InnovateVirtual - Targeted Communication

Leverage communication resources— data, allows us to drill down to understand how communication
is working or not in various regions, divisions, functions and even with the individual employee. Use
your ET® system to leverage communication resources in creative and more efficient ways.
Follow through— ensures the target audience needs are being met. Communication measurement can
identify if employees have received and understand key messages you have delivered, or if the channels
you’re using are effective at delivering those key messages i.e. policy and procedure with knowledge
checks for example. The results can help leaders modify and focus future communications, while also
reinforcing staff that we care enough to listen – and take action on their input which demonstrates this.
Commitment to change— This can be a laugher to some; be serious about improving communications,
the act of measuring in itself demonstrates a symbol of change and will be valued by employees.
However, beware of measuring without an authentic commitment to follow through— to be effective in
supporting change, we need to do something with the data to show progress and show we actually care. I
am a big component of pushback. Your platform will afford you this opportunity.
Drive accountability— the bottom line for IV users is being able to task and track actions to results.
What gets measured gets acted upon. The template is to inform on expectation. This is the maybe which
presents a potential possibility. If leaders and managers know they’re being evaluated on communication
efforts, they’ll start paying attention to how and when they engage employees.
Assessing communication is an excellent way to measure where communication works and doesn’t work
within an organization. Measurement can help us get on the right track to more effectively connect with
and engage employees or target audiences. Behavior is a part of that and is also tied to our function at
work. Each target and focus we outline in the coming pages will include, “what competency might
challenges you”. This will help readers identify the right skill opportunity for them. The suggested
actions can be shared providing leaders the right thing to say. The actions and exercises help develop
skills and build experience. Opportunity can help leaders identify the right person for a needed project.
Bottom line, when leaders are aware of their team’s strengths and opportunity they can address them.
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