In print•online•everywhere!
£4.50 MAY 2017
Every day
perfection
PERFECT,
POWERFUL,
PROFESSIONAL
EVERY CLIENT DESERVES INCREDIBLE SALON HAIR EVERY DAY.
SERIE EXPERT BY L’ORÉAL PROFESSIONNEL HAS HELPED HAIRDRESSERS
MAKE THIS A REALITY FOR ALMOST TWO DECADES. NOW, THE BRAND
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CREATIVE HEAD ADVERTORIAL
INNOVATIVE,
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AS MORE CLIENTS EXPECT BESPOKE TREATMENTS, SALONS HAVE TO MEET THEIR NEEDS OR
RISK LOSING THEM. POWERMIX BY L’ORÉAL PROFESSIONNEL SERIE EXPERT IS THE ANSWER
DID
YOU KNOW?
PERSONALISATION IS
ONE OF 2017'S TOP 10
GLOBAL CONSUMER
TRENDS ACCORDING
TO EUROMONITOR
WHAT IS POWERMIX?
Your treatment offering that is freshly and uniquely mixed for an
instant custom-made hair transformation. So whether your client’s
hair is in need of nourishment, smoothing, shine or repair, there is
a Powermix for them.
WHAT IS THE TECHNOLOGY?
The power is in the mix. Micellar technology activates when
the base, which is rich in conditioning agents and the additive
that delivers active ingredients, are mixed together.
WHAT ARE THE RESULTS?
Noticeably more beautiful hair that feels softer and lighter.
Clients get a personalised treatment, tailored to their needs.
DID
YOU KNOW?
AMONG HIGH INCOME
CONSUMERS, TWO-THIRDS
FEEL THEY ‘SHOULD HAVE THE
POSSIBILITY OF CUSTOMISING
AND PERSONALISING A
PRODUCT ESPECIALLY
FOR ME’*
INSTANT TRANSFORMATION SYSTEM FRESHLY MIXED FOR A CUSTOM-MADE TREATMENT
BASE REPAIR NUTRI FORCE COLOR LISS
INSTANT
RESURFACING
INSTANT
NOURISHMENT
INSTANT
STRENGTH
INSTANT
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INSTANT
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*Ipsos World Luxury Tracking: Luxury in 2016
CREATIVE HEAD ADVERTORIAL
ADVANCED,
ATTRACTIVE,
ACCESSIBLE
CREATED 17 YEARS AGO, SERIE EXPERT BY L’ORÉAL PROFESSIONNEL –
THE ORIGINAL AND BEST – IS GOING ONE STEP FURTHER
WHAT’S NEW?
More products, more value –
SERIE EXPERT has increased
in size and has a fresh new
look with gorgeous, metalliccoloured
products that are
sure to catch your client’s eye,
even from across the other
side of the salon.
Showcase the beauty of
grey, white or light blonde
hair with this colour
clarifying shampoo. Its
neutralising system, enriched
with anti-yellowing agents,
counteracts unwanted brassy
tones for soft and shinylooking
hair.
“SERIE EXPERT’S INNOVATIVE
TECHNOLOGY OFFERS REAL
RESULTS TO CLIENTS”
ESTI CARTON, INTERNATIONAL ART DIRECTOR,
This colour radiance protecting shampoo
leaves coloured hair feeling instantly soft.
Enriched with an antioxidant complex
and UV filters, client’s colour looks more
vibrant, while colour radiance is protected.
HARINGTONS
This shampoo resurfaces and
hydrates damaged and overprocessed
hair. It’s enriched with
lipidium, an active agent that helps
reduce the signs of damage.
CREATIVE HEAD ADVERTORIAL
STRENGTHEN,
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ONE-THIRD OF WOMEN SUFFER FROM HAIR DAMAGE.* NOW YOU CAN HELP
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DID
YOU KNOW?
ONE IN 10 WOMEN
SAY HAIR DAMAGE
IS THEIR BIGGEST
FRUSTRATION*
WHY YOU NEED INFORCER
• STYLING TOOLS, HEATING AND AIR POLLUTION
ALL CONTRIBUTE TO HAIR DAMAGE.
• WOMEN’S HAIR IS SIGNIFICANTLY LONGER THAN IT
USED TO BE, WITH 51 PER CENT OF WOMEN CHOOSING TO
WEAR THEIR HAIR LONG, UP FROM 40 PER CENT IN 2012.**
HOW INFORCER WORKS
• IT'S AIMED AT LONG HAIR THAT'S FRAGILE AND PRONE
TO BREAKAGE AND SPLIT ENDS
• LONG HAIR REQUIRES MORE CARE AS IT BREAKS MORE EASILY.
INFORCER BY SERIE EXPERT TARGETS ANTI-BREAKAGE AND
STRENGTHENS THANKS TO ADDED BIOTIN AND B6 –
VITAMINS KNOWN FOR THEIR STRENGTHENING PROPERTIES.
*Source: 2017 Haircare U&A. **2016 Beauty Track
CREATIVE HEAD ADVERTORIAL
Model: Taylor Hill for L'Oréal Professionnel.
Photographer: Damon Baker.
FOR SALON PERFECT
HAIR EVERY DAY
TO FIND OUT MORE, CALL 0800 030 4034 (UK), 01 6045918 (IRELAND) OR VISIT LOREALPROFESSIONNEL.CO.UK,
KEEP UP-TO-DATE WITH THE BRAND ON SOCIAL MEDIA @LOREALPROUK #LOREALPRO #JUSTFORME
CREATIVE HEAD EDUCATION
e ducation
"Hi, I'm Errol "
OUR
FEATURED ARTIST
IN MAY IS
ERROL DOUGLAS MBE
STARTS
1 MAY
Most Wanted Legend Errol Douglas MBE talks shoots,
shows, showmanship – and more!
e ducation
HEAD ONLINE NOW!
CREATIVEHEADMAG.COM/EDUCATION
Taylor Hill for
L’Oréal Professionnel
YOU ARE THE EXPERT.
MASTER THE TECHNIQUES OF
#COLOR CORRECTION
WITH
PERFECT TAILORED COLOUR.
NO MORE BRASSINESS. NO MORE DULLNESS.
AUSTRALIA BELGIUM CANADA FRANCE GERMANY
Ben
Kane
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de gauquier
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monteil
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..
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IRELAND ITA LY MEXICO NORWAY PA RAGUAY
Ciaran '
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Domenico
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Perla
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Jorgen
Bech
Stefano
Gallitelli
RUSSIA SPAIN SWITZERLAND UK USA
Evgenia
Brand
Roberto
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Meli
Selmani
Adam
Mir
Jorge
Buccio
2017 FINALISTS
GOOD LUCK TO OUR
UK & IRELAND WINNERS
IN THE GLOBAL FINAL
For more information contact
UK: 020 73917440 Ireland: 018869300
Follow us @americancrewuk
For more details contact Customer Services UK: 020 7391 7440 / customerservice.uk@revlon.com Ireland: 01886 9300 / customerservice.ire@revlon.com
BE FABULOUS draws on all our expertise, innovation and passion
to help hairdressers reveal the beauty in every woman. Over 5 years of
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create the ultimate hair care range.
DEDICATED TO THE CRAFT, CULTURE AND COMMERCE OF HAIRDRESSING
Make hairdressing history with us. To join the Bb.Salon Network,
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S E S S I O N
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With BaByliss PRO’s Titanium Expression range,
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Find out more @BaBylissPROUK
Editor’s letter
34
48
94
It. Was. EPIC. This year’s Salon Smart was a real doozy,
cramming in more speakers, ideas and debates than ever before –
and even a liberal peppering of passionate stage-based swearing (thanks
Ky and Matthew!). There was a palpable buzz at this year’s event, and it
was fantastic to speak to so many attendees and hear how they had been
moved by what the speakers had to share, such as Charles Worthington MBE,
the Headmasters team and Most Wanted Business Thinker Mark Woolley from
Electric. One guest admitted to me over dinner she got very teary-eyed during
Sophia Hilton’s inspirational set! If you were there at the Park Plaza Riverbank
this year, please let me know what you changed when you got back to your
business – and what impact you’ve seen! But if you didn’t manage to get a ticket
(it was sold out after all), simply turn to page 48 and see the action for yourself.
Lots of this year’s speakers were there because of their success at the Most
Wanted and The It List Awards, sharing details of what they do differently
to stand out from the crowd. And there are but a couple of weeks left to
get those entries in – who knows what a win could mean for you and
your team! Perhaps a place on stage at Salon Smart 2018?
Good luck!
Amanda Nottage
Editor
Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015
JOIN US!
It’s May – which means it’s Most
Wanted and The It List Awards
deadline month! If you haven’t
already submitted your Most
Wanted or It List entry, you’ve
got until 15 and 22 May
respectively – head online to
read about the categories,
what you need to enter.
Fancy sipping wine with
friends while watching
session star Samantha
Hillerby and The It List It Guy
2016 Joshua Goldsworthy
whip up super-cool looks, while
hearing all about the way they
work and the techniques they rely
on via conversation with Birchbox
content and creative director Jessica
Diner? Book your ticket now to The
Coterie: Live In Session! Taking
place in London on 23 May, we
promise it’s going to be a stylish night.
