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Fall 2019

The brand new issue of Poster Child Magazine for Fall 2019! - Visit Pitti Bimbo 89 - Discover our Playtime Trends - Gorgeous falls style inspiration - Fall fashion editorials

The brand new issue of Poster Child Magazine for Fall 2019!
- Visit Pitti Bimbo 89
- Discover our Playtime Trends
- Gorgeous falls style inspiration
- Fall fashion editorials

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48<br />

cover story:<br />

oh the places you’ll go<br />

7<br />

EDITOR’S NOTE<br />

9<br />

ON LOCATION<br />

Learn more about this<br />

issue’s cover story!<br />

FASHION<br />

10<br />

FRESH RIGHT NOW<br />

Get e-shopping. From<br />

glorious green to preppy<br />

chic, we are exploring<br />

the top trends of the fall<br />

season.<br />

16<br />

PLAYTIME STYLE<br />

We styled 9 looks your<br />

kiddos will go crazy for with<br />

a selection of our top styles<br />

found at Playtime in New<br />

York earlier this year. Photographed<br />

by Melanee Kate<br />

Thomas.<br />

26<br />

BRAND SPOTLIGHT:<br />

NADADELAZOS<br />

A neighbourhood comes to<br />

life on playful garments by<br />

nadadelazos! Learn more in<br />

our brand spotlight.<br />

28<br />

BRAND SPOTLIGHT: LOUD<br />

Ready for BOWLARAMA? The<br />

new LOUD collection for fall<br />

has arrived; learn more about<br />

the inspiration behind the line,<br />

captured in images by Melissa<br />

Coulier.<br />

38<br />

THIS JUST IN<br />

Extra, extra read all about the<br />

new brands, campaigns and<br />

product offerings making their<br />

debut this season!<br />

40<br />

RUNWAY REPORT<br />

Kids on the catwalk at Pitti<br />

Bimbo 89 steal the show. Take<br />

a look at the top styles you’ll be<br />

swooning for Spring 2020!<br />

42<br />

VISIT PITTI BIMBO 89:<br />

THE KID’S LAB<br />

Join us to discover The Kids<br />

Lab at Pitti Bimbo 89. We take<br />

you on a tour of the new fair<br />

space and highlight our favourite<br />

brands from each of the 5<br />

unique zones.<br />

FALL <strong>2019</strong>


LIFESTYLE<br />

44<br />

RIDING WITH LIL’ LINUS<br />

We think you’ll want to ride<br />

into fall with LINUS! We test<br />

rode the ultra-stylish LIL’ LINUS<br />

and are sharing our honest<br />

feedback in this brand review.<br />

EDITORIALS<br />

48<br />

OH THE PLACES<br />

YOU’LL GO<br />

Shot by photographer Dave<br />

Kennedy in beautiful Cape<br />

Town, this feature takes us on<br />

an adventure from the beach<br />

to the hillside. These pages<br />

will be your go-to for autumn<br />

dressing inspiration.<br />

60<br />

BOY FROM THE SEA<br />

Photographer Michal Zawer<br />

and art director Ania Waluda<br />

of LoLove Studio capture the<br />

sweet innocence of childhood<br />

make-belief and adventure of<br />

the seaside. Walk along the<br />

shoreline, climb aboard a ship,<br />

capture it all on film and in<br />

memory.<br />

72<br />

RAGAZZA DELLA<br />

VIA GLUCK<br />

Join photographer Emily Kornya<br />

on the streets of Florence,<br />

Italy, as children scamper about<br />

the old cobblestone streets.<br />

Shot for Pitti Bimbo 88.<br />

84<br />

DRESS CODE: ALL THE<br />

BRIGHT STUFF<br />

Nothing is boring about<br />

dressing for class when<br />

everything bold and bright<br />

is the dress code —<br />

captured by photographer<br />

Alyssa Justice.<br />

