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Poster Child Magazine, Fall 2017

The latest issue of Poster Child Magazine for Fall 2017!

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36<br />

cover story<br />

GLAM JOCK<br />

4<br />

THE CONTRIBUTORS<br />

Get to know a few of the<br />

talented individuals who<br />

made this issue happen!<br />

6<br />

ONLINE EXCLUSIVE<br />

A preview of our newest<br />

Online Exclusive editorial by<br />

Alexandra Cooper.<br />

7<br />

EDITOR’S NOTE<br />

9<br />

ON LOCATION<br />

Learn more about this issue’s<br />

cover story!<br />

FASHION<br />

10<br />

FRESH RIGHT NOW<br />

Get e-shopping! These<br />

4 trends are perfect for fall<br />

and easy to shop from your<br />

digital magazine copy!<br />

LIFESTYLE<br />

18<br />

PUSH SMART<br />

There is so much to love<br />

about phil&teds Smart stroller.<br />

We’re telling you why this<br />

buggy should be at the top<br />

of your list when shopping<br />

for a great all around stroller!<br />

FEATURES<br />

24<br />

MAISONETTE Q&A<br />

Digital shop co-founders<br />

Sylvana Durret and Luisana<br />

Mendoza de Roccia dish<br />

about their new ecommerce<br />

kids boutique, Maisonette!<br />

26<br />

PLUM NYC<br />

“No frill, just chill.” With a<br />

motto like that,it’s easy to<br />

fall in love with PLUM, the<br />

new tutu label that is turning<br />

heads and delivering exactly<br />

what little girls want!<br />

<strong>Fall</strong> /<strong>2017</strong>


32<br />

SPOTLIGHT<br />

Danish collection, THE NEW<br />

is is all about breaking the<br />

molds!<br />

EDITORIALS<br />

36<br />

GLAM JOCK<br />

Photographer Roberto<br />

Chamorro and stylist Jessica<br />

Zindren explore the ultra<br />

popular athleisure trend with<br />

femininity and strength.<br />

46<br />

ADVENTURERS<br />

Get behind the wheel and<br />

join this well-dressed squad<br />

of adventurous youngsters,<br />

photographed by Ksenia<br />

Arbuzova.<br />

56<br />

OLIVER WITH A TWIST<br />

An unconventional take on<br />

the famous tale of orphan boy<br />

Oliver captured in Barcelona<br />

by Fer Piña with styling and<br />

direction by María Montané.<br />

68<br />

AUTUMN IN COLOUR<br />

Parisian Photographer<br />

Candice Cohen captures mini<br />

models in moody autumn<br />

attire.<br />

80<br />

MOROCCAN<br />

MOMENT<br />

Photographer Olesja<br />

Mueller gives us a glimpse<br />

of Morocco in this bright<br />

and colourful editorial.<br />

90<br />

BACK TO NATURE<br />

Get out of the city, venture<br />

down a untravelled<br />

path and enjoy the wild<br />

with photographer Amber<br />

Eggleden.<br />

100<br />

HEY HO! LETS<br />

GO EXPLORE THE<br />

WORLD<br />

A curious crew of little<br />

explorers venture off on<br />

a wild journey of make<br />

belief and magic captured<br />

by photographer Ellen<br />

van Bennekom.<br />

114<br />

SERIOUS. NOT SO<br />

SERIOUS<br />

Photographer Elke Van de<br />

Velde captures the many<br />

moods of a miss Irene in<br />

an editorial that reminds<br />

us not to take anything<br />

too seriously!<br />

Autumn<br />

in colour<br />

68


the<br />

contributors<br />

Roberto Chamorro<br />

Photographer<br />

(pg.36)<br />

Your favourite autumn activity is:<br />

Anything involving R&R with my family.<br />

Do you have a back-to-school<br />

tradition?<br />

Not really. Does difficult mornings count<br />

as tradition? ;)<br />

What was your favourite subject in elementary<br />

school?<br />

Art for life!<br />

What do you hope YOUR KIDS learn this year? I<br />

have two boys, 5 and 6 years old. I would<br />

love for them to learn patience.<br />

What is your fondest <strong>Fall</strong> memory?<br />

Each of my boys first days of school and<br />

the night before. It’s fun thinking back<br />

on us making the little sign to hold up<br />

outside of school, for a photo.<br />

Evgenia Bryzgalova<br />

Social media team<br />

Your favourite autumn activity is:<br />

Apple picking! There’s nothing more<br />

wonderful than wandering through a<br />

beautiful apple farm and sampling to<br />

your heart’s desire. It always brings the<br />

family closer!<br />

Do you have a back-to-school<br />

tradition?<br />

My younger sister and I bonded over<br />

packing the perfect first-day-of-school<br />

lunch together. A lot of thought was put<br />

into buying the coolest snacks (remember<br />

Bear Paws and pudding cups?!),<br />

preparing a picturesque sandwich and<br />

filling up a brand new lunch box.<br />

What was your favourite subject in elementary<br />

school?<br />

Math has always been my forte - I love<br />

how black and white it is! Studying more<br />

always equated to a higher mark, which<br />

is not always the case with the arts.<br />

What do you hope to learn this year?<br />

I would love to get back into dance by<br />

taking ballroom lessons. I find dance the<br />

perfect stress reliever for when things<br />

get busy. So many classes begin in<br />

September, it’s hard to decide which one<br />

to enroll in!<br />

What is your fondest <strong>Fall</strong> memory?<br />

My very first Halloween! I moved to Canada<br />

when I was nine, and the concept<br />

of dressing up for free candy blew my<br />

mind. The best part was getting home<br />

with my friends and making trade deals<br />

for the candy I REALLY wanted - Aero<br />

chocolates!<br />

Jessica Zindren<br />

Stylist<br />

(pg.36)<br />

Your favourite autumn activity is:<br />

There are so many! <strong>Fall</strong> is by FAR my<br />

favorite season… my favorite fall activity<br />

is getting out of the city with my family<br />

doing pretty much anything- pumpkin<br />

patches, apple orchards, hiking. Even<br />

strolling through Central Park and bundling<br />

up for a picnic.<br />

Do you have a back-to-school<br />

tradition?<br />

I LOVE back to school shopping! The<br />

girls get so excited picking out their new<br />

backpacks and lunch boxes- my current<br />

favorites are Parkland, Vans and Hershel.<br />

There are some awesome designer collabs<br />

out there now.<br />

What was your favourite subject in elementary<br />

school? I absolutely loved school when I<br />

was little- I used to get so nervous and<br />

excited I would throw up on the bus the<br />

first day! I loved every subject- I was that<br />

kid in class that would remind the teacher<br />

if they forgot to assign our homework...<br />

What do you hope YOUR KIDS learn this year?<br />

I hope my kids continue to learn more<br />

about what excites and motivates them to<br />

learn- whatever the subject may be there<br />

is always something there that can inspire<br />

you and help you grow.<br />

What is your fondest <strong>Fall</strong> memory?<br />

I grew up in a small town in Ohio and<br />

every fall we would have our town festival<br />

called the ‘Grape Jamboree’ when the<br />

concord grapes were in season… as a<br />

kid it was SUPER exciting! The art show,<br />

grape stomping, the games/rides, the parade,<br />

the crowning of Miss Grapette and<br />

all the amazing food- grape pie, grape<br />

milkshakes (the ‘Purple Cow’), grape jelly.<br />

By far the highlight of the fall in our town!<br />

4


on the go?<br />

TAKE US WITH YOU<br />

Read <strong>Poster</strong> <strong>Child</strong> <strong>Magazine</strong> on the App. Download today!<br />