Visit creativeheadmag.com/events
amanda@alfol.co.uk
creativeheadmag.com
@creativeheadmag
Creative HEAD Magazine creativeheadmagofficial @creativeheadmag
ROSE QUARTZ
T06
New Ash Infusions
Smokey Toner Palette
SILVER LILAC
T28
GRAPHITE
T11
Dual colour system for all colour results,
permanent or demi-permanent
Find your stockist At:Fudgeprofessional.com
Fudgehair
May
WHAT’S INSIDE
90
FASHION
Mint by Jamie Richards
shows a fresh approach
SOPHIA HILTON
The Not Another Salon supremo
on what makes her salon work
76
ON THE COVER
Taylor Hill for
L’Oréal Professionnel.
Photography by
Damon Baker
FREE WITH
THIS ISSUE
POWERBOOK
98
SCENE
The L’Oréal
Professionnel
Backstage Tour
comes to town
ON THE COVER
Hair by Paul Mitchell
EDITOR
AMANDA NOTTAGE
DEPUTY EDITOR
BETH DAVIE
ART DIRECTOR
NICK JABBAL
CHIEF SUB EDITOR
ADAM WOOD
STAFF WRITER
ANNA SAMSON
ADVERTISING
LAURA TUCKER
CLASSIFIED EXECUTIVE
DAVID HAMMOND
DIGITAL PR & SOCIAL
MEDIA MANAGER
ALISON ROWLEY
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
Creative HEAD is printed on
paper certifi ed as being from
sustainable sources using only
vegetable-based inks. Printed
by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Creative HEAD,
21 The Timberyard,
Drysdale Street,
London, N1 6ND
020 7324 7540
enquiries@alfol.co.uk
Creative HEAD is published
10 times a year by Alfol Ltd.
Creative HEAD is a registered
trademark. No part of this
magazine may be reproduced
without prior permission of the
publisher. All information correct
at time of going to press.
Printing by Buxton Press
creativeheadmag.com Creative HEAD Magazine @creativeheadmag
@creativeheadmag
TANGLE TEEZER
X
Compact Styler detangling hairbrush
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delivering soft, shiny & healthy looking hair.
Great for travel and on-the-go styling.
Available in two designs, the super summery prints bring
a touch of Miami cool to yours and your clients’ hair.
Please email sales@tangleteezer.com
or call 02077 384 458 to find out who
your nearest distributor is.
1
S T E P
2
S T E P
3
DETANGLE
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FINISH
YOUR 3 STEPS TO FABULOUS HAIR
tangleteezer.com
#LetsGoFlamingo
Available exclusively from Salon Success – The Distributor of Choice
LUXURY MEETS
STYLE
Infused with pure, cold-pressed marula oil for instant
hydration, taming and softness, these new products
transform hair as you style.
RARE OIL STYLE EXTENDING PRIMER
Style. Condition. Treat.
Primer spray creates an ideal foundation and extends
the life of your style as it conditions and protects.
RARE OIL 3 - I N - 1 STYLING CREAM
Style. Condition. Treat.
Multitasking styling cream instantly smoothes,
fights frizz and helps seal split ends as it styles.
RARE OIL PERFECTING HAIRSPRAY
Lightweight. Replenishing. Flexible.
Flexible, layerable hairspray replenishes hair while it holds.
Locks out frizz and humidity with a touchable finish.
To find out more visit www.salon-success.co.uk or call 0845 659 0011
WWW.DAVINES.COM
WWW.FACEBOOK.COM/DAVINESOFFICIAL
What is art if not a state of being?
MASK WITH VIBRACHROM TM
IS THE NEW COLOUR CONDITIONING SYSTEM
THAT DELIVERS MORE SHINE AND LONG LASTING COLOUR
THANKS TO THE INNOVATIVE SPIRIT OF DAVINES LABORATORIES
TO COMBINE NATURE WITH THE LATEST TECHNOLOGIES
IN COSMETICS AND TEXTILES.
The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
BIG HAIR DO IS
BACK FOR 2017!
Hair by Adam Mir
Hair by Emmanuel Estaban
100 SALONS. ONE BIG NIGHT. Creative
HEAD’s Big Hair Do is now open for salons
to sign up. Taking place on Wednesday 27
September, the UK’s biggest hairdressing
party will see 100 salons throw open their
doors for a unique experience evening filled
with fun, education, product testing, hair
DIYs and stylist expertise.
“There’s a lot of love for the Big Hair
Do around the country, with savvy salons
coming back time after time and using it as
a key business building event,” said Joanna
Andersen, special projects director at Alfol
Publishing. “It creates a huge buzz on social
media and with everyone who takes part.”
Brought to you by Creative HEAD, in
association with its sister consumer site
Layered, Big Hair Do is all about getting
people excited about your salon, your team
and the services you offer. It’s just £75 to
take part and you’ll receive a Big Hair Do
pack containing an event planning guide,
two posters, 10 team badges and 50 branded
bags to fill with goodies. You’ll also be part of
something that truly sticks in clients’ minds
as the Big Hair Do has trended on Twitter for
the past two years, reaching
an audience of tens of
thousands. Remember,
only 100 salons can
take part so sign up
now to make sure you
don’t miss out. Visit
creativeheadmag.com/
store to sign up now!
BROUGHT TO YOU BY LAYEREDONLINE.COM
Adam Mir
Revlon and American
Crew reveal UK winners
EMMANUEL ESTABAN FROM Anne Veck Salons is the UK finalist for this
year’s Revlon Professionals Style Masters contest. He will now compete at the
Global Style Masters grand final in Brussels this month, joined there by Adam
Mir from Taylor Taylor Barbershop. Adam was revealed as the UK finalist for
the American Crew All-Star Challenge at the Tanner Warehouse in London
Bridge (pictured below), and will now compete for the international All Star
Challenge title. Revlon Professional Style Masters was created as a platform
to give hairdressers the chance to express themselves as artists, and entrants
have to create a collection of three looks with just one model. The global winner
receives not only the coveted Style Masters Gold Trophy, but also a €10,000
(£8,500) cash prize. The American Crew All-Star Challenge is an annual global
competition that highlights world-class talent in men’s grooming. The global All-
Star winner receives a $10,000 (£8,000) cash prize and extensive press coverage.
In 2016 the UK took home both global titles.
Emmanuel Estaban
£38,000
The amount Brits spend on haircuts in their lifetime,
a collective spend of £6bn
Survey by OnePoll on behalf of SME Insurance Services
CONGRATULATIONS TO DANIEL
MARTIN, THE NEW GLOBAL STYLING
AMBASSADOR FOR GOLDWELL! AN
EXPERIENCED SALON AND SESSION
STYLIST, WHO HAS WORKED WITH
THE LIKES OF GARREN AND EUGENE
SOULEIMAN, DANIEL WILL NOW GUIDE
THE COLOR ZOOM ’18 CREATIVE TEAM
IN THE CREATION OF GOLDWELL’S
ANNUAL FASHION COLLECTION
24
Brin gin g you
THE WORLD’S TOP
SALON BRANDS
Sign up for your Trade Card
today in store or online
SHOP YOUR WAY AT
salon-services.com 0330 123 1907 in store
STRICTLY TRADE ONLY
#CHedit
ghd hosts wanderlust party
THE NEW WANDERLUST collection by ghd and the
brand’s summer trends have been revealed to an audience of
hairdressers, industry influencers and members of the press.
Guest artist Patrick Wilson presented four trends created by
global brand ambassador Adam Reed, and in the adventurous
spirit that inspired the limited edition tools, ghd encouraged
guests to reshape the looks and share their unique take on the
trends on social media, using #GlobalHairDays.
Dafydd Thomas, ghd global educator, said: “We want
hairdressers to get inspired and inspire others as each trend
comes alive, with people around the world sharing their style.”
Anna Carter makes Davines World Style Contest final
ANNA CARTER FROM The Lion & The Fox salon in London (pictured
right) was named the UK & Ireland finalist in the Davines World Style
Contest during the brand’s live spectacular, Hair on Stage. Held at the
Hackney Empire in London, the contest saw five hopefuls compete for
the chance to represent Britain and Ireland at the World Wide Hair Tour
in Parma, Italy, next year.
Anna’s look was inspired by rock-hopper penguins and punk icon
Soo Catwoman, and featured close-cropped texture and vivid yellow
wings of colour. Her cut, use of colour and overall presentation earned
the top score from a panel of judges that included Davines artistic
director Angelo Seminara, the Allilon Education team and Creative
HEAD’s Alison Rowley.
Patrick Wilson
SUSTAINABLE
SALON CERTIFICATE
LAUNCHES
THE ECOHAIR and Beauty
project has launched the
Sustainable Salon Certificate.
Run by Dr Denise Baden
from the University of
Southampton, in association
with industry partners VTCT
and Habia, and the All-Party
Parliamentary Group on
the Hair Industry, Ecohair
and Beauty project shares
information on sustainable
hair practices.
Ecohairandbeauty.com is
an open access resource to
enable hairdressers to adopt
more sustainable practices.
The culmination of the
project is a virtual salon
which is designed to show
key aspects of sustainable
hair care.
MY month
AHEAD
What May has
in store for...
GIANNI SCUMACI
SESSION STYLIST
I am looking forward to
presenting ‘The Creative
Process’ on the philosophy
and approach to my work
at Rich Mix in London this
month, which will showcase
GS Education. I’ll be in
conversation with Glyn Fussell,
the co-founder
of Sink The
Pink, and
Creative HEAD’s
Catherine
Handcock.
