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politics first | Corridors<br />

ADVERTORIAL<br />

September / October 2016 | www.politicsfirst.org.uk<br />

Allowing young people to<br />

reach their potential<br />

Paula Sherriff, Labour MP for Dewsbury<br />

It is around this time of year when many young people<br />

are looking to consider their next steps, whether that<br />

be in education or employment. However, particularly<br />

for young women, there remains a cloud of uncertainty<br />

around apprenticeships as an alternative to A levels or<br />

university.<br />

Tom Firth, Higher<br />

Apprentice at<br />

Silentnight, is presented<br />

with a certificate for the<br />

‘Young Professionals<br />

Industry Experience’<br />

by Ben Burbidge,<br />

Master of The Furniture<br />

Makers’ Company.<br />

There are a number of obstacles which deter<br />

young people from considering apprenticeships<br />

as a career option. So what can be done to make<br />

sure that apprenticeships offer the life-changing<br />

opportunities that they should do?<br />

Labour has long argued the need for<br />

more high quality apprenticeships. The last<br />

Labour Government set up the National<br />

Apprenticeship Service and introduced National<br />

Apprenticeship Week in 2008, alongside<br />

reviving apprenticeships from 65,000 starts in<br />

1996/7 to 279,700 by 2009/10.<br />

So it is deeply worrying to see the sheer<br />

scale of uncertainty and unease among<br />

employers about the Tory Government’s<br />

apprenticeship levy. That is the Government’s<br />

proposal for large employers with a wage bill<br />

of over £3 million, to pay payroll tax of 0.5 per<br />

cent which would pay for investment in training<br />

apprentices.<br />

While the principle of the policy is sound,<br />

the Government must do more to work with<br />

employers to resolve their concerns, and<br />

ensure that the system meets the needs of all<br />

parties. Only by providing further clarity and<br />

greater flexibility will the aim of creating more<br />

high-quality apprenticeships be met.<br />

Information provided about apprenticeships<br />

must be better, especially for young women.<br />

According to the CBI, 93 per cent of young<br />

people are not getting the careers information<br />

they need, and what advice they do receive<br />

tends to “pigeon-hole” girls.<br />

A UK-wide survey carried out by The Student<br />

Room recently asked 10,000 students finishing<br />

their A levels about their education and<br />

employment options. Shockingly, some 40 per<br />

cent of respondents thought apprenticeships<br />

are aimed at men, whereas only one percent<br />

thought the training is designed for women.<br />

Moreover, only 11 per cent felt “fully informed”<br />

about apprenticeships as a training and career<br />

option, while 40 per cent said they had received<br />

“very little” or “no information” about taking on<br />

an apprenticeship.<br />

To redress that shortfall, Labour is calling for<br />

compulsory face-to-face careers advice from<br />

11, to challenge misconceptions and to work<br />

in partnership with business. There is a need to<br />

highlight how apprenticeships differ from other<br />

routes into employment and to encourage girls<br />

to consider high-quality apprenticeships in<br />

science and engineering.<br />

But it is not just careers advice and<br />

the information available. Disappointingly,<br />

occupational segregation in apprenticeships<br />

has not improved. The increase in female<br />

participation in apprenticeships has been<br />

primarily driven by new apprenticeships being<br />

created in sectors with a large female workforce<br />

such as retail and business admin, rather than<br />

an influx of young women into traditionally better<br />

paid and male-dominated apprenticeships such<br />

as engineering.<br />

Earlier this year, the Young Women’s Trust<br />

published a report which showed that female<br />

apprentices are missing out at every stage<br />

of apprenticeships and will continue to do so<br />

unless urgent action is taken by employers and<br />

Government.<br />

Although official government figures<br />

indicate apprenticeships are equally popular<br />

amongst men and women, the report found<br />

women were more likely to achieve poorer<br />

outcomes than their male peers.<br />

The apprenticeship gender pay gap currently<br />

stands at 21 per cent - female apprentices are<br />

paid on average 21 per cent less than their<br />

male counterparts, making women on average<br />

£2,000 worse off a year. In addition to that,<br />

young women apprentices report receiving<br />

less training than men – 23 per cent of women<br />

reported receiving no training compared to 12<br />

per cent of men.<br />

Young women apprentices receive less<br />

pay, less training and fewer job opportunities<br />

compared to their male peers. For the UK to be<br />

able to meet the demand for skilled workers in<br />

sectors where there is a serious shortage, the<br />

Government needs to improve apprenticeships<br />

for young women. Action needs to be taken,<br />

including ensuring that flexible and part-time<br />

apprenticeships are available and that high<br />

quality careers advice is offered to young<br />

women.<br />

All young people deserve fair opportunities<br />

to access the best possible long-term<br />

prospects.<br />

Developing the Furniture Industry’s Future Leaders<br />

through the Silentnight Apprenticeship Scheme<br />

As the most recognised and trusted bed brand in the UK, investing in our people is of vital importance to Silentnight. As such, our<br />

Apprenticeship Scheme is just one aspect of a full suite of management, leadership and core skills training programmes.<br />

Our Apprentices can be found throughout the business, in a variety of different roles from Production Operatives through to<br />

trainee management roles. We’re extremely proud of all of our Apprentices and their achievements, and many Apprentices who<br />

have graduated from the scheme have already gone on to fill critical roles within the business, giving them excellent progression<br />

opportunities whilst ensuring succession.<br />

Recently, one of our Higher Apprentices, Tom Firth, successfully gained a place on the prestigious Furniture Makers’ Company<br />

‘Young Professional Industry Experience’, which saw him visit a series of companies within the furniture industry, along with five<br />

other young professionals also building their careers within the industry. This was an exciting development opportunity for Tom,<br />

allowing him to extend his experience of the furniture industry by learning about raw materials and components, the complexity of<br />

manufacturing, buying criteria, pricing, marketing and merchandising, through to consumer law, after sales and customer service.<br />

The three week Industry Experience culminated in an event at the Furniture Makers’ Hall in London, where the six young professionals<br />

gave a group presentation on the key concepts that they had learned and the challenges facing the furniture industry.<br />

One of the key messages from the young professionals involved in the Industry Experience was the need to overcome skills<br />

shortages within the furniture industry. It is our firm belief that this is where the employer led Trailblazer Apprenticeship Standards<br />

truly come into their own, by giving employers the opportunity to be at the leading edge of skills development, ensuring that the<br />

new standards are fit for purpose and provide Apprentices with the training that they need in the areas that are of vital importance to<br />

the organisation. For Silentnight Apprentices trained as multi-skilled Production Operatives in our labour intensive manufacturing<br />

environment, it is even more vital that the training reflects the needs of the business. Ensuring that our Apprentices are developing<br />

appropriate skills is key to the success of our Apprenticeship Scheme.<br />

Moving forward, Tom’s future is looking bright as he enters the final year of his HNC in Furniture Design & Make, and embarks<br />

upon a two year development programme to enhance his leadership and management skills and his wider commercial awareness.<br />

Behind him, the next cohort of Silentnight Apprentices are just beginning their journeys, and will be putting the new Trailblazer<br />

Furniture Industry Standards firmly to the test.<br />

Dr Julie Dix, People Development & Training Co-ordinator, Silentnight julie.dix@silentnight.co.uk www.silentnight.co.uk/apprenticeships<br />

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