posterchildmag.com


the<br />

online exculsive<br />

6<br />

www.posterchildmag.com


the<br />

editor’s note<br />

Every year, about halfway through September, I<br />

come to the realization that the season is over<br />

and not a single item on my summer to-do list<br />

was completed. Do you know the list I’m talking<br />

about? It’s a tally of all the super fun summer<br />

activities you want to do. Mine is usually a compellation<br />

of legitimate events (like family gathering)<br />

and well, lets face it, completely unrealistic<br />

dream scenarios (yeah, I know I’m not going to<br />

spend two weeks in the Italian countryside…).<br />

Keeping lists can be so helpful. I work more<br />

productively when I have a list and feel like I’ve<br />

accomplished so much during a workday when<br />

I can check all the items off by 4PM. But a list<br />

can also seem to bring out the pessimist in me;<br />

it brings attention to all the things I’ve haven’t<br />

done, reminding me of the days we didn’t<br />

spend at the beach or go on a wine tour (yup,<br />

still dreaming over here).<br />

What is on your to-do list this<br />

fall? Tag @posterchildmag in<br />

your Instagram pictures or<br />

comments!<br />

Can’t wait to hear from you!<br />

As you settle into the autumn season, with big<br />

long lists of daily to-dos, remember that the<br />

most important items on your list are the easiest<br />

to check off: hug your kids and say, “I Love<br />

You”, wave to the bus, pour yourself a big cup<br />

of coffee and get all your style inspiration by<br />

flipping through this new issue. Check, Check,<br />

Check and Check!<br />

xo Rebecca Poier<br />

<strong>Poster</strong> <strong>Child</strong> <strong>Magazine</strong><br />

Editor-in-Chief


the<br />

poster child Team<br />

EDITOR-IN-CHIEF:<br />

REBECCA POIER<br />

DIRECTOR OF PUBLIC RELATIONS:<br />

ERICA STEVENSON<br />

ADVERTISING:<br />

TRACEY LUTH<br />

INTERNS:<br />

NASTASIA DELMEDICO<br />

EVGENIA BRYZGALOVA<br />

CONTRIBUTERS<br />

EVGENICA KARICA, MARÍA MONTANÉ, TOMOMI SANO<br />

ROBERTO CHAMORRO, JESSICA ZINDERN FOR ANYWAY<br />

REPS, ZULEIKA VIERA, VIRELSA GUZMAN<br />

SYLVANA DURRET, LUISANA MENDOZA DE ROCCIA,<br />

JAKARRA, LONDON & ALIYAH, KSENIA ARBUZOVA,<br />

ANNA SHULMINA, MASHA USENKO, GULLIVER, FER<br />

PIÑA, SOFÍA ALVAREZ, SUGAR KIDS, CANDICE COHEN,<br />

MAYA CHANCELADE, DARYA, PAISLEY, OLESJA MUELLER,<br />

SVETLANA GAGARINA, BAMBI MANAGEMENT, MICHAEL<br />

TOKAREV, AMBER EGGLEDEN, LAETITIA TOMASSO ,<br />

RONI CHAPMAN, DOMINIC PAUL, TILLY @KIDS LONDON<br />

ELLEN VAN BENNEKOM @ PIM THOMASSEN, MALEE<br />

WELMERS, RENSKE: @ HOO, NIKKIE VAN HIJST, PAND<br />

PANNEKOEK, ELKE VAN DE VELDE<br />

SPONSORS & AFFILIATES<br />

PLAYTIME NEW YORK, MAMAS & PAPPAS, STRIDE RITE,<br />

MAYORAL, PLUM NYC<br />

ADVERTISING POLICY<br />

POSTER CHILD MAGAZINE INC. ACCEPTS ADVERTISING BASED ON SPACE<br />

AVAILABILITY AND CONSISTENCY WITH ITS MISSION TO INSPIRE A STYLISH<br />

CHILDHOOD. POSTER CHILD MAGAZINE INC. IS NOT RESPONSIBLE FOR<br />

THE CONTENT OF THE ADVERTISEMENT, THE PRODUCTS OFFERED OR THE<br />

VIEWPOINTS EXPRESSED THEREIN.<br />

EDITORIAL NOTE<br />

NO PORTION OF THIS MAGAZINE MAY BE REPRINTED, DUPLICATED OR TRANSMITTED WITHOUT THE WRITTEN<br />

PERMISSION OF THE PUBLISHER. PHOTO OR ARTWORK SUBMISSIONS ARE MADE AT THE RISK OF THE SENDER;<br />

POSTER CHILD MAGAZINE WILL ASSUME NO LIABILITY FOR LOSS OR DAMAGE. OPINIONS EXPRESSED IN POSTER<br />

CHILD MAGAZINE ARE THOSE OF THE AUTHORS AND DO NOT NECESSARILY REFLECT THE VIEWS OF THE<br />

PUBLISHER. POSTER CHILD MAGAZINE DOES NOT ASSUME LIABILITY FOR CONTENT.<br />

8


ehind the<br />

on<br />

location<br />

scenes<br />

Embracing athleisure<br />

for <strong>Fall</strong> <strong>2017</strong><br />

Inspired by your kids’ favourite<br />

current trend – Athleisure – dream<br />

team, Roberto Chamorro and Jessica<br />

Zindren teamed up create this<br />

season’s amazing cover editorial!<br />

Playing on the theme of Athleisure<br />

attire and sport, Roberto added<br />

graphic lines in post-production reminding<br />

us of those found on tennis<br />

courts or soccer fields, bringing<br />

the sporty glam story to life. Stylist<br />

Jessica tells us to go ahead and<br />

wear your faux fur to tennis practice<br />

and rock sequins at jujitsu! This<br />

editorial highlights three girls who<br />

embody strength and femininity,<br />

while of course being very fashion<br />

forward.<br />