JOSH GOLDSWORTHY
GOLDSWORTHY’S
I’m BUSY! I’m teaching a
course for Wella and judging
its TrendVision Award, making
an entry for this year’s It List
Awards, and I’m presenting
at The Coterie In Session
alongside Samantha Hillerby.
I’m also renovating a house and
getting married
in September in
Formentera so
we’re off to do
a final check of
the venue!
L’ORÉAL ID ARTISTS RUN TO THE SUN
SUN, SEA and a sensational line-up
of guest artists were in order when
the L’Oréal Professionnel ID Artists
enjoyed a three-day international
education trip. The L’Oréal Academia
Barcelona was the stunning venue
for 63 ID Artists who were all there to
prepare for the L’Oréal Colour Trophy
Backstage Live
Tour, which
visited 10 cities
in the UK and
Ireland (see
page 98).
After a glamorous reception in
Barcelona, the ID Artists were
educated on the S/S17 catwalk trends
by Paola Fattorusso-Pinto, MJ Farmer
and Jamie Benny of the Rush Artistic
Team, as well as seeing a preview
of L’Oréal Professionnel’s new
#COLORFULHAIR.
CONGRATULATIONS TO the latest crop of L’Oréal
Professionnel Colour Specialists, who graduated
at a special ceremony held at London’s prestigious
art and design school, Central Saint Martins.
The Colour Specialists now have the opportunity
to be part of the Colour SpeciA-List education
programme. This programme offers a wide range
of education and the chance to join the newlyformed
Innovation Team.
26
Through an
exclusive collaboration
with label.m, clients can
get a free Mary Katrantzou
scarf – perhaps suggest the
new label.m Fashion Edition
Wax Spray first?
RRP WAX SPRAY £13.95;
MINIMUM SPEND £30 ON
LABEL.M FOR SCARF
01753 612090
labelm.com
Wet Brush has
given its adored
Detangler a floral
makeover for
S/S17! Don’t worry,
the IntelliFlex
bristles are still there…
RRP £12.99
INTERNATIONALSALES@
JDBEAUTY.COM
thewetbrush.com
With non-slip rubber feet and
a high gloss finish, this draw
mat from Hair Rehab London
is perfect for holding hair in
place during applications.
SALON PRICE £72.21
SALONPROFESSIONAL@
HAIRREHABLONDON.COM
hairrehablondon.com/
salon-professional
Already a fan of Bumble
and bumble’s
Sumo range? Then
you’ll love new
Sumoclay for matte
texture, and the
solid, crystal clear Sumogel for a
structured, high shine look.
RRP £23 EACH
07747 648935
bumbleandbumble.co.uk
Whether your client loves Elsa or R2-D2, Tangle Teezer’s
collaboration with Disney will thrill everyone’s favourite
princess/space hero.
RRP £13.50 EACH
020 7738 4458
tangleteezer.com
Now that summer is here, more clients will be
shrugging their shoulders, embracing their natural
texture and air drying to the max! And TIGI has this
trend nailed with new launches to join its hearty texture
line-up. Alongside the brilliantly named Calma Sutra
Cleansing Conditioner is Screw It Curl Hydrating Jelly
Oil, which delivers a delicious dose of intense moisture
and shine. Need to help them fight the frizz? Get Twisted
Anti-Frizz Finishing Spray is your go to, locking in waves
and curls. Surfboards, Sex Wax and hanging 10 optional.
RRP FROM £13.95
0844 844 0944
bedhead.com
A clean healthy scalp is the first
step to great hair – Aveda’s new
Pramãsana range includes an
exfoliating scalp brush to help
tackle build-up and impurities.
RRP FROM £14
0370 0342380
aveda.co.uk
Contour your client without
the commitment with the
easy Beauty Works Hair
Contour tape-in extensions.
IN-SALON SERVICE
0161 485 3602
beautyworks.co.uk
Whatever the wave
your client wants to
ride, show them the
new curling wand by
Cloud Nine.
RRP £99
01943 811314
professional.
cloudninehair.com
Now you can condition
as you style in
luxury with the
new styling range
from Marula Oil.
RRP FROM
£22.95
0845 659 0012
paul-mitchell
.co.uk
Thermal Protection
Spray from
Balmain Paris Hair
Couture creates an
ultra-fine invisible
thermal shield.
RRP £22.50
0800 781 0936
balmainhair.com
Say hello to new
pastel shades from
Goldwell’s Colorance
range, perfect for the
festival season!
IN-SALON SERVICE
01323 432100
goldwell.co.uk
28
CREATIVE HEAD
#CHedit
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO
STACK ON SHELVES, ADD TO MENUS
AND SHARE WITH YOUR STYLISTS
DAILY BLOW-DRYING, styling and even air
pollution all contribute to hair damage so it’s
no wonder more and more women are looking
at ways to strengthen their hair. Inforcer by
L’Oréal Professionnel Serie Expert is antibreakage
(bye-bye, split-ends) and strengthens
the hair thanks to added Biotin and B6
– vitamins known for their strengthening
properties. Inforcer is part of the new-look
Serie Expert, which includes the new in-salon
Powermix treatments. Whether your client’s
hair is in need of nourishment, smoothing,
shine or repair, there is a Powermix for them.
RRP INFORCER FROM £12;
POWERMIX IN-SALON SERVICE
0800 030 4034
lorealprofessionnel.co.uk
LAUNCH OF
THE MONTH
IT’S ALL ABOUT... BRIGHTS AND PASTELS
There’s more to love from Paul Mitchell colour
– POP XG now has pastels while The Demi has
unveiled a matte and pearl ash series.
IN-SALON SERVICE
0845 659 0012
paul-mitchell.co.uk
Adored in bathrooms across the globe,
creative colour force Manic Panic
now has a semi-permanent line-up
exclusively for salons. Our eye is on
Smoke Screen…
IN-SALON SERVICE
01579 341913
manic-panic.co.uk
CREATIVE HEAD
29
INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON
COLOUR CONSULTATION
IN ASSOCIATION WITH
{
NEW SERVICES }
WELCOME TO THE #COLORCORRECTION ERA!
With thousands of Google searches and more than 512,000 #colorcorrection Instagram posts recently, #colorcorrection has
never been more on-trend! It’s no longer simply about fixing a colour that has gone wrong, it’s also about reviving hair that’s
dull and uniform, and giving it a new radiance with touches of shine and light; the same way a make-up artist can make a
woman’s skin tone appear more beautiful. Inspired by subtle make-up techniques, #colorcorrection is an ultra-personalised
colour service aimed at answering the most desired hair needs. This is why your clients are going to love these three new
#colorcorrection services from L’Oréal Professionnel!
TO FOLLOW
DULL HAIR? LACK OF SHINE?
Try #MYFLASHLUMINIZER to
bring an extra shot of shine to the hair,
perfect for lifeless-looking colour.
BRASSY COLOUR? YELLOW REFLECTS?
Try #MYFLASHNEUTRALIZER to
get rid of brassiness by neutralising
with cool shades.
HAIR THAT’S JUST TOO UNIFORM?
Try #MYCOLORSCULPTOR to create
a multi-dimensional colour, by adding
different elements of light and shadow.
{
GET THE LOOK }
#We’reLoving
…This beautiful balayage Smartbond transformation by the #smartsquad
at @guykremersalon. Want it? Recreate it for your clients using the
following steps:
STEP 1: Apply DIA RICHESSE 6.12 + 9 vol on the roots + Smartbond step 1
STEP 2: Pre-lighten the ends using Blond Studio Multi-Techniques + 30
vol + Smartbond step 1
STEP 3: Tone the lengths and ends with DIA LIGHT 10.32 + 9 vol +
Smartbond step 1
STEP 4: Once all technical steps are complete, follow with Smartbond step 2
Go to @lorealprouk on Instagram to see more transformations.
Share your own using @lorealprouk #lorealpro #smartbond
30
CREATIVE HEAD
{
CONSULTATION TIPS } { SMARTBOND }
HEART OF
THE SALON
CREATIVE HEAD ADVERTORIAL
*Kantar Wordpanel, Females GB, 2015
Did you know the over 45 age group
are 49 per cent* of your salon’s clients?
However, the frequency at which they
colour their hair has dropped because the
need for colouring has been affected as
51 per cent* of them are embracing grey.
Also, with changes to their skin tone,
they feel their hair colour no longer
complements their look, and with the
characteristics of the hair altering, they
are worrying more about damage and
condition. So what can you do to retain
them and meet their needs? Our top tips
for keeping your clients happy are:
1. OFFER THE RIGHT
EXPERIENCE to make their
colouring service as enjoyable and
personalised as possible and make the
client feel valued through the bespoke
offers and loyalty schemes.
2. OFFER THE RIGHT
CONSULTATION to identify the right
shade to suit their changing skin tone.
3. OFFER THE RIGHT
SERVICES with colour products such
as Majirel and INOA for up to 100 per
cent grey coverage and add Smartbond
to all colour services for protected and
stronger hair.
{ THE RETAIL } {
Help your clients
find the right
strengthening
and anti-breakage
solution for their
fragile, prone to
breakage hair
with the new
Inforcer range from
Serie Expert!
INCREASE YOUR PROFITS WITH SMARTBOND
£28,000
That’s how much turnover Richard Ward Hair & Metrospa in London
made from Smartbond, the revolutionary new bonding agent from L’Oréal
Professionnel, since August 2016. The team sells 28 applications a week on
average – so just imagine what Smartbond can do to your salon’s bottom line!
