be able to tell you the name of a caller five minutes after<br />
a bad call, they are just too busy with things they think are<br />
more important.<br />
‘You’ve always got a second chance, so just don’t worry about it!<br />
‘There are however, some basic rules that are important to bear in mind:<br />
• y <strong>Prepare</strong> for your call - make sure you know:<br />
<br />
What the purpose of the call is<br />
<br />
What success looks like<br />
<br />
What you want to say<br />
<br />
How you want to say it<br />
<br />
Who you are going to talk to and what they do<br />
©TRCC 2015 www.ighpro.net www.igothired.net 79
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