94<br />

BACK TO GARDEN<br />

When the weather gets<br />

chilly, tired from exploring<br />

kiddos retreat to camp<br />

out in the garden shed<br />

embracing the warmth<br />

and good company.<br />

Photographer Andrè<br />

Glukhov captures these lazy<br />

autumn moments.<br />

106<br />

SKY GIRLS<br />

Enter the hanger and<br />

get ready to take flight<br />

with glamour and grace.<br />

Photographer Olesja<br />

Mueller captures stunning<br />

formalwear looks with<br />

majestic aircraft as her<br />

backdrop.<br />

boy from<br />

the sea<br />

60


Online<br />

Exclusive<br />

www.posterchildmag.com


on the go?<br />

TAKE US WITH YOU<br />

Read Poster Child Magazine on the App. Download today!<br />

posterchildmag.com


the<br />

poster child Team<br />

EDITOR-IN-CHIEF:<br />

REBECCA POIER<br />

SENIOR FASHION EDITOR:<br />

ERICA STEVENSON<br />

ADVERTISING:<br />

TRACEY LUTH<br />

MARKETING & ADVERTISING ASSOCIATE:<br />

GINNY BRYZGALOVA<br />

CONTRIBUTERS<br />

MELANEE KATE THOMAS, TANYA MARQUES LANIYA,<br />

CARTER, IZZY OF OHLSSON MODELS, GIOVANNI OF<br />

GENERATION MODEL MANAGEMENT, SAWYER OF TAKE<br />

3 TALENT, MELISSA COULIER, ERIN NOEL, BRITTNEY<br />

REED, BROOKE ELIZABETH, MACKENZIE MORRIS,THE<br />

REC BOWL; JORDAN WALSH; DAVE KENNEDY, MARICA<br />

SMIT, CHANTELLE BROWN, TAMZEN APPUNN, HALEY-<br />

RAE + ISABELLE OF TOPCO KIDS; MICHAL ZAWER<br />

AND ANNA WALUDA OF LOLOVE STUDIO, ANTEK<br />

GLOWCZEWSKI; PHOTOGRAPHY & STYLING: EMILY<br />

KORNYA, AURORA OF HANSEL & GRETEL, FEDERICA,<br />

VALERY OF MODA MODA KIDS, CARLA & CAROLAY<br />

OF PEPPER KIDS; ALYSSA JUSTICE, RANDY JUSTICE,<br />

ANDERSON DIGITAL, TIA CARTWRIGHT , EMILY BAYNARD<br />

@WATTSECONDSTUDIOS, RYAN MCMILLAN & KEIRA<br />

FAVRE OF WEHMANN MODELS & TALENT, LEA ARIS OF<br />

MOORE CREATIVE TALENT; ANDRÈ GLUKHOV, LARISA<br />

POLIVANOVA, OLESYA PEREVOZNIKOVA, ALEX , GLEB,<br />

POLINA, ILIYA, MAIYA MA , ARSLAN SITDIKOV; OLESJA<br />

MUELLER, COURTNEY MARTIN, SHERRI DVORKIN,<br />

NICOLE, AUBREY, MADISON, SAVANNAH, KAYLEIGH,<br />

BROOKE, LOLA, GABRIELA<br />

MIDLAND AIR MUSEUM.<br />

SPONSORS & AFFILIATES<br />

INFANTIUM VICTORIA, EDEN & ZOE, RASPBERRY<br />

REPUBLIC, HOUSE OF JRS, PLAYTIME, PITTI BIMBO<br />

ADVERTISING POLICY<br />

POSTER CHILD MAGAZINE INC. ACCEPTS ADVERTISING BASED ON SPACE<br />

AVAILABILITY AND CONSISTENCY WITH ITS MISSION TO INSPIRE A STYLISH<br />

CHILDHOOD. POSTER CHILD MAGAZINE INC. IS NOT RESPONSIBLE FOR<br />

THE CONTENT OF THE ADVERTISEMENT, THE PRODUCTS OFFERED OR THE<br />

VIEWPOINTS EXPRESSED THEREIN.<br />

EDITORIAL NOTE<br />

NO PORTION OF THIS MAGAZINE MAY BE REPRINTED, DUPLICATED OR TRANSMITTED WITHOUT THE WRITTEN<br />

PERMISSION OF THE PUBLISHER. PHOTO OR ARTWORK SUBMISSIONS ARE MADE AT THE RISK OF THE SENDER;<br />

POSTER CHILD MAGAZINE WILL ASSUME NO LIABILITY FOR LOSS OR DAMAGE. OPINIONS EXPRESSED IN POSTER<br />

CHILD MAGAZINE ARE THOSE OF THE AUTHORS AND DO NOT NECESSARILY REFLECT THE VIEWS OF THE<br />

PUBLISHER. POSTER CHILD MAGAZINE DOES NOT ASSUME LIABILITY FOR CONTENT.<br />

6


the<br />

editor’s note<br />

Around this time of year, there is one play on words ad<br />

writers can’t shy away from. The digital banners and paper<br />

flyers read the same as they did the year before: <strong>Fall</strong> into<br />

Style; <strong>Fall</strong> into Savings; <strong>Fall</strong> into Fitness!<br />

