Poster Child Magazine, Summer 2017

SUMMER 2017
Poster Child
MAGAZINE
4FRESH
SUMMER
TRENDS
DESIGNER SPOTLIGHT
TELEGRAPH AVE
THIS JUST IN
GET THE SCOOP ON THE LATEST NEWS
HANGING OUT WITH
BETHANY CIOTOLA
jungle
WELCOME TO THE
shop these
wild styles
SHOP
EVERY PAGE ON
POSTERCHILDMAG.COM

36
cover story
This is: William, Zeke & Jolie
4
THE CONTRIBUTORS
Get to know a few of the
talented individuals who
made this issue happen!
6
ONLINE EXCLUSIVE
A preview of our newest
Online Exclusive editorial by
Felicia McGowan.
7
EDITOR’S NOTE
9
ON LOCATION
Learn more about this issue’s
cover story!
FASHION
11
WHAT WE’RE LOVING
Welcome to the Jungle!
These styles are wild.
12
FRESH RIGHT NOW
Get e-shopping! These
4 trends are perfect for summer
and easy to shop from
your digital magazine copy.
NEWS
20
THIS JUST IN
We’re dishing on the coolest
new collaborations, and
product offerings available
this summer!
LIFESTYLE
24
HANGING OUT
Get to know mom blogger
Bethany Ciotola of the blog
Bethany and Her Boys in our
exclusive interview!
28
KIDE Q&A
We introduce you to KIDE,
the new shopping app that
just made stocking your kid’s
wardobe so much easier!
Summer /17

FEATURES
32
SPOTLIGHT
California kidswear label Telegraph
Ave takes us to Tulum
in their latest collection for
Spring and Summer 2017.
EDITORIALS
36
THIS IS: WILLIAM, ZEKE
& JOLIE
Photographer Sara Pine celebrates
expressing individuality
through fashion without labels
in this issue’s cover story.
50
THE DREAMERS AND
THE STAR DANCER
Exploring fashion, movement
and dance, photographer
Candice Cohen engages our
imagination in this dreamy
fashion story.
60
FLASHBACK
Model Brookelin sports retro
inspired fashions and channels
California cool vibes in
photos by Megan Dendinger.
72
TROPICAL HEAT
Photographer Amber
Eggleden brings a taste of the
tropics to her studio in this
fashion story.
84
RAINY SUMMER
Photographer Paulina Kania
doesn’t let a surprise
summer thunder shower
rain on her parade!
94
IMAGINARY FRIEND
Summer vacation is for
hours of imaginative play
dates. Photographer
Jacob McFadden follows
a boy and his imaginary
friend.
104
SHOPPING FOR LOVE
Stylist Nini.E and
photographer Tjitske
Agricola bring us to the
super market in search of
one thing: love! What do
these little shoppers find?
114
RHAPSODY
Emma and Lina enjoy a
lazy summer day, captured
in photographs by
Evgenia Karica. Find more
of this editorial on our
website.
Tropical
Heat
72

the
contributors
megan dendinger
Photographer
(pg.60)
On the perfect summer day where
would we find you?
I would be somewhere beautiful
with a slight breeze, laughing and
having a good time with friends
and family. I don’t have a particular
place in mind, as I’m always
open to going to new places. As
long as it’s fun, I’m down.
Somewhere you’d love to travel to
this summer…
I would love to go to Scotland!
What is on your summer menu?
Mostly entertaining children, driving
children and working. Things
don’t really change that much for
me, summer or no. LOL
Your perfect summer outfit includes…
A beautiful maxi dress, light cute
cardigan and cute sandals.
What is your best childhood summer
memory?
Spending my time at a day camp
for the summer and going to a
bunch of fun places with them.
4
Nastasia Delmedico
staff writer
On the perfect summer day where
would we find you?
I’m either taking full advantage
of patio season in the city with
friends, or lounging in my backyard,
soaking up the sun, wearing
earbuds and reading a good
book.
Somewhere you’d love to travel to
this summer…
I’ve had Barcelona on my mind
ever since I travelled there two
summers ago. The fashion, the
restaurants, the architecture—a
place I’d love to experience
again. I’ve also had the itch to
experience Central Park in the
summer that I have yet to scratch.
What is on your summer menu?
Tacos, tacos, and more tacos—especially
fish tacos. I’m also looking
forward to drinking ice coffees
and stopping by ice cream shops.
Did I mention tacos?
Your perfect summer outfit includes…
A relaxed t-shirt dress is my summer
go-to item, it’s comfortable
and transitions from day to night
when you swap your espadrilles
for a pair of strappy heels. It also
wouldn’t be summer without my
floral scrunchie, an accessory I
always wear to save me from the
seasonal and longhair-induced
heat.
What is your best childhood summer
memory?
I grew up playing competitive
soccer with a team I played with
for almost 10 years. Nothing said
summer like the beginning of our
outdoor season, which almost
always featured a rewarding barbecue
after an exciting game.
María Montané
Stylist
(pg.114)
On the perfect summer day where
would we find you?
I love picnics with a nice view, a
good book. Probably Mc Carren
Park in Brooklyn or DUMBO.
Drinking cucumber water with
lime and chia seeds and Murakami´s
book. That´s my perfect
combo.
Somewhere you’d love to travel to
this summer…
I really want to visit Cuba, probably
I´ll do it for my birthday ( Aug
29th). The whole experience of
music, amazing vintage cars and
hidden streets, combined with
charismatic people with great
style. Also I think it´s a very inspiring
place to visit to take ideas for
future fashion editorials.
What is on your summer menu? Tropical
cocktail fruits! I´m always eating
or snacking fruits, and during
this season it´s a MUST! I´m also
learning interesting recipes to mix
and match ingredients to make
healthy smoothies that taste like
ice cream and sorbets.
Your perfect summer outfit includes…
Accessories! Hats, bandanas and
of course sunglasses. That´s the
key for a cool look. Extra accents
with simple elements like a cute
bandana around your wrist or vintage
jewelry... Always, no matter
what, take risks and trust your
DNA style!
What is your best childhood summer
memory? Spending aaaall day
wearing swimsuits. Since day one
of the school year ending, I used
to wear my bathing suit no matter
where we were : City, beach,
hotel pool, supermarket or my
home, that was my definition of
vacation... definitely lots of sun
screen and ice cream!
evgenia Karica
Photographer
(pg.114)
On the perfect summer day where
would we find you?
I’ll be definitely outside! I would
either be shooting cute kids
somewhere in the city, chilling on
one of beautiful beaches in New
Jersey, or getting away from it all
on Fire Island. But ideally, I would
have the best of both worlds, with
a beach photo shoot and then
relaxing there afterwards.
Somewhere you’d love to travel to
this summer…
Travel is my other passion, after
photography. I’m planning to see
few places in the States: Los Angeles,
Las Vegas, maybe Niagara.
I would love to go back to San
Francisco as well. I’ve absolutely
fallen in love with that amazing
place!
What is on your summer menu?
I’m a veggies-lover. I love salads,
and I eat even more greens and
berries during the summertime.
And of course I can’t forget the
fresh seafood and ice cream.
Your perfect summer outfit includes…
I can’t imagine a hot summer
without colorful linen shirts,
sandals, tunics and shorts. But
to be honest,I also love beautiful
dresses with heels, though at
times they can seem impractical.
What is your best childhood summer
memory?
Running away from grandma’s
house with my little brother and
cousins to a nearby lake where
we swam and played all day, until
someone said that our grandma
had come looking for us. Of
course, we were scolded when
we returned (but not for real, you
know how grandma’s are). Then
eating fresh berries and peaches
from the garden for dinner.. It was
always so much fun.. And now
when I look back, I realize how
wonderful of a childhood we had!

