Creative HEAD July/August 2017

Change the system,
change the result
with 3·6·5 Education!
Life is a journey
not a destination
3·6·5 is subscription based salon business
coaching, providing powerful resultsfocused
salon business education for
Salon Owners, Managers, Stylists,
Reservationists and Future Professionals.
Our programme is ever-evolving
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to tackle key challenges that businesses
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steering you towards a stronger,
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The programme is delivered by our
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can help you measure the reality
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3·6·5 is a membership club with
personality; you will benefit from
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in today’s economy but who know
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3·6·5 is one of the many
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The Distributor of Choice
Salon Success.
Call today
0845 659 0015
HAVE WE GOT
TRAINING WRONG?
LET’S START AGAIN
IF WE WANT PEOPLE TO ASPIRE TO BE
HAIRDRESSERS, IS NOW THE TIME TO
REVOLUTIONISE TRAINING? ASKS KEN WEST
KEN WEST IS DIRECTOR OF
BUSINESS EXPERTS 3•6•5
THERE IS NO RIGHT OR WRONG but there is definitely
different, and what I always like to do is to challenge your
thinking. What I want to do now is challenge the thinking of
our industry as a whole.
Last year at Salon Smart I started to make people think
about the type of people they take on as trainee hairdressers.
Traditionally, salons have taken on school leavers – but
why should that be? We followed up this discussion at
Salon Smart this year and many salons have changed their
thinking. So, if we can change who we train, then why not
how we train?
Traditionally we have ‘trained’ people on apprenticeships
for three and sometimes even four years. Three or four years
of low pay and hard work for them, and three or four years
before they can produce a meaningful income in their salon.
But why does it need to take so long?
The generation we are working with expects everything
now; they are used to getting things quickly and they want
to be able to live a life equal to their peers. I was talking to a
young man recently who was getting depressed by the fact
that he was in the third year of his training and yet was still
earning way less than his friends. He could already see that
when he finally qualified, his earning potential would still
lag behind.
So, why does it take so long to train? Most apprentices
receive one day of practical training a week. They probably
CREATIVE HEAD