Something about this simple phrase continues to draw your<br />

attention, maybe even enough to click on that ad? I think<br />

advertising departments have caught on; this overused<br />

wordplay makes that habit, activity, or purchase you are<br />

considering seem simple, as easy as falling. And we all want<br />

easy right? For the first time, this fall, I haven’t been falling<br />

easily into anything besides my bed at the end of the day.<br />

I came upon a line in F. Scott Fitzgerald’s The Great Gatsby<br />

that resonated; “Life starts all over again when it gets crisp<br />

in the fall.” It’s a bit funny and ironic that while autumn’s<br />

crispness causes nature’s death, it’s also the season that can<br />

feel the most lively.<br />

After a long and lazy summer, life does feel like it is starting<br />

up again! We’re balancing school drop-offs and pickups,<br />

swimming lessons and dance classes while filling our<br />

weekends with all the fun autumn activities we love before<br />

it gets too cold to enjoy spending time outdoors.<br />

We want to see your best fall style! As<br />

always, tag @posterchildmag in your<br />

Instagram pictures or comments!<br />

We will be featuring our fave fall look<br />

submissions on Instagram Stories!<br />

I don’t know about you, but it hasn’t been simple for me to<br />

fall into this season’s schedule with ease. But, one thing we<br />

are making simple is finding autumn fashion inspiration.<br />

We’ve added more pages than ever dedicated to helping<br />

you find the best kid’s fashion out there; plus, advice on<br />

how to recreate our looks and style your favourite fall<br />

pieces! I hope you enjoy falling into your most comfy chair<br />

to discover our new <strong>Fall</strong> <strong>2019</strong> issue!<br />

xo Rebecca Poier<br />

Poster Child Magazine<br />

Editor-in-Chief


ehind the<br />

on<br />

location<br />

scenes<br />

From the sandy beach to<br />

the rolling hills - Oh, the<br />

places you’ll go with our<br />

fall cover editorial!<br />

Join photographer Dave Kennedy<br />

exploring the beautiful landscape<br />

of South Africa’s capital, Cape<br />

Town, while highlighting fall style<br />

you won’t be able to resist.<br />

You can replicate our <strong>Fall</strong> <strong>2019</strong><br />

cover story look for your little one<br />

by combining your favourite fall<br />

staples; checked and plaid patterns<br />

with cozy knits in autumnal shades<br />

of red, mustard yellow, burnt<br />

orange and hunter green.<br />

Flip to page 48 to view the entire<br />

cover editorial!<br />

on the cover<br />

Photography:<br />

Dave Kennedy<br />

@DaveKennedy_Photo<br />

get the Story style!<br />

Styling:<br />

Marica Smit<br />

@Marica_Smit<br />

Romper by Louis Louise<br />

Hair & Makeup:<br />

Chantelle Brown<br />

@Chantellecandicebrown<br />

Retoucher:<br />

Tamzen Appunn<br />

@tamzenaretouch<br />

Blouse by Simple Kids<br />

Models:<br />

Haley-Rae + Isabelle<br />

@Topcokids<br />

Sundress by Bobo Choses


e-Shopping<br />

Fresh right now!<br />

Green goodness 4<br />

Since you aren’t telling your kids to eat them,<br />

these are greens that they will simply love! And,<br />

just like veggies, the more vibrant the colour, the<br />

better.<br />

CLICK TO SHOP!<br />

1<br />

2<br />

5<br />

3<br />

Wear<br />

it with<br />

1. Sweater by H&M, 2. Cardigan by Petit Bateau,<br />

3. Coat by The Animals Observatory, 4. Overall<br />

dress by Hust & Claire 5. T-Shirt by Bobo Choses,<br />

6. Blouse by Hello Simone<br />

Runway look: Le Mu<br />

6<br />

bag by bakker made with love<br />

Sunglasses by izipizi<br />

hat by Wander & Wonder<br />

sneakers by reebok<br />

10


R A S P B E R R Y<br />

R E P U B L I C<br />

www.raspberryrepublic.com<br />

SS19: VIVA<br />

BRASIL


1<br />

2<br />

4<br />

e-Shopping<br />

prep school cool<br />

Prep school uniforms are the inspiration<br />

behind this trend. Polo shirts, sweater<br />

vests, and three-piece sets are all fair<br />

game and plaid is by far our favourite<br />

preppy pattern!<br />

CLICK TO SHOP!<br />

3<br />

6<br />

5<br />

7<br />

1. Vest by Burberry, 2. Skirt by Little Remix,<br />

3. Blazer by Scotch & Soda, 4. Dress by<br />

Mayoral 5. Blouse by Bleu Comme Gris<br />

Looks: (Left) Stefania, (Right) Il Gufo<br />

Wear<br />

it with<br />

mary janes by Bonton<br />

Mary Jane by Young soles<br />

Boots by lelli kelly<br />

boots by Tommy Hilfiger


e-Shopping<br />

FLEECE frenzy<br />

Move over puffer coat there is a new<br />

performance fabric in town: fleece!<br />

From ultra-soft micro fleece to fluffy<br />

teddy fleece this is a trend to embrace<br />

for the extra-cold days ahead.<br />

1<br />

2<br />

CLICK TO SHOP!<br />

4<br />

3<br />

5<br />

5<br />

6<br />

Wear<br />

it with<br />

1. Jacket by Zara, 2. Cap by Losan<br />

3. Coat by Stella McCartney, 4. Jumpsuit by Bobo Choses<br />

5. Coat by Molo, 5. Bodysuit by Moschino<br />

Runway looks: Carbon Solider (Left) and Unlabel Kids (Right)<br />

Mini Glitter Backpack by Mi-Pac<br />

bag by Sacus<br />

Waterproof high tops by H&M<br />

boots by Pèpè<br />

14


playtimeStyle<br />

Playtime trade show in New York<br />

is one of the best places to get<br />

inspired for the upcoming season. Each show, the Poster Child team scours<br />

the Playtime floors looking for our very favourite new brands and their top<br />

