INCAE ON SUSTAINABILITY
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Programs for students<br />
from other universities<br />
PRINCIPLE 2: VALUES<br />
CAPST<strong>ON</strong>E<br />
CAPST<strong>ON</strong>E was launched more than five years<br />
ago as an intensive program designed to optimize<br />
the management skills of Latin American MBA and<br />
graduate students. For this week-long program,<br />
<strong>INCAE</strong> brings together students from different<br />
Latin American universities such as Universidad<br />
Pacífico and Universidad Ricardo Parma in Peru,<br />
ESPAE-ESPOL in Ecuador, Universidad Externado in<br />
Colombia, Universidad Privada de Santa Cruz de la<br />
Sierra and Universidad Privada Boliviana in Bolivia,<br />
Universidad Católica in Uruguay, Universidad de<br />
Talca in Chile, UNITEC in Honduras, and ULACIT<br />
and Universidad de Costa Rica in Costa Rica.<br />
It also provides an intense academic and practical<br />
experience through international networking to<br />
achieve a global and integrated vision.<br />
The program offers courses regarding the analysis of<br />
the economic, political and strategic environments;<br />
business models; emerging consumers; reinventing<br />
strategies for emerging markets and the base of<br />
the pyramid; environmental strategies; corporate<br />
social responsibility; sustainable Latin American<br />
companies; sustainability management; and Latin<br />
America eco-efficiency.<br />
Strategic Management at<br />
the Base of the Pyramid<br />
This course is taught by an <strong>INCAE</strong> professor at the<br />
University of St. Gallen, and is for those who want<br />
to learn how to incorporate social/environmental<br />
issues into business strategy in order to improve<br />
competitiveness. It is based on case studies and<br />
live cases from companies, start-ups and social<br />
businesses that operate in Latin America.<br />
The course attracts students who are interested<br />
in effective management practices at the interface<br />
of markets and civil societies on the one hand, and<br />
emerging and developing countries on the other—<br />
for example, corporate strategy projects that focus<br />
on social issues in their core business, for-profit<br />
corporate social responsibility projects, projects<br />
executed by profit enterprises in partnership with<br />
the poor, management functions of economicallyoriented<br />
nonprofit organizations, or government<br />
projects that intend to support businesses that<br />
address social issues.<br />
Luis López, PhD.<br />
Full Professor. Academic Director of<br />
CAPST<strong>ON</strong>E<br />
luis.lopez@incae.edu<br />
Urs Jäger, Dr.<br />
Associate Professor. Academic<br />
Director of the Latin American Center<br />
for Entrepreneurs<br />
urs.jager@incae.edu<br />
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