Gavin Hoare from the salon shares his top tips on how to sell Smartbond…
1. Explain to your clients how Smartbond differs to any other service
available in-salon. It’s better to simply advise rather than be pushy or trying
to sell them a service.
2. Start all technical booking conversations by asking the client if they have
time for a Smartbond service.
3. Incentivise your team on both in-salon service and retail sales.
THE COURSE }
ACT YOUR SHADE!
Hair colouring at the moment is so focused around
the younger clientele that the mature market often
gets overlooked, but this shouldn’t be the case.
Learn how to make your clients not just
opt for maintenance colour services by
attending John Clark’s Creative Colour
course. The colour director at Brooks
& Brooks identifies the latest exciting
shades and colour placements for your
clients, proving that it’s not grey
hair, it’s a silver lining. No ‘mumsy’
colours here, just a busy column.
Book your place now for his 26 June
session in Maidstone in Kent.
For more, visit lorealprofessionnel.co.uk
CREATIVE HEAD
31
#CHedit
RISING STAR
WHY DID YOU WANT TO BE A HAIRDRESSER?
As a child, I went to the hair salon
with my mum and was fascinated by
the whole salon experience. Watching
stylists cut and colour, transforming
the whole look of their client, I found
it so interesting and exciting. I left
school at 16 with only my Art GCSE
and undertook work experience in
a local hair salon. I absolutely loved
every minute and it made me realise
hair was what I wanted to do!
WILL LAMB
AGE: 23
SALON: DANIEL GRANGER HAIRDRESSING
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?
I’ve worked at Daniel Granger for three
years and watching him build his new
salon has been an incredible experience.
I was honoured to be his representative
at the fantastic Most Wanted Awards and
to collect the award for Best New Salon!
It was an amazing experience knowing
how hard he has worked on the salon.
Our mutual belief in one another is an
incredible feeling, I could not ask for a
better boss!
WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?
I’m looking forward to the next phase
of my career, I have a huge passion for
teaching hairdressing so to travel the
world with my team to educate, motivate
and inspire others across the globe
would be phenomenal. That’s definitely
something I look forward to!
WHAT WOULD BE YOUR DREAM
HAIRDRESSING GIG?
To showcase the latest cut, colour and
styling hair trends with some of the
biggest celebrities in the world.
32
CREATIVE HEAD
COLOUR
ME
GOOD
Collection: Karine Jackson ‘Why Label It’
Hair: Karine Jackson for Organic Colour
Systems, Photography: Andrew O’Toole,
Styling: Leticia Dare, Make-Up: Margaret
Aston, Assistant: Nichola Hand, Organic
Colour Systems
THOU SHALT NOT COMPROMISE...
ColourSystems
www.organiccoloursystems.com
#CHedit
Inside
story
BARN//IT MANCHESTER
ANDREW TROTT-BARN, celebrity hair stylist from ITV’s Star Treatment,
has unveiled a super-salon on Manchester’s John Dalton Street. Hosted
across fi ve fl oors, guests can visit the hairdressing section led by Andrew
himself, plus visit the beauty area and select treatments ranging from
an expert cut to a full reinvention. There’s a bar off ering complimentary
cocktails and a top fl oor space available for events and photography.
“We’ve thought long and hard about what the ultimate salon experience
would be and have left nothing to chance,” explained Andrew. “Every
inch of the new salon is totally ‘Instagrammable’.” Fans of barn//it already
include Faye Brookes, Helen Flanagan and Michelle Keegan.
HOT BUYS
LOUNGE LOVER
Make your salon feel like a home away
from home for guests with the Sofa
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looks incredible and with
the tap and shower head at
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Price from £1,138
(usually £2,149)
07554 990965
salonambience.com
SEE MORE deals from Salon Ambience in your
free brochure with this issue of Creative HEAD!
now open
ENERGY HAIR TOPSHAM
This salon has celebrated five years at its
exclusive Darts Farm location by investing
more than £100,000 into a luxurious redesign!
34 CREATIVE HEAD
professional hair, care & styling
balmainhair.com
FROM INSIDE
THE SALON
DOMENICO PANETTA
MIGUELE EXPERIENCE
We operate a
system called
‘Daily Reality’.
Our frontline team
identifies if complaints
are ‘latent’ or ‘registered’.
A registered complaint
is when a client directly
complains, and the facts
are recorded. A latent
complaint is when a stylist
or support staff believe the
client might not be totally
happy and that perhaps it
could result in a registered
complaint. This is entered
onto the Daily Reality sheet
and the client is called
within 24 to 48 hours. We
have designed a flow chart
which gives the necessary
guidance enabling front
liners to follow clear steps.
Research has proven that if
a complaint is successfully
resolved and within a
24-hour period, the loyalty
factor is increased and that
client will tell more people
about their experience. You
should always consider the
‘lifetime value’ of a client.
Sometimes they are hasty
in their decision to walk
away and we must make
it easier to return.
THE
BUSINESS
EDIT
CAN YOU HANDLE
COMPLAINTS?
IT’S SOMETHING OF a cliché that Brits are
too polite to complain with any real conviction,
as a recent survey by SME Insurance
illustrates, claiming 40 per cent of Brits
wouldn’t complain about a bad haircut.
However, what this also suggests is that too
many clients are underwhelmed with their
experience… and with 28 per cent saying they
wouldn’t complain AND they wouldn’t return,
there’s a real cost to your business and no
opportunity for you to put things right.
Ken West, director of 3•6•5, is encouraging
3•6•5 members to think about what they
could do as salon owners and managers
in the time it would take to do two fewer
haircuts. One suggestion is to call clients that
haven’t returned, as these are “your silent
complainers”. He suggests picking up the
phone and asking them: ‘We respect your
decision to not return to our salon, please
would you be kind enough to share what we
could have done better?’
“Once they have answered your question,
thank them for their time and hang up,” he
adds. “Do not turn it into a sales call, do not
beg them to return to you. You could follow
up later with an offer by post or email, but the
most important outcome is to receive their
feedback about your business.”
“Reception always asks the client if they are
happy with the service they received today,
and our booking system is also set to email
every client with a questionnaire after their
appointment, giving them the opportunity to
give us feedback on all aspects of our service,”
says Jo Hardardt at Elements. “If a client
has cause to complain about a situation we
always encourage them to come back and let
us look after them for free until the complaint
is resolved. This again is overseen by a senior
stylist and management.”
As part of its consultation, the team at
Fowler35 ask clients if there is one thing they
could change about their hair, what would that
be? “When we finish we will again reiterate,
in front of the mirror, which areas they were
unhappy with, and do a sense check,” says
owner Darren Fowler. “As we know clients
often don’t feel able to admit they are not
happy, we are all trained to pick up on bodylanguage
and energy, as this will often give
us vital clues even if they client isn’t verbally
expressing them.”
“With those vocal, unhappy clients, we
utilise empathy as much as possible, and
aim to understand what their human needs
are – some people might just want a bit of
attention!” admits Darren. “Mostly we find
that getting onto the client’s wavelength,
asking what they need us to do to resolve their
complaint and offering added value works
better than anything.”
40
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#BusinessEdit
The Numbers Game
THE STATS OF SALON LIFE – AND HOW YOU CAN IMPROVE YOUR FIGURES
APPRENTICES AND
QUALIFICATIONS
While the majority of the panel
planned on taking on apprentices,
about a fifth stated that they didn’t
know what was involved with the
new Trailblazer apprenticeships.
But salons were optimistic that this
would mean more ‘salon ready’
stylists, as the current standard
qualifying through colleges are
disappointing. “We had to retrain
for a year a member of staff who
had an NVQ qualification,” said
Tops Salon’s Victoria Stevens.
“She could have set up a salon
herself with the qualification but
she could hardly cut – it’s scary!”
9.6%
56%
of apprentices
are either full
time in salon or
have in-house
training
WAS THE AVERAGE
RETAIL IN MARCH
TURNOVER
£46.65
WAS THE AVERAGE CLIENT SPEND (NET)
13.6%
AVERAGE TOTAL CLIENTS
WERE NEW CLIENTS
22%
of respondents
believe college
graduates
meet their skills
standards
82%
of salons will off er
apprenticeships
after Trailblazer
standards start
this month
There’s a huge amount of ongoing training
required to get newly-qualified recruits where you
want them to be. Having the resources to provide
this at a time when it’s harder than ever to recruit
experienced staff is incredibly difficult
RUBY MANE, RUBY MANE SALON
BUSINESS IN MARCH 2017 COMPARED
WITH FEBRUARY 2017?
steady
10%
declining
6%
growing
84%
In which areas do you find
apprentices to be lacking?
All areas
Cutting
C onsultation/
communication
BUSINESS IN MARCH 2017
COMPARED WITH MARCH 2016?
declining
16%
“Apprentices are key to giving your salon a breath of fresh air, but they need the support of quality tools
and effective management in order to maximise performance. Ikosoft proposes a real training tool
with its suite of Merlin programmes. It gives you a thorough insight into each employee’s core skills,
specialities and problem areas. Today, too many stylists imagine a computer system is not for them
but young apprentices understand IT is the future and they encourage managers to adopt systems.
“They bring a new vision and new qualifications. In just half a day an apprentice can master the
basics of a programme like Merlin and can then show their colleagues how
to use it, creating a fantastic team dynamic! In a salon with a management
programme that gives each employee independence, each stylist can be his
own enterprise. Watch as your salon turnover increases considerably!”