styles. We sorted through over 200 autumn collections and styled a few<br />

looks we think you’ll love to try out this fall!<br />

PHOTOGRAPHY: MELANEE KATE THOMAS<br />

HAIR & MAKEUP: TANYA MARQUES<br />

MODELS: LANIYA, CARTER, IZZY, GIOVANNI & SAWYER<br />

16


Puffer Jacket by Finger in the nose<br />

Proving that metallics aren’t<br />

just for girls, we paired this<br />

shiny silver puffer with a roomy<br />

pant and a bugged-out tee.<br />

The result: a look that any boy<br />

would love! The outfit is<br />

complete with comfortable<br />

converse sneakers.<br />

Graphic Tee by No x Sugar<br />

Pants by Infantium Victoria<br />

Sneakers by COnverse


Winter coat by Tia Cibani Kids<br />

Temperamental autumn<br />

weather calls for outfits<br />

that can easily adapt to<br />

temperatures that are cold<br />

in the mornings and evenings,<br />

but warmer midday. Both<br />

these looks are great options!<br />

Embroidered sweater by Kalinka Kids<br />

culottes by H&M<br />

A beautifully detailed sweater<br />

paired with shimmery culottes<br />

is a lovely fall look; toss on a<br />

quilted coat for extra warmth<br />

and texture.<br />

18<br />

MODEL WEARS: CULOTTES BY UJALA<br />

Bunny Bag by Donsje


MODEL WEARS: BLOUSE BY LEOCA PARIS<br />

Puffer vest by Andorine<br />

A vest is a seasonal<br />

must-have that does the<br />

trick! We styled this one<br />

with a cute denim dress<br />

and versatile boots.<br />

Denim dress by Hundred pieces<br />

Socks by Collegien<br />

Boots by Dr. Marten


Hat by Tartine et Chocolat<br />

For a kid who craves the ultimate<br />

comfort, it couldn’t get better<br />

than a sweatsuit. We matched<br />

these sweatpants and<br />

coordinating sweatshirt with<br />

a bright puffer jacket and<br />

lined leather boots for a<br />

look that is both incredibly<br />

warm and stylish!<br />

Coat by FLuff<br />

Sweatshirt & Sweatpants by barn of monkeys<br />

Boots by angulus<br />

20


Soft, velvet is a lovely texture for fall<br />

dressing, and these sweet overalls<br />

are irresistible! Royal blue, rust orange<br />

and mustard yellow make for the<br />

perfect fall colour palette.<br />

Bow by Lali kids<br />

Overall & Blouse by Coco Au Lait<br />

Socks by Collegien<br />

look-a-like sweater by Louis Louise<br />

MODEL WEARS: CARDIGAN BY KALINKA KIDS


fur Coat by Imoimo kids<br />

Cap by Scotch & Soda<br />

belt bag by Paade mOde<br />

Pants by No x Sugar<br />

look-a-like top: Emile et Ida<br />

A faux-fur coat is no fall faux pas. The<br />

popular style is still going strong, and<br />

our preference is for a fun colour - like<br />

this ultra-soft mint green piece. Mix<br />

texture, prints and patterns to recreate<br />

this genuinely standout look.<br />

22<br />

MODEL WEARS: TURTLENECK BY NOON BY NOOR


If a sweatshirt and jeans are your go-to<br />

style, this look is for you! We paired a<br />

cute graphic sweater with a fur-lined<br />

jacket in gorgeous green. Merely<br />

adding a unique coat takes this<br />

everyday style up a notch!<br />

Winter Coat by Tia Cibani Kids<br />

Sweater by wander & wonder<br />

Denim jeans by louis louise<br />

Sneakers by Vans


MODEL WEARS: BLOUSE BY AIRFISH<br />

Cap by Repose ams<br />

Jacket by Wynken<br />

Look-a-like top by Jacadi<br />

A plaid pant is a bold choice!<br />

Pairing them with a simple turtleneck<br />

and soft teddy jacket creates a balanced<br />

look. We added a corduroy hat for a<br />

little something extra.<br />

24<br />

Pants by Barn of Monkeys


Nothing says fall style like a quilted<br />

style, especially in an autumnal burnt<br />

orange shade. We styled this piece with<br />

a simple black turtleneck and shearling<br />

-lined denim jacket. A graphic print belt<br />

bag is an accessory she will be excited<br />

to show off.<br />

Jacket by Zadig & Voltaire<br />

Belt bag by no x Sugar<br />

Overall skirt by KIPP Collection<br />

Boots by Gucci


and spotlight<br />

my neighbourhood<br />

nadadelazos<br />

C<br />

reated in 2010 by German-born designer,<br />

Kristina Laux the Spanish brand nadadeazos<br />

approaches dressing children authentically. The<br />

brand crafts their garments with distinctive, spacious<br />

designs and comfortable patterns that allow for free<br />

movement. Each collection boasts colours and motifs<br />

that help children live out their worlds of fantasy, colour,<br />

and adventure. In the spirit of leaving a better world<br />

for our children to inherit, the garments are produced<br />

using eco-friendly fabrics and organic cotton.<br />

Childhood is the happiest time of life - a world of fun,<br />

joy, and smiles and also of childish tantrums, sulking<br />

and anger. nadadelazos embraces all these realities<br />

with clothing that lets kids explore and imagine!<br />

What better way to explore the realities of childhood<br />

than through the eyes of kids themselves! This autumn<br />

nadadelazos launches their <strong>Fall</strong>/Winter <strong>2019</strong> collection<br />

“My Neighbourhood,” which shares the story of Sue,<br />

a young girl who loves to explore her neighbourhood.<br />

Sue tells us about her neighbourhood. She describes<br />

the little shops, playgrounds, the local pets, street<br />

signs, and even mentions the friendly police officers;<br />

all these details appear in bright colour throughout<br />

the collection! Perhaps our favourite pieces in the<br />

collection are inspired by Sue’s trip to the supermarket<br />

with her little sister and father. We love the graphics of<br />

cheerful oranges and smiling broccoli that appears on<br />

cozy sweatshirts and dresses.<br />

The FW19 collection includes a selection of outerwear -<br />

jackets and accessories - perfect for the colder months,<br />

warm sweaters, comfortable pants, overalls, skirts,<br />

dresses, colourful tights and more, for kids ages three<br />

months up to ten years.<br />

Discover nadadelazos by visiting them online:<br />

www.nadadelazos.com<br />

26


BOWLING ALLEY HANGS WITH<br />

LOUD<br />

BOWLARAMA, the new Autumn/Winter <strong>2019</strong> collection by LOUD Apparel pays homage<br />

to the golden age of bowling in America. The line takes inspiration from the 70s and<br />

early 80s, creating nostalgia for these progressive times - before the internet - when the<br />

trend of the bowling league soared across the country.<br />

With bold graphics, bowling shoe prints, fun images of rolling balls and pins, quirky elements<br />

of the game are at the core of the collection. This season’s offerings follows the<br />

brand’s iconic monochrome black and white signature colours with accents of mustard<br />

yellow, green storm and racing red, seen on comfortable French Terry, soft cotton jersey<br />

and washed denim.<br />

Join the BOWLARAMA kids for a day of bowling fun hanging out at the local alley while<br />

