Waikato Business News November/December 2016
Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.
Waikato Business News has for a quarter of a century been the
voice of the region’s business community, a business community
with a very real commitment to innovation and an ethos of
co-operation.
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WAIKATO BUSINESS NEWS <strong>November</strong>/<strong>December</strong> <strong>2016</strong> 53<br />
Free support<br />
offered for<br />
start-ups and<br />
innovators<br />
This is the first in a series which will profile<br />
<strong>Waikato</strong> emerging business and starts ups.<br />
Each story will look at the challenges each<br />
business faced and the journey they took<br />
to get to market.<br />
<strong>Waikato</strong> entrepreneurs,<br />
inventors and business<br />
start-ups can get<br />
valuable free advice and mentoring<br />
support thanks to a team<br />
of local experts.<br />
<strong>Waikato</strong> Innovation Park’s<br />
<strong>Business</strong> Growth Services team<br />
meets with around 400 businesses<br />
every year helping them<br />
grow and supporting embryonic<br />
products and services to reach<br />
their market.<br />
Led by business growth<br />
manager Craig Purcell, the<br />
team of six includes business<br />
growth advisors Peter Davey<br />
and Novell Gopal, project and<br />
business growth advisor Merran<br />
Davis, communications and<br />
administration assistant Sneha<br />
Tiwary and <strong>Waikato</strong> mentor<br />
manager Tony Kane.<br />
“Every one of us would have<br />
20 years’ experience in a variety<br />
of businesses, so we know a lot<br />
of tricks of the trade that we can<br />
share,” said Craig.<br />
Their clients include both<br />
established businesses and start-<br />
ups. Some are people with good<br />
ideas but in need of guidance<br />
or research and development<br />
co-funding, while others may<br />
be small-to-medium businesses<br />
with high-growth aspirations or<br />
with innovative new products or<br />
services they want to commercialise<br />
or export.<br />
“We’ve got a privileged job,”<br />
said Craig. “We meet with people<br />
who have new ideas with<br />
real merit and commercial application,<br />
week in-week out. The<br />
challenge is taking their inventions<br />
and good ideas through<br />
to reality and commercial success.”<br />
The services are free to all<br />
greater <strong>Waikato</strong> businesses,<br />
not just those based at <strong>Waikato</strong><br />
Innovation Park. The <strong>Business</strong><br />
Growth Services team is funded<br />
by the Regional <strong>Business</strong><br />
Partner Network (RBPN) which<br />
is supported by New Zealand<br />
Trade & Enterprise (NZTE) and<br />
Callaghan Innovation.<br />
To date the team has engaged<br />
with more than 1000 businesses<br />
and have helped contribute<br />
more than $1.3 million to the<br />
regional economy through their<br />
support of new businesses and<br />
products.<br />
At least one-third of clients<br />
are outside of Hamilton, and<br />
team members travel at least<br />
once a month to Tokoroa,<br />
Thames, Paeroa and Tuakau to<br />
meet with people and talk to<br />
them about their businesses.<br />
A key part of their job is<br />
talking to people, listening to<br />
their ideas and assessing whether<br />
they are commercially viable.<br />
“Not every business idea is a<br />
good one,” said Craig. “That’s<br />
part of what we do – trying<br />
to get market validation – will<br />
someone want to buy it?”<br />
Bay man takes helm at<br />
Institute of Directors<br />
The Institute of Directors<br />
in New Zealand (IoD)<br />
has announced the<br />
appointment of Bay of Plenty’s<br />
Glenn Snelgrove to the role<br />
of interim chief executive,<br />
following the resignation of<br />
Simon Arcus.<br />
Mr Snelgrove is an experienced<br />
governance practitioner<br />
and serving member of the<br />
IoD and is currently a member<br />
of Council, chairman of the<br />
HR Committee and chairman<br />
of the Bay of Plenty Branch<br />
Committee. He also holds<br />
numerous governance positions<br />
including as chairman<br />
of the South <strong>Waikato</strong> District<br />
Council Risk and Audit<br />
Iod event at stadium<br />
The Institute of Directors <strong>Waikato</strong> branch held a<br />
function at FMG Stadium <strong>Waikato</strong> in <strong>November</strong> at<br />
which the founder and chief executive of Board<br />
Dynamics, Henri Eliot spoke about ‘Disruptive<br />
Technologies – balancing risk and opportunities’.<br />
The <strong>Business</strong> Growth Services team: From left, Craig Purcell, Merran Davis,<br />
Tony Kane, Peter Davey, Novell Gopal and Sneha Tiwary.<br />
Committee, Chairman of the<br />
Lake Tarawera Wastewater<br />
Steering Committee and as a<br />