Flip to page 36 to join this squad<br />

of Glam Jock gals.<br />

on the cover<br />

Jakarra is wearing: P<br />

Hat by Adidas,<br />

Sweatshirt dress by<br />

Zara, Jacket by Imoga,<br />

Sweatshirt tank by<br />

ACBC.<br />

get the cover look!<br />

$185, Imoga<br />

Photograph:<br />

Roberto Chamorro<br />

Styling:<br />

Jessica Zindren for<br />

Anyway Reps<br />

Hair& Makeup:<br />

Zuleika Viera<br />

Hair & Makeup<br />

Assistant:<br />

Virelsa Guzman<br />

$267, Roberto Cavalli Kids<br />

$28, Adidas


e-Shopping<br />

Fresh right now!<br />

1<br />

2<br />

RED HOT<br />

Red is the official colour of <strong>Fall</strong> <strong>2017</strong><br />

and we couldn’t be happier to fill our<br />

kiddos closet’s with this bright shade!<br />

5<br />

3<br />

4<br />

Wear<br />

it with<br />

1. Dress by Chloé, 2. Boots by Hunter,<br />

3. Dress by Il Gufo, 4. Sweater by H&M,<br />

5. Jacket by Stella McCartney,<br />

6. Shoes by Moschino.<br />

red accessories!<br />

Scarf by Burberry<br />

6<br />

Model wears: Monnalisa<br />

backpack by Dolce & Gabbana<br />

sunglasses by Sons + Daughters<br />

Hat by monnalisa<br />

10


Model wears Monnalisa


#16<br />

February 11-13, 2018<br />

Metropolitan Pavilion<br />

& Altman Building<br />

200 collections<br />

Fashion & Lifestyle<br />

illustration Anna Kövecses<br />

CHILDREN’S & MATERNITY TRADE SHOWS WORLDWIDE!<br />

#2<br />

January 23 - 24 January 27 - 29<br />

Palazzo<br />

Italia<br />

#23 #16 #18<br />

Parc Floral<br />

de Paris<br />

February 11 - 13<br />

Metropolitan Pavilion<br />

& Altman Building<br />

February 20 - 22<br />

120 COLLECTIONS 540 COLLECTIONS 200 COLLECTIONS 200 COLLECTIONS<br />

Belle Salle<br />

Shibuya Garden<br />

FOR PROFESSIONALS ONLY<br />

GET YOUR FREE PERSONAL PASS<br />

www.iloveplaytime.com


e-Shopping<br />

1<br />

Pink, red & Plush<br />

Shearling isn’t going anywhere; this<br />

6<br />

trend is here to stay! It’s cozy and<br />

cuddly and perfect for fall.<br />

2<br />

5<br />

7<br />

1. Boots by Emu 2. Jacket by H&M 3. Hat by Armani<br />

Junior , 4. Jacket by Mayoral, 5. Jacket by Bellerose , 6.<br />

Jacket by Urban Republic Kids, 7. Baby Romper<br />

by Milk on the Rocks, 8. Boots by Monnalisa.<br />

3<br />

Wear<br />

it with<br />

animal prints<br />

backpack by twelve Little<br />

4<br />

8<br />

Sunglasses by D&G<br />

Boots Pom D’Api<br />

Hat by gap


e-Shopping<br />

Silver Streak<br />

We’ve got our head in the stars! You know we<br />

are fans of everything that sparkles and silver<br />

is a trend we can’t pass up for fall <strong>2017</strong>.<br />

5<br />

1<br />

4<br />

6<br />

2<br />

3<br />

7<br />

Wear<br />

it with<br />

bright PINK<br />

Sneakers<br />

1. Sweater by Stella McCartney, 2. Bag by<br />

State, 3. Skirt by Monnalisa, 4. Shoes by<br />

Chiara Ferragni, 5. Jacket by Tommy Hilfiger,<br />

6. Vest by H&M, 7. Shoes by Mini Melissa.<br />

Sneakers by Converse<br />

Sneakers by puma<br />

Sneakers by new balance<br />

18 14<br />

sneakers by Adidas


e-Shopping<br />

2<br />

1<br />

70’s Plaid<br />

Plaid is often a favourite pattern for<br />

fall and this year’s bright inspiration is<br />

drawn from the 1970’s. The versatile<br />

print was crafted into classic coats,<br />

statement tops and even shoes!<br />

6<br />

3<br />

4<br />

1. Top by Rita co Rita, 2. Jacket by Il<br />

Gufo, 3. Jacket by Sonia Rykiel<br />

Enfant , 4. Shoes by Marni, 5. Jacket<br />

by Gucci, 6. Top by Timberland,<br />

7. Jacket by Lamantine<br />

7<br />

Wear<br />

it with<br />

5<br />

velvet kicks!<br />

Boots by Dolce Vita<br />

Model wears: Miss L Ray<br />

Shoes by Nina shoes<br />

Sneakers by Cat & Jack<br />

shoes by Sophia Webster Mini


Lifestyle<br />

push, smart<br />

There is so much to love about phil&teds Smart stroller.<br />

We’re telling you why this buggy should be at the top of<br />

your list when shopping for a great all around stroller!<br />

Ultra large sun canopy<br />

to protect from harmful<br />

uv rays and create privacy.<br />

We Love: Super<br />

smooth hassle free<br />

riding - with 10”<br />

rear puncture proof<br />

aerotech wheels,<br />

and full 4 wheel<br />

suspension.<br />

We Love: Smart’s modern<br />

& stylish fabrics - this stroller<br />

turns more heads than tight<br />

city corners!<br />

Lock the front<br />

wheels for<br />

rough terrain.<br />

18<br />

Flip the page to continue reading the full review.