showing off the latest collection!<br />

28<br />

PHOTOGRAPHER: Melissa Coulier STYLIST: Erin Noel<br />

HAIR/MAKE UP: Brittney Reed STYLING ASSISTANT: Brooke Elizabeth<br />

PHOTO ASSISTANT: Mackenzie Morris LOCATION: The Rec Bowl


and spotlight


30


32


46 34


36


NEWS<br />

this just in<br />

Discover our favourite new product offerings and cool<br />

campaigns coming this autumn. Read on for all the details!<br />

1Cowboy Boots for Kids<br />

One line from the RAINBOW collection<br />

by Spanish footwear brand Maison<br />

Mangostan is a fun interpretation of<br />

cowboy boots for kids. Mangostan<br />

collection tells a story that will<br />

transport children all around the globe<br />

to new, extraordinary worlds, and<br />

this line gives us a hint of nostalgia<br />

for the 70s. In a pair of glitter, gold,<br />

silver, rainbow or metallic pink boots,<br />

kiddos will be sure to turn heads on<br />

the street this autumn.<br />

2<br />

Eco-Friendly Outerwear<br />

‘It’s time for the tiny explorer to conquer<br />

the world’ – that is the ethos of Töastie, a<br />

new, eco-conscious kids brand. The new<br />

British label offers premium outerwear to<br />

suit the needs of adventurous little people.<br />

Current offerings include a pack-a-way<br />

puffer coat made with ethically sourced<br />

down and a waterproof raincoat made from<br />

recycled plastic bottles. Both styles are<br />

super-lightweight and machine washable -<br />

perfect for school and exploring the great<br />

outdoors.<br />

38


3<br />

#pikkindness Campaign with kidpik<br />

Just in time for fall and the back-to-school<br />

season, kidpik announced the launch of their<br />

#pikkindness campaign, which aims to celebrate<br />

and promote kindness in the classroom and<br />

beyond, and help to put a stop to bullying!<br />

Parents are encouraged to submit a child’s<br />

random act of kindness by filling out a<br />

simple online form. Each submission will be<br />

automatically entered to win a free girl’s kidpik<br />

fashion box, available in sizes 4-16!<br />

Join kidpik in promoting kindness among<br />

all students this back-to-school season!<br />

visit kidpik.com/kindness.<br />

Product<br />

lineup<br />

4<br />

Shop for Kids @ Nordstrom’s NYC Flagship<br />

Coming to Columbus Circle this October is<br />

Nordstrom’s new 320,000 square-foot flagship<br />

location, boasting an entire floor dedicated to the<br />

best in children’s fashion! Located on lower level two,<br />

Nordstrom’s offerings will be curated to serve it’s New<br />

Yorkers. Shoppers will appreciate a variety of price<br />

points and awesome exclusive collections, such as a<br />

Harry Potter Capsule Collection by Mini Boden! Kids<br />

will be delighted to discover new footwear options<br />

delivered by a fun conveyor belt and use 3D scanning<br />

technology to find the perfect size. The welcoming<br />

environment will be the ideal place to find your<br />

favourite collections as well as discover new and<br />

upcoming products, including baby apparel, boys<br />

and girls apparel, footwear, baby gear and more!<br />

kidpik seasonal subscription box<br />

Maison Mangostan’s rainbow<br />

cowboy boots<br />

töastie’s puffer coat<br />

dress by mini boden exclusively<br />

sold at Nordstrom’s NYC flagship


Pitti Bimbo 89<br />

Runway report!<br />

In June, the Poster Child team travelled to Florence, Italy to discover<br />

the latest children’s fashions for SS20 during the beautiful Pitti Bimbo<br />

89 fair. Held in the venue’s Sala della Ronda, the runway shows are<br />

always a highlight of Pitti Bimbo and this season’s presentations did<br />

not disappoint! We’re sharing top looks from three favourite catwalks,<br />

each more whimsical than the next.<br />

Happy Birthday, Apartment! The luxury soul of<br />

Pitti Bimbo celebrated its 10th birthday! This<br />

special section is dedicated to innovative and<br />

sophisticated couture attitude; each brand<br />

showed strong identity. Grabbing the attention of<br />

all passersby, the theme of this year’s show was<br />

“con la testa fra le nuvole,” translated as “head<br />

in the clouds.” Decorated with colourful hot air<br />

40<br />

balloons and beautiful sky shades, we were in<br />

awe over the creative stage design. The following<br />

brands joined in on the fun: Pero, Michaela<br />

Buerger, Velveteen, Amelie et Sophie, and Piccola<br />

Ludo. We loved Pero’s use of lightweight floral<br />

fabrics in shades of baby pink, blue and yellow<br />

which created a feeling of innocence and mystique<br />

– straight out of a children’s picture book.


fashion<br />

New runway show alert!<br />

Rendezvous with the best<br />

brands on the Portuguese<br />

fashion scene. Making their<br />

debut on the Pitti Bimbo runway,<br />

the Portuguese brands became<br />

the protagonists of the Kids.<br />

MODAPORTUGAL fashion<br />

show. The six stars Cherry<br />

Papaya, Knot, Laranjinha,<br />

Patachou, Phi Clothing, and<br />

Play Up dazzled on stage, full<br />

of colour, fun patterns and cool<br />

props. Especially noteworthy<br />

was Cherry Papaya’s brilliantly<br />

executed Re(connect) with<br />

Nature collection theme, as<br />

well as the breathtaking sets<br />

of helium balloons carried by<br />

Patachou models.<br />

The Children’s Fashion From<br />

Spain show was a mustsee.<br />

Inspired by the limitless<br />

possibilities of digital games,<br />

the show’s theme allowed<br />

viewers to jump between worlds<br />

and celebrate the freedom<br />

of movement. Adorned with<br />

eye-catching detailing and<br />

warm summer shades, five of<br />

our favourite Spanish brands<br />

graced the catwalk with their<br />

new SS20 collections. Featured<br />

brands Abel & Lula, Amaya,<br />

Boboli, Mayoral and Tuc<br />

Tuc showcased wild animal<br />

prints, effortless elegance,<br />

and tropical and geometrical<br />

patterns.


