Creative HEAD June 2017

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HOW TO BECOME A BLONDE’S BEST FRIEND BLONDES ARE HIGH MAINTENANCE AND EXPECT THE BEST. BUT WE ALL WANT THEM AS OUR SALON BFFS, BECAUSE THEY’RE ALSO FIERCELY LOYAL. EARN THEIR FRIENDSHIP BY BEATING THEIR BIGGEST ENEMIES – FRIZZ, DAMAGE AND A LACK OF SHINE – WITH JOICO BLONDE LIFE BRIGHTENING VEIL FRIZZ, TONAL CHANGE from sun exposure, chemical damage and exposure to high heat styling all like to make a blonde’s life difficult. Their hair lacks shine, elasticity and softness. Clients normally amass an assembly of products to try and keep their blonde alive for as long as possible, but now all they need is one: JOICO Blonde Life Brightening Veil. A true all-in-one product, this spray treats vulnerable blonde locks and protects them from mechanical, thermal and UV damage. It wards off everything from frizz to fading. Clients are left with beautiful, healthy-looking blonde hair that shines bright. For the best results, encourage clients to use the Brightening Veil with the JOICO Blonde Life Brightening Shampoo, Brightening Conditioner and Brightening Masque. WHY JOICO BLONDE LIFE BRIGHTENING VEIL WILL BE A BLONDE’S NEW BFF: • Tamanu oil instantly detangles and hydrates parched hair • Hair is shielded from UVA/UVB rays, protecting hair colour against damage and fading • It helps keep blondes brighter • The product provides protection from styling up to 232°C, thanks to heat-resistant silicones that surround the hair’s cuticle • Leaves hair soft to the touch • Instantly boosts shine, reduces frizz and improves elasticity as monoi oil replaces lost hair lipids • Hair is more manageable • It strengthens the hair, thanks to Bio-Advanced Peptide Complex, which protects and repairs hair protein 68 CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL CREATIVE HEAD Make a BFF out of your blonde clients with JOICO. To find out more about Blonde Life, visit joico-blondelife.com. For more on JOICO, visit joicoeurope.com 69
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Creative HEAD June 2017

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