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Waikato Business News November/December 2016

Waikato Business News has for a quarter of a century been the voice of the region’s business community, a business community with a very real commitment to innovation and an ethos of co-operation.

Waikato Business News has for a quarter of a century been the
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co-operation.

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WAIKATO BUSINESS NEWS <strong>November</strong>/<strong>December</strong> <strong>2016</strong> 53<br />

Free support<br />

offered for<br />

start-ups and<br />

innovators<br />

This is the first in a series which will profile<br />

<strong>Waikato</strong> emerging business and starts ups.<br />

Each story will look at the challenges each<br />

business faced and the journey they took<br />

to get to market.<br />

<strong>Waikato</strong> entrepreneurs,<br />

inventors and business<br />

start-ups can get<br />

valuable free advice and mentoring<br />

support thanks to a team<br />

of local experts.<br />

<strong>Waikato</strong> Innovation Park’s<br />

<strong>Business</strong> Growth Services team<br />

meets with around 400 businesses<br />

every year helping them<br />

grow and supporting embryonic<br />

products and services to reach<br />

their market.<br />

Led by business growth<br />

manager Craig Purcell, the<br />

team of six includes business<br />

growth advisors Peter Davey<br />

and Novell Gopal, project and<br />

business growth advisor Merran<br />

Davis, communications and<br />

administration assistant Sneha<br />

Tiwary and <strong>Waikato</strong> mentor<br />

manager Tony Kane.<br />

“Every one of us would have<br />

20 years’ experience in a variety<br />

of businesses, so we know a lot<br />

of tricks of the trade that we can<br />

share,” said Craig.<br />

Their clients include both<br />

established businesses and start-<br />

ups. Some are people with good<br />

ideas but in need of guidance<br />

or research and development<br />

co-funding, while others may<br />

be small-to-medium businesses<br />

with high-growth aspirations or<br />

with innovative new products or<br />

services they want to commercialise<br />

or export.<br />

“We’ve got a privileged job,”<br />

said Craig. “We meet with people<br />

who have new ideas with<br />

real merit and commercial application,<br />

week in-week out. The<br />

challenge is taking their inventions<br />

and good ideas through<br />

to reality and commercial success.”<br />

The services are free to all<br />

greater <strong>Waikato</strong> businesses,<br />

not just those based at <strong>Waikato</strong><br />

Innovation Park. The <strong>Business</strong><br />

Growth Services team is funded<br />

by the Regional <strong>Business</strong><br />

Partner Network (RBPN) which<br />

is supported by New Zealand<br />

Trade & Enterprise (NZTE) and<br />

Callaghan Innovation.<br />

To date the team has engaged<br />

with more than 1000 businesses<br />

and have helped contribute<br />

more than $1.3 million to the<br />

regional economy through their<br />

support of new businesses and<br />

products.<br />

At least one-third of clients<br />

are outside of Hamilton, and<br />

team members travel at least<br />

once a month to Tokoroa,<br />

Thames, Paeroa and Tuakau to<br />

meet with people and talk to<br />

them about their businesses.<br />

A key part of their job is<br />

talking to people, listening to<br />

their ideas and assessing whether<br />

they are commercially viable.<br />

“Not every business idea is a<br />

good one,” said Craig. “That’s<br />

part of what we do – trying<br />

to get market validation – will<br />

someone want to buy it?”<br />

Bay man takes helm at<br />

Institute of Directors<br />

The Institute of Directors<br />

in New Zealand (IoD)<br />

has announced the<br />

appointment of Bay of Plenty’s<br />

Glenn Snelgrove to the role<br />

of interim chief executive,<br />

following the resignation of<br />

Simon Arcus.<br />

Mr Snelgrove is an experienced<br />

governance practitioner<br />

and serving member of the<br />

IoD and is currently a member<br />

of Council, chairman of the<br />

HR Committee and chairman<br />

of the Bay of Plenty Branch<br />

Committee. He also holds<br />

numerous governance positions<br />

including as chairman<br />

of the South <strong>Waikato</strong> District<br />

Council Risk and Audit<br />

Iod event at stadium<br />

The Institute of Directors <strong>Waikato</strong> branch held a<br />

function at FMG Stadium <strong>Waikato</strong> in <strong>November</strong> at<br />

which the founder and chief executive of Board<br />

Dynamics, Henri Eliot spoke about ‘Disruptive<br />

Technologies – balancing risk and opportunities’.<br />

The <strong>Business</strong> Growth Services team: From left, Craig Purcell, Merran Davis,<br />