26 20


Lifestyle<br />

Photography by Smiley Kids Photo<br />

Big city families on the go know how important it is that<br />

their stroller stands up to all the unique challenges of<br />

their urban lifestyle. Lightweight, simple to use, compact<br />

and stylish: the checklist goes on. When looking for the<br />

perfect all-around stroller there is just so much choice;<br />

where do parents start?<br />

We asked this very question when planning a recent trip<br />

to New York. We already owned a chunky full-size stroller<br />

and a stylish umbrella model but we needed the perfect<br />

compact option to make exploring the big city a breeze.<br />

_____________________<br />

Enter the award-winning phil&teds Smart<br />

stroller. For under $300USD city parents<br />

will love that the Smart stroller truly lives<br />

up to its name while offering so much<br />

more than comparable models like the<br />

Baby Jogger City Mini or Britax B Agile.<br />

_____________________<br />

Trekking the streets of NYC with an 11-month old baby<br />

it was important that we had a stroller that could accommodate<br />

napping on the go. Created with a true flat<br />

laying bed, the Smart stroller is ideal for newborns and<br />

napping toddlers. In the hot summer sun, it was also key<br />

that our stroller had an extra large canopy. We were surprised<br />

by the Smart stroller’s extendable sun hood that<br />

provides extremely large coverage and protection from<br />

harmful UV rays; simply unzip and extend to block out<br />

the sun or create lots of privacy for sleeping.<br />

Extra features like the stroller’s handbrake and adjustable<br />

handle add to the overall ease of use, while the extended<br />

flip-out leg rest and supersized seat create extra<br />

comfort for kids to kick back and relax.<br />

It’s one thing for a stroller to tick off all the items on your<br />

must-have list, but how well does it really stand up under<br />

pressure? We took to the streets of New York to put the<br />

phil&teds Smart stroller to the test.<br />

DUMBO is one of our favourite neighbourhoods to visit<br />

while in New York. It is home to some pretty great coffee<br />

spots and features a gorgeous view of Manhattan that<br />

never gets old, however, arriving by public transit isn’t<br />

always easy with a stroller. Travelling on the subway with<br />

the phil&teds Smart stroller was surprisingly stress-free!<br />

With a simple one-foot slide, this stroller easily collapses<br />

and the child restraint bar becomes an easy to manage<br />

carrying handle, leaving a free arm to hold a baby or<br />

reach for your child’s hand. The small footprint of the<br />

Smart stroller was also much appreciated by fellow commuters.<br />

_____________________<br />

After a busy weekend exploring<br />

Manhattan our hands were empty and<br />

our Smart stroller’s basket was full!<br />

_____________________<br />

It may not look like much, but we found this basket to be<br />

easy to access and offered enough storage space for a<br />

diaper bag, toys, and shopping bags.<br />

If you are in the market for a super stylish compact<br />

stroller, we highly recommend you check out the<br />

phil&teds Smart Stroller available at Target!<br />

Learn more online: www.philandteds.com


Q&A<br />

Meet Maisonette<br />

22<br />

Charming tree-lined Newtown Lane of East Hampton<br />

is the shopping destination of every seaside vacationer.<br />

Amidst the collection of designer shops,<br />

art galleries and ice cream parlors stands Theory,<br />

the perfect setting for the MAISONETTE MARKET.<br />

Maisonette is the premier online baby and children’s<br />

fashion and lifestyle destination co-founded<br />

just earlier this year, by Vogue <strong>Magazine</strong> alums and<br />

entrepreneurs, Sylvana Durret and Luisana Mendoza<br />

de Roccia.<br />

Excited to bring the online world of Maisonette to<br />

life, the ladies hosted their first-ever pop-up shop<br />

just last month in preparation for the back-to-school<br />

season dubbed MAISONETTE MARKET.<br />

We were excited to have had the opportunity to<br />

chat with Syl and Lu, after a hectic week of translating<br />

Maisonette’s exceptional level of service,<br />

shopping ease and impeccable style into a brick<br />

and motor boutique in East Hampton, about their<br />

unique journey and successful new online empire.<br />

Tell us a bit about yourself and what prompted<br />

your interest in exploring the children’s fashion<br />

market.<br />

Syl: We met while working at Vogue. We were both<br />

Anna Wintour’s assistants right out of college. Of<br />

course being at Vogue, we had a love for fashion,<br />

editorial, and storytelling and were able to learn<br />

from the best in the business.<br />

Lu: Our time at Vogue was invaluable. It was the<br />

perfect training ground to learn how to work hard<br />

and be creative. Not to mention the access and<br />

exposure to some of the world’s most beautiful<br />

things and experiences, which ultimately inspired<br />

us to start Maisonette.com. We are both mothers<br />

to three children each, so while we never worked in<br />

childrenswear at Vogue or anywhere else, we had a<br />

personal interest in the space.<br />

How and why did you start Maisonette?<br />

Syl: Luisana and I were completely frustrated by<br />

the process of shopping for children. As working<br />

moms, we had gotten very used to being able to<br />

order whatever we needed for ourselves on one aggregated<br />

online destination - whether it be clothing<br />

or groceries! The same was not true for the children’s<br />

market. We found we’d be up late at night<br />

with 20 different browser windows open, one for<br />

shoes, one for special occasion dresses, another for<br />

basics (you get the point) and hours later, tired and<br />

weary, we would abandon cart altogether.<br />

Lu: The children’s market, until now, has been in-


credibly fragmented and there are endless amounts of<br />

