Spice May issue ipad LR

SPECIAL REPORT
12TH ANNIVERSARY
Top: SpiceJet is synonymous with fun
and flying. Bottom: Ajay Singh
receiving the ‘Best Airline’ brand in
India by Brand Trust Report
creditors chased us... I want to thank
you for reporting to work on December
16, 2014 knowing that it could very well
be your last day here... I want to thank
you for keeping your faith in your
airline under unbelievable pressure.”
The stupendous success of
SpiceJet, after the near collapse, is
ideal course material for a business
school case study. What are the factors
that helped SpiceJet in its rise to the
top? There have been many, including
a customer-centric approach,
financial adeptness, a sharp focus on
employees, innovative products for
fliers and some smart marketing
moves including the now legendary
Red.Hot.Spicy branding.
All this has not been lost on the
smart investor and the SpiceJet scrip
has registered a smart comeback. It
was down in the dumps at Rs 13.90 on
the black day of December 16, 2014. As
we go to press, it is flying high at
105.60, a jump of 759.71 per cent. Even
on a year-on-year basis (March 24,
2016 to March 24, 2017), the
performance of the SpiceJet stock has
been exemplary, having risen by 46.35
per cent.
In the process, it has raced ahead
to become the second most valuable
stock in the Indian market - on March
24, 2017, its market capitalization
stood at Rs 5,646 crore.
SpiceJet believes that a
meaningful existence can only come
from being a corporate with high
values. It has always been in the
forefront while helping out the needy.
Here are a few examples. Last year,
SpiceJet facilitated the travel of 20
female students and two teachers from
Mawar Valley, J&K for an educational
tour to Delhi, Chandigarh, Dehradun
and Amritsar. In May, it helped supply
around 71,500 litres of water every day
RECENT
MILESTONES
SpiceJet has always
remained one step ahead
of the competition with
its smart innovations and
clever, strategic moves,
most of which have led
to it recording more
achievements in its dozen
years of flying.
March 20, 2017: Fifty
underprivileged children
participate in SpiceJet’s
‘Giving Wings to Dreams’
programme.
February 26, 2017:
Dhaka becomes the seventh
international destination.
February 14, 2017: The
airline registers its eighth
consecutive profitable
quarter.
February 6, 2017: New
uniforms are introduced in
the `Red-Hot-Spicy’ avatar
(photograph on left).
January 17, 2017: SpiceJet
emerges as India’s most
punctual airline with the
highest OTP for the fourth
successive month.
It also registers the highest
occupancy rate for the
22nd month in a row.
January 13, 2017: Mega
deal signed with Boeing
for up to 205 jets, the
biggest order in SpiceJet’s
history.
July 29, 2016: GMR
Hyderabad Airport becomes
the first Indian airport to
host SpiceJet’s Smart Mobile
check-in facility.
July 21, 2016: SpiceJet
allows passengers to check
in their baggage at kiosks.
May 26, 2016: Premium
lounges launched at
Varanasi, Jaipur and
Guwahati.
72
MAY 2017