Money Making
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BRAND PROFILE<br />
[ SUBWAY ]<br />
CAREER CHANGE<br />
Take advantage of the ‘fresh start effect’<br />
by becoming a SUBWAY franchisee<br />
Many people dream of<br />
starting their own<br />
business and becoming<br />
their own boss, but<br />
have yet to take the plunge.<br />
The New Year is one of the best times<br />
to start a new career. Known as the<br />
‘fresh start effect’, tying a career goal to<br />
a temporal landmark makes you much<br />
more likely to succeed.<br />
Changing career and particularly<br />
starting a new business can be a<br />
daunting prospect, stepping into the<br />
unknown from the relative comfort<br />
of regular employment and financial<br />
stability.<br />
ATTRACTIVE ALTERNATIVE<br />
Franchising can offer an attractive<br />
alternative, providing the autonomy<br />
to run your own business, but with the<br />
added reassurance that you’re working<br />
within a tried and tested business<br />
model.<br />
Franchising is growing in popularity<br />
and one franchise business that’s<br />
benefiting from this growth is the<br />
SUBWAY brand. One of the largest and<br />
best known franchise brands, there are<br />
now over 2,300 stores in the UK and<br />
Ireland and more than 44,000 stores in<br />
over 110 countries.<br />
Its successful franchise model is<br />
enabling thousands of ambitious and<br />
entrepreneurial individuals to fulfil<br />
their dreams of becoming their own<br />
boss.<br />
New SUBWAY franchisees are<br />
provided with robust support and<br />
training to get their ventures up<br />
and running. Every new franchisee<br />
attends a comprehensive two-week<br />
training course at the UK and Ireland’s<br />
SUBWAY training centre in Cambridge.<br />
In addition, regional development<br />
agents provide support and assistance<br />
on the ground with site selection,<br />
leasing, operations and store<br />
development. There are also regular<br />
opportunities to meet with fellow<br />
franchisees and share best practice.<br />
Luke Kendall, a SUBWAY franchisee<br />
who owns two stores with his brother,<br />
Ryan, and mum, says: “One of the<br />
reasons we decided on a SUBWAY<br />
franchise was the level of support it<br />
offered, which was very reassuring for<br />
Ryan and I, especially as we’d never<br />
worked in the industry before.<br />
“The SUBWAY brand supported us<br />
from day one with everything from the<br />
shop fit-out plans to sales growth. If<br />
we ever had a question or problem, our<br />
field consultant was on the other end of<br />
the phone to help.<br />
“If they couldn’t, they’d find someone<br />
who could. You always have support<br />
there when you need it with the<br />
SUBWAY brand - it’s like a big family.”<br />
Starting a new business requires<br />
commitment and motivation.<br />
Successful SUBWAY franchisees<br />
are self-motivated, organised and<br />
hardworking. Willing to get involved in<br />
all areas of the business, from serving<br />
NEW SUBWAY<br />
FRANCHISEES ARE<br />
PROVIDED WITH<br />
ROBUST SUPPORT<br />
AND TRAINING TO<br />
GET THEIR VENTURES<br />
UP AND RUNNING”<br />
customers and local store marketing<br />
to human resources and recruitment,<br />
they’re also passionate about the brand.<br />
EXPERT ADVICE<br />
Stephen Coulter, a SUBWAY franchisee<br />
in Belfast, says: “My advice to anyone<br />
considering buying a franchise is<br />
simple - just do it, but be prepared to<br />
work hard and that means being very<br />
hands-on in your store, especially in the<br />
early days.<br />
“It’s hard work running your own<br />
business, there’s no doubt about it, but<br />
it’s one of the best things I have ever<br />
done and, what’s more important, I<br />
really enjoy it. We’re learning new<br />
things every day and making the most<br />
of all the opportunities.”<br />
The SUBWAY brand is continuing<br />
to expand and is always looking for<br />
ambitious, hardworking individuals to<br />
become part of its success story.<br />
INFORMATION<br />
Call 0800 0855 058 (UK) or<br />
1800 413 076 (Eire), email<br />
franchiseopportunities@subway.<br />
co.uk or visit<br />
www.subwayfranchising.com.<br />
16 MAKING MONEY