Creative HEAD June 2017

{
TOP STYLE TIPS } { SMARTBOND }
FESTIVAL
HAIR
ESSENTIALS
CREATIVE HEAD ADVERTORIAL
With the summer season in full swing,
your clients will be looking for a hairstyle
or two that wow, have staying power
and are Instagram gold. How can you
ensure you’re the only salon they head to
for their festival hair needs? Follow our
styling and product tips:
PLAITS ARE FESTIVAL GOLD
Plaits are always a winner at festivals,
but are notoriously difficult to do well
at home. So offer to give your client a
service, complete with products, to keep
that do in place throughout the weekend.
EVERYONE NEEDS DRY SHAMPOO
Let’s be honest, any client under the age
of 25 is more than likely going to a festival
this summer, so recommend Tecni.ART
Morning After Dust – a dry shampoo that
not only banishes those greasy roots, but
smells amazing too!
GLITTER ROOTS? RECOMMEND
A PRO GEL
Yes, glitter roots are the newest hair craze
this year. Make sure clients mix glitter
with Tecni.ART Fix Move Gel for up to
24 hours of hold.
{ THE COURSE }
{ THE RETAIL }
Help clients maintain their
vibrant blonde or grey with
SERIE EXPERT Silver
Shampoo by L’Oréal
Professionnel. It contains
a neutralising system
enriched with antiyellowing
agents to
counteract unwanted
brassy tones and help
maintain a cool colour.
INCREASE YOUR PROFITS WITH SMARTBOND
£44,297
That’s how much turnover George’s Salon in Leicester has made from
Smartbond, the revolutionary bonding agent from L’Oréal Professionnel, since
August 2016. The team sells 40 applications a week on average – so just imagine
what Smartbond can do to your salon’s bottom line! Katie Katon from the salon
shares her top tips on how to sell Smartbond…
1. Clearly educate and explain to clients Smartbond benefits to their hair.
Once they have tried it, they will come back and ask for it by name.
2. Educate staff and push them to experience Smartbond before selling it to
clients. If they are convinced, they will be able to convince clients more easily.
3. Offer Smartbond to all your clients in the salon, whether they are there for
their colour appointment or just for a cut and blow-dry.
THE FUTURE
IS BRIGHT
Staying up-to-date with the latest trends
is no longer enough – you’ve got to be
able to forecast what the upcoming trends
will be and know your trends inside and
out. Siobhan Jones (pictured), colour
ambassador at Headmasters, excels at
colour education and trend predictions,
formulating new techniques to keep her stylists up to date. In her 20:20 Colour
course, Siobhan demonstrates innovative sectioning patterns, creative toning
and Headmasters’ exclusive techniques, such as tissue lightening.
Book your place now for her 12 June session in Bristol or 16 October in Glasgow.
Visit lorealprofessionnel.co.uk or call the L’Oréal Professionnel London Academy
on 0800 028 3448
CREATIVE HEAD
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