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INCAE ON SUSTAINABILITY

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Programs for students<br />

from other universities<br />

PRINCIPLE 2: VALUES<br />

CAPST<strong>ON</strong>E<br />

CAPST<strong>ON</strong>E was launched more than five years<br />

ago as an intensive program designed to optimize<br />

the management skills of Latin American MBA and<br />

graduate students. For this week-long program,<br />

<strong>INCAE</strong> brings together students from different<br />

Latin American universities such as Universidad<br />

Pacífico and Universidad Ricardo Parma in Peru,<br />

ESPAE-ESPOL in Ecuador, Universidad Externado in<br />

Colombia, Universidad Privada de Santa Cruz de la<br />

Sierra and Universidad Privada Boliviana in Bolivia,<br />

Universidad Católica in Uruguay, Universidad de<br />

Talca in Chile, UNITEC in Honduras, and ULACIT<br />

and Universidad de Costa Rica in Costa Rica.<br />

It also provides an intense academic and practical<br />

experience through international networking to<br />

achieve a global and integrated vision.<br />

The program offers courses regarding the analysis of<br />

the economic, political and strategic environments;<br />

business models; emerging consumers; reinventing<br />

strategies for emerging markets and the base of<br />

the pyramid; environmental strategies; corporate<br />

social responsibility; sustainable Latin American<br />

companies; sustainability management; and Latin<br />

America eco-efficiency.<br />

Strategic Management at<br />

the Base of the Pyramid<br />

This course is taught by an <strong>INCAE</strong> professor at the<br />

University of St. Gallen, and is for those who want<br />

to learn how to incorporate social/environmental<br />

issues into business strategy in order to improve<br />

competitiveness. It is based on case studies and<br />

live cases from companies, start-ups and social<br />

businesses that operate in Latin America.<br />

The course attracts students who are interested<br />

in effective management practices at the interface<br />

of markets and civil societies on the one hand, and<br />

emerging and developing countries on the other—<br />

for example, corporate strategy projects that focus<br />

on social issues in their core business, for-profit<br />

corporate social responsibility projects, projects<br />

executed by profit enterprises in partnership with<br />

the poor, management functions of economicallyoriented<br />

nonprofit organizations, or government<br />

projects that intend to support businesses that<br />

address social issues.<br />

Luis López, PhD.<br />

Full Professor. Academic Director of<br />

CAPST<strong>ON</strong>E<br />

luis.lopez@incae.edu<br />

Urs Jäger, Dr.<br />

Associate Professor. Academic<br />

Director of the Latin American Center<br />

for Entrepreneurs<br />

urs.jager@incae.edu<br />

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