Muscle_Performance_June_2017

BRAND SPOTLIGHT
which requires unwavering dedicaperfect.
Truth in labeling is one of the
we communicate with surgical clarity
in all of our packaging.”
Beast Protein, released a little more
as a fat burner that works on multiple
acids, and has become a fan favorite
we’re proud of,” says Altieri. “It is
fans an elite and extreme preworkout
that also tastes great. It features
an innovative mix of ingredients,
and we’ve received great input from
hey say necessity is the
mother of invention, and
T that ’s precisely how Tony
Altieri started Beast Sports
Nutrition. A regular user of sports
nutrition since high school, he had a
sincere passion for the industry early
on. In the mid-1990s, he and his wife,
Maria, began their own mail-order
company in the spare room of their
two-bedroom condo. Starting out,
he sold other brands, but his main
goal was always to develop his own
brand. Why? “Because I simply wasn’t
100 percent sold on the products
that were available at the time,” he
says. “To me, there always was a void
in the industry for a multipurpose
product that could do more than one
thing without compromising quality. I
started experimenting with different
formulas and eventually Beast Sports
Nutrition was born.”
Transparency in Labeling
Perhaps now best known for Creature,
the leader in the creatine category,
Beast is always seeking new
and innovative ingredients to add to
its formulas — as long as they meet
the company’s stringent standards.
Because Altieri believes the future of
the supplement industry is going to
be based on compliance with guidelines
set forth by the Food and Drug
Administration, he’s always mindful
that ingredients are of the highest
quality and compliant.
“It takes courage to lead by
example, as we do,” says Altieri. “We
adhere to the strictest ingredient
quality control and testing protocols,
Ǧϐ
on the market. It will contain
InstAminos — instantized aminos —
for rapid dispersion, and a clinical
dose of tart cherry powder, which has
been shown to aid recovery.
Beast Mentality
“Our perspective ranges from the highest
levels of physical competition with
ϐ
that are as simple as staying in shape,”
says Altieri. “No matter your level, we
want you to achieve your training and
ϐǡ
ǤϐǦǦ
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our research and overall product and
formulation design. For these reasons
we remain the leading manufacturer
of multifunctional, performance-based
nutritional supplements that empower
and enhance quality of life.”
32 MUSCLE & PERFORMANCE y JUNE 2017 MUSCLEANDPERFORMANCE.COM