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BRAND PROFILE<br />

[ MINSTER CLEANING SERVICES ]<br />

TIDY PROFITS<br />

Minster Cleaning Services franchisees can look<br />

forward to a secure future, whether they invest<br />

in an established franchise or a new area<br />

Not only has Minster been<br />

providing office and<br />

commercial cleaning services<br />

in the UK for nearly 35 years,<br />

its 43-branch franchise network also<br />

includes the current British Franchise<br />

Association HSBC B2B Franchisee of the<br />

Year.<br />

Award winning Kevin Lawley, who runs<br />

Minster Norfolk and Suffolk, bought the<br />

management franchise when it came up<br />

for sale in 2011. Today turnover stands at<br />

£1.4 million and its 180 employees service<br />

170 contracts.<br />

SIGNIFICANT PROGRESS<br />

Thanks to Minster’s expertise in<br />

implementing cleaning regimes and<br />

practices that meet the requirements<br />

of the Care Quality Commission, Kevin<br />

has been particularly successful in the<br />

health care sector, where he has around<br />

40 medical practice contracts. He’s<br />

also making significant progress in the<br />

education market.<br />

Mike Parker, Minster’s managing<br />

director, says: “Kevin has demonstrated<br />

just what can be achieved through a<br />

combination of strong management skills<br />

and Minster’s comprehensive support.<br />

“He’s been able to get just the right<br />

balance between customer relationship<br />

management and new business<br />

acquisition by approaching the business<br />

in a planned manner with consistent,<br />

targeted growth.”<br />

A full member of the bfa since 1992,<br />

Minster’s annual turnover is well over<br />

£35 million, taking the average branch<br />

turnover to in excess of £800,000.<br />

The company has both branch resale<br />

and new areas available. Established<br />

franchises in Derbyshire, Dundee and<br />

Liverpool are on the market at a fee of<br />

£10,000 (plus VAT), in addition to the<br />

purchase price of the business.<br />

New franchise opportunities are<br />

available in Cambridge, Doncaster,<br />

Durham, Leicester, London, Middlesex,<br />

Guildford, Peterborough and Swansea.<br />

What type of franchisee is Minster<br />

looking to recruit? According to Paul<br />

Stairmand, marketing manager at<br />

Minster Services Group, as some larger<br />

branches employ over 200 people,<br />

franchisees need to have excellent people<br />

management skills in order to deal<br />

with staff effectively, understand the<br />

requirements of a diverse range of clients<br />

and maintain good relationships across<br />

the board.<br />

Paul adds: “They must be resilient<br />

and hardworking to be able to withstand<br />

the normal ups and downs of running a<br />

THE COMMERCIAL<br />

CLEANING MARKET<br />

IS MASSIVE. IT’S AN<br />

ESSENTIAL BUSINESS<br />

SERVICE THAT<br />

APPEALS TO A BROAD<br />

CLIENT BASE”<br />

business and aim to provide a high quality<br />

service that’s reliable, consistent, flexible<br />

and great value for money.”<br />

START-UP COST<br />

The start-up cost for a new franchise<br />

is £28,225 (plus VAT), which includes<br />

a licence to use the Minster brand,<br />

training, computer hardware, stationery,<br />

machinery, equipment and materials,<br />

plus initial and ongoing support.<br />

Working capital of between £40,000-<br />

£60,000 is also required. Finance is<br />

available from leading banks, subject to<br />

status.<br />

Paul says: “Support for franchisees<br />

has always been central to Minster’s<br />

success and we have used our many<br />

years’ experience to establish systems<br />

to simplify many of the important<br />

day-to-day business activities, leaving<br />

franchisees free to concentrate on<br />

building a substantial, valuable asset.<br />

“The commercial cleaning market<br />

is massive. It’s an essential business<br />

service that appeals to a broad client base<br />

and, together with the size of Minster’s<br />

territories, offers almost unlimited<br />

growth potential.”<br />

INFORMATION<br />

Visit www.minsterfranchise.co.uk.<br />

44 MAKING MONEY

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