Visit Pitti Bimbo 89<br />

#Activelab Tradeshow floor<br />

New to the show! Located on the top<br />

floor of the Main Pavilion resided the ‘Great<br />

Innovation’ of Pitti Bimbo 89 - The Kids Lab.<br />

We were excited to see the new concept and<br />

layout dedicated to creativity in children’s<br />

wear and to explore each section further.<br />

First stop, the #ACTIVELAB, which<br />

highlighted the best combination of<br />

sportswear with urban elegance!<br />

Brand Spotlight: Wauw Capow creates<br />

children’s clothes inspired by the playful<br />

spirit of children.<br />

1<br />

Kidzfizz tradeshow floor<br />

2<br />

Known for their experimental shapes,<br />

unique materials and constant new<br />

creative input, KidzFizz - the Hall of<br />

Creativity - was our next stop. Here we<br />

found a collection of brands that love to<br />

push the bounds of fashion and think<br />

outside of the box!<br />

Brand Spotlight: Yellowpelota creates<br />

quality garments for kids with a mix of<br />

unique patterns creating funky and fresh<br />

designs.<br />

42


STMA @ kid’s Evolution<br />

5<br />

Finally, adult fashion brands brought their experience<br />

and expertise to create pint-sized capsules for parents<br />

and their minis at Kid’s Evolution.<br />

Brand Spotlight: STMA STEFANIA MARRA is full<br />

of trendy forms and attention to detail, creating a<br />

collection that is pure, delicate and perfect for teens!<br />

naturapura @Ecoethic<br />

4<br />

EthoEthic was our next stop; the green<br />

heart of Pitti Bimbo! Ethical and sustainable<br />

production and practices are becoming<br />

more and more critical in the creation of<br />

quality children’s clothing. These brands<br />

had a particular focus on respect for the<br />

environment and green education in their<br />

DNA. EcoEthic brands used organic and<br />

certified materials.<br />

Brand Spotlight: NATURAPURA is the first<br />

Portuguese textile company certified with<br />

the European Ecological Label certification<br />

– ECOLABEL.<br />

ARi london @ The Nest<br />

3<br />

Next up: The Nest, where small was beautiful.<br />

The Nest was home to new and up-and-coming<br />

brands looking to expand and launch themselves<br />

into the children’s fashion market; each had their<br />

own unique story and collection to share. The perfect<br />

place for our team to discover the best emerging<br />

designers!<br />

Brand Spotlight: ARI London is dedicated to<br />

luxury with a focus on sustainable sourcing, creating<br />

contemporary fashion for girls.


Lifestyle<br />

riding with lil’ LINUS<br />

Linus was founded with a mission to inspire people to<br />

bike more and drive less. The classic bicycle brand is<br />

doing just that with a range of ultra-stylish, practical<br />

and fun bikes for young riders.<br />

riding into fall with style!<br />

44<br />

Flip the page to continue reading the full review.


Lifestyle<br />

Photography by Jordan Walsh<br />

Clothing by kidpik<br />

The French-inspired bicycle brand Linus crafts their<br />

bikes with the aesthetic of the 50s and 60s in mind,<br />

creating bicycles that preserve the simple, elegant<br />

form of that era, but with all the benefits of modern<br />

comfort and reliability. The Venice, CA-based brand<br />

sees bicycles not only for recreation and sport but<br />

as a mode of transportation. The brand is stepping<br />

out with new miniature offerings that really promote<br />

bicycle riding as a family affair.<br />

In our everyday lives, the small journeys we take<br />

- to the store, to a cafe, to the park - can be filled<br />

with much more joy when a bicycle is our mode of<br />

transportation! With three Lil’ Linus bicycle styles to<br />

choose from there are plenty of good options: the 12”<br />

Lil’ Balance Bike is for riders aged 2 and up, while the<br />

Lil’ Dutchi and Lil’ Roadster are offered in both 16”<br />

and 20” size for riders aged 4 - 8 years old.<br />

46<br />

_____________________<br />

These are bicyles any kid<br />

would be proud of!<br />

_____________________<br />

Lighter is always better, especially for kids! The<br />

Lil’ Linus kids line is manufactured with the same<br />

featherweight aluminum as the brand’s performance<br />

adult styles. They have also carried over some of the<br />

same best selling colours seen on adult bicycles so<br />

that little riders can match their parents. Finally, a kid’s<br />

bike that looks like a bike!<br />

Biking is both a fun way to stay active and practical<br />

way for little ones to explore their neighbourhoods. A<br />

bicycle ride is a great activity to enjoy during the chilly<br />

autumn months. We love products that create a stylish<br />

lifestyle, so we were very excited to discover the Lil’<br />

Linus line.<br />

Our editor Rebecca had the opportunity to test out<br />

the Lil’Dutchi, the miniature version of the brand’s<br />

adult Dutchi Bicycle, an elegant and classy cruiser<br />

style bike. The upright riding position of this bike<br />

makes it incredibly comfortable for everyday use, and<br />

the low step-through frame allows for easy on and off<br />

for young riders. Available in pink, cream and stylish<br />

gold this 16” bicycle will fit most riders aged 4-6 years.<br />

_____________________<br />

“I have never seen another children’s<br />

bike that looks so classy and the colour<br />

just makes it even more unique.”<br />

_____________________<br />

“Isla just turned three and is quite tall for her age.<br />

It was time to upgrade from her balance bike, so I<br />

was very excited to see what Linus had to offer. We<br />

received the Lil’ Dutchi in the mail in just a few days,<br />

and it was simple to put together with the right tools.<br />

She’s been learning to ride it for a few weeks, and her<br />

confidence is building with every outing, thanks to the<br />

handy training wheels provided. The low frame makes<br />

it very easy for her to get on and off of the bike all by<br />

herself; I love the independence that gives her. Isla’s<br />

favourite part - chiming the bell!<br />

I really love this bike for Isla and would definitely<br />

recommend it! Not only is the Dutchi excellent quality,<br />

but it is also so stylish. I have never seen another<br />

children’s bike that looks so classy, and the colour<br />

makes it even more unique! We regularly receive<br />

compliments when we are out for a ride and inquires<br />

too.<br />

Linus is the simple, affordable, elegant bike brand for<br />

riding around and doing stuff! Learn more by visiting<br />

their website: www.linusbike.com


Our model poses on a stationary bicycle. A helmet should always be worn when riding a bike!


