EC-iBRANDBOOK-020217-002
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Marketing Plan<br />
Automotive F&I Benefits<br />
New Benefits<br />
Performance Year Over Year<br />
Support benefit launches with collateral, video, advertising and PR.<br />
Benefits to launch in 2017:<br />
• SelectCare<br />
• LeaseCare<br />
• RV Appearance Protection<br />
The simple things in life<br />
are often the most valuable<br />
Specially designed for everyday mechanical wear that isn’t typically covered<br />
by the manufacturer’s warranty, EasyCare’s SelectCare coverage keeps your<br />
customers on track – so that they experience the moments that matter most.<br />
Make it easy for your customers to say yes with the industry’s<br />
only Motor Trend ® Recommended “Best Buy.”<br />
easycare.com/selectcare<br />
800.458.7071<br />
EasyCare provides a full suite of industry-leading F&I benefits and innovative dealer<br />
solutions that create passionate employees and customers at every touchpoint.<br />
© 2017 Automobile Protection Corporation - APCO. EasyCare © is a registered trademark of APCO.<br />
MOTOR TREND® is a registered trademark of TEN: The Enthusiast Network Magazines, LLC.<br />
SEL<strong>EC</strong>T CARE
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