beautiful product out there- you just can’t find them!<br />

We created Maisonette.com to solve this problem, and<br />

to offer high-quality, beautiful childrenswear and home<br />

goods at a variety of price points, all with the ease that<br />

comes with shopping on one, curated online destination.<br />

How do you and your creative team curate the<br />

brands you offer on Maisonette?<br />

Syl: In the beginning, it started off with all the brands<br />

that Luisana and our team have loved and shopped<br />

around the world since having kids. Since then, it’s<br />

grown into a more systematic process where we identify<br />

unique brands that provide a truly unique product or<br />

service for our customers, ultimately curating the ideal<br />

children’s wardrobe or nursery.<br />

Lu: We also now have quite a long waiting list of brands<br />

we would like to onboard, but we are doing this carefully<br />

and growing with scale so we can both serve our<br />

customers and our vendors. The response has been incredible;<br />

we get contacted every day by brands looking<br />

to sell on our site or even by customers who have found<br />

brands they love and want to share with us. Being a<br />

mother is sometimes like being in the most lovely cult;<br />

the minute you find something that works, you want to<br />

indoctrinate everyone into it too, and make their lives<br />

easier!


Q&A<br />

What makes your<br />

online marketplace<br />

stand out<br />

in the industry?<br />

Lu: It is very much<br />

a unique model and<br />

one that serves our<br />

customers and vendors<br />

equally. We are able to<br />

provide small, independent boutiques<br />

and brands a tech platform to connect with both existing<br />

and potential customers; many of whom would<br />

never have learned about their brand unless it was for<br />

someone like us. We are proud to aggregate the best<br />

brands and content out there and deliver it to our customers<br />

in this way.<br />

Syl: The drop ship model is also ideal in that we have<br />

very little inventory risk and can bring on new brands<br />

and stores faster, and also experiment with different<br />

types of products. It’s a nice way to sometimes test<br />

customer reaction, and being a tech company, we can<br />

quickly adapt to bring the customer more of what they<br />

want and less of what doesn’t work for them.<br />

What is the process involved in developing your<br />

stories? Where does your editorial inspiration come<br />

from?<br />

Syl: As former editors, storytelling is such an<br />

important part of our process; it is ingrained<br />

in who we are. We want Maisonette to not<br />

only be a resourceful e-commerce shop, but<br />

also a hub for inspiration for all things baby<br />

& kids, where both new and existing moms<br />

can visit and get tips, ideas and tricks from<br />

those who have been doing this for several<br />

years now.<br />

moms, dads, cousins, aunts- so many people interact<br />

with kids on a day to day basis, and so creating editorials<br />

that speaks to all of them, not just parents, is exciting<br />

for us and engaging for them.<br />

What is your company’s mission statement or goal?<br />

Syl: Maisonette.com’s mission is to deliver quality and<br />

unique baby & children’s clothing, accessories and<br />

home goods through a curated network of brands &<br />

boutiques worldwide, coupled alongside custom content<br />

and editorial which educates as well as inspires.<br />

What is your favourite upcoming trend for kids this<br />

fall?<br />

Syl: We are seeing a lot of animal prints out there!<br />

Which, of course, we LOVE. And the kids do too- so it’s<br />

an added plus.<br />

What is the perfect outfit for the fall season?<br />

Lu: Being a mom of three girls, I’m always about an easy<br />

dress with tights and sneakers to make it a bit more fun<br />

and less formal.<br />

Syl: For Henry, it’s a corduroy, button down shirt with<br />

tee underneath (layers!) and stan smith sneaker- cool<br />

and easy.<br />

Discover Maisonette online: www.maisonette.com<br />

Lu: We started off profiling some of our good<br />

friends and it’s grown from there; we are so<br />

lucky that we now have people contacting<br />

us and asking to be featured. We love this-<br />

24


PLUM<br />

26<br />

no frill, just chill


28


WWW.ILOVEPLUM.COM<br />

30<br />

photography by: Smiley Kids Photo<br />

styling by: María Montané<br />

hair & makeup by: Tomomi Sano<br />

models: Emma @ Terri B + Milania @ Dynasty M&T


ADDITIONAL CREDITS INCLUDE:<br />

SHOES BY NINA KIDS<br />

ACCESSORIES BY TARGET & OLD NAVY


32<br />

Out with the old, in with<br />

THE NEW


and Spotlight<br />

by Nastasia Delmedico<br />

The children’s fashion industry<br />

is often inspired and led by<br />

distinctive children’s prints,<br />

colours, and designs that<br />

compartmentalize childrenswear from<br />

an adult wardrobe—but THE NEW is all<br />

about breaking the molds. Based out of<br />

Denmark, THE NEW is a children’s fashion<br />

brand with a grown-up feel founded<br />

by Chris Peterson, Louise Paprika Clemmensen,<br />

and Camilla Sejersen.<br />

Four times a year THE NEW creates<br />

collections that are on-par with adult<br />

fashion trends, mixed with the perfect<br />

amount of charisma and playfulness that<br />

defines a children’s brand.<br />

“I design the collection so that you can<br />

mix and match across the different designs.<br />

And you can easily style it up and<br />

down just with a few, small changes,”<br />

says Clemmensen, the company’s Head<br />

of Design. “From the same collection,<br />

you can actually<br />

create outfits<br />

for the bold and<br />

brave girl or boy<br />

as well as for the<br />

more classical<br />

type. I take deep<br />

pride in giving<br />

children a relevant<br />

and individual<br />

choice from the<br />

grown-up’s fashion<br />

world,” adds<br />

Clemmensen.