member of the Lake Rotorua<br />
Rotoiti Sewage Steering<br />
Committee.<br />
IoD president Michael<br />
Stiassny welcomed Mr<br />
Snelgrove’s appointment.<br />
“As a long time contributor<br />
He said it was important that<br />
those with innovative business<br />
ideas or products to come and<br />
see them early on as it’s more<br />
likely that we can help them<br />
access co-funding or a Getting<br />
Started Grant. “If they come and<br />
see us later, sometimes there is<br />
not much we can do for them.”<br />
Their aim is to support businesses<br />
who have high-growth<br />
aspirations, are export-focused,<br />
technology-driven or have innovative<br />
products or services with<br />
real commercial merit.<br />
An initial ‘discovery’ meeting<br />
is then followed by an action<br />
plan that details opportunities as<br />
well as barriers to growth.<br />
Depending on the stage of<br />
the business or product, they<br />
Interim chief executive at<br />
The Institute of Directors<br />
New Zealand, Glenn<br />
Snelgrove.<br />
to the IoD and member of the<br />
Council, Mr Snelgrove brings<br />
Phil Taylor, Stuart Anderson and John Adams.<br />
can put people in touch with a<br />
business mentor, connect with<br />
resources or experts to expand<br />
their business or offer access to<br />
co-funding.<br />
“As a team we have great<br />
networks and contacts,” said<br />
Craig. “Between us there are<br />
very few questions we cannot<br />
answer.”<br />
He said <strong>Waikato</strong> mentor<br />
manager Tony Kane has great<br />
links through <strong>Business</strong> Mentors,<br />
which can be valuable for some<br />
start-ups. “Mentors are great<br />
because they can see the wood<br />
for the trees – they can be former<br />
CEOs and business owners<br />
who have gone through this and<br />
can offer valuable advice or put<br />
things in context.”<br />
a wealth of governance knowledge<br />
and valuable experience.<br />
His leadership will stand the<br />
Institute in good stead while<br />
we undertake a recruitment<br />
process,” Mr Stiassny said.<br />
Mr Arcus, who was the<br />
chief executive since July<br />
2015, but had acted in the<br />
role from <strong>November</strong> 2014,<br />
resigned due to personal reasons<br />
last week.<br />
Mr Arcus was known for his<br />
governance experience, advocacy<br />
and knowledge, having<br />
established IoD’s thought leadership<br />
hub, the Governance<br />
Leadership Centre.<br />
Ben Stevens and Henri Eliot. Robyn Hallam-Reid and Phil Caffyn. Andy Tremewan and Josh Roberts.<br />
Eligible businesses may<br />
qualify for Regional <strong>Business</strong><br />
Partner co-funding through the<br />
NZTE Capability Development<br />
Voucher Scheme, which can be<br />
used to subsidise training and<br />
capability development. The<br />
vouchers enable key staff in eligible<br />
businesses to upskill in key<br />
areas, including strategic planning,<br />
marketing, capital raising,<br />
business systems, finance, sustainability,<br />
managing resources,<br />
governance and exporting<br />
– allowing access to around 800<br />
high-level service providers.<br />
CRAIG PURCELL:<br />
KEY MISTAKES NEW<br />
BUSINESSES MAKE<br />
1. “Not testing the market is<br />
one of the single biggest<br />
mistakes new businesses<br />
make. They are so focused<br />
on inventing, that they don’t<br />
spend time finding out if<br />
there is a market for their<br />
product or service. We say<br />
to people, talk to people who<br />
aren’t your friends. Do some<br />
market research. It’s important<br />
to get an indication of<br />
how your product will sell<br />
when it is ready for the market.”<br />
2. “A solution looking for a<br />
problem. Someone might<br />
have a great solution but they<br />
haven’t thought about what<br />
problem it solves.”<br />
3. “Too small a market. For<br />
some, New Zealand is too<br />
small and they might want<br />
to consider marketing globally.<br />
To build a business with<br />
only 2000 units projected<br />
to sell is probably just too<br />
niche. You need to research<br />
your potential market and<br />
how that stacks up against<br />
costs. Is the market even big<br />
enough to justify spending,<br />
say $25,000, to build a prototype?”<br />
4. “Too many advisors can also<br />
be a problem. I’ve encountered<br />
people getting advice<br />
from five or six different<br />
channels, and it can get confusing.<br />
I’d recommend to<br />
people to focus on getting<br />
good advice from just one or<br />
two trusted advisors.”<br />
People interested in getting<br />
advice and support for their new<br />
business idea, product or service<br />
can contact 07 857 0538 or businessgrowth@wipltd.co.nz<br />
For more information see<br />
www.wipltd.co.nz/what-we-do/<br />
grow-your-business