Morgane Brosset is marketing director at software provider Ikosoft. Visit ikosoft.com
steady
16%
growing
68%
Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK
38
CREATIVE HEAD
It’s time for change
The Curling Wand
Your Hair, Your Heat, Your Style.
For more information about availability to become a stockist, please call 01943 811314.
Available until 31/05/17
For Terms and Conditions please visit: www.cloudninehair.com/terms-revolution
#BusinessEdit
LIFE
LESSONS
KAREN BELL
VINCENT BELL
HAIRDRESSING
Timing is crucial. We
learnt that when we rushed
the decision to open a
second salon. It quickly
became apparent that the
property wasn’t right for us
and it didn’t feel like a good
fit. If we had taken time to
do the proper research, we
would have realised it was
not the right move for us.
People often say it’s all
about location. Take it
from us, that’s the truth,
but it is not necessarily
the right location for
your brand. Neighbours
are hugely important.
Our current salon is
near brands that align
with ours. These are not
only inspiring but when
grouped together create a
lifestyle destination that is
mutually beneficial for all
businesses on the street.
Don’t be afraid to admit
when something isn’t
working. We cut our losses
when we realised our salon
was in the wrong location.
However, it is the right
location for other brands
and we quickly rented the
properly out, as we had the
foresight to buy our units.
THERE WAS QUITE an audible rumble
across the Salon Smart audience when
I stated: “I don’t believe that salons need
to print out, or to place on their websites,
a detailed salon price list.”
I believe that if someone goes into every
salon and builds up a collection of price lists,
or visits a series of websites, then they will
often purchase on price alone.
However, when I suggest to salon owners
that they should no longer give out price lists
at reception, they always come up with the
same statement: “But people coming in always
ask for one”.
I agree, but what else can a potential client
ask when they walk into a new salon, when
all they probably want to find out is what you
are like?
They certainly can’t ask: “Are you nice
people?”, “Are you inspirational?” or “Can
you treat me better than my existing salon?”.
However, how you choose to deal with a price
enquiry can tell a potential client that you are
not just another “me too” salon…
You need a price list for your team to refer
BIN THAT
PRICE LIST
IT MIGHT SEEM SCARY, BUT KEN WEST IS
SUGGESTING YOU RIP UP THAT PRICE LIST
FOR YOUR BUSINESS TO BLOOM
KEN WEST IS DIRECT0R OF BUSINESS
EXPERTS 3•6•5
to, but let’s be frank here – most salon price
lists only make sense to hairdressers.
They are often full of factory language that
only we understand and sometimes even
terms that we have invented ourselves.
What is a ‘half head of highlights’ in a
customer’s mind? Half of their head; half of
their hair or the half of the hair that is the only
bit that needs recolouring? Oh no, we call that
‘roots’… or do we?
There are two desired outcomes to any
price enquiry. They want a price, you want
a booking.
So instead of handing out a price list, why
don’t you encourage conversations? Explain
that you want to create the perfect outcome for
every client and invite them to have a coffee
and tell you exactly what they want their hair
to look like. Then you can give them a quote
for the total service.
Don’t break it down into colour, cut,
treatments and so on. Give a total price
for beautiful, fabulous hair and book them
an appointment.
After all, that’s what they really want.
PLEASE GIVE KEN FEEDBACK
Email him directly on KenW@365Hair.com
40 CREATIVE HEAD
Can you
afford NOT to
be a member?
HELPING YOUR BUSINESS BE MORE
SUCCESSFUL
• Peace of mind with free 24/7 employment law
advice
• Save money with our free tax, VAT and payroll
helpline
• Protect your team with free health & safety advice
• Cut through red tape with our NHF pension
• Stay legal with free employment and chair rental
contracts
• Keep up to date on legislation changes
GET YOUR VOICE HEARD
• Fighting for you on the key issues affecting our
industry
SAVE YOUR TIME AND MONEY
• Grow with our experienced business support
• Safeguard your business with NHF discounts on
insurance, music licences and many more
To find out why it pays to join the NHF
Call us on: 01234 831965 or
email us: enquiries@nhf.info
www.nhf.info/benefits
Quote CHM25 to receive £25 off your new membership*
*before 31 May 2017
#BusinessEdit
JENNIFER
SAXTON
MINDBODY
HOW DOES YOUR APP AND
WEB SOLUTION DIFFER?
Our software takes care
of admin tasks such as
scheduling, resourcing,
booking, payment, payroll,
staff and client management,
and point of sale. Salon
owners can get on with it
while MINDBODY automates
day-to-day tasks. They can get
reports on performance and
make adjustments. There’s a
free consumer app people
can use to find, book and pay
for appointments.
HOW ELSE DO YOU SUPPORT
SALON OWNERS?
We have monthly webinars
that give business owners the
inside scoop on successful
business management. Topics
range from learning what’s
critical for your business to
how to market to new clients,
and how to maximise the
business during the holidays.
WHAT DO YOU HAVE
PLANNED FOR THE FUTURE?
We’re building branded web
and mobile tools for salons to
promote themselves to new
and existing clients, including
a salon’s visual identity into
every online experience
clients have with them.
Q
A
TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!
MARK HAYES, INTERNATIONAL CREATIVE
DIRECTOR OF SASSOON
Since geometrics, what has been the most influential introduction to cutting for you?
@Hair_Hour
In terms of scissor cutting I think the most significant addition to the repertoire of geometrics
has been the introduction of freehand techniques, which were first initiated during the punk
era of the ’70s. Ironically they started as a counterpoint to the sleek geometry of the styles that
had gone before and served to create an aggressive or looser, romantic texture in hair. With
development and experimentation, freehand cutting has become the fourth method and is a
perfect complement to the finishing process of the classics of lines graduation and layering.
What is your favourite iconic look or collection and why?
@CWhiskersHair
The rich heritage of Sassoon means that my inspiration and influences change at different times.
The Nancy Kwan and the Five Point are the epitome of the geometric method as well as the
finest pieces of work from Vidal himself. The layered geometrics, The Veil and The Mouche, are
both by Roger Thompson, the first Sassoon international creative director. Graduated shapes,
such as The Firefly by Henry Abel and The Box Bob by Fumio Kawashima, are still so relevant.
All are perfect for the time in which they were created but, like all great design, transcend this to
become timeless classics.
What would you change about the hairdressing industry if you had a magic wand?
@RadiantHairC
I have been in this industry for 40 years now and have been fortunate to have been mentored,
trained and surrounded by some incredibly intelligent, insightful and amazingly gifted people.
I think that more emphasis should be on continuous training, as I have seen the significant
difference it can make to both the individual and the craft as a whole. This is a great industry, full
of creativity, excitement, innovation and opportunity. I would give more freedom to that spirit as
I feel that this is when the industry is at its most compelling.
Next issue: Angelo Seminara. Tweet us at @creativeheadmag
Insider Insight
Supported
54% availability
by
is the percentage of beauty bookings that happen on a mobile phone. Searches for
‘near me’ are on the up, meaning more and more customers are looking for last minute
appointments on the go. Make sure potential clients find you when they’re searching and
let them see when you’re free. top tip! Make sure customers can book online and your
is up to date. You’d be surprised how many haircuts get booked at 3am!
To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business-info or call 0330 100 3515
42 CREATIVE HEAD
CONTOURING
WITHOUT THE
COMMITMENT
HAIR CONTOURING IS HUGE, BUT NOT EVERY
CLIENT WANTS THE PERMANENCY THAT COMES
WITH IT. BEAUTY WORKS HAS THE ANSWER WITH
A NEW TAPE-IN EXTENSION SERVICE
HAIR CONTOURING – with its ability to highlight, define
and accentuate a client’s features – is a trend that’s only
growing in popularity. Colour clients previously loyal
to balayage are flocking to try it out, and colour-shy
clients are giving it a go due to it being relatively low
maintenance. But what about those clients worried
about damage and the use of chemicals? No matter how
hot a trend is, these clients won’t budge when it comes
to trying a colour service.
And now they don’t have
to, with Beauty Works’ Hair
Contour service. It not only
enables you to contour your
client’s hair without damaging
it, you can also highlight and
brighten by simply adding
multi-dimensional pieces
and placing them where
you want to accentuate your
client’s features. The tape-in
extensions are small enough to
be placed at the front of the hairline and can be used
to add colour around the face.
The high-quality cuticle Remy hair can be applied
in seconds (so no more hours in the chair for busy
clients) and each tape tab is folded into a strand of the
client’s own hair, creating contoured colour instantly.
It also stays fixed in place for weeks with its specially
formulated medical grade adhesive.
No chemicals, no more hours spent in-salon and no
commitment – Beauty Works Hair Contour extensions
are perfect for salons and clients on the go.
Contour your way to a whole new clientele with Beauty Works. To find out more, call 0161 485 3602,
email customerservice@beautyworks.co.uk or visit beautyworks.co.uk
CREATIVE HEAD
43
#BusinessEdit
YOUR SALON CHECKLIST
MAKING SURE YOUR BUSINESS IS READY FOR THE YEAR AHEAD
ALCOHOL LICENCES: A toughening up of the rules governing the sale of
alcohol to businesses means salons that sell or provide alcohol should now
check that their supplier has been properly approved by HMRC under its
Alcohol Wholesaler Registration Scheme.
HAIRDRESSERS
LOVE THEIR WORK
NEARLY NINE OUT OF 10 NHF salon and
barbershop owners – 87 per cent – describe
themselves as being either ‘happy’ or ‘very
happy’ in their work, an NHF members’ survey
has revealed.