and spotlight<br />

As for this year’s fall trends, THE NEW’s latest collection<br />

embodies them all—dark blue hues, pops<br />

of pink, flannels, pleaded skirts, and long, polished<br />

jackets. Amid floral prints and stripes, the<br />

collection also lends itself to a minimalist wardrobe,<br />

offering sophisticated shapes and designs<br />

that stay true to their grown-up inspiration.<br />

Discover the THE NEW, designed for boys and<br />

girls ages 3-14, at www.thenew.dk.<br />

34


GLAM<br />

JOCK<br />

78 36 84<br />

PHOTOGRAPHY BY ROBERTO CHAMORRO & STYLING BY JESSICA ZINDREN FOR ANYWAY REPS


LEFT TO RIGHT: ON JAKARRA: FUR COLLAR BY<br />

IMOGA, JACKET BY ADIDAS, JUMPUIT BY SHAPES OF<br />

THINGS, SHOES BY CONVERSE. ON LONDON: SHIRT<br />

BY NUNUNU, SWEATSHIRT BY GARDNER AND THE<br />

GANG, SKIRT BY MOLO, SOCKS BY STELLA MCCA-<br />

RTNEY, SHOES BY ADIDAS. ON ALIYAH: SWEATSHIRT<br />

BY SOMEDAY SOON, SKIRT BY MOLO, LEGGINGS BY<br />

GARDNER AND THE GANG, SHOES BY VANS.


VISOR BY BRIXTON, JACKET BY MUMMY MOON,<br />

SOCKS BY ZARA, SHOES BY ADIDAS.<br />

Jackets: Bobo Choses<br />

Glasses: CISZAK.COM<br />

Shoes: APIA<br />

Socks: MANY MORNINGS<br />

80 38


JACKET BY GARDNER AND THE GANG, SHIRT BY<br />

SOMEDAY SOON, JEANS BY NUNUNU, SHOES BY VANS.<br />

82 40


SWEATBAND BY AMERICAN APPAREL,<br />

VEST BY NUNUNU, DRESS BY MOLO,<br />

LEGGINGS BY ADIDAS, SHOES BY PLAE.


42<br />

HAT BY ADIDIAS, SWEATSHIRT DRESS BY ZARA,<br />

JACKET BY IMOGA, SWEATSHIRT TANK BY ACBC.


LEFT TO RIGHT: ON ALIYAH: BACKPACK BY PARKLAND,<br />

SWEATSHIRT BY MAINIO,LEGGINGS BY APPAMAN,<br />

SHOES BY VANS. ON LONDON: SWEATSHIRT BY<br />

GARDNER AND THE GANG, TURTLENECK BY MAINIO,<br />

PANTS BY NUNUNU, HAT BY MOLO, SHOES BY PLAE.


SUNGLASSES BY SONS AND DAUGHTERS, SHIRT<br />

BY ZARA, COLLAR BY LALI, SKIRT BY MOLO,<br />

LEGGINGS BY MOLO, SHOES BY ZARA.<br />

86 44 92


CREDITS:<br />

Roberto Chamorro Photography<br />

Jessica Zindren for Anyway Reps<br />

Hair & Makeup: Zuleika Viera<br />

Hair & Makeup Assist: Virelsa Guzman<br />

Models: Jakarra, London & Aliyah


46


photographer: Ksenia Arbuzova<br />

style: Anna Shulmina<br />

hair & makeup: Masha Usenko<br />

clothing: Gulliver<br />

Discoverers


48


50


52


58


54


OLIVER<br />

WITH A TWIST<br />

Photography by: Fer Piña | Styling and Direction by: María Montané<br />

Assisted by: Sofía Alvarez | Models: Sugar Kids<br />

56


PREVIOUS PAGE: HAT BY LITTLE CREATIVE<br />

FACTORY , COAT BY BUHO.<br />

THIS PAGE, LEFT TO RIGHT: BLACK DRESS BY<br />

LITTLE CREATIVE FACTORY. HIGH NECK SHIRT<br />

BY TINYCOTTONS, LINEN DRESS BY LITTLE<br />

CREATIVE FACTORY. HAT BY LITTLE CREATIVE<br />

FACTORY, DRESS BY BUHO.