on the go?
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the
online exculsive
6
www.posterchildmag.com

the
editor’s note
Do you have a favourite summer memory? My
fondest memories of summer revolve around
camping: hours spent braiding each other’s hair,
crafting friendship bracelets and trekking to the
campground pool, towel in hand. Though we
may have only spent a few weekends camping
each summer, the memories stand out over
the presumable countless hours of lying on the
couch complaining, “I’m bored.” My daughter
will turn one this summer, and so I’m excited
to start making summer memories and creating
family traditions that leave her with the same
warm recollections of her summer vacations!
You may have already planned your summer
trips and travels, but you probably still need to
restock your kiddos summer closet. Good thing
you are flipping through our latest issue; we’ve
packed it full of summer style inspiration and
easy e-shopping links. My favourite new feature
you’ll find within this issue is the ability to shop
our editorial looks. When viewing this issue on
any digital platform just click a look to see similar
items for sale online.
What memory do you want to
make with your kids this summer?
Tag @posterchildmag
in your Instagram pictures or
comments!
Can’t wait to hear from you!
So go ahead focus on making new summer
memories, we’ve got your kid’s wardrobe
covered.
xo Rebecca Poier
Poster Child Magazine
Editor-in-Chief

the
poster child Team
EDITOR-IN-CHIEF:
REBECCA POIER
DIRECTOR OF PUBLIC RELATIONS:
ERICA STEVENSON
PHOTOGRAPHER:
FELICIA MCGOWAN
ADVERTISING:
TRACEY LUTH
INTERNS:
NASTASIA DELMEDICO
EVGENIA BRYZGALOVA
CONTRIBUTERS
SARA PINE, JESSIE JAMZ, JAVON RHONE, SAMAN-
THA FRYLING ART-DEPT.COM, WILLIAM, ZEKE, JOLIE,
PRODUCTION ON 5TH, WET NOODLES, JOEL GEIST,
LIZ, JORDAN, SHADES, BANJO, BETHANY CIOTO-
LA, EVGENICA KARICA, MARÍA MONTANÉ, CANDICE
COHEN, KATRIN BENTO CONNAULT, OLIVIA GALLONI
D’ISTRIA, MAYA CHANCELADE, MEGAN DENDINGER,
HEATHER ROME, BROOKELIN, FUTURE FACES NY, AM-
BER EGGLEDEN, DOMINIC PAUL, ALICIA APARICIO, SET
STYLIST: KATE SUTTON, ANYA & INDIA, GRACE & GALOR
MODELS, PAULINA KANIA, DARIA SOLAK, HIHELLO, JO-
ANNA KUCHTA, JOANNA MURAWSKA, ASIA NEJFELD
JACOB MCFADDEN, IDA SYLSJÖ, MAKOTO HAYASHI,
COHEN AND ZACH, BONNIE & BETTY AGENCY
THE INDIAN GREEDY COW, TJISKE AGRICOLA, NINA
ELENBAAS, GLAMDAMN, HIP 4 KIDZ, EMMA & LINA,
TOMOMI SANO
SPONSORS & AFFILIATES
PLAYTIME NEW YORK, MINI BODEN, ALEX & ALEXA,
MAMAS & PAPPAS, SMALLABLE, STRIDE RITE, MAYORAL,
OH...MY! KIDSWEAR
ADVERTISING POLICY
POSTER CHILD MAGAZINE INC. ACCEPTS ADVERTISING BASED ON SPACE
AVAILABILITY AND CONSISTENCY WITH ITS MISSION TO INSPIRE A STYLISH
CHILDHOOD. POSTER CHILD MAGAZINE INC. IS NOT RESPONSIBLE FOR
THE CONTENT OF THE ADVERTISEMENT, THE PRODUCTS OFFERED OR THE
VIEWPOINTS EXPRESSED THEREIN.
EDITORIAL NOTE
NO PORTION OF THIS MAGAZINE MAY BE REPRINTED, DUPLICATED OR TRANSMITTED WITHOUT THE WRITTEN
PERMISSION OF THE PUBLISHER. PHOTO OR ARTWORK SUBMISSIONS ARE MADE AT THE RISK OF THE SENDER;
POSTER CHILD MAGAZINE WILL ASSUME NO LIABILITY FOR LOSS OR DAMAGE. OPINIONS EXPRESSED IN POSTER
CHILD MAGAZINE ARE THOSE OF THE AUTHORS AND DO NOT NECESSARILY REFLECT THE VIEWS OF THE
PUBLISHER. POSTER CHILD MAGAZINE DOES NOT ASSUME LIABILITY FOR CONTENT.
8

