EC-iBRANDBOOK-020217-002
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Marketing Plan<br />
Support<br />
Agent “Regions” Marketing<br />
EasyCare’s marketing support for our internal agent “regions” will be strengthened<br />
on a phased basis over 2017. Currently ADG’s new “on-brand” website is<br />
scheduled for launch mid-January, and additional marketing/event support for<br />
ADG is in the schedule as a testbed program.<br />
When the best practices are defined during this testbed program, a broad roll-out<br />
will take place as resources become available.<br />
Dealer Marketing<br />
Marketing support for our dealerships is increasing in importance as EasyCare<br />
becomes more of a partner at every customer touchpoint for our most engaged<br />
dealers. We will continue our current marketing support level and deepen our<br />
support of the Custom Dealer App dealers with customer reports and email<br />
communications – as the mobile platform becomes more important to their<br />
customers, and as a future state program that will provide value across all of<br />
our dealer solutions and F&I business.<br />
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