EC-iBRANDBOOK-020217-002
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Marketing Plan<br />
Public Relations<br />
PR Vision<br />
Goal:<br />
Position EasyCare as a thought leader in the automotive industry and expand<br />
EasyCare’s consistent new consumer-focused footprint in the industry.<br />
• Work in partnership with key publications and align with their 2017<br />
editorial calendars.<br />
• Work with publication editors to position EasyCare as a thought leader in<br />
the industry with supportive byline articles, promoting EasyCare benefits,<br />
people on the move and awards/accolades we may receive.<br />
• Share EasyCare news and press releases with media.<br />
• Identify opportunities and apply for automotive industry awards<br />
• Identify opportunities and apply for employee and workplace awards<br />
• Working with HR, develop a CSR (Corporate Social Responsibility)<br />
plan for EasyCare.<br />
CLICK HERE TO VIEW PR CALENDER
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