Tony Kane, Peter Davey, Novell Gopal and Sneha Tiwary.<br />

Committee, Chairman of the<br />

Lake Tarawera Wastewater<br />

Steering Committee and as a<br />

member of the Lake Rotorua<br />

Rotoiti Sewage Steering<br />

Committee.<br />

IoD president Michael<br />

Stiassny welcomed Mr<br />

Snelgrove’s appointment.<br />

“As a long time contributor<br />

He said it was important that<br />

those with innovative business<br />

ideas or products to come and<br />

see them early on as it’s more<br />

likely that we can help them<br />

access co-funding or a Getting<br />

Started Grant. “If they come and<br />

see us later, sometimes there is<br />

not much we can do for them.”<br />

Their aim is to support businesses<br />

who have high-growth<br />

aspirations, are export-focused,<br />

technology-driven or have innovative<br />

products or services with<br />

real commercial merit.<br />

An initial ‘discovery’ meeting<br />

is then followed by an action<br />

plan that details opportunities as<br />

well as barriers to growth.<br />

Depending on the stage of<br />

the business or product, they<br />

Interim chief executive at<br />

The Institute of Directors<br />

New Zealand, Glenn<br />

Snelgrove.<br />

to the IoD and member of the<br />

Council, Mr Snelgrove brings<br />

Phil Taylor, Stuart Anderson and John Adams.<br />

can put people in touch with a<br />

business mentor, connect with<br />

resources or experts to expand<br />

their business or offer access to<br />

co-funding.<br />

“As a team we have great<br />

networks and contacts,” said<br />

Craig. “Between us there are<br />

very few questions we cannot<br />

answer.”<br />

He said <strong>Waikato</strong> mentor<br />

manager Tony Kane has great<br />

links through <strong>Business</strong> Mentors,<br />

which can be valuable for some<br />

start-ups. “Mentors are great<br />

because they can see the wood<br />

for the trees – they can be former<br />

CEOs and business owners<br />

who have gone through this and<br />

can offer valuable advice or put<br />

things in context.”<br />

a wealth of governance knowledge<br />

and valuable experience.<br />

His leadership will stand the<br />

Institute in good stead while<br />

we undertake a recruitment<br />

process,” Mr Stiassny said.<br />

Mr Arcus, who was the<br />

chief executive since July<br />

2015, but had acted in the<br />

role from <strong>November</strong> 2014,<br />

resigned due to personal reasons<br />

last week.<br />

Mr Arcus was known for his<br />

governance experience, advocacy<br />

and knowledge, having<br />

established IoD’s thought leadership<br />

hub, the Governance<br />

Leadership Centre.<br />

Ben Stevens and Henri Eliot. Robyn Hallam-Reid and Phil Caffyn. Andy Tremewan and Josh Roberts.<br />

Eligible businesses may<br />

qualify for Regional <strong>Business</strong><br />

Partner co-funding through the<br />

NZTE Capability Development<br />

Voucher Scheme, which can be<br />

used to subsidise training and<br />

capability development. The<br />

vouchers enable key staff in eligible<br />

businesses to upskill in key<br />

areas, including strategic planning,<br />

marketing, capital raising,<br />

business systems, finance, sustainability,<br />

managing resources,<br />

governance and exporting<br />

– allowing access to around 800<br />

high-level service providers.<br />

CRAIG PURCELL:<br />

KEY MISTAKES NEW<br />

BUSINESSES MAKE<br />

1. “Not testing the market is<br />

one of the single biggest<br />

mistakes new businesses<br />

make. They are so focused<br />

on inventing, that they don’t<br />

spend time finding out if<br />

there is a market for their<br />

product or service. We say<br />

to people, talk to people who<br />

aren’t your friends. Do some<br />

market research. It’s important<br />

to get an indication of<br />

how your product will sell<br />

when it is ready for the market.”<br />

2. “A solution looking for a<br />

problem. Someone might<br />

have a great solution but they<br />

haven’t thought about what<br />

problem it solves.”<br />

3. “Too small a market. For<br />

some, New Zealand is too<br />

small and they might want<br />

to consider marketing globally.<br />

To build a business with<br />

only 2000 units projected<br />

to sell is probably just too<br />

niche. You need to research<br />

your potential market and<br />

how that stacks up against<br />

costs. Is the market even big<br />

enough to justify spending,<br />

say $25,000, to build a prototype?”<br />

4. “Too many advisors can also<br />

be a problem. I’ve encountered<br />

people getting advice<br />

from five or six different<br />

channels, and it can get confusing.<br />

I’d recommend to<br />

people to focus on getting<br />

good advice from just one or<br />

two trusted advisors.”<br />

People interested in getting<br />

advice and support for their new<br />

business idea, product or service<br />

can contact 07 857 0538 or businessgrowth@wipltd.co.nz<br />

For more information see<br />

www.wipltd.co.nz/what-we-do/<br />

grow-your-business

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