ehind the
on
location
scenes
Exploring stylish unisex
dressing with Sara Pine
For this issue’s cover story, we
teamed up with photographer Sara
Pine to bring to life a concept we
had both been dying to create –
an editorial focused on celebrating
creativity in dressing with an
emphasize on the importance of
expressing identity through fashion!
Rather than assigning labels,
our focus was on playful dressing
concepts that allow kids to be kids,
embrace who they are and let their
imaginations run wild!
The editorial feature THIS IS:
Willam, Zeke & Jolie, highlights
unisex dressing by mixing and
matching traditionally feminine or
masculine pieces for unique and
stylish looks that both boys and
girls will love. Flip to page 36 to be
inspired.
on the cover
William is
wearing: Shirt by
Wolf & Rita, Pants
by Boy + Girl, Shoes
by Dr. Martens, Scarf
by Chipie
Photograph:
Sara Pine
Styling:
Jessie Jamz
Wardrobe Assistant
Javon Rhone
Hair& Makeup:
Samantha Fryling
Production On 5th
Retouching:
Wet Noodles
get the cover look!
$54, Blune
$60, Wolf & Rita
$297, Sessun

1
FASHION
#nowtrending
7
2
What we’re loving
Welcome to the Jungle! Wild prints and
patterns, toucans and tigers will all be
favourites of your adventurous little monkeys!
6
4
3
5
1. Swim Shirt by Molo 2. Top by H&M 3. Sweater by Wildfox 4. Dress by Diesel
5. Dress by Catimini 6. Bag by Des Petits Hauts 7. Sweater by Little Marc Jacobs. Image courtesy Billieblush

e-Shopping
Fresh right now!
1
2
POM POM everything
This fun and colourful accent is perfect
for the season, not to mention it looks
cute on everything from dresses
to accessories.
5
3
4
Wear
it with
1. Jumper by Melissa Obabash, 2. Swimsuit
by Sunuva, 3. Sweater by Louise Misha,
4. Sandals by Il Gufo, 5. Bag by Rose in April,
6. Shorts by Scotch & Soda.
Cute accessories!
Scarf by Le Petit Lucas Du Tertre
6
Model wears: Piccola Ludo
Sandals by joe fresh
sunglasses by Sons + Daughters
Hat by H&M
12

e-Shopping
1
all ruffled up
Dramatic yet danity, our selection of
ruffled up pieces are sure to bring out
her inner duchess.
5
2
4
3
6
Wear
it with
Model wears: stella jean
Shiny Metallic kicks
1. Jumper by Louis Louise 2. Top by H&M
3. Dress by Chloé, 4. Skirt by Little Creative
Factory, 5. Swimsuit by Oeuf
6. Infant Romper by Ketiketa.
Sneakers by Pom D’api
Sneakers by billieblush
Sandals by H&M
Sandals by Nina Shoes

e-Shopping
Bright + Brighter
Colour, colour and more colour. Brighter is
better this summer. Pick a vibrant shade and
don’t be afraid to pair it with something even
more bold! Stand out; we double dare you.
1
4
6
7
2
5
Wear
it with
3
even brighter
Accessories
1. Noe & Zoe Berlin, 2. Top by Holly Hastie
3. Swimsuit by H&M, 4. Shorts by Petit
Bateau, 5. Dress by Charabia, 6. Dress by
No Sugar Added, 7. Shirt by Stella
McCartney, 8. Sunglasses by H&M.
Bag by ykra
8
sandals by Tommy Hilfiger
hat by hummel
Sandals by DOLCE & GABBANA
18 16

e-Shopping
1
2
check yourself
Fun for boys and girls, gingham is
making a huge comeback this Summer
and while you may not know how to
rock the style, kids always wear it best!
7
3
4
6
Model wears: she-ver
1. Shorts by Il Gufo, 2. Top by Pepe Jeans,
3. Dress by Oaks of Acorn, 4. Dress by
H&M, 5. Shorts by Marni, 6. Romper by
De Cavana, 7. Top by Babe & Tess.
Wear
it with
5
These cool pieces
Sandals by tucker & tate
Bag by SALVATORE FERRAGAMO
Sunglasses by Izipizi
jacket by ikks

