Money Making
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BRAND PROFILE<br />
[ FIRSTLIGHT HOME CARE ]<br />
CULTURE OF CARE<br />
With a base network of over 200 offices in America,<br />
FirstLight Home Care is launching its franchise in the UK<br />
resources - wherever and whenever<br />
they’re needed.<br />
Domiciliary and home care services<br />
can be provided for a short period to<br />
help people get through a busy time by<br />
the hour or day, around the clock or on a<br />
long-term basis as part of ongoing care.<br />
Regardless of age,<br />
background or location,<br />
most people today have<br />
something in common<br />
- they want independence, freedom,<br />
flexibility and quality of life.<br />
FirstLight Home Care was created<br />
to help adults achieve all of those<br />
things and with a keen focus on<br />
delivering the very highest levels<br />
of client satisfaction and carer<br />
retention.<br />
UK EXPANSION<br />
FirstLight is a domiciliary and home<br />
care provider with a base network<br />
of over 200 offices in America and<br />
has being recognised as one of the<br />
top home care brands when it comes<br />
to quality and client satisfaction. It’s<br />
now bringing its new approach to<br />
expansion to the UK.<br />
FirstLight provides quality,<br />
affordable domiciliary and home care<br />
to fulfill a variety of needs. In fact, one<br />
of FirstLight’s key differentiators is its<br />
focus not just on the older adult who is<br />
ageing, but also on a number of other<br />
groups of people who need support to<br />
help them achieve their goals for daily<br />
living.<br />
FirstLight is a lifeline for elders;<br />
people with disabilities; those<br />
recovering from surgery, illness or<br />
injury; new mothers; or anyone who<br />
needs a little extra assistance.<br />
Domiciliary and home care fills the<br />
gap between medical services and<br />
the everyday tasks a person may be<br />
able to complete for him or herself.<br />
It provides families with extensive<br />
NEW APPROACH<br />
FirstLight was designed from the<br />
ground up to bring a new approach<br />
to high quality care in the home<br />
or community. Every facet of the<br />
domiciliary and home care segment<br />
was extensively studied to create a<br />
culture of care and a service focused<br />
system that provides clients with<br />
dependable and exceptional service.<br />
And that exceptional service begins<br />
with the company’s carers.<br />
FirstLight’s carers are people who<br />
have ‘been there’ and understand the<br />
challenges families face when caring<br />
for loved ones, whether they’re across<br />
town or across the country. FirstLight<br />
carers are direct employees, thoroughly<br />
screened and checked, and must<br />
successfully complete the company’s<br />
rigorous care training.<br />
Central to the FirstLight care<br />
approach is matching clients with a<br />
carer who fits the personality, needs<br />
and vision of the client and family. Its<br />
technology platform is unmatched<br />
in providing core functionalities,<br />
combining payroll processing,<br />
scheduling, billing and operational<br />
management with the top priority to<br />
deliver quality of care.<br />
SERVICES THAT FIT<br />
DIVERSE NEEDS<br />
Domiciliary and home care provides<br />
support to people with a wide range<br />
of needs. And it lightens the load for<br />
family carers, who would otherwise<br />
be the sole source of support for their<br />
loved ones.<br />
30 MAKING MONEY