Waikato Business News November/December 2016
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
Waikato Business News has for a quarter of a century been the
voice of the region’s business community, a business community
with a very real commitment to innovation and an ethos of
co-operation.
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WAIKATO BUSINESS NEWS <strong>November</strong>/<strong>December</strong> <strong>2016</strong> 11<br />
<strong>Waikato</strong> businesses missing out<br />
Out of date websites are costing<br />
<strong>Waikato</strong> businesses dearly.<br />
<strong>Waikato</strong> businesses<br />
could be missing out<br />
on half of the e-commerce<br />
they are due because<br />
their websites haven’t been<br />
updated for internet browsers<br />
on smartphones and tablets.<br />
If their core business is<br />
e-commerce this can be a substantial<br />
amount of business.<br />
If you have a website that<br />
is not responsive to mobile<br />
devices you don’t need a<br />
new one, only to update it<br />
for the latest technology<br />
which is here to stay.<br />
Hamilton based graphic<br />
design and web development<br />
company E9 surveyed<br />
150 local websites and found<br />
half were not responsive on<br />
the web browsers of mobile<br />
devices. This means websites<br />
designed for large desktop<br />
computer screens appear<br />
exactly the same on a smartphones<br />
or tablet, only in a<br />
shrunken form.<br />
Such websites are designed<br />
to be navigated with a mouse,<br />
rather than fingers, making it<br />
difficult to move from page<br />
to page.<br />
“It’s far from a great user<br />
experience for the mobile<br />
device user,” said E9 general<br />
manager Mehrdad Behroozi.<br />
“In fact it’s tedious seeing<br />
the website so tiny on your<br />
mobile device. It’s like trying<br />
to read your name on a grain<br />
of rice.<br />
“Typically such<br />
websites are anything<br />
from difficult<br />
to impossible<br />
to use on a small<br />
screen and the<br />
user usually gives<br />
up after a few seconds,<br />
since they<br />
know there’s a better<br />
browsing experience<br />
elsewhere.<br />
If your non-mobile<br />
responsive website<br />
drives a potential<br />
customer to your competitor,<br />
and they end up spending<br />
money with them, this can be a<br />
very expensive mistake.”<br />
It’s no coincidence that<br />
some of New Zealand’s busiest<br />
websites, google.co.nz<br />
and trademe.co.nz, are optimised<br />
for mobile web browsers.<br />
They appear one way on<br />
a desktop or laptop computer,<br />
and another way on a smartphone<br />
or tablet.<br />
“We were really surprised<br />
to see how many <strong>Waikato</strong><br />
WEB OF INTRIGUE: Company-X director David Hallett (left) and E9 general manager Mehrdad Behroozi.<br />
websites are still not responsive<br />
to mobile devices,”<br />
Merhdad, who is known as<br />
Merv, said.<br />
“You would not print a<br />
brochure so small that you<br />
need a magnifying glass to<br />
read it, yet a website is a more<br />
important part of your marketing<br />
collateral because it’s<br />
always on and accessible from<br />
anywhere in the world.<br />
“If you have a website that<br />
is not responsive to mobile<br />
devices you don’t need a new<br />
one, only to update it for the<br />
latest technology which is<br />
here to stay.”<br />
Internet usage from mobile<br />
devices exceeded desktop<br />
worldwide for the first<br />
time in October, StatCounter<br />
Global Stats found. Mobile<br />
device usage claimed 51.3<br />
per cent of internet usage<br />
in October, compared with<br />
48.7 per cent from desktop<br />
computers.<br />
Hamilton based software<br />
specialist Company-X, a sister<br />
firm to E9, wouldn’t dream<br />
of building a web based application<br />
that wasn’t responsive<br />
to tablets and smartphones as<br />
well as the more traditional<br />
computer monitor.<br />
“Everything we do on the<br />
web can be viewed on small<br />
screens as well as larger<br />
screens,” said director David<br />
Hallett. “The idea is that you<br />
get an equally great experience,<br />
regardless of what<br />
device you choose to view<br />
the application on.”<br />
Company-X’s clients<br />
include everyone from government<br />
departments to one<br />
person businesses with projects<br />
of large to small scale.<br />
A good proportion of<br />
Company-X’s work is on<br />
smartphone and tablet platforms<br />
in the Apple App<br />
Store for iOS devices and<br />
the Google Play store for<br />
Android, David said.<br />
“These mobile apps, by<br />
their very nature, are designed<br />
to be responsive and their<br />
popularity only goes to prove<br />
just how popular mobile<br />
computing has become in the<br />
past few years.”<br />
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