News
this just in
this just in
Discover the season’s coolest collaborations,
brand new product offerings and more.
Read on for all the juicy details!
by Nastasia Delmedico
Athleisure by Stokke
Made for parents with on-the-go life-styles,
Stokke’s new Athleisure collection adopts the
versatility, mobility, and style of athletic wear
into their Xplory strollers, carriers, and carry cot
models for family exploration made comfortable.
The Athleisure collection features oversized canopies
with mesh finishes for ventilation, extended
footrests, quick-dry materials, and the practicality of
Stokke’s signature height-adjustable feature to manage
parent-child interaction while strolling. stokke.com
Stokke®Xplory® stroller and Stokke®MyCarrier pictured.
20

The Wouwermanstraat Residence, Amsterdam via Kid & Coe pictured.
Kid & Coe’s New Home Exchange
Program Offers An Exciting Way to
Explore The World With the Family.
Kid & Coe is an online travel and accommodation
website for families in search of
child-friendly vacation spots around the globe.
Founded by Zoie Kingsbery Coe in 2013, Kid
& Coe has curated 1,000 properties worldwide
that check off child-centred specifications on
any parent’s checklist, like play rooms, fireplace
guards, and babysitting services.
Along with a pre-approved selection of luxury
hotels, homes, and family safaris, Kid & Coe
now offers a home swapping exchange program
for like-minded family travellers.
Made available through monthly or yearly
payments, homeowners have the opportunity
to list their property and request an exchange
with another member’s accommodations. This
allows for families who share similar travelling
criteria to connect, coordinate, and explore
new destinations comfortably.
“We developed this feature due to customer
demand,” said Kingsbery Coe. “We think it’s
a great option for families wishing to explore
destinations from a comfortable new home
base while allowing their own home to be put
to good use.”
The addition
of Exchange to
the Kid & Coe
portfolio makes
it the first truly
complete travel
website for family
accommodation!
kidandcoe.com

News
this just in
FRESH NEW SWIMWEAR
With the warmer months ahead, Rockets of Awesome is now offering
their brand new line of swimwear—all UPF 50—to include
in their Summer 2017 delivery. Available in sizes 2-14 for boys and
girls, all pieces are priced under $40 and you’ll only be charged for
the swim pieces that fit your little ones best!
rocketsofawesome.com
Vogue Alumni Launch
Maisonette: A New
Online Shop For Children
Maisonette is a one-stop online shop for parents who
wish to simplify their shopping experience, enabling
access to children’s clothing and accessories, furniture,
bedding, decor, toys, and gifts under the convenient,
virtual roof of one domain.
Founded by former Vogue executives Sylvana Ward
Maisonette co-founders Sylvana Ward Durrett and Luisana Medonza Rocci pictured above with their children
Durrett and Luisana Medonza Roccia, Maisonette carries
both luxury and independent children’s brands
from around the world to perform as an accessible online
marketplace, while providing exclusive, blog-like
edits and style interviews to inspire their customers
with creative how-to-style looks in fashion and children’s
decor.
Look no further and explore the online shop for a variety
of curated boutiques and features for children
ages 0-12, including most popular products, access to
new brands, giveaways, and Editor’s picks at
maisonette.com
22

Gilt x Sherpapa Supply Company:
Gear For Cool, Fashion-Forward Fathers
Launching just in time for Father’s Day, Gilt is now carrying a
unique selection of men’s apparel and accessories by Sherpapa
Supply Co., a menswear
line co-founded by
Matthew Morrison and
Zach McDuffie.
From causal baseball tees
and embroidered snapbacks,
to functional and
fashionable diaper bags
for new dads, Sherpapa
Supply Co. designs
products
for adventurous,
fashion conscious
fathers who lead
and support their
families in stylish
and practical
ways. gilt.com
Sherpapa Supply Co. Co-founders Matthew Morrison and Zach McDuffie pictured above.
Mini Couture:
The Debut Of Givenchy Kids
In July, the house of Givenchy will be releasing their much-anticipated
designs for a new market, debuting their first children’s wear
line—Givenchy Kids—for the upcoming AW 17/18 season.
Carrying designs for babies and children aged 0-12 years, Givenchy
Kids will release a collection twice a year, with looks that include mini
versions of signature pieces reminiscent of their men’s and women’s
collections, an array of sweaters, hoodies, jeans, and youthful athleisure
with street-style edge, along with sleek dresses and trousers for
fancier occasions. The debut AW 17/18 collection features pieces
printed with Givenchy’s distinctive star print and uplifting messages,
in the selection of both a soft and bold, cool tone colour palette.
The Parisian line will be distributed to 150 select stores worldwide,
while exclusive looks will be showcased on givenchy.com

Lifestyle
24

HANGING
AROUND
with Bethany and her boys
When Bethany Ciotola isn’t chasing after her
two boys, the New York mom finds time to
blog about her kids, motherhood and style.
Though she only started blogging last year,
the Instagram influencer has long been building
an attentive following with her winning
combination of charming photos and clever
captions. We chatted with Bethany about
maintaining balance and life with her boys.
photography by Evgenia Karica

