Creative HEAD July/August 2017

THE
RETAIL
{
THE PLAN }
Bring it all to life
Want to boost your business and your turnover with
Smartbond? Follow our three-step plan
CREATIVE HEAD ADVERTORIAL
IF YOUR CLIENT
has chosen to
have a Smartbond
service, don’t forget
to recommend
Smartbond Step 3 –
if they use it once a
week at home, they’ll
see all those fabulous
benefits last even
longer! It’s a little
insurance policy for
great-looking hair.
1) Incentivise your team: Your staff create the client experience and are the
heart of your business. Get the best out of them and offer incentive schemes.
2) Improve your client’s loyalty: While encouraging them to make
an appointment as soon as possible. Why not offer a
loyalty card?
3) Increase in-salon visibility: Make Smartbond
visible at every step of their salon journey.
Start with an eye-catching window display
and think lookbooks and service menus inside.
And don’t forget to have Smartbond Step 3
on show in the retail area.
{
SMARTBOND SERVICES }
GET SMART WITH SERVICES
FROM BOOSTED SERVICE income to colour clients
loving softer, stronger, shinier hair, Smartbond from L’Oréal
Professionnel has made quite the impression since its launch.
Add Smartbond to any of
your colouring services for
added protection, making it a
Smartcolour!
Try the diamond clear
top coat Smartgloss, the
must-have service for those
wanting a mirror-like finish.
And it gets better… L’Oréal Professionnel has customised four
services with Smartbond to help upgrade your clients’ locks to
the hair of their dreams – stronger and gorgeously glossy!
Use with your client’s regular
cut as a standalone 15-minute
treatment – it adds shine and
prevents damage.
And now, you can also add
Smartbond into any texture
or straightening services to
get ideal condition each time.
*Source TNS study on “Women and hairstylists” in four countries 2012/data Client Wave panel UK 2012.
CREATIVE HEAD
21