EC-iBRANDBOOK-020217-002
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Marketing Plan<br />
MOTOR TREND CERTIFIED<br />
Connect Integration<br />
Integration with Connect to further support MOTOR TREND Certified Dealers is<br />
being developed.<br />
• MTC value proposition campaign<br />
• 3-tiered drip campaign to educate the dealer’s market about the<br />
value of buying MTC<br />
• MTC-branded Connect campaigns – tent events, seasonal sales events,<br />
trade-in events, etc.<br />
• MTC-branded triggers – sales and service<br />
With MOTOR TREND Certified,<br />
you can’t buy the wrong car!<br />
Free Subscription<br />
to MOTOR TREND® Magazine<br />
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ultrices erat id lacus ullamcorper, a gravida urna maximus. Donec efficitur nibh<br />
at ex scelerisque tincidunt. Donec luctus tincidunt augue, eget pellentesque magna tincidunt vitae. Fusce condimentum hendrerit nunc, sit amet<br />
finibus velit sagittis vitae. Ut consequat lacus quis cursus mattis. Maecenas egestas ornare velit ut hendrerit. In in efficitur odio, vel tristique est.<br />
Praesent ornare a nulla at lobortis.<br />
0% APR Financing<br />
for 60 months<br />
on Select MOTOR TREND®<br />
Certified Vehicles<br />
ADDRESS<br />
BLOCK<br />
POSTAL<br />
STAMP<br />
INSP<strong>EC</strong>TED. UPGRADED. GUARANTEED.<br />
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ultrices erat id lacus ullamcorper, a gravida urna maximus. Donec efficitur nibh at ex<br />
scelerisque tincidunt. Donec luctus tincidunt augue, eget pellentesque magna tincidunt vitae. Fusce condimentum hendrerit nunc, sit amet finibus<br />
velit sagittis vitae. Ut consequat lacus quis cursus mattis. Maecenas egestas ornare velit ut hendrerit. In in efficitur odio, vel tristique est. Praesent<br />
ornare a nulla at lobortis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ultrices erat id lacus ullamcorper, a gravida urna maximus.<br />
Donec efficitur nibh at ex scelerisque tincidunt. Donec luctus tincidunt augue, eget pellentesque magna tincidunt vitae. Fusce condimentum<br />
hendrerit nunc, sit amet finibus velit sagittis vitae. Ut consequat lacus quis cursus mattis. Maecenas egestas ornare velit ut hendrerit. In in efficitur<br />
odio, vel tristique est. Praesent ornare a nulla at lobortis.<br />
Dear Allan,<br />
At Bob & Chuck Eddy Chrysler Dodge Jeep you can’t<br />
buy the wrong car. With a 72-hour exchange policy, a<br />
best value guarantee and value-added benefits - you<br />
will get the right vehicle at the right price guaranteed.<br />
WITH<br />
INSP<strong>EC</strong>TED<br />
Our cars are thoroughly inspected by a certified MOTOR TREND<br />
technician. Anything that’s not up to standards is repaired or replaced<br />
before it goes on our lot.<br />
UPGRADED<br />
With six months of mechanical repair coverage, you can rest easy<br />
knowing that you won’t be faced with unexpected repair costs.<br />
YOU CAN’T<br />
BUY THE<br />
WRONG CAR<br />
GUARANTEED<br />
Worried that you made the wrong decision? You have three days or<br />
300 miles to exchange your MOTOR TREND Certified vehicle. Plus, if<br />
you find a better value on the same car at another dealership within<br />
five days, we’ll refund the difference.*<br />
STOP BY OUR DEALERSHIP<br />
TO FIND OUT WHY A<br />
MOTOR TREND CERTIFIED<br />
VEHICLE IS RIGHT FOR YOU.<br />
Bob & Chuck Eddy<br />
14 North Anderson Avenue Youngstown, OH 44515<br />
(888) 378-3954 | bobandchuckeddy.com<br />
With MOTOR TREND Certified,<br />
you can’t buy the wrong car!<br />
ADDRESS<br />
BLOCK<br />
POSTAL<br />
STAMP<br />
INSP<strong>EC</strong>TED. UPGRADED. GUARANTEED.<br />
*No more than 300 additional miles. Vehicle must be of equal or greater value and in the same condition you purchased it in. Incentives<br />
may change based on the date of the vehicle exchange.<br />
Free Subscription<br />
to MOTOR TREND® Magazine<br />
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ultrices erat id lacus ullamcorper, a gravida urna maximus. Donec efficitur nibh<br />
at ex scelerisque tincidunt. Donec luctus tincidunt augue, eget pellentesque magna tincidunt vitae. Fusce condimentum hendrerit nunc, sit amet<br />
finibus velit sagittis vitae. Ut consequat lacus quis cursus mattis. Maecenas egestas ornare velit ut hendrerit. In in efficitur odio, vel tristique est.<br />
Praesent ornare a nulla at lobortis.<br />
Dear Allan,<br />
At Bob & Chuck Eddy Chrysler Dodge Jeep you can’t<br />
buy the wrong car. With a 72-hour exchange policy, a<br />
best value guarantee and value-added benefits - you<br />
will get the right vehicle at the right price guaranteed.<br />
0% APR Financing<br />
for 60 months<br />
on Select MOTOR TREND®<br />
Certified Vehicles<br />
INSP<strong>EC</strong>TED<br />
Our cars are thoroughly inspected by a certified MOTOR TREND<br />
technician. Anything that’s not up to standards is repaired or replaced<br />
before it goes on our lot.<br />
UPGRADED<br />
With six months of mechanical repair coverage, you can rest easy<br />
knowing that you won’t be faced with unexpected repair costs.<br />
GUARANTEED<br />
Worried that you made the wrong decision? You have three days or<br />
300 miles to exchange your MOTOR TREND Certified vehicle. Plus, if<br />
you find a better value on the same car at another dealership within<br />
five days, we’ll refund the difference.*<br />
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ultrices erat id lacus ullamcorper, a gravida urna maximus. Donec efficitur nibh at ex<br />
scelerisque tincidunt. Donec luctus tincidunt augue, eget pellentesque magna tincidunt vitae. Fusce condimentum hendrerit nunc, sit amet finibus<br />
velit sagittis vitae. Ut consequat lacus quis cursus mattis. Maecenas egestas ornare velit ut hendrerit. In in efficitur odio, vel tristique est. Praesent<br />
ornare a nulla at lobortis. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer ultrices erat id lacus ullamcorper, a gravida urna maximus.<br />
Donec efficitur nibh at ex scelerisque tincidunt. Donec luctus tincidunt augue, eget pellentesque magna tincidunt vitae. Fusce condimentum<br />
hendrerit nunc, sit amet finibus velit sagittis vitae. Ut consequat lacus quis cursus mattis. Maecenas egestas ornare velit ut hendrerit. In in efficitur<br />
odio, vel tristique est. Praesent ornare a nulla at lobortis.<br />
STOP BY OUR DEALERSHIP<br />
TO FIND OUT WHY A<br />
MOTOR TREND CERTIFIED<br />
VEHICLE IS RIGHT FOR YOU.<br />
Bob & Chuck Eddy<br />
14 North Anderson Avenue Youngstown, OH 44515<br />
(888) 378-3954 | bobandchuckeddy.com<br />
*No more than 300 additional miles. Vehicle must be of equal or greater value and in the same condition you purchased it in. Incentives<br />
may change based on the date of the vehicle exchange.
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