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BRAND PROFILE<br />

[ SUBWAY ]<br />

CAREER CHANGE<br />

Take advantage of the ‘fresh start effect’<br />

by becoming a SUBWAY franchisee<br />

Many people dream of<br />

starting their own<br />

business and becoming<br />

their own boss, but<br />

have yet to take the plunge.<br />

The New Year is one of the best times<br />

to start a new career. Known as the<br />

‘fresh start effect’, tying a career goal to<br />

a temporal landmark makes you much<br />

more likely to succeed.<br />

Changing career and particularly<br />

starting a new business can be a<br />

daunting prospect, stepping into the<br />

unknown from the relative comfort<br />

of regular employment and financial<br />

stability.<br />

ATTRACTIVE ALTERNATIVE<br />

Franchising can offer an attractive<br />

alternative, providing the autonomy<br />

to run your own business, but with the<br />

added reassurance that you’re working<br />

within a tried and tested business<br />

model.<br />

Franchising is growing in popularity<br />

and one franchise business that’s<br />

benefiting from this growth is the<br />

SUBWAY brand. One of the largest and<br />

best known franchise brands, there are<br />

now over 2,300 stores in the UK and<br />

Ireland and more than 44,000 stores in<br />

over 110 countries.<br />

Its successful franchise model is<br />

enabling thousands of ambitious and<br />

entrepreneurial individuals to fulfil<br />

their dreams of becoming their own<br />

boss.<br />

New SUBWAY franchisees are<br />

provided with robust support and<br />

training to get their ventures up<br />

and running. Every new franchisee<br />

attends a comprehensive two-week<br />

training course at the UK and Ireland’s<br />

SUBWAY training centre in Cambridge.<br />

In addition, regional development<br />

agents provide support and assistance<br />

on the ground with site selection,<br />

leasing, operations and store<br />

development. There are also regular<br />

opportunities to meet with fellow<br />

franchisees and share best practice.<br />

Luke Kendall, a SUBWAY franchisee<br />

who owns two stores with his brother,<br />

Ryan, and mum, says: “One of the<br />

reasons we decided on a SUBWAY<br />

franchise was the level of support it<br />

offered, which was very reassuring for<br />

Ryan and I, especially as we’d never<br />

worked in the industry before.<br />

“The SUBWAY brand supported us<br />

from day one with everything from the<br />

shop fit-out plans to sales growth. If<br />

we ever had a question or problem, our<br />

field consultant was on the other end of<br />

the phone to help.<br />

“If they couldn’t, they’d find someone<br />

who could. You always have support<br />

there when you need it with the<br />

SUBWAY brand - it’s like a big family.”<br />

Starting a new business requires<br />

commitment and motivation.<br />

Successful SUBWAY franchisees<br />

are self-motivated, organised and<br />

hardworking. Willing to get involved in<br />

all areas of the business, from serving<br />

NEW SUBWAY<br />

FRANCHISEES ARE<br />

PROVIDED WITH<br />

ROBUST SUPPORT<br />

AND TRAINING TO<br />

GET THEIR VENTURES<br />

UP AND RUNNING”<br />

customers and local store marketing<br />

to human resources and recruitment,<br />

they’re also passionate about the brand.<br />

EXPERT ADVICE<br />

Stephen Coulter, a SUBWAY franchisee<br />

in Belfast, says: “My advice to anyone<br />

considering buying a franchise is<br />

simple - just do it, but be prepared to<br />

work hard and that means being very<br />

hands-on in your store, especially in the<br />

early days.<br />

“It’s hard work running your own<br />

business, there’s no doubt about it, but<br />

it’s one of the best things I have ever<br />

done and, what’s more important, I<br />

really enjoy it. We’re learning new<br />

things every day and making the most<br />

of all the opportunities.”<br />

The SUBWAY brand is continuing<br />

to expand and is always looking for<br />

ambitious, hardworking individuals to<br />

become part of its success story.<br />

INFORMATION<br />

Call 0800 0855 058 (UK) or<br />

1800 413 076 (Eire), email<br />

franchiseopportunities@subway.<br />

co.uk or visit<br />

www.subwayfranchising.com.<br />

16 MAKING MONEY

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