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Waikato Business News November/December 2016

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

Waikato Business News has for a quarter of a century been the
voice of the region’s business community, a business community
with a very real commitment to innovation and an ethos of
co-operation.

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WAIKATO BUSINESS NEWS <strong>November</strong>/<strong>December</strong> <strong>2016</strong> 11<br />

<strong>Waikato</strong> businesses missing out<br />

Out of date websites are costing<br />

<strong>Waikato</strong> businesses dearly.<br />

<strong>Waikato</strong> businesses<br />

could be missing out<br />

on half of the e-commerce<br />

they are due because<br />

their websites haven’t been<br />

updated for internet browsers<br />

on smartphones and tablets.<br />

If their core business is<br />

e-commerce this can be a substantial<br />

amount of business.<br />

If you have a website that<br />

is not responsive to mobile<br />

devices you don’t need a<br />

new one, only to update it<br />

for the latest technology<br />

which is here to stay.<br />

Hamilton based graphic<br />

design and web development<br />

company E9 surveyed<br />

150 local websites and found<br />

half were not responsive on<br />

the web browsers of mobile<br />

devices. This means websites<br />

designed for large desktop<br />

computer screens appear<br />

exactly the same on a smartphones<br />

or tablet, only in a<br />

shrunken form.<br />

Such websites are designed<br />

to be navigated with a mouse,<br />

rather than fingers, making it<br />

difficult to move from page<br />

to page.<br />

“It’s far from a great user<br />

experience for the mobile<br />

device user,” said E9 general<br />

manager Mehrdad Behroozi.<br />

“In fact it’s tedious seeing<br />

the website so tiny on your<br />

mobile device. It’s like trying<br />

to read your name on a grain<br />

of rice.<br />

“Typically such<br />

websites are anything<br />

from difficult<br />

to impossible<br />

to use on a small<br />

screen and the<br />

user usually gives<br />

up after a few seconds,<br />

since they<br />

know there’s a better<br />

browsing experience<br />

elsewhere.<br />

If your non-mobile<br />

responsive website<br />

drives a potential<br />

customer to your competitor,<br />

and they end up spending<br />

money with them, this can be a<br />

very expensive mistake.”<br />

It’s no coincidence that<br />

some of New Zealand’s busiest<br />

websites, google.co.nz<br />

and trademe.co.nz, are optimised<br />

for mobile web browsers.<br />

They appear one way on<br />

a desktop or laptop computer,<br />

and another way on a smartphone<br />

or tablet.<br />

“We were really surprised<br />

to see how many <strong>Waikato</strong><br />

WEB OF INTRIGUE: Company-X director David Hallett (left) and E9 general manager Mehrdad Behroozi.<br />

websites are still not responsive<br />

to mobile devices,”<br />

Merhdad, who is known as<br />

Merv, said.<br />

“You would not print a<br />

brochure so small that you<br />

need a magnifying glass to<br />

read it, yet a website is a more<br />

important part of your marketing<br />

collateral because it’s<br />

always on and accessible from<br />

anywhere in the world.<br />

“If you have a website that<br />

is not responsive to mobile<br />

devices you don’t need a new<br />

one, only to update it for the<br />

latest technology which is<br />

here to stay.”<br />

Internet usage from mobile<br />

devices exceeded desktop<br />

worldwide for the first<br />

time in October, StatCounter<br />

Global Stats found. Mobile<br />

device usage claimed 51.3<br />

per cent of internet usage<br />

in October, compared with<br />

48.7 per cent from desktop<br />

computers.<br />

Hamilton based software<br />

specialist Company-X, a sister<br />

firm to E9, wouldn’t dream<br />

of building a web based application<br />

that wasn’t responsive<br />

to tablets and smartphones as<br />

well as the more traditional<br />

computer monitor.<br />

“Everything we do on the<br />

web can be viewed on small<br />

screens as well as larger<br />

screens,” said director David<br />

Hallett. “The idea is that you<br />

get an equally great experience,<br />

regardless of what<br />

device you choose to view<br />

the application on.”<br />

Company-X’s clients<br />

include everyone from government<br />

departments to one<br />

person businesses with projects<br />

of large to small scale.<br />

A good proportion of<br />

Company-X’s work is on<br />

smartphone and tablet platforms<br />

in the Apple App<br />

Store for iOS devices and<br />

the Google Play store for<br />

Android, David said.<br />

“These mobile apps, by<br />

their very nature, are designed<br />

to be responsive and their<br />

popularity only goes to prove<br />

just how popular mobile<br />

computing has become in the<br />

past few years.”<br />

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