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BRAND PROFILE<br />

[ FIRSTLIGHT HOME CARE ]<br />

CULTURE OF CARE<br />

With a base network of over 200 offices in America,<br />

FirstLight Home Care is launching its franchise in the UK<br />

resources - wherever and whenever<br />

they’re needed.<br />

Domiciliary and home care services<br />

can be provided for a short period to<br />

help people get through a busy time by<br />

the hour or day, around the clock or on a<br />

long-term basis as part of ongoing care.<br />

Regardless of age,<br />

background or location,<br />

most people today have<br />

something in common<br />

- they want independence, freedom,<br />

flexibility and quality of life.<br />

FirstLight Home Care was created<br />

to help adults achieve all of those<br />

things and with a keen focus on<br />

delivering the very highest levels<br />

of client satisfaction and carer<br />

retention.<br />

UK EXPANSION<br />

FirstLight is a domiciliary and home<br />

care provider with a base network<br />

of over 200 offices in America and<br />

has being recognised as one of the<br />

top home care brands when it comes<br />

to quality and client satisfaction. It’s<br />

now bringing its new approach to<br />

expansion to the UK.<br />

FirstLight provides quality,<br />

affordable domiciliary and home care<br />

to fulfill a variety of needs. In fact, one<br />

of FirstLight’s key differentiators is its<br />

focus not just on the older adult who is<br />

ageing, but also on a number of other<br />

groups of people who need support to<br />

help them achieve their goals for daily<br />

living.<br />

FirstLight is a lifeline for elders;<br />

people with disabilities; those<br />

recovering from surgery, illness or<br />

injury; new mothers; or anyone who<br />

needs a little extra assistance.<br />

Domiciliary and home care fills the<br />

gap between medical services and<br />

the everyday tasks a person may be<br />

able to complete for him or herself.<br />

It provides families with extensive<br />

NEW APPROACH<br />

FirstLight was designed from the<br />

ground up to bring a new approach<br />

to high quality care in the home<br />

or community. Every facet of the<br />

domiciliary and home care segment<br />

was extensively studied to create a<br />

culture of care and a service focused<br />

system that provides clients with<br />

dependable and exceptional service.<br />

And that exceptional service begins<br />

with the company’s carers.<br />

FirstLight’s carers are people who<br />

have ‘been there’ and understand the<br />

challenges families face when caring<br />

for loved ones, whether they’re across<br />

town or across the country. FirstLight<br />

carers are direct employees, thoroughly<br />

screened and checked, and must<br />

successfully complete the company’s<br />

rigorous care training.<br />

Central to the FirstLight care<br />

approach is matching clients with a<br />

carer who fits the personality, needs<br />

and vision of the client and family. Its<br />

technology platform is unmatched<br />

in providing core functionalities,<br />

combining payroll processing,<br />

scheduling, billing and operational<br />

management with the top priority to<br />

deliver quality of care.<br />

SERVICES THAT FIT<br />

DIVERSE NEEDS<br />

Domiciliary and home care provides<br />

support to people with a wide range<br />

of needs. And it lightens the load for<br />

family carers, who would otherwise<br />

be the sole source of support for their<br />

loved ones.<br />

30 MAKING MONEY

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