The poll of nearly 150 members found that
‘making clients feel good’ was the most satisfying
element about their work (45 per cent) followed
by ‘working in or running a successful business’
(28 per cent). On the other hand, stress was the
thing that made members most unhappy (35 per
cent), followed by “not making enough money”
(28 per cent). The survey suggested there was
a clear link between a happy team and a happy,
successful salon. If a salon had a happy, engaged
team, that was more likely to feed through into a
better client experience, excellent service and a
more relaxed, pleasant atmosphere.
“Hairdressing is a sociable job; we’re chatting
and interacting with the clients all day long.
Hairdressing is about making people feel good
about themselves, feeling happy, and that
comes through I think within the job,” agreed
NHF member Sarah Turnbull, who runs Sublime
Hairdressing in Stirling.
When it came to what made members unhappy,
responses included: “The amount of money I
pay to HMRC, VAT, PAYE, tax, auto-enrolment
and wondering what they are going to introduce
next” and “stress caused by staffi ng issues and
diffi culty fi nding qualifi ed staff that can actually do
the job properly without the need to retrain”.
APPRENTICESHIP LEVY: The new apprenticeship levy came into force
from April. Any employer with a pay bill of more than £3m will be charged
0.5 per cent of this (so a minimum of £15,000) to pay into a central pot to
fund apprenticeship-based education. This will, however, only affect larger
employers in the industry.
CCTV: Hair salons and barber shops are being warned that, if they have a
CCTV security system to monitor their premises, they need to register it
with the Information Commissioner’s Office. It costs £35 a year to do so, and
you can do it at ico.org.uk/for-organisations/register/. Failure to register your
system can put you at risk of being taken to court and fined up to £500,000,
said CCTV.co.uk.
EMPLOYMENT CHECKS: The NHF is reminding salons owners to carry out
background checks on all new staff, after the government carried out a drive to
crack down on illegal workers, which included targeting the beauty industry.
The government outlines how to carry out right-to-employment checks on its
gov.uk website. This includes making sure you see original, valid and in-date
documents showing they have a right to work in the UK, and making and
keeping copies. It is also important to ensure photographs and dates of birth
match and the potential employee has permission to do the type of work you’re
offering. The NHF also outlines how to carry out the checks in its employment
guides, available online at nhf.info.
GENDER PAY REPORTING: Since April, larger employers (employing 250
people or more), have been required to report publicly on any gender pay gap
they may have, including any bonus payments they may make.
MATERNITY, PATERNITY AND SICK PAY
Statutory pay rates for maternity, paternity, adoption and shared parental leave
all rose from April, as did the rate for statutory sick pay. They are now:
PAY WEEKLY RATE NOW WEEKLY RATE PREVIOUSLY
SICK £89.35 £88.45
MATERNITY, PATERNITY, ADOPTION
AND SHARED PARENTAL LEAVE £140.98 £139.58
Workers on Living and Minimum Wage ‘unaware of rights’
MORE THAN HALF (57 per cent) of workers on
the National Minimum Wage or National Living
Wage do not realise it is illegal for their employer to
deduct money from their wages to cover the cost of a
uniform, if that then takes their pay below the legal
minimum, government research has suggested.
A study by the Department for Business, Energy
and Industrial Strategy ahead of April’s increases
in both wages found widespread ignorance among
low-paid workers as to what they are entitled to. More
than two thirds (69 per cent) of employees did not
know they were entitled to be paid for travel time
between work appointments. And nearly half (48 per
cent) did not realise employers cannot use tips to “top
up” pay to the legal minimum. The NHF’s ‘A Guide to
the National Minimum Wage’ is available at nhf.info
The NHF has
revised and simplifi ed
its employee contracts,
staff handbook and
apprenticeship agreements
for England and Wales
nhf.info/nhf-shop/
To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info
44
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A chance to show off your skills
●
Exposure on a national level
Sign-up your salon at creativeheadmag.com/store or call 01434 610416
You’ll be sent a Big Hair Do pack containing salon posters, badges for the team, goodie bags
and a guide showing you how to organise and promote your Big Hair Do
creativeheadmag.com/events #bighairdo
BIG
HAIR
BROUGHT TO YOU BY LAYEREDONLINE.COM
DO!
100 ONE BIG
SALONS NIGHT
WEDNESDAY 27 SEPTEMBER 2017
Throw open your doors to the public for a unique experience evening filled
with fun, advice, hair DIYs, playtime with products, and stylist expertise
SMARTER THAN
YOUR AVERAGE
In its revamped home at London’s Park Plaza Riverbank hotel, Salon Smart was
a sellout yet again, providing a spring-into-action line-up of business nous
with lashings of ideas, inspiration and motivation! In partnership with
L’Oréal Professionnel, 3•6•5 and Paul Mitchell, there was a fresh energy fuelling
the whole event, with more speakers, panel members, creative artists and
delegates than ever before. Oh, and Charles Worthington MBE being flashed by
Sharon Stone – you just HAD to be there…
48
CREATIVE HEAD
#SalonSmart17
QUIZ AND FIZZ
OVER A GENEROUS serving of bubbles,
various industry geniuses were on hand to
answer the questions of 250 enquiring salon
owners and managers – we’re talking Lee
Stafford, Michael Van Clarke and Sophia
Hilton, to name a few. From finding the next
generation of apprentices to boosting staff
loyalty and retention, no question was too
small. And it got everyone mixed nicely for
the evening ahead.
SEE MORE! There are loads of photos from Salon Smart to enjoy –
check out our Facebook albums facebook.com/creativeheadmag
CREATIVE HEAD
49
MJ Farmer
Ken Picton
DINNER
AND A
SHOW
Daniel Oram
Jack Howard
Katie Allan Paul Dennison
Paul Mitchell
Paul Mitchell
AFTER A DAY that took care of the business side of
things, it was time to let creativity come to the fore. The
Paul Mitchell artistic educators kicked off the evening’s
entertainment with a model presentation, a stunning
sequence that showcased the beauty and punch of the
brand’s POP XG colour – and the audience could see
the striking results at close hand.
A sumptuous three-course dinner followed
before the audience settled down to enjoy a further
exploration of colour in our COLOUR. CREATIVITY.
CONVERSATION. LIVE! segment. L’Oréal
Professionnel artists Katie Allan (Charles Worthington
salons), MJ Farmer (Rush Hair), Jack Howard (Paul
Edmonds London) and Paul Dennison (Ken Picton
Salon) took to the stage in turns to discuss the colour
work on their chosen model, including the techniques
and applications they’d used, all hosted by education
director Darren Oram. Delectable!
50
CREATIVE HEAD
#SalonSmart17
LET’S TALK ABOUT IT
A KEY PART of Salon Smart is the chance to see business experts
enjoy a frank conversation over some of the day’s hot topics. Closing
out Sunday was the live panel debating the youth of today, featuring
Ken West; Headmasters’ Jon Sanders; The Gallery’s Lorenzo Colangelo;
salon owner and NHF ambassador Wendy Cummins; hair icon and
educator Lee Stafford; salon owner Ken Picton; and publicity director
for Salon Success, Zoë Vears. Enticing 16-year-olds to leave school when
those schools are financially incentivised to keep them on is a battle,
although Ken Picton admitted: “I’m happy to take 18, 19, or 20-yearolds
on to be apprentices. I’ll find the budget.” On the Monday, another
A-list panel debated the pros and cons of chair rental – Ken West; Steve
Rowbottom of Westrow; Toby Dicker from The Chapel; Ky Wilson of The
Social; NHF legal expert Laura Chalkley; and Alice Kirby from Lockhart
Meyer Salon Marketing. “The example of Uber has shone a light on
freelancers,” admitted Laura, “it’s about mutuality of obligation.”
WELCOME
TO THE
WILD WEST
“LIDL SHELF STACKERS EARN MORE THAN A LOT
OF HAIRDRESSERS AND THAT MAKES ME FEEL
ASHAMED. WE HAVE TO CHANGE THIS”
KEN WEST
DIRECTOR OF 3•6•5, Ken had started a focus on young
talent at last year’s Salon Smart, asking salons where had
all the 16 year olds gone… and did you actually need them?
He implored salons to think differently and act differently
– such as employing older apprentices and to consider
what you want your apprentices doing – learning hands on
with hair, or doing menial tasks like sweeping up.
FEELS LIKE TEAM SPIRIT
HEADMASTERS COMMERCIAL director Tim
Binnington, brand strategist Laura Hinton and artistic
ambassadors Jonathan Soons and Gareth Williams,
provided a fascinating insight into the inner workings
of the 65-strong salon group as it celebrates its 35th
anniversary this year. Stating that everything comes
back to the brand’s motto: ‘Beautiful, fashionable,
confidence-boosting hair’, Tim began by saying that the
past two years have seen the group focused on boosting
its colour clients, and they are now at 39 per cent of
clients (from 33 per cent two years ago). The group also
focuses its attention on digital, creating collections
specifically for social media. “Our aesthetic is attainable
fashion,” said Jonathan.
CREATIVE HEAD
51
THE PROS
AND CONS
OF CHAIR
RENTING
TO RENT OR NOT TO RENT – THIS IS WHAT WAS ASKED DURING A LIVE PANEL
DEBATE AT SALON SMART AND IT DIVIDED PANEL AND AUDIENCE ALIKE. 3•6•5’S
KEN WEST WAS ON THE PANEL AND SEEKS TO SHED SOME LIGHT ON THE SUBJECT
AT 3•6•5 WE HAVE always believed
employing your team is the best way to grow,
motivate and create the right salon culture.
