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EC-iBRANDBOOK-020217-002

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ICONS<br />

Iconography<br />

Icons are a simple way of communicating a concept, benefit or idea. Like logos,<br />

they are impactful and memorable, and when consistent, they create their<br />

own language.<br />

We use icons in a clean and consistent way. They have a ‘friendly’ and ‘easygoing’<br />

look and feel, supporting the way we communicate.

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