Money Making

THE BACKSTORY
tourism and high numbers of local
patrons. A Coyote Ugly can be
regarded as a neighbourhood bar
which, thanks to enormous brand
recognition, also attracts tourists
who want to have the Coyote Ugly
experience. “This is an opportunity
to open a new business that
immediately benefits from brand
recognition and has people lining
up to check it out,” says Justin
Livingston, vice president of
global development.
Coyote Ugly has 20 years of
experience and more than 20 saloons
world-wide but uniquely, the brand
also benefits from a blockbuster
movie of the same name and three
seasons of a reality show on Country
Music Television. Backed by such
solid experience and extraordinary
brand presence, this exciting
company now has its sights set on
expanding saloons all over the globe.
Coyote Ugly offers an international
franchise programme for selected
franchise candidates with strong
support, high profits, and the
recognition of one of the world’s
best known brands. (It’s also said to
IT’S A UNIQUE
EXPERIENCE WHICH
KEEPS PATRONS
COMING BACK
FOR MORE”
be a lot of fun.) “It’s really a unique
opportunity for a brand this size
to have such wide availability in
major international markets” says
Livingston. “We’re taking the most
famous bar brand in the world and
offering not only the power and
history of the brand, but one of
the strongest support and training
systems in franchising.”
Over 20 years after its conception
in New York City, the Coyote Ugly
brand has never been stronger. The
concept has a unique offering, able
to provide systems and methods
of running a world-famous brand
that is adaptable to local cultures
and traditions. The robust training
and operations system includes full
training of owners, managers, and
staff, assistance with site selection
and procurement, store design,
brand and marketing guidance,
and unrivalled ongoing support.
Franchisees who have a deep
understanding of their local market
and commit to follow Coyote Ugly’s
franchise system are those who are
most likely to become key players in
the bar and nightclub retail sector.
The Coyote Ugly legend began
with a girl, a dream, and a little
bit of Wild Turkey. In 1992,
Liliana ‘Lil’ Lovell, a 24-year-old
Wall Street apprentice-turnedbartender,
was living a good life.
She was doing a job she loved,
making money, and gaining
notoriety for her antics on the
bar, as well as behind it. Tired
of working for other people, she
was ready to make her move.
The plan was simple: open her
own bar, make money, and have
fun doing it. Determined not to
let anyone or anything get in
her way, she drew up a business
plan: beautiful girls + booze =
money. It was a simple concept
that challenged the way the bar
industry had worked for years
and launched a culture that soon
became world-famous.
“It never hit me how far this
thing had gone until we started
opening saloons abroad,” Liliana
says. “As Coyote Ugly’s fame
continues to grow, we look
forward to taking the world by
storm, one boot-stomping bar
at a time.”
MAKING MONEY 39