Our programme and systems are designed
to ensure that a salon’s business is built on a
sound financial structure that supports this
model. However, we know that our industry
is going through a period of reinvention
with some salons now considering various
self-employment models. This is why 3•6•5
worked on a White Paper with the National
Hairdressers’ Federation on the pros and cons
of having stylists operate as self-employed
‘chair renters’ within your business. Here you
will find a summary of the White Paper.
First, do the numbers. Look at where you
could save. If you have renters, you won’t
have to pay employers National Insurance
Contributions or pension contributions.
ASK YOURSELF IF THE VARIOUS
MODELS WOULD WORK FOR YOU:
• Licence fee: charge a fixed weekly
or monthly rent.
• Service charge: take a percentage
of the chair renter’s takings to cover
services provided.
• A mix of both.
LICENCE FEE MODEL
This will provide you with a steady income no matter how many clients your
chair renter looks after. However, if they prove to be busy, you may feel you are
losing out on extra income as you won’t receive a share of their takings.
SERVICE CHARGE MODEL
If your chair renter is not as busy as you’d hoped, takes long holidays or are
taken ill, you could lose out as this is not a fixed income stream.
LICENCE AND SERVICE MODEL
This model guarantees a lower fixed income from the licence fee, but also
provides you with a percentage of the chair renter’s service charge. As their
takings contribute to the salon’s turnover, it encourages chair renters to work
longer hours in order to keep a higher percentage of their turnover.
LOSS OF CONTROL
However appealing any savings and steady income streams may seem, you
will be sacrificing an awful lot more within your business – namely control
over the client experience and your brand. Chair renters run their own
business and their clients are theirs, not yours. They are responsible not only
for registering their business, but they must also have their own insurance as
well as display a notice giving their name and registered company address.
You also need to be crystal clear on how takings are collected and
distributed. All money received from clients is the property of the chair renter,
even if it is collected centrally. If money is collected centrally, it must be
handed over to the chair renter or paid into the chair renter’s bank account.
There is no right or wrong answer, but weigh up the pros and cons for your
business before making an informed decision.
52
CREATIVE HEAD
RIGHT SIDE OF THE LAW
TO AVOID GETTING INTO HOT WATER
WITH THE HMRC, YOU CAN’T ENFORCE
THE FOLLOWING WITH A CHAIR RENTER:
• What hours they work
IN ASSOCIATION
WITH
CREATIVE HEAD ADVERTORIAL
• What they charge their clients
• What uniform or clothing to wear
• Which products to use or sell
• Which services to provide
• What marketing materials
or special offers to provide
• Which clients they take
on or turn away
• You can’t provide
training and
education
• You can’t decide
who will ‘cover’
their chair in
the event of
any absence
YOU MUST HAVE A
WATERTIGHT CONTRACT!
IT MUST INCLUDE HOW LONG
THE AGREEMENT WILL LAST, HOW
IT CAN BE ENDED BY EITHER PARTY,
WHAT HAPPENS IF THINGS GO WRONG
AND NOTICE PERIODS. NEVER DRAW UP
YOUR OWN CONTRACTS – THESE
WILL NOT STAND UP IN COURT,
ALWAYS SEEK PROFESSIONAL
LEGAL ADVICE
Discover how 3•6•5 can help your salon today. To find out more, call 0845 659 0015 or visit 365hair.com
CREATIVE HEAD
53
“IF YOU DON’T LOVE
THE PLACE YOU GO EVERY DAY
AND THE PEOPLE YOU SEE, YOU’LL GIVE
UP ON THE INSIDE. IT WOULD BE LIKE BEING
IN A PRISON THAT YOU BUILT”
SOPHIA HILTON
THE FOUNDER of Not Another Salon
and winner of 2016 Most Wanted Best
Salon Experience, Sophia explained how
everything was built on a foundation of
trust, and that while that opened her up
to potential hurt, she was ready for it.
Two of her golden rules? To look after
her own mental health (because if you
don’t, there’s a trickledown
effect on your
staff) and to educate
herself through reading and
YouTube videos.
“STOP TRYING TO BE FUCKING FAMOUS. MAKE SURE
THEY’RE GOOD AT A JOB FIRST AND THE REST FOLLOWS”
KY WILSON
FOUNDER OF the The Social and 2016 It List
Entrepreneur, Ky used his empty column time cutting
people’s hair on the streets, so it’s no surprise he eschews
complacency. His two salons – in revamped buildings in
London and the Lake District – highlighted that there’s
no longer just one right way to run a salon. In London, he
roped friends into helping him design something different,
such as custom-made mirrors he now retails to clients.
STAGE
Salon Smart 2017 was a cocktail of inspiration and knowledge, ranging from the
innovative and unique to the experienced and practical. We couldn’t get enough!
“WE’VE TRIED
TO BUILD A BRAND,
NOT A PERSON”
MARK WOOLLEY
WITH SIX SALONS, a studio, education and
products, 2016 Most Wanted Business Thinker
Mark showed how he has taken inspiration
from brands such as Soho House and
Virgin for his 10-year-old brand, Electric.
With a new Electric Hub being built
to house his HQ, lab, a studio and
education, and with a new salon and
academy set to launch in Asia
this summer, Mark still has
plenty of buzz powering
his brand and team.
“IF YOU DIVERSIFY TOO MUCH YOU CAN LOSE YOUR WAY.
INSTEAD BE THE BEST AT WHAT YOU’RE GOOD AT”
STEVE ROWBOTTOM
WITH 10 SALONS in Yorkshire and a stunning
training academy, Westrow’s co-owner Steve puts
his company’s success down squarely to the focus
on education. He’s inspired by his Vidal Sassoon
background, and has helped create an academy where
parents, colleges, brands and other salons are more
than happy to send their youngsters, with an astonishing
98 per cent completion rate.
CREATIVE HEAD
#SalonSmart17
“I WANT TO CHANGE CONSUMER BEHAVIOUR. THE CLIENT
ISN’T DRIVEN BY MONEY BUT BY EXPERIENCE”
MATTHEW SOCKALINGUM
OWNER OF the salon chain, Matthew Luke Professional,
Matthew opened with the insight that if 100 women were
given £100 each to spend on beauty, they would choose
make-up first and hair last. One way he has tried to change
how clients spend in the salon is introduce the Blow Dry
Pass (winner of the 2016 Most Wanted Award for Innovation),
which sees clients commit to £40 a month for unlimited
blow-drys. It increases retail and is regular income.
STARS
MOVE WITH THE TIMES
THE MANAGING DIRECTOR of Salon Success, Simon
Tickler started the morning with everyone on their feet
doing a little tai chi (and in the process patting everyone
on the back!). “As the owners of your businesses, you
probably don’t get told enough that you’re a genius
leader, you need to congratulate yourself!” he said. But
Simon also stressed that salons needed to be committed
to what they do differently, and do it better. Monica
Teodoro, general manager of L’Oréal Professionnel,
provided some fascinating insights into changing
consumer behaviours. “There are 34 billion selfies a
year, making clients more aware and more discerning
than ever,” she said. The decline in salon visits is mainly
down to a fall in the 45+ age group of women and
Monica argued these are your most valuable clients.
“WE’RE HUMAN BEINGS, NOT HUMAN DOINGS”
TOBY DICKER
TURNING THE SPOTLIGHT onto retention, The
Chapel’s Toby joked how he was making himself gradually
unemployed by putting key tasks in the hands of his
trusted staff, helping focus on employees’ creativity and
satisfaction to encourage loyalty. The Chapel charges by
time rather than service, meaning that staff can earn just
as much seeing fewer people but for longer appointments,
staying with them from consultation through to finish.
It means better client as well as staff retention.
THE LAW AND YOU!
IT’S CLEAR MANY are baffled by the National
Minimum Wage (NMW) rules and regulations, and the
NHF’s legal helpline expert, Laura Chalkley, was on
hand to clarify. She warned against using tips to top up
wages to hit the NMW, and against making deductions
that would take wages below NMW. An astonishing
10 per cent of HMRC’s Named and Shamed list
of employers failing to pay correctly were salons.
She urged attendees to get back, check rates and
agreements, and talk to HMRC first if you spot an issue
– report the fault and make the assurance that you’re
putting it right, otherwise you risk employees reporting
you and facing subsequent fines.
CREATIVE HEAD
55
CHARLES
Celebrating three decades in business, hairdressing legend Charles Worthington MBE
took us on an incredible trip down memory lane at Salon Smart
HAIRDRESSING WAS NEVER the plan. Young Charles
would make his way over from his home city of York to the
bright lights to Leeds, modelling on occasion for a young
Tim Hartley of Vidal Sassoon, but the plan was architecture.
But there was so much maths and all his hairdresser friends
seemed to be having so much fun, had so much passion…
And so Charles Worthington changed paths, starting at
London’s Robert Fielding before moving to Stage Door,
where he was one of the first stylists to start combining salon
work with session styling for London Fashion Week, thanks
to client Betty Jackson.
Within a couple of years, Charles and partner Allan
Peters set out to find the perfect location for Charles’s first
salon – an old fish shop in Fitzrovia that had to be gutted to
eliminate the pong! They had just £9,000 to make it work,
and so embraced a minimal aesthetic. “You always want a
wow factor when you walk in,” says Charles. “I would get up
at 4am Monday and go to New Covent Garden Market to buy
flowers and do the arrangements myself. We were serving
trays with fresh biscuits and cafetiere coffee, which was
unusual – back then you were lucky to get a mug of instant!”
