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IN FOCUS<br />

MONTAGE<br />

W INTRODUCES<br />

‘THIS IS IT’<br />

COLLECTION<br />

FINALLY, THE BOOK OF #UN<br />

series reached its conclusion.<br />

And, there were no chapters<br />

left unread. W for Woman<br />

celebrated individual style and<br />

broke all stereotypes that limit<br />

creative expression required<br />

to make a personalized fashion<br />

statement. Last season was all<br />

about going unorthodox, bold<br />

and glamorous.<br />

This spring-summer 2017, W opens afresh with a<br />

hard-hitting fashion declaration. It is definite statement<br />

and non-conforming. The collection made to match<br />

both the mood and the mode of the working woman in<br />

India says aloud – This is it. It has everything you need<br />

to keep it stylish through the summer. Yes, we are being<br />

assertive but that’s what defines the season’s flavour.<br />

Love it or leave it.<br />

The collection revolves around essentials that do not<br />

wear us down but look up in the face with panache and<br />

prominence at once alongside pieces of art that<br />

fit into your everyday timeline with the exact<br />

amount of style and statement.<br />

The Statement Work Wear is here to<br />

make hectic sunny days seem nice and<br />

fashionably functional. The Signature<br />

All Day Dress winks at you saying there’s<br />

no more fretting about ‘switching from<br />

one outfit to the other’. The Perfect<br />

Fusion Look redefines Indo-western<br />

with peek-a-boo neon detailing and<br />

tie-around necklines. And finally, Urban<br />

Social Style finishes the season with the<br />

quintessential occasion outfit coming<br />

alive with burnt hues and bits of tribal<br />

embellishments. Offbeat yet extremely<br />

functional; atypical yet individual - W<br />

SS’17 collection will speak to you in its<br />

own language.<br />

125<br />

MAY 2017

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