Lifestyle
“When I find
something I love, I
buy it for both boys
in several colours.”
Tell us a bit about yourself and your blog! What
inspired you to launch, Bethany and Her Boys?
I became a stay at home mom when I had my first son
Kai and when I had my second son in what seemed to
be 16 VERY short months later, I wanted (and needed)
a creative outlet to share our experiences as a family,
along with my passion for fashion and beauty. I also
shamelessly wanted an excuse to take and share an
endless number of photos of the boys.
Where do you live and what do you love to do in
your neighbourhood?
We live in the Upper West Side of Manhattan and I love
that we are surrounded by two big, amazingly beautiful
parks with SO many different playground options that
have provided countless hours of entertainment for the
boys. We have Central Park to the east and Riverside
Park to the west.
What does an ideal day with Kai & Rowan look like?
My ideal day starts with the boys sleeping in until 8 am,
with me getting a jumpstart by waking up at 7 am and
actually showering before I start hearing “Mommy!
Mama! MOMMMYYYYY!!” from the boy’s room. We
take our time eating breakfast and I enjoy a cup of coffee
while it’s actually still warm. It’s a beautiful sunny day
without being too hot because when I babywear Rowan,
it feels like it’s 10 more degrees than it actually is since
26
he’s a hot little potato. We go to the park followed by
lunch at my favourite local restaurant which is empty and
I don’t have to feel bad when one of the boys inevitably
has a mini meltdown. We go home and the boys have a
nice long nap and by the time they awake my husband
has come home early from work and we spend the rest
of the night with some solid family bonding.
That sounds like the best day ever! What is the
biggest challenge of balancing motherhood and
business?
Never having enough hours in the day. I spend my days
with the boys, and my nights working. It’s also very important
for both Chris and I to get in some quality time
with each other after the boys go to bed so we have
movie nights each week. We pick out a film or tv show,
throw some popcorn in the microwave and pour a big
glass of red wine to unwind and relax with each other.
Any advice to kicking your week off right?
Getting a solid night of sleep on Sunday. My Monday
mornings are 100x better when I get a full night’s sleep
the night before.

What is your best anti-stress remedy?
A long, hot shower.
Where would we find you if you weren’t busy blogging
or writing charming Instagram posts?
With my boys exploring the city on a nice day, or at
home building castles with blocks or having races with
cars on my living room floor. On the rare occasion that
we have a babysitter, my husband and I are either at the
movies or catching up at our favourite bar with a glass
of wine or a cocktail.
What is your favourite thing to do in the city as a
family?
We are huge playground fans, and love to take long
walks along the Hudson counting boats, birds and airplanes.
Kai and Rowan are always dressed so well! What is
your advice for dressing boys?
I love neutral colours, without crazy prints/logos. Simple,
simple, simple. Unfortunately, that’s hard to find,
so when I find something I love I buy it for both boys in
several colours.
What are you top 5 must have items for Summer
2017?
A scooter for Kai: He has a recent obsession with scooters.
A big, classy summer hat for the days I’m out at the
playground for hours with the boys. Mini hand sanitizer
bottles in my purse because the boys get so dirty out
and about in the summer. A big glass of ice cold beer
for the extra hot summer days. Sunscreen and Water: I
never leave the house without sunscreen and water for
both me and the boys.
Visit Bethany online: bethanyandherboys.com
Join her adventures on social media:
@bethanyciotola

Q&A
INtroDUciNg: KIDE
Father and entrepreneur, Nuno Pinto introduces us to his revolutionary new
shopping app that might just save you hours when buying online for your kids!
28
Kide Fashion is an online marketplace
based in Portugal that brings children’s
fashion brands together for parents to
conveniently seek out stylish finds for
their kids.
As parents search for the perfect ensemble, Kide
offers their fashion expertise with an easy, personal
stylist tool that recommends pieces based on your
likes and accumulated favourites! All you have to
do is create an account and tell Kide who you’re
buying for to get started. In clicking their “like”
button, Kide makes shopping simpler by providing
their customers with pieces that match their likes,
favourites, and wish-lists.
We had the chance to ask Kide’s founder, Nuno Pinto,
about the online marketplace in this Q&A.
Tell us a bit about yourself and your interests in
exploring a baby and kids fashion market.
I am Nuno, a 37-year-old entrepreneur based in
Portugal with two lovely kids. After a highly successful
career as an insurance broker, I made a masters
programme in Spain, worked with Sport Lisboa
Benfica in their internationalization process in Asia
and the Middle East, and then started my PhD in
Marketing and Strategy.
When my first child was born, I thought about another
professional challenge. After I became a dad,
I understood a great problem that parents have:
lack of time. It’s really hard to do everything in our
lives, so buying fashion, discovering new brands,
and following all the new trends can seem like an
impossible task. With a very busy family life, I understood
how difficult it can be to find the best
fashion in a short amount of time and at the right
price point.
I also really love babies and kids, so to be involved
in such a passionate area was a positive thing and a
reason to start Kide.
How and why did you start Kide Fashion?
When I created Kide, I wanted to develop the
most personalized, mobile-first, globally-focused
shopping experience for parents who are short on
time, but at the same time want the best fashion
for their kids. I partnered with Nuno Ferreira—an-

