EC-iBRANDBOOK-020217-002

Marketing Plan
Covideo - Training
Covideo
Primary Focus:
Covideo has a well-defined and successful sales process that requires very little
industry marketing effort and cost. We will continue to focus on tradeshow space
with Covideo, which has proven to return a strong ROI. Much like Connect, the
following tradeshows are planned for Covideo to accompany Connect/app:
• Digital Dealer 22: April 11-13, Tampa, FL.
• Digital Dealer 23: September 19-21, Las Vegas, NV.
• Digital Dealer Workshops: Dates TBD
Help Covideo with marketing needs as required.
Training
Primary Focus:
Develop a new online training portal with a holistic view of our new EasyCare
University platform. The online portal will house the full approach that our new
training department is taking to help every department within a dealership
succeed.
The training portal will be extensive and contain the following features:
• Our training “why”
• All of our courses (classroom, webinar, onsite, etc.),
• Bios of our trainers
• Full calendar and pre-registration for training events
• Testimonials
• Links to our other channels (YouTube, VT).
In a future state, the ability to log in and watch live training remotely (for a fee) is
something to consider.
Secondary Focus:
Help develop all necessary pieces for training courses (certificates, forms, blotters,
guides). Also, create training-specific ads for industry-specific publications.