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IN FOCUS<br />
MONTAGE<br />
W INTRODUCES<br />
‘THIS IS IT’<br />
COLLECTION<br />
FINALLY, THE BOOK OF #UN<br />
series reached its conclusion.<br />
And, there were no chapters<br />
left unread. W for Woman<br />
celebrated individual style and<br />
broke all stereotypes that limit<br />
creative expression required<br />
to make a personalized fashion<br />
statement. Last season was all<br />
about going unorthodox, bold<br />
and glamorous.<br />
This spring-summer 2017, W opens afresh with a<br />
hard-hitting fashion declaration. It is definite statement<br />
and non-conforming. The collection made to match<br />
both the mood and the mode of the working woman in<br />
India says aloud – This is it. It has everything you need<br />
to keep it stylish through the summer. Yes, we are being<br />
assertive but that’s what defines the season’s flavour.<br />
Love it or leave it.<br />
The collection revolves around essentials that do not<br />
wear us down but look up in the face with panache and<br />
prominence at once alongside pieces of art that<br />
fit into your everyday timeline with the exact<br />
amount of style and statement.<br />
The Statement Work Wear is here to<br />
make hectic sunny days seem nice and<br />
fashionably functional. The Signature<br />
All Day Dress winks at you saying there’s<br />
no more fretting about ‘switching from<br />
one outfit to the other’. The Perfect<br />
Fusion Look redefines Indo-western<br />
with peek-a-boo neon detailing and<br />
tie-around necklines. And finally, Urban<br />
Social Style finishes the season with the<br />
quintessential occasion outfit coming<br />
alive with burnt hues and bits of tribal<br />
embellishments. Offbeat yet extremely<br />
functional; atypical yet individual - W<br />
SS’17 collection will speak to you in its<br />
own language.<br />
125<br />
MAY 2017