other founder and a highly experienced tech guy—and
we’ve made the perfect partnership.
I started Kide at the end of 2015 as an iPhone app, with
the swipe mechanism, to understand the engagement
versus the normal e-commerce experience. As the response
was amazing, we realized that we could have
something big on our hands.
How do you and your creative team curate the
brands you feature on Kide?
The Kide team is extremely selective on the brands
joining our portfolio. Only the highest quality, exclusive
and emerging brands in baby and kid’s fashion are
invited. We prefer to search for brands through small
and independent worldwide markets, fairs, big fashion
events like Playtime and Bubble, and online but mainly
through social media like Instagram and Facebook.
Then we have a selection process in order to scan all
the manufacturing processes, quality of the materials
used and originality of the design, and only after that
do we decide if they are selected.
What makes your online marketplace stand out in
the industry?
One big difference from our competitors is the Kide
Stylist ‘swipe’ approach that chooses clothing in the
marketplace and acts as the most natural selection process
for the consumer, allowing the machine learning
algorithm to provide recommendations as any person-

Q&A
Tell us about the inspiration behind the Kide
stylist’s algorithm.
Our true inspiration comes from our customers, and
everything we do is focused on them. Before we developed
the catalogue system of all articles, we asked for
customer feedback to understand what kind of things
and features a customer looks for in a fashion item, and
what makes them like or dislike certain items.
So, our inspiration was from several interviews with
customers and brands from our portfolio to understand
what is important when it comes to deciding if
a customer likes a particular item or not, and also to
understand the outfits that could be created by our
mechanism.
What is your company’s mission statement or goal?
Our mission is to make a parent’s life easier and stylish
when it comes to dressing their kids, and in the long
term, we want to be the reference for unique and exclusive
kid’s fashion, not only on the e-commerce side
but also as an offline brand with presence in retail and
other places.
al shopper would.
Many high street brands know that they must embrace
technology and are attempting to tackle personalization.
Their success is limited mainly to the fact that their
technology cannot successfully understand the consumer’s
likes and dislikes within their data. Kide is able
to do this in part because of the incredible amount of
data from consumers already collected by the machine
learning algorithm.
Another huge difference is the fact that we only look
for independent and small-mid sized labels rather than
high-end, luxury fashion brands like other marketplaces.
We understand that design and high-quality fashion
should be affordable and shoppable so we look
for those really unique and exclusive brands, and not
necessarily the most expensive ones.
What is the most purchased trend for kids this
summer?
One of the most purchased and searched trends for
kids this summer are the items with pale colours and
stripes. Colours like soft grey, light pink, or light yellow
with very discrete prints, especially stripes, are clearly
some of the inspirations for the 2017 Summer collection.
What is the perfect outfit for the summer season?
I would say that any outfit bought on Kide is the perfect
one, one that combines the
versatility of the daily activities
of a child with the
state of mind of the
same child!
Learn more at
kidefashion.com
30

32
Telegraph Ave
Take Me to Tulum

and Spotlight
by Nastasia Delmedico
I
t’s the time of year when the air
is sticky, the school year comes
to a closing, and parents prepare
for a family vacation to a
sandy destination. With a colour story
inspired by a photograph of palm trees
leaning against a dusty rose wall, the
latest Spring / Summer 2017 collection
by Telegraph Ave titled TAKE ME
TO TULUM, carries travel-ready pieces
for children who are excited to explore
the tropics and happy to unwind during
pink and orange sunsets.
Designed by Aman, a fashion entrepreneur
with over 15 years of experience
working for recognized brands such as
Stella McCartney and Saks Fifth Avenue,
Telegraph Ave is a hybrid of worldly
inspiration taken from Aman’s experiences
and design versatility to fit the
free-thinking spirit of every child.
This season’s
collection stays
true to Aman’s
style inspirations—particularly
the muted
colour palette,
the minimal
design of the
60s and 70s
and the seaside
lifestyle—
with functional,
comfortable
and adaptable
pieces that

don’t limit a child’s mood, but rather transition
with their free-spirited character. From rompers,
linen vests and shorts, to tunics, leggings and fit
and flares, the California
brand channels the essence
of relaxation with
their SS17 collection for
the perfect trip along a
sandy boardwalk.
Made from ethically
sourced material and local
producers, Telegraph
Ave aspires to be as much
as a lifestyle brand as it is
a fashion source, embracing
progressive initiatives
and including a diverse
community of local artisans
into the development
of their designs.
Telegraph Ave designs
clothing for conscious,
fashion-forward boys and
girls ages 1 to 10 years
old.
Are you ready to find solace
in the sun and dig
your toes a little deeper
into the sand? Grab your
passports, make room in
your luggage and shop
the resort-inspired looks!
telegraphaveshop.com
@telegraphave
34

and spotlight

THIS IS:
Photographer:
Sara Pine
Styling:
Jessie Jamz
Wardrobe Assistant:
Javon Rhone
Hair& Makeup:
Samantha Fryling
Production On 5th
Models:
William, Zeke, Jolie of Zuri Model + Talent
Retouching:
Wet Noodles
Special Thanks:
Liz, Jordan, Shades & Banjo
46 36

38
Zeke wearing Shirt by MSGM, Shorts by Anthem of the Ants, Hat by MiniMeParis,
Socks by Pair of Thieves, Shoes by Dr. Martens. Jolie wearing Dress by Boy + Girl,
Shoes by Vans. William wearing Jumpsuit by Ace & Jig, Shoes by Dr. Martens.