58<br />

ON HIM: SHIRT BY BELLEROSE, JACKET BY<br />

LITTLE CREATIVE FACTORY, PANTS BY TINY<br />

COTTONS, SHOES BY CLOTAIRE.<br />

ON HER: DRESS BY BELLEROSE, HAT BY LITTLE<br />

CREATIVE FACTORY, COAT BY BUHO


SWEATER AND PANTS BY BELLEROSE


LEFT TO RIGHT: SWEATER BY BELLEROSE, SKIRT AND<br />

SOCKS BY LITTLE CREATIVE FACTORY, SHOES BY<br />

CLOTAIRE. SHIRT BY NECK&NECK,OVERALL BY LITTLE<br />

CREATIVE FACTORY, SOCKS AND SHOES BY CLOTAIRE<br />

SHIRT BY BELLEROSE, JACKET BY LITTLE CREATIVE<br />

FACTORY, PANTS BY TINYCOTTONS, SHOES BY CLOTAIRE.<br />

60


DRESS BY BUHO, HAT BY LITTLE CREATIVE FACTORY, SOCKS BY TINYCOTTONS, SHOES BY CLOTAIRE<br />

SHIRT AND PANTS BY TINYCOTTONS, SHOES AND SOCKS BY CLOTAIRE<br />

62


SKIRT BY FINGER IN THE NOSE, SOCKS<br />

BY BELLEROSE, SHOES BY CLOTAIRE


64


WARMER AND SKIRT: LITTLE CREATIVE FACTORY


66<br />

TOP BY BELLEROSE, PANTS BY LITTLE<br />

CREATIVE FACTORY


Autumn In Colour<br />

PHOTOGRAPHY AND CREATIVE DIRECTION BY CANDICE COHEN<br />

BEAUTY BY MAYA CHANCELADE | MODELS: DARYA AND PAISLEY<br />

68


SWEATER AND BONNET BY BOBO CHOSES,<br />

SKIRT BY THE ANIMALS OBSERVATORY, SOCKS<br />

BY COLLEGIEN, SHOES BY YOUNG SOLES:<br />

ITEMS AVAILABLE ON SMALLABLE.COM


70<br />

SWEATER BY THE ANIMALS OBSERVATORY, TIGHTS<br />

BY COLLEGIEN, SHOES BY YOUNG SOLES. ITEMS<br />

AVAILABLE ON SMALLABLE.COM


DRESS BY EMILE ET IDA<br />

ITEMS AVAILABLE ON SMALLABLE.COM


72


66<br />

ON DARYA, BLOUSE BY THE ANIMALS OBSERVATORY,<br />

OVERALLS BY EMILE ET IDA, SOCKS BY COLLEGIEN.<br />

ON PAISLEY, SWEATER BY BOBO CHOSES, DRESS BY<br />

THE ANIMALS OBSERVATORY, TIGHTS AND SOCKS BY<br />

COLLEGIEN AND SHOES BY YOUNG SOLES.<br />

ALL ITEMS AVAILABLE ON SMALLABLE.COM


ON DARYA: DRESS BY HUNDRED PIECES, TIGHTS BY<br />

COLLEGIEN. ON PAISLEY: DRESS BY SCOTCH & SODA<br />

ALL ITEMS AVAILABLE ON SMALLABLE.COM<br />

74


68<br />

SWEATER BY BOBO CHOSES, SKIRT<br />

BY THE ANIMALS OBSERVATORY<br />

ITEMS AVAILABLE ON SMALLABLE.COM


76<br />

SWEATER BY EMILE ET IDA, OVERALLS BY EMILE ET IDA<br />

ITEMS AVAILABLE ON SMALLABLE.COM


SWEATER BY BOBO CHOSES.<br />

ITEMS AVAILABLE ON SMALLABLE.COM<br />

78


DRESS BY BOBO CHOSES.<br />

ITEMS AVAILABLE ON SMALLABLE.COM


80


Moroccan<br />

Moment.<br />

Photography: Olesja Mueller<br />

Hair & Makeup: Svetlana Gagarina<br />

Models: Bambi Management<br />

Production: Michael Tokarev


82<br />

KIRA ROMANOVA IN ZARA KIDS JUMPSUIT,<br />

ANNA LEVCHENKO IN ARTISAN DRESS


LAURA RAZUMOVSKAYA IN<br />

DRESS BY RHEA COSTA


84


LEFT TO RIGHT: MAIJA BOTINA IN SHORTS BY NAME IT, HENLEY BY BENETTON. DIMA TUREVSKY<br />

IN HOODIE AND SHORTS BY LITTLE PUSHKIN. MARIAM LAHNIDA IN TOP AND SKIRT BY ACOOLA.<br />

MILANIA POLEIAN IN TRENCH BY LITTLE PUSHKIN


86


LEFT TO RIGHT: ANFISA ABAIMOVA IN SHIRT BY MORE&MORE, SKIRT BY LO.<br />

LAURA RAZUMOVSKAYA IN SWEATSHIRT BY BILLY BANDIT AND PANTS BY LITTLE PUSHKIN


88<br />

MASHA PROZOROVA IN DRESS BY BILLIEBLUSH<br />

ANNA LEVCHENKO IN TOP BY ZARA


MILANIA POLEIAN IN JUMPSUIT BY NEXT


COAT BY ALIOLI KIDS AT NOT ON THE HIGH STREET,<br />

WHITE TIGHTS BY H&M<br />

Back to<br />

66 90 74<br />

Photography & Retouching: Amber Eggleden Styling: Laetitia Tomasso Ha


Nature<br />

ir: Roni Chapman Makeup: Dominic Paul Model: Tilly @Kids London


92


FAUX FUR GILET BY CHLOE, DRESS FROM WELL<br />

GROUNDED COMPANY AT NOT ON THE HIGH STREET,<br />

WHITE TIGHTS BY H&M


94<br />

EARS HEADBAND BY KARL LAGERFELD,<br />

COAT BY WILD THINGS FUNKY LITTLE DRESS<br />

AT NOT ON THE HIGH STREET


PARKA BY ZADIG & VOLTAIRE AND TIGHTS BY H&M<br />

96


98<br />

COAT BY CHLOE, DRESS, CATS EARS AND HEADBAND BY<br />

KARL LAGERFELD, TIGHTS BY H&M.


