Global Compact International Yearbook 2017

CREATIVITY AS A CHANGE
MAKER – THE IDEALIST
Creative innovation strategy for human rights, climate
change, and the fight against corruption
By Tuuli Sauren, INSPIRIT
Our team at INSPIRIT International
Communication GmbH is working on
creating solutions for the most pressing
issues concerning big businesses
violations of human rights and their
detrimental impacts on the climate and
environment. In December 2016, we
made a decision to transform our own
business model to include an innovation
for Social Impact to our services in our
branch in Berlin. Without immediate
and concrete actions, human rights
abuses, inequalities, and climate change
cannot be stopped. The world needs a
creative strategy to survive.
With rapidly growing populations and
the speed with which the Arctic is melting,
it is causing irreversible catastrophe.
The change has to start today. What
INSPIRIT is offering is a creative business
strategy, through design thinking
and innovation that supports small local
communities to become self-sufficient
and resilient to exploitation. Our solution
is to shift from global business back
to local commerce.
By empowering the local communities,
especially women and youth, we are
starting a new era in rural regions. Our
solution has positive impacts on youth
unemployment rates, gender inequalities,
and the overall happiness and unity of
communities. It also has a direct impact
on climate change, as there will be less
export/import between countries.
Value creation is not in financial profits.
We are here to help businesses find a
new path, without exploiting our finite
natural resources or taking lands from
indigenous peoples. We have hunger in
areas that are used to grow crops, such
as palm oil, to feed developed countries.
At the moment, we are depleting the
natural resources of developing countries
instead of empowering them. This
can be changed through our creative
strategy.
We have developed, with our international
design partners, a tool that measures
the impact of our design industry
on a community’s environmental, social,
cultural, and financial sustainability. Our
industry is one of the few that is still
badly exploited by customers asking for
free labor before eventually paying for
the designs. We have mandatory criteria,
such as prohibiting the pitching of
projects for free. Only projects meeting
the highest professional standards are
validated to receive an SDStandard number
(Sustainable Design Standard (SDS),
which is a project-based sustainability
measuring tool. By raising the bar for
best practices in our own industry, we
set an example for others.
Global Compact International Yearbook 2017 109