40

Clockwise: Jolie wearing Shirt and Shorts by Nico Nico, Socks by Pair of Thieves, Shoes
by Vans. William wearing Coverall by The Animals Observatory. Zeke wearing Shirt
Coverall by The Animals Observatory.

42

44

Zeke wearing Tank and Shirt by The Animals Observatory, Hat by
Public School. William wearing Hat, Tank Top and Shorts by The
Animals Observatory, Socks by Pair of Thieves, Shoes by Dr. Martens

46

William wearing Shirt by Wolf & Rita, Pants by Boy + Girl,
Shoes by Dr. Martens, Scarf by Chipie, Brooch: Stylist’s Own

Jolie wearing Shirt by Lucky Jade, Skirt by The Animals
Observatory, Socks by Pair of Thieves, Shoes by Vans
42

50
Rima wearing T-shirt by PAPU and Skirt by iglo+indi.

the dreamers & the star dancer
Photographer: Candice Cohen
Stylist: Katrin Bento Connault & Olivia Galloni d’Istria
Makeup and Hair: Maya Chancelade

Elina wearing Bodysuit by iglo+indi, Sweat Jacket by Mainio.
From left: Lyah wearing T-shirt by Koolabah, Leggings by Mini Rodini, Belt by Bonpoint. Emylie wearing T-shirt and Leggings by PAPU, Shorts by Koolabah, Jacket by Petitbo. Nils
wearing Cap and Jacket by Mini Rodini, T-shirt and Shorts by Koolabah. Rima wearing Jacket by Petitbo, T-shirt by PAPU and Pants by Koolabah.
52

From left : Emylie wearing Jacket by Koolabah, T-shirt and Pants by Someday Soon, Shoes by Six Pieds Trois Pouces.
Nils wearing Sweatshirt by Someday Soon, T-shirt by Koolabah, Jeans by Molo, Shoes by Nike.

54

On left : Lilou wearing T-shirt by Mainio, Leggings by Mainio,
Dress by Bonpoint, Shoes by Six Pieds Trois Pouces.
Above: Rima wearing Bodysuit by iglo+indi, Cardigan by Petitbo,
Skirt by Molo, Leggings by Gardner And The Gang. Lyah
wearing Jacket and Leggings by iglo+indi, Dress by Gardner
And The Gang, Shoes by Six Pieds Trois Pouces.

From left : Emylie wearing Swimsuit by Petitbo, Skirt by PAPU and Belt
by Bonpoint. Nils wearing Jacket by Bonpoint, Jeans by I Dig Denim
Top by PAPU. Rima wearing Cardigan by PAPU, Leggings by iglo+indi.
56

Left: Emylie wearing Top by Petitbo, Sweatshirt by
Mainio, Leggings and Shorts by iglo+indi.
Centre: From left: Rima wearing Jacket by Molo, Top by
Petitbo, Leggings by Aarrekid, Shoes by Six Pieds Trois
Pouces. Lyah wearing Jacket by Petitbo, Top by Petitbo,
Pants by Aarrekid, Shoes by Six Pieds Trois Pouces. Nils
wearing T-shirt by Aarrekid, Sweatshirt by Aarrekid, Cap
by Someday Soon, Jeans by Molo, Shoes by Nike.
Right: Nils wearinger T-shirt by Mainio, leggings by
Petite.
58

Lilou wearing T-shirt by PAPU,
Socks and Skirt by iglo+indi

60

flash back
Creative Direction and Photography: Megan Dendinger
Styling: Heather Rome & Megan Dendinger
Hair & Makeup: Heather Rome & Megan Dendinger
Model: Brookelin of Future Faces NYC

62
Brookelin wearing Vintage Dress,
Scarf by H&M, Sunglasses by Pared

Brookelin wearing Shirt by BON BON via
ladida. Vintage hand embroidered jeans,
Hat by Forever 21
108

64
Brookelin wearing Vintage Vest,
Dress by Chloé

Brookelin wearing Vintage Jacket, Tank by
The Animals Observatory via ladida. Skirt
by Ava & Lu via ladida, Socks by Forever 21

Brookelin wearing Dress by Tuchinda via
ladida, Socks by Tiny Cottons
66

68
Brookelin wearing Dress by Hello Simone
via ladida, Vintage Belt, Vintage Scarf

Brookelin wearing Vintage Shirt,
Skirt byTuchinda via Ladida

70
Brookelin wearing Jumper by Bobo
Choses via ladida, Jacket by bandybutton
via Thumbeline Kids, Vintage Belt

Brookelin wearing Shorts by Chloé, Top by
Caroline Bosmans via ladida

Tropical
Heat
photographer: Amber Eggleden
makeup: Dominic Paul
fashion Stylist: Alicia Aparicio
set Stylist: Kate Sutton
models: Anya & India
of Grace & Galor Models
68 74 72

Anya: ZADIC AND VOLTAIRE jumper, MAINIO shorts
India: JESSIE AND JAMES dress

66 74

Anya: KAISEL dress
India: ZARA top, NOE AND ZOE BERLIN
bomber, H&M trousers, LUMBERJACK trainers

76
Anya: CHLOE LOUISE
dress, NINE WEST shoes
India: NEXT top, KINGDOM OF
ORIGIN dungaree, VANS shoes

Anya: ZARA t-shirt, MINI BODEN
dungaree, FRENCH SOLE shoes
India: NOE AND ZOE BERLIN
t-shirt and shorts, VANS shoes