Two more London salons followed, as did the iconic
product line with its elliptical bottles (a result of Charles
doodling on a pad while thinking there was a gap in the
haircare market), which at launch sold 10 times more than
Boots had forecast. Then he opened the incredible New York
salon to help push his product line in the US: “It doesn’t
work if you just dip your toe into the US – they want to see
you there,” he explains. “We were in THAT moment – the
Sex and the City girls, Madonna, Britney.” He even won over
American Vogue editor Anna Wintour in the process, and got
a double page spread in the issue and an invitation to the
Met Ball, where he was serenaded by Diana Ross!
Academy Awards, Golden Globes and Bafta styling
followed. Charles and the team would set up a Charles
Worthington pamper zone in the Hollywood Hills or at The
Savoy to style the stars. There are terrific tales of Cybill
Shepherd and a roll bag of diamonds; a Thierry Mugler dress
56
CREATIVE HEAD
#SalonSmart17
IN CHARGE
insured for £1m, but perhaps the most jaw dropping is his
first meeting with Sharon Stone. “My assistant and I went
to her suite at The Savoy, and she was just flawless, and so
funny and clever. She didn’t mind what I did, and didn’t
even look in the mirror. I was admiring her red Dior dress
hanging on the back of the door, and mentioned how tiny it
was.” ‘Darling, I’m ripped’, was Sharon’s response, at which
point the Hollywood star dropped her robe to reveal her
perfectly sculpted (and utterly naked) body!
All this success he puts down to tenacity, doggedly getting
his name out there to editors and TV producers, with Allan
repeatedly calling the offices of Vogue and The Clothes Show,
undeterred when the repeated reply would be “Charles
who?”. His lucky break came when one of these calls chimed
perfectly with The Clothes Show needing a hairstylist at the
last minute and a TV career was born.
As ever, the salon brand is synonymous with amazing
service and beautiful hair, which Charles puts down to his
twin track training that sees communications up there
alongside the craft of hair. “The team are all-rounders, and
the clients really enjoy going through the whole journey
with one person,” he says. “It’s all about giving value for
money, attention to detail.” This training and investment in
people also means staff know there are opportunities ahead,
and it entices them to stay for longer.
It’s no wonder Charles was honoured with an MBE by
the Queen. He’s very possibly the nicest gentleman in
hairdressing, a characteristic that he says is an important
one. “Be nice to people along the way – you never know who
you’ll meet again,” he smiles.
CHARLES IN A FLASH
GREATEST BUSINESS CHALLENGE?
“Setting up that first salon”
MOST IMPORTANT LESSON?
“Live in the moment and enjoy
the journey”
A PIECE OF ADVICE?
“Always remember the
client is king, and don’t
take anyone for granted”
CREATIVE HEAD 57
MacGregor Salon, Edinburgh
Backwash area before ...
... and after
Styling station before ...
... and after
REFRESH.
RE-EXCITE.
RE-CONNECT.
SALON EMOTION WILL RE-ENCHANT YOUR CLIENT’S EMOTIONAL JOURNEY THROUGH YOUR SALON
WITH RESEARCH SHOWING that the number of
women visiting a salon dropped from 14 million in
2015 to 13.3 million last year,* it could be a good time
to re-dynamise your salon.
Now, more than ever, it’s important to protect your
current clientele – and to look to the future, too.
Women aged 45+ have traditionally been our industry’s
most faithful (not to mention valuable) customers, yet
since 2010 their annual visits to the salon have dropped
from an average of 6.6 to 5.8.
Think about it: they’re worried about the signs of
ageing, including so-called ‘helmet head’ hair. As your
most important current customer, you need to reassure
them on how you can help with their future hair
colour journey.
Women aged 17 to 30 – dubbed the Transformists – are
driven by trends, and need to be engaged in new and
exciting ways. The least likely age group to visit a salon,
they have to be convinced of the kind of results that can
only be achieved through professional techniques.
Finally, women aged 30 to 45 are so busy nowadays,
they can feel they simply don’t have time to go the salon.
But as they appreciate the difference a salon result can
give and have money to spend, these women actually
provide your biggest opportunity to grow your overall
salon business. The challenge is you need to engage
them. Help is at hand. L’Oréal Professionnel is dedicated
to helping salons futureproof their business with the
Salon Emotion concept.
This unique consultancy programme – designed to
support salon staff and improve the client experience –
has already enjoyed huge success in salons throughout
Europe, and could help you to grow your business by up
to 15 per cent.
Salon Emotion identifies seven key touch points during
a consumer’s journey through the salon, helping salon
owners and their teams understand what their clients
think of the service they offer.
Then, through a combination of training and physical
refurbishment, whether that’s a simple re-decoration
or a complete refit in collaboration with L’Oréal
Professionnel and a team of experts, your salon can
be transformed and your client’s emotional response
and experience reinvented.
Salons who’ve signed up have seen a significant
increase in retail sales (up to 30 per cent in some
cases) and in technical services, especially colour.
With promising results – more satisfied customers, a
committed team and increased profits – isn’t it time you
discovered Salon Emotion yourself?
58
CREATIVE HEAD
“SALON EMOTION
IS WHAT ALL
SALONS SHOULD
STRIVE FOR. IT HAS
CERTAINLY HELPED
MY BUSINESS
MOVE FORWARD”
KEN PICTON, KEN PICTON SALON,
CARDIFF BAY. REFIT: APRIL 2016
Ken Picton, Cardiff
IN ASSOCIATION
WITH
CREATIVE HEAD ADVERTORIAL
Ken Picton, Cardiff
MacGregor Salon, Edinburgh
“MY NEW
SALON IS
MY DREAM
COME TRUE”
JANET NICOL, MACGREGOR SALON,
EDINBURGH. REFIT: JULY 2016
*Source: Kantar World Panel FY2015
Futureproof your business with Salon Emotion. Contact salonemotion@loreal.com to find out more
CREATIVE HEAD 59
LET’S WORKSHOP IT!
ACT LIKE THE EXPERT YOU ARE
GAVIN HOARE, salon manager at Richard Ward Hair & Metrospa
(which last year enjoyed a turnover of £5.5 million), looked at
why customers leave and how to make sure they stay with you.
He revealed that 78 per cent of clients who leave make that choice
because they perceive an attitude of indifference in the service
they receive within the salon. This clearly needs to change.
The way to do this is through understanding and meeting their
needs, Gavin argued. From making clients feel truly welcome
to giving them a sense of indulgence and following up their
appointments, offering a professional service and professional
advice can make all the difference.
TURN UP THE VOLUME
THIS INTERACTIVE session with the Paul Mitchell retail
team looked at maximising productivity in relation to stock,
communication and merchandising. Led by (pictured above, from
left to right): Salon Success business development manager John
Hurine, business consultant Susan Nicol and regional sales
manager Nickey Televantou, the workshop was designed to
challenge the audience to make back in sales what they spent on
their Salon Smart ticket and they walked away feeling satisfied as
the team set out the goals they need to reach to make this happen
(never forget that stock = profit!).
FOOD
FOR
THOUGHT
EVERY HARD-WORKING business head needs time
to refuel, and at Salon Smart’s Working Lunch guests
had the opportunity to fuel their bodies and their
minds with a perfect combination of refreshments and
business-building inspiration! There was education
and coaching from 3•6•5; on-trend colour from
Kenra Professional (we love Guy Tang’s Metallics!);
digital design and marketing ideas thanks to Salon
Guru and lots of technology updates to streamline
your salon and give you the control you need with
Salon iQ and Treatwell. Want some new ideas to
add to your salon’s choice of services and boost that
backwash experience? Guests could check out New
CID Cosmetics, Remi Cachet, High Definition and
New Era (those Ecoheads and HeadBeds for the
backwash are genius!). There was brilliant retail
to help boost that bill (and illustrate that you’re an
expert in your field) with ColorProof, Paul Mitchell,
Dafni straightening brushes, Oway and Viviscal
Professional, while L’Oréal Professionnel had the
client journey all mapped out. You could be sure this
lunch was not for wimps.
60
CREATIVE HEAD
#SalonSmart17
RUN VT!
SIT BACK AND
SOAK UP THE
HIGHLIGHTS – VISIT
CREATIVEHEADMAG.COM/
SALONSMART
CREATIVE HEAD
61
SOMETHING TO
TALK ABOUT
Our Salon Smart stars showered us with wise words and savvy snippets – here’s just a taste...
“THIS IS A CALL TO
ARMS – THE AIM OF
SALON SMART IS
TO IDENTIFY WAYS
TO FUTURE PROOF
YOUR BUSINESS”
CATHERINE HANDCOCK,
CREATIVE HEAD
“95 PER CENT OF
WOMEN WOULD LIKE
MORE ADVICE FROM
THEIR STYLIST –
THINK ABOUT YOUR
CONSULTATION”
KEN WEST,
3•6•5
“SELF-EMPLOYMENT IS
A LOSS OF CONTROL
FOR SALON OWNERS.
YOUR BUSINESS IS
IN SOMEBODY
ELSE’S HANDS”
ALICE KIRBY, LOCKHART
MEYER SALON MARKETING
I LIVE BY THE SAYING
I BORROWED FROM
THE BAND WHILE
SHE SLEEