CPT International 04/2016

Teksid from Fiat-Chrysler Group at
the end of 2013 as unique supplier
of new engine blocks for Italian and
Brazilian factories of the group. The
match was not easy: Fiat-Chrysler has
compared the best press manufacturers
and thoroughly analyzed all technical
and service aspects before making
its choice. There is no doubt that
other factors being equal, our technology
and after-sales service, which
are our flagship, have made the difference.
One last point: Idra is now 100 % Chinese,
with a unique shareholder that
has taken over remaining 30% first
owned by Intesa Sanpaolo. Aren’t
you worried about this situation?
In the light of my experience during
the last five years, I can assure you
that I am proud of this Italian business,
owned by a Chinese company;
it’s the clear proof that you can do
business in Italy, despite difficulties.
Funds are moved quickly from one
side to another of the globe, it is important
not to move production sites
and, in our case, it’s important for
Idra to keep thinking head and production
in Italy; this is why we don’t
worry, and results give us confidence
in this respect, we must just remember
that there are no situation rents
and that success must be conquered
day after day. China has represented
Idra’s salvation, frankly if my predecessor
hadn’t found a buyer willing
to invest in the company, today we
wouldn’t be here telling this small but
significant piece of company history.
Then we found on a silver platter the
keys of the Chinese market, with directions
on where and to whom to sell our
products in the years of profound crises,
I am referring to 2009 and 2010.
Without all this we would not have
had the necessary speed to balance our
accounts in less than two years. And
a good period awaits us, as long as we
continue working on innovation and
we maintain a positive gap compared
to competition.
www.idragroup.com
Casting Plant & Technology 4/ 2016 9