EC-iBRANDBOOK-020217-002
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The EasyCare logo is the most<br />
direct representation of our<br />
company, our team and our<br />
nation-wide impact. It is integral<br />
to our business model that it<br />
be used consistently with the<br />
applicable tagline and in the<br />
proper format.<br />
Logotype<br />
There are two versions of the EasyCare logo: industry-facing and consumer-facing.<br />
Industry-Facing Logo<br />
The EasyCare logo, in conjunction with the “Engage” tagline, is used in B2B marketing<br />
targeted at agents and dealerships, as well as in internal communication. It speaks<br />
to how we help our partners succeed, engaging them with their customers at every<br />
point during their car-buying and ownership cycle, with our complete suite of<br />
award-winning benefits and leading-edge solutions.<br />
Consumer-Facing Logo<br />
EasyCare’s “Protecting What Moves You” tagline is used with the EasyCare logo on<br />
all consumer-facing materials. It addresses our core business offering – our full suite<br />
of F&I benefits; by protecting customers’ vehicles, we’re also protecting what moves<br />
them emotionally. We fuel excitement and eagerness for creating<br />
passion-driven experiences.
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