48<br />

oh the places


you’ll go<br />

PHOTOGRAPHY: DAVE KENNEDY<br />

STYLING: MARICA SMIT HAIR & MAKEUP: CHANTELLE BROWN<br />

RETOUCHER: TAMZEN APPUNN MODELS: HALEY-RAE + ISABELLE<br />

OF TOPCO KIDS


(LEFT) TOP BY ZARA, PANTS BY H&M; (RIGHT) TOP<br />

BY COTTON ON, PANTS BY ZARA<br />

54 50


52<br />

(LEFT) PANTS BY H&M, TOP BY ZARA, JACKET BY<br />

COTTON ON; (RIGHT) DRESS BY ZARA


(LEFT) SWEATER BY COTTON ON, PANTS BY ZARA<br />

(RIGHT) - T-SHIRT BY H&M, JUMPSUIT BY H&M<br />

42 60<br />

58 34 54


MAJA WEARS: DRESS BY NUMERO 74,<br />

PANTS BY TAMBERE, SHOES BY<br />

YOUNG SOLES


56<br />

(LEFT) DRESS BY ZARA; (RIGHT) STRIPE TOP BY<br />

H&M, CARDIGAN BY ZARA


70 62 58


oy<br />

from<br />

the<br />

sea<br />

Photography: Michal Zawer/ LoLove Studio<br />

Styling: Anna Waluda/ LoLove Studio<br />

Model: Antek Glowczewski / LoLove Studio<br />

72 48 60


PANTS BY ARSENE ET LES PIPELETTES, SHIRT<br />

BY NUMERO 74, HAT BY ARSENE ET LES<br />

PIPELETTES, BACKPACK BY NUMERO 74


62


HAT BY EMILE ET IDA, SWEATER BY OEUF<br />

DUNGAREES BY ARSENE ET LES PIPELETTES,<br />

SHOES BY YOUNG SOLES


64


HAT BY KIDS ON THE MOON, PANTS BY OEUF,<br />

SHIRT BY ARSENE ET LES PIPELETTES, JACKET BY<br />

LOUIS LOUISE, SOCKS BY COLLEGIEN, SHOES BY<br />

YOUNG SOLES


PANTS BY EMILE ET IDA, 1ST JACKET BY WYNKEN,<br />

2ND JACKET BY KIDS ON THE MOON,<br />

HAT BYJELLY MALLOW, SOCKS BY COLLEGIEN,<br />

SHOES BY YOUNG SOLES, BACKPACK BY NUMERO 74<br />

54 66


68


TURTLE NECK BY KIDS ON THE MOON, PANTS BY KIDS<br />

ON THE MOON, SOCKS BY COLLEGIEN AND WYNKEN


82 58 70


PANTS BY WYNKEN, SWEATER BY ARSENE ET<br />

LES PIPELETTES, SOCKS BY WYNKEN, SHOES<br />

BY YOUNG SOLES


DRESS BY EIRENE, TIGHTS BY COLLEGIEN<br />

60 72


PHOTOGRAPHY & STYLING: EMILY KORNYA<br />

MODELS: AURORA OF HANSEL & GRETEL , FEDERICA &<br />

VALERY OF MODA MODA KIDS, CARLA & CAROLAY OF PEPPER KIDS.<br />

PITTI BIMBO 88


74<br />

this is the story,


CAROLAY WEARS PULLOVER BY LOREDANA,<br />

DRESS BY EIRENE, TIGHTS BY COLLEGIEN<br />

CARLA (RIGHT) WEARS JACKET BY LOREDANA.<br />

DRESS BY EIRENE, TIGHTS BY COLLEGIEN


FEDERICA WEARS DRESS BY EIRENE,<br />

TIGHTS BY COLLEGIEN<br />

76


of one of us,


she too was born by chance<br />

FEDERICA WEARS JACKET BY EIRENE,<br />

PANTS BY INFANTIUM VICTORIA,<br />

78


VALERY WEARS DRESS BY EIRENE,<br />

TIGHTS BY COLLEGIEN


VALERY WEARS DRESS & CARDIGAN BY<br />

EIRENE, TIGHTS BY COLLEGIEN<br />

68 80


CARLA (LEFT) WEARS JACKET BY INFANTIUM<br />

VICTORIA, SHIRT & TROUSERS BY LOREDANA<br />

CAROLAY (RIGHT) WEARS TOP & SKIRT BY<br />

LOREDANA, TIGHTS BY COLLEGIEN<br />

in the street of luck.


82


Dress Code:<br />

All The<br />

Bright<br />

Stuff<br />

Photographer: Alyssa Justice<br />

Art Director/Set Design: Randy Justice<br />

Retoucher: Anderson Digital<br />

Hair + Makeup Artist: Tia Cartwright<br />

Wardrobe Stylist: Emily Baynard<br />

Location: @wattsecondstudios<br />

Models: Ryan McMillan & Keira Favre of Wehmann<br />

Models & Talent; Lea Aris of Moore Creative Talent<br />

84


86


88


90


92


EDITORIAL WARDOBE:<br />

GUCCI<br />

TREASURE & BOND<br />

TUCKER + TATE<br />

MINI BODEN<br />

BROOKS BROTHERS<br />

HANSEL FROM BASEL<br />

STELLA MCCARTNEY<br />

ADIDAS BY STELLA MCCARTNEY<br />

ADIDAS Y-3 BY YOHJI YAMAMOTO<br />

ADIDAS ORIGINALS<br />

CAT & JACK<br />

CONVERSE<br />

MAKESHIFTER CANVAS WORKS<br />

HUGO LOVES TIKI


Back To Garden<br />

PHOTOGRAPHY: Andrè Glukhov PRODUCER AND STYLING: Larisa Polivanova<br />

HAIR AND MUA: Olesya Perevoznikova MODELS: Alex , Gleb, Polina, Iliya, Maiya MA<br />