DRESS BY TULIP & NETTLE AT NOT ON THE HIGH STREET,<br />

TIGHTS BY H&M


Hey<br />

ho!<br />

lets go<br />

explore<br />

the world<br />

photography: Ellen van Bennekom @ Pim Thomassen<br />

photography assistant: Malee Welmers<br />

styling: Renske van der Ploeg @ House of Orange<br />

hair & makeup: Nikkie van Hijst<br />

special thanks to Pand Pannekoek<br />

100


ON LEFT: DRESS BY MAISON SCOTCH, SOCKS BY OILILY,<br />

SNEAKERS BY ADIDAS<br />

LEFT TO RIGHT: HAT BY MAISON SCOTCH, TEE BY<br />

MAISON SCOTCH. SWEATER BY OILILY


LEFT TO RIGHT: DRESS BY IKKS, MAILLOT BY OILILY.<br />

SWEATER AND SKIRT BY 10 DAYS SCKS COS. KNITWEAR<br />

BY LES COYOTES DE PARIS, SKIRT BY PEPE JEANS, SOCKS<br />

BY FALKE. DRESS BY MAISON SCOTCH, SOCKS BY OILILY.<br />

102


LEFT TO RIGHT: BLUE COAT BY IKKS,<br />

SCARF BY BAUM IND PFERDGARTEN,<br />

JEANS BY WE, BOOTS BY DR MAR-<br />

TENS. TOP BY COYOTES DE PARIS,<br />

PANTS BY 10 DAYS, SNEAKERS BY<br />

ADIDAS. BLOUSE BY LES COYOTES DE<br />

PARIS, SKIRT BY IKKS<br />

104


LEFT: SWEATER BY LA COSTE, PANTS<br />

BY H&M. RIGHT: TRACKSUIT BY<br />

TUMBLE AND DRY, JEANS BY TOMMY<br />

HILFIGER. SNEAKERS BY ADIDAS


TURTLE NECK BY TUMBLE & DRY,<br />

JEANS BY PEPE JEANS<br />

106


LEFT TO RIGHT: TOP BY TOMMY<br />

HILFIGER, DRESS BY MAISON SCOTCH


108


 LEFT TO RIGHT: HOODIE BY LES COYOTES DE PARIS , SOCKS BY COS. TEE BY LES<br />

COYOTES DE PARIS, SWEATPANTS BY 10 DAYS, BLOUSE BY MAISON SCOTCH


110<br />

 SWEATER BY OILILY, JEANS BY MAISON SCOTCH


112 46 36


114<br />

serious


not so serious<br />

photography:Elke Van de Velde


116 76


118


120


Directory<br />

www.robertochamorro.com<br />

www.jessicazindren.com<br />

www.alexandracooperphotography.com<br />

anywayreps.com<br />

www.zuleikaviera.com<br />

www.imogacollection.com<br />

www.adidas.com<br />

www.zara.com<br />

www.acbc.ro<br />

www.robertocavalli.com<br />

www.monnalisa.eu<br />

www.chloe.com<br />

www.hunterboots.com<br />

www.ilgufo.it<br />

www.hm.com<br />

www.stellamccartney.com<br />

www.moschino.com<br />

www.burberry.com<br />

www.wearesonsanddaughters.com<br />

www.dolcegabbana.com<br />

www.iloveplaytime.com<br />

www.emuaustralia.com.au<br />

www.armani.com<br />

www.mayoral.com<br />

www.bellerose.be<br />

www.milkontherocks.net<br />

www.urbanrepublicusa.com<br />

www.pomdapi.fr<br />

www.gap.com<br />

www.statebags.com<br />

www.chiaraferragnicollection.com<br />

www.usa.tommy.com<br />

www.shopmelissa.com<br />

www.converse.com<br />

www.newbalance.com<br />

www.us.puma.com<br />

www.mamasandpapas.com<br />

www.ritacorita.com<br />

www.soniarykiel.com<br />

www.marni.com<br />

www.gucci.com<br />

www.timberland.com<br />

www.lamantineparis.com<br />

www.ninashoes.com<br />

www.target.com<br />

www.dolcevita.com<br />

www.sophiawebster.com<br />

www.misslray.com<br />

www.philandteds.com<br />

www. philandteds.com<br />

www.smileykidsphoto.com<br />

www.maisonette.com<br />

www.iloveplum.com<br />

www.thenew.dk<br />

www.startriteshoe.com<br />

www.gulliver-wear.com<br />

www.ferpina.com<br />

www.sugarmodels.com<br />

www.mariamontane.com<br />

www.littlecreativefactory.com<br />

www.buhobcn.com<br />

www.tinycottons.com<br />

www.chaussuresclotaire.com<br />

www.neckandneckusa.com<br />

www.candicecohen.com<br />

www.mayachancelade.com<br />

www.smallable.com<br />

www.bobochoses.com<br />

www.theanimalsobservatory.com<br />

www.youngsoles.co.uk<br />

en.collegien-shop.com<br />

www.emile-et-ida.fr<br />

www.scotch-soda.com<br />

www.olesjamueller.com<br />

www.bambi-mgmt.com<br />

www.rheacosta.com<br />

www.nameit.com<br />

www.littlepushkin.com<br />

www.benetton.com<br />

www.acoolakids.ru<br />

www.more-and-more.de<br />

www.billiesmarket.fr<br />

http://www.next.co.uk/<br />

www.aliolikids.com<br />

www.notonthehighstreet.com<br />

www.ambereggleden.com<br />

www.laetitiatomasso.com<br />

www. dominic-paul.com<br />

www.kidslondonltd.com<br />

shop.wellgroundedco.com<br />

www.karl.com<br />

www.wildthingsdresses.com<br />

www.zadig-et-voltaire.com<br />

www.tulipandnettle.com<br />

www.ellenvanbennekom.com<br />

www.pimthomassen.nl<br />

de.ikks.com<br />

www.oilily.com<br />

www.lescoyotesdeparis.com<br />

www.pepejeans.com<br />

www.falke.com<br />

www.baumundpferdgarten.com<br />

www.drmartens.com<br />

www.lacoste.com<br />

www.tumblendry.com


#16<br />

February 11-13, 2018<br />

Metropolitan Pavilion<br />

& Altman Building<br />

200 collections<br />

Fashion & Lifestyle<br />

illustration Anna Kövecses<br />

CHILDREN’S & MATERNITY TRADE SHOWS WORLDWIDE!<br />

#2<br />

January 23 - 24 January 27 - 29<br />

Palazzo<br />

Italia<br />

#23 #16 #18<br />

Parc Floral<br />

de Paris<br />

February 11 - 13<br />

Metropolitan Pavilion<br />

& Altman Building<br />

February 20 - 22<br />

120 COLLECTIONS 540 COLLECTIONS 200 COLLECTIONS 200 COLLECTIONS<br />

Belle Salle<br />

Shibuya Garden<br />

FOR PROFESSIONALS ONLY<br />

GET YOUR FREE PERSONAL PASS<br />

www.iloveplaytime.com

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