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<strong>Prepare</strong> <strong>For</strong> <strong>Success</strong><br />
• y ‘How do they treat employees?’<br />
• y ‘What are their products and services?’<br />
• y ‘How much market share do they have?’<br />
• y ‘Are they a leader in their field?’<br />
• y ‘What do their customers say about them?’<br />
• y ‘Can I build a career here?’<br />
You’re not just looking for a good salary and reward package. Ideally, you<br />
want a future employer you have an affinity with and who will value your<br />
skills and experience.<br />
Know Your Competition<br />
All good sales people will research the competition to establish what they are up against and<br />
you should do likewise. Assess the skills and experience other candidates in the market place<br />
are likely to possess.<br />
• y What specialist qualifications do candidates have?<br />
• y How qualified are candidates in general?<br />
• y What level of experience do they tend to have?<br />
• y What skills do they have?<br />
• y How quickly have they been promoted?<br />
Consider what you have to offer.<br />
How do you compare? Are you<br />
pitching too high, or low, in<br />
terms of job opportunities? Do<br />
you need to review your skills<br />
or experience? Just how you are<br />
presenting them through your<br />
resume and applications?<br />
By studying your competitors<br />
resumes you will not only<br />
understand who you are up<br />
against but you will begin to get a great understanding of the phrases used<br />
on the resumes that you love, and more importantly, the ones you hate. Use<br />
the ‘best of the best’ to strengthen your Sales Toolkit and assign the rubbish<br />
one to the garbage.<br />
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