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INCAE ON SUSTAINABILITY

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NEW PROGRAMS<br />

Executive Program in<br />

Public Administration<br />

The Executive Program in Public Administration<br />

was launched in June of 2016, using a<br />

curriculum designed by <strong>INCAE</strong> and Georgetown<br />

University’s McDonough School of Business to<br />

meet the needs of public service leaders in Latin<br />

America.<br />

The objectives of the program include the<br />

following:<br />

• Learn how to improve the decision-making<br />

framework.<br />

• Design and implement performance<br />

measurement systems.<br />

• Learn how to establish and measure<br />

objectives.<br />

• Define, implement and evaluate public<br />

projects.<br />

• Motivate people and energize teams.<br />

Víctor Umaña<br />

Director of the Latin American Center<br />

for Competitiveness and Sustainable<br />

Development.<br />

victor.umana@incae.edu<br />

Social Responsibility -<br />

Competitive Advantage for<br />

Sustainability and Growth<br />

This program has been designed for owners,<br />

board members and general managers of<br />

companies seeking to develop new ways to<br />

compete, to appear in the markets and to achieve<br />

the full potential of their businesses in the<br />

community. Participants in this program analyze<br />

the context of social responsibility, challenges<br />

and opportunities, while acquiring the skills<br />

needed to design, implement and measure the<br />

degree to which their businesses are sustainable<br />

through new indicators of social performance,<br />

environmental and economic development of<br />

their business.<br />

The social responsibility of business is no longer<br />

just an option but a strategic necessity for<br />

businesses of all scales, and often is decisive<br />

for their image, competitiveness, customer<br />

satisfaction and the relationship that a company<br />

will have with your community. The program<br />

explains this new reality in the business world and<br />

key concepts of sustainability and responsible<br />

corporations.<br />

Roberto Artavia, DBA.<br />

President of the Board of <strong>INCAE</strong><br />

Business School. President of VIVA Trust<br />

roberto.artavia@incae.edu<br />

PRINCIPLE 2: VALUES<br />

Francisco de Sola Campus, Nicaragua<br />

25

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