Money Making

FRANCHISING BLOCKBUSTER
[ THE FITNESS SPACE ]
BRINGING THE ELITE
TO EVERY DAY
The Fitness Space is creating an environment
where results are inevitable
When Tim Benjamin
retired from
a successful
international
athletics career, he knew the lessons
he’d learned as an elite athlete would
serve him and others well if he made
the right choices.
Six years later and Tim’s vision
for The Fitness Space is being
realised through member success
stories, prosperous clubs and a
unique franchise opportunity. As an
athlete, Tim knew that his success
was dependent on the environment
he created for himself - and it’s
this philosophy that’s translated so
successfully.
He says: “I wanted to bring the
elite to every day by creating clubs
that have a community feel and a
performance edge. The rise of budget
gyms has opened a market for The
Fitness Space.
“Our clubs are for people who want
an unintimidating and supportive
environment focused on getting them
the results they deserve. The same is
true for our franchise owners - The
Fitness Space team is here to support
them on their specific journey.
“The fitness industry has been
fascinating to be part of over the last
decade. You’ll always have people
who enjoy exercise and have always
exercised being a target for gyms and
health clubs.
“Now the market growth is
coming from people with healthy
living aspirations motivated by the
infiltration of obesity warnings and
the like in the media. These people
seek an environment that supports
them to sustain a fitness programme
and that’s our market. It’s why our
model works in seemingly competition
rich areas.”
The growth of The Fitness Space’s
franchise network in 2016 has thrust
the franchise offering into the forefront
of the fitness franchise industry, with 11
clubs opening and 33 territories sold in
the UK and Ireland.
UNIQUE MODEL
The Fitness Space proposition is
unique in that it thrives in smaller
premises than those of traditional
gyms (1,500-4,000 square feet), boasts
higher than industry average secondary
spend, maintains low attrition rates
and uses cutting edge equipment with
partnership discounts and state of the
art technology.
Every member can follow a
structured, yet tailored journey. A fivestep
member development programme
includes The Fitness Coach, The
Fitness Discovery, The Fitness Pursuit,
The Fitness Review and The Fitness
Check Up. An unwavering member
focus has translated successfully into
the company’s focus and support for its
franchise owners.
UNRIVALLED SUPPORT
Creating an environment where results
are inevitable, The
Fitness Space’s mission statement
permeates every aspect of its franchise
34 MAKING MONEY