EC-iBRANDBOOK-020217-002
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LOGOTYPE<br />
Specifications<br />
Size & Clear Space<br />
For maximum impact and clarity, a specific amount of clear space must be<br />
maintained around the EasyCare logo and tagline. We use the height of the “E” in<br />
“EasyCare” as a measurement for determining the clear space needed around the<br />
logo and tagline. This clear space forms a neutral zone in which no other graphic<br />
elements, such as typography, pictures or borders, should appear.<br />
Dark Background<br />
Use the reversed EasyCare logo on dark backgrounds or photos that provide sufficient<br />
contrast for all logo components.
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