EC-iBRANDBOOK-020217-002
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Marketing Plan<br />
Web Presence<br />
Websites<br />
Our primary digital branding initiative<br />
is easycare.com.<br />
Phase II of both websites is centered on<br />
strategy and functionality; to analyze the<br />
user data and maximize both websites’<br />
ability to serve their target audiences, and to<br />
become a flagship for our value proposition<br />
and brand marketing. This phase includes<br />
creating content that promotes our secondary<br />
business activities: dealer solutions including<br />
Connect, Custom Dealer App, training, etc.<br />
Phase III is to develop business functional<br />
capabilities into easycare.com (example:<br />
Dealer Management section with assets and<br />
links to other digital functions of the business,<br />
Agent Portal, etc.).<br />
The websites and branding are a cyclical<br />
process and phase II begins again upon<br />
the completion of phase III. The cycle is<br />
designed to accommodate the technology<br />
improvements across the organization on an<br />
as-completed basis, as well as to efficiently<br />
update as needed.<br />
New easycare.com - Consumer Facing<br />
New easycare.com/dealers
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