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BROWARD<br />

COUNTY<br />

COMMISSIONER<br />

Stacy Ritter<br />

Although we’re still compiling the<br />

final numbers for the year, our<br />

figures so far show that 2015 has<br />

been an unprecedented success<br />

in tourism for Broward County. As<br />

of August, there were 70 consecutive<br />

months of hotel occupancy growth. The Greater Fort Lauderdale<br />

Convention and Visitors’ Bureau believes that by the end<br />

of this month, Broward County will have had 15 million people<br />

coming to visit, pumping $12 billion dollars into our economy.<br />

You can see our county changing and improving all the time.<br />

There are new hotel developments including the Margaritaville<br />

Beach Resort in Hollywood and the Conrad on Fort Lauderdale<br />

Beach. Fort Lauderdale Hollywood International Airport is<br />

bustling with our new runway open and all our terminals being<br />

renovated. Airlines are adding new routes all the time, including<br />

JetBlue to Baltimore, Charleston, Philadelphia, and Mexico<br />

City; Southwest to Ronald Reagan Washington National<br />

Airport and Minneapolis. Port Everglades passenger totals are<br />

up over nine percent for the first half of the year with capital<br />

improvements in the master plan hoping for a goal of 5.6<br />

million passenger moves by 2033. Royal Caribbean’s newest<br />

ship, Harmony of the Seas, will be making Broward County its<br />

home port soon. We are also hopeful that travel to Cuba from<br />

Broward County, whether by ship or plane, will also translate<br />

into travelers spending a few extra nights at hotels in Greater<br />

Fort Lauderdale.<br />

Broward County is a great place for sports. You already know<br />

that we are the home of the NHL’s Florida Panthers, but we<br />

have also hosted nearly 300 sporting events in the past year<br />

that brought over 200,000 attendees spending over 400,000<br />

room nights. Events for 2015 included the Swatch Beach<br />

Volleyball FIVB World Tour Finals (with the finals broadcast<br />

on NBC,) the International Crossbow Championships, the<br />

Women’s Golden Gloves Boxing and Hall of Fame Induction,<br />

the JCC Maccabi Games, and the NHL Draft. Sports in Broward<br />

is great for tourism.<br />

Broward County is also becoming a great place for film and<br />

music. Graceland on USA and Gator Boys on Animal Planet<br />

are both filmed here. Lauderdale Live and Rock the Ocean Tortuga<br />

Music Festival have been very successful concert series.<br />

Next on our agenda is expanding our popular convention center<br />

and adding a hotel to the complex. In 2015, we welcomed<br />

over 400 meeting and convention groups with 60 percent of<br />

those being repeat visitors. Everyone loves Broward County<br />

and so many people want to return to enjoy our great weather,<br />

awesome beaches, and abundant activities. P<br />

10<br />

DECEMBER 2015

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