Anya: KAISEL dress
72 78

Anya: GILLIAN’S CLOSET dress, NINE WEST shoes
India: ZARA shorts, ZARA top,
NOE AND ZOE BERLIN jacket, VANS shoes

80

India: EMOI dress

76 82

Anya: H&M KATIE SCOTT jumpsuit, XTI sandals

ainy
Summer
Photography: Paulina Kania
Illustrations: Daria Solak
Production: HiHELLO
Styling: Joanna Kuchta
Stylist Assistant: Joanna Murawska
Makeup: Asia Nejfeld
78 84
Jackets and shorts: Bobo Choses
Tops: Karolina Scipniak
Sunglasses CISZAK.COM

Jackets: Bobo Choses
Glasses: CISZAK.COM
Shoes: APIA
Socks: MANY MORNINGS
80 86

Jacket: Bobo Choses
Glasses: CISZAK.COM
Scarf: Yellow Yarny Yak

82 88

Swimsuits: Mini Rodini
Coats: Karolina Scipniak
Knit hats and necklaces: Yellow Yarny Yak
Glasses: CISZAK.COM
Shoes: APIA

84 90

Coats: Karolina Scipniak
T-shirts and trousers: Bananaz
Shoes: APIA
Glasses: CISZAK.COM

86 92

Opposite Page: Top and hat: H&M
Blouses: Bananaz
Skirts: Karolina Scipniak
Glasses: CISZAK.COM

94
Cohen wearing T-shirt by Kenzo
Zach wearing Top by Kenzo, Shorts by Kenzo

Photographer: Jacob McFadden

90 96

On Left: Cohen wearing, Shirt by Paul and Shark, Jeans
by Stone Island. Zach wearing Shirt by Pepe Jeans,
Jeans by Little ElevenParis
On Right: Jeans by Diesel, Jacket
and Shoes by Pepe Jeans

98

Cohen wearing Shirt by Kenzo,
Jeans by Stone Island, Jacket by Paul
and Shark. Zach wearing T-Shirt by Petit
Bateau, Jacket by Pepe Jeans

100
Cohen wearing T-Shirt by Someday
Soon, Shirt by Guess, Jeans by Diesel.
Zach wearing T- Shirt by Diesel, Jeans
by Little Eleven Paris, Jacket by Diesel.

Cohen wearing Shirt by Little Eleven Paris, Jeans by Diesel,
Zach wearing Shirt by Pepe Jeans
Opposite Page: Socks by Someday Soon
102

Stylist: Ida Sylsjö
Hair Stylist: Makoto Hayashi
Models: Cohen and Zach
of Bonnie & Betty Agency
Location: The Indian Greedy Cow

104 98

SHOPPING FOR LOVE
Tracksuit Jacket: Finger in the Nose * Watermelon Tee : Stella
McCartney Kids * Planet Smile Mesh Skirt & Eat Dessert First
Hero Bag: Caroline Bosmans

The Legends Wind Stopper:
Bobo Choses Rock Dress:
Cavalier Vault Fluffy
cap: Caroline Bosmans
D-Lu
Bomber
Cavalier
Koala K
The An
observ
106

sion
Jacket:
Vault
ids Suit:
imals
atory
Lobster Bag: ASOS * Round Sunglasses: Mini Rodini

108
Planet Smile Mesh Superman Skirt & Hope T-Shirt Love Spray:
Caroline Bosmans * Basket Heart Sneaker - Puma

110
Pasche Dress: Cavalier
Vault Basket Heart
Sneaker: Puma
Padded Jacket: Bobo
Choses Glendale Cap
Youth: Herschel

112 64

終 わり
To be continued…
Photography * Tjiske agricola Styling, concept & Design * Nina Elenbaas
Muah * Glamdamn Models by * Hip 4 kidz

Rhapshody
photography by Evgenia Karica
creative direction & wardrobe styling by Maria Montane
makeup & hair by Tomomi Sano
114

116 24

118

120

Apparel: Tuchinda, Caramel, Coco Au Lait & Tia Cibani
Accessories: Tia Cibani, Clara Colour. Shoes: River Island

Enter to
Win
The ROSE GOLD JEWELL TRIM DRESS
by OH... MY! Kidswear
This elegant dress in a rose gold embossed jacquard is perfect for that special
occasion on the calendar this summer! The dress has a gathered skirt, a jewel
stone trim at the neckline and an exposed back pink zip. Designed in London,
the dress is cut stylishly above the knee with a mesh underskirt and
a layer of soft mesh to show at the skirt hem and sleeve.
Visit: PosterChildmag.com/contest
122

August 6-8, 2017
Metropolitan Pavilion
& Altman Building
200 collections
Fashion & Lifestyle
picaflor inc. 2017 illustration Anna Kövecses
CHILDREN’S & MATERNITY TRADE SHOWS WORLDWIDE!
520 collections
July 1 - 3
Parc Floral
de Paris
100 collections 200 collections 200 collections
July 5 - 6
Palazzo
Italia
August 6 - 8
Metropolitan Pavilion
& Altman Building
August 22 - 24
Belle Salle
Shibuya Garden
FOR PROFESSIONALS ONLY
GET YOUR PERSONAL PASS ON:
www.iloveplaytime.com