Poster Child Magazine, Fall 2017

credibly fragmented and there are endless amounts of
beautiful product out there- you just can’t find them!
We created Maisonette.com to solve this problem, and
to offer high-quality, beautiful childrenswear and home
goods at a variety of price points, all with the ease that
comes with shopping on one, curated online destination.
How do you and your creative team curate the
brands you offer on Maisonette?
Syl: In the beginning, it started off with all the brands
that Luisana and our team have loved and shopped
around the world since having kids. Since then, it’s
grown into a more systematic process where we identify
unique brands that provide a truly unique product or
service for our customers, ultimately curating the ideal
children’s wardrobe or nursery.
Lu: We also now have quite a long waiting list of brands
we would like to onboard, but we are doing this carefully
and growing with scale so we can both serve our
customers and our vendors. The response has been incredible;
we get contacted every day by brands looking
to sell on our site or even by customers who have found
brands they love and want to share with us. Being a
mother is sometimes like being in the most lovely cult;
the minute you find something that works, you want to
indoctrinate everyone into it too, and make their lives
easier!