DIRECTOR OF BACKSTAGE PHOTOGRAPHY: Arslan Sitdikov<br />

94


ALEX WEARS SHIRT BY MSGM,<br />

T-SHIRT BY ARC-EN-CIEL, TROUSERS BY DIESEL<br />

ILIYA WEARS SWEATSHIRT BY ARC-EN-CIEL, T-SHIRT<br />

BY DOLCE&GABBANA, TROUSERS BY MSGM<br />

GLEB WEARS JACKET AND TROUSERS BY MSGM


ALEX WEARS JACKET BY SOMEDAY SOON,<br />

T-SHIRT BY H&M, JEANS BY DIESEL<br />

ILIYA WEARS SHIRT BY MOLO,<br />

JEANS BY BURBERRY<br />

MAIYA WEARS DRESS BY OSCAR DE LA RENTA,<br />

KNIT SWEATER BY TOMMY HILFIGER, HAT BY IL<br />

TRENINO, BANDANNA BY MONNALISA<br />

GLEB WEARS JACKET BY TOMMY HILFIGER,<br />

JEANS BY DIESEL, BANDANNA BY ARMANI<br />

84 96<br />

POLINA WEARS KNIT SWEATER BY MSGM,<br />

DRESS BY TOMMY HILFIGER


98


ILIYA WEARS SWEATSHIRT BY ARC-EN-CIEL, T-SHIRT<br />

BY DOLCE&GABBANA, TROUSERS BY MSGM<br />

GLEB WEARS JACKET AND TROUSERS BY MSGM<br />

MAIYA WEARS JACKET BY DAN MARALEX, T-SHIRT-<br />

BY DIESEL, TROUSERS BY DOLCE&GABBANA<br />

POLINA WEARS SWEATSHIRT BY MOLO,<br />

TROUSERS BY MSGM


100<br />

MAIYA WEARS DRESS BY BURBERRY<br />

ILIYA WEARS JACKET BY MSGM


ALEX WEARS SWEATSHIRT BY MSGM, SHORTS BY LES COYOTES DE PARIS<br />

MAIYA WEARS SWEATSHIRT BY DKNY, DRESS BY ALETTA


102


ILIYA WEARS JACKET BY MSGM, T-SHIRT<br />

BY DAN MARALEX, SHORTS BY DAN MARALEX<br />

GLEB WEARS KNIT SWEATER BY ARC-EN-CIEL,<br />

SHORTS BY ARMANI


104<br />

MAIYA WEARS SWEATSHIRT BY DKNY, DRESS BY ALETTA<br />

ALEX WEARS SWEATSHIRT BY MSGM, SHORTS BY LES COYOTES DE PARIS<br />

GLEB WEARS KNIT SWEATER BY ARC-EN-CIEL, SHORTS BY ARMANI<br />

POLINA WEARS KNIT SWEATER BY ARC-EN-CIEL, SKIRT BY MOLO<br />

ILIYA WEARS JACKET BY MSGM, T-SHIRT & SHORTS BY DAN MARALEX


106


Sky<br />

Girls<br />

Photography & Art Direction by Olesja Mueller<br />

Hair & Makeup by Courtney Martin<br />

Production by Sherri Dvorkin<br />

Midland Air Museum, TX


108


MADISON & SAVANNAH (OPPOSITE PAGE) WEARING ADRIANNA OSTROWSKA


110<br />

(TOP LEFT) SAVANNAH WEARING ADRIANNA OSTROWSKA<br />

(TOP RIGHT) AUBREY WEARING ADRIANNA OSTROWSKA<br />

(BOTTOM LEFT) KAYLEIGH WEARING LOVE BABY J<br />

(BOTTOM RIGHT) NICOLE WEARING LOVE BABY J


112<br />

LOLA WEARING BENTLEY AND LACE


114


(TOP LEFT) BROOKE WEARING LOVE BABY J<br />

(TOP RIGHT) LOLA WEARING BENTLEY AND LACE<br />

(BOTTOM LEFT) GABRIELA WEARING BENTLEY AND LACE<br />

(BOTTOM RIGHT) KAYLEIGH WEARING LOVE BABY J


102 116 50


Brand<br />

Directory<br />

abelandlula.com<br />

adidas.com<br />

albetta.co.uk<br />

ameliesophie.com<br />

andorine.com<br />

angulus.com<br />

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pero.co.in<br />

petit-bateau.co.uk<br />

phiclothing.com<br />

piccolaludo.it<br />

playupstore.com<br />

reebok.com<br />

repose-ams.com<br />

sac-us.fr<br />

scotch-soda.com<br />

simplekids.be<br />

someday-soon.com<br />

stefaniashoes.it<br />

stellamccartney.com<br />

store.dolcegabbana.com<br />

target.com<br />

tartine-et-chocolat.com<br />

theanimalobservatory.com<br />

tiacibani.com<br />

toastiekids.com<br />

tuctuc.com<br />

ujalakidswear.in<br />

unlabel.it<br />

usa.tommy.com<br />

vans.com<br />

velveteenclothing.com<br />

wander-n-wonder.com<br />

wauwcapow.com<br />

wynken.co.uk<br />

yellowpelota.com<br />

youngsoles.co.uk<br />

zadig-et-voltaire.com<br />

zara.com<br />

118


illustration ana galvañ<br />

PREMIERE TRADE SHOWS FOR KIDS FASHION AND LIFESTYLE PARIS NEW YORK SHANGHAI ONLINE<br />

www.iloveplaytime.com<br />

EDITION 20 10 YEARS!<br />

FEBRUARY 9–11, 2020<br />

Metropolitan Pavilion & Altman Building<br />

200 collections | Fashion & Lifestyle

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