EC-iBRANDBOOK-020217-002
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“Mere color, unspoiled by<br />
meaning, and unallied with<br />
definite form, can speak to the<br />
soul in a thousand different ways.”<br />
Oscar Wilde<br />
Colors<br />
EasyCare Blue<br />
Blue is often associated with trustworthiness and loyalty, characteristics that we<br />
deem vital to the EasyCare name. We believe that trust and loyalty are at the core<br />
of every relationship that we have built and maintained, and the very reason that<br />
we continue to successfully expand our influence across the board.<br />
EasyCare Gold<br />
Gold is often used in portraying victory and superior quality. At EasyCare, we<br />
stand behind every single F&I benefit and dealer solution that we provide; we are<br />
committed to continuously seeking innovative ways to improve the car-buying<br />
and ownership cycle in the interest of both our dealers and their customers, and<br />
forming a durable relationship between the two.
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