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Covey - The 7 habits of highly effective people

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customer buying <strong>habits</strong> and motives, and provide the force necessary to organize<br />

resources in the right direction.<br />

Such changes as deregulation <strong>of</strong> the airline industry, skyrocketing costs <strong>of</strong> health care,<br />

and the great quality and quantity <strong>of</strong> imported cars impact the environment in significant<br />

ways. If industries do not monitor the environment, including their own work teams, and<br />

exercise the creative leadership to keep headed in the right direction, no amount <strong>of</strong><br />

management expertise can keep them from failing.<br />

Efficient management without <strong>effective</strong> leadership is, as one individual phrased it, "like<br />

straightening deck chairs on the Titanic." No management success can compensate for<br />

failure in leadership. But leadership is hard because we're <strong>of</strong>ten caught in a management<br />

paradigm.<br />

At the final session <strong>of</strong> a year-long executive development program in Seattle, the<br />

president <strong>of</strong> an oil company came up to me and said, "Stephen, when you pointed out the<br />

difference between leadership and management in the second month, I looked at my role<br />

as the president <strong>of</strong> this company and realized that I had never been into leadership. I was<br />

deep into management, buried by pressing challenges and the details <strong>of</strong> day-to-day<br />

logistics. So I decided to withdraw from management. I could get other <strong>people</strong> to do that.<br />

I wanted to really lead my organization.<br />

"It was hard. I went through withdrawal pains because I stopped dealing with a lot <strong>of</strong> the<br />

pressing, urgent matters that were right in front <strong>of</strong> me and which gave me a sense <strong>of</strong><br />

immediate accomplishment. I didn't receive much satisfaction as I started wrestling with<br />

the direction issues, the culture-building issues, the deep analysis <strong>of</strong> problems, the seizing<br />

<strong>of</strong> new opportunities. Others also went through withdrawal pains from their working<br />

style comfort zones. <strong>The</strong>y missed the easy accessibility I had given them before. <strong>The</strong>y still<br />

wanted me to be available to them, to respond, to help solve their problems on a day-today<br />

basis.<br />

"But I persisted. I was absolutely convinced that I needed to provide leadership. And I<br />

did. Today our whole business is different. We're more in line with our environment. We<br />

have doubled our revenues and quadrupled our pr<strong>of</strong>its. I'm into leadership."<br />

I'm convinced that too <strong>of</strong>ten parents are also trapped in the management paradigm,<br />

thinking <strong>of</strong> control, efficiency, and rules instead <strong>of</strong> direction, purpose, and family feeling.<br />

And leadership is even more lacking in our personal lives. We're into managing with<br />

efficiency, setting and achieving goals before we have even clarified our values.<br />

Rescripting: Becoming Your Own First Creator<br />

As we previously observed, proactivity is based on the unique human endowment <strong>of</strong><br />

self-awareness. <strong>The</strong> two additional unique human endowments that enable us to expand<br />

our proactivity and to exercise personal leadership in our lives are imagination and<br />

conscience.<br />

Through imagination, we can visualize the uncreated worlds <strong>of</strong> potential that lie within<br />

us. Through conscience, we can come in contact with universal laws or principles with<br />

our own singular talents and avenues <strong>of</strong> contribution, and with the personal guidelines<br />

within which we can most <strong>effective</strong>ly develop them. Combined with self-awareness,<br />

these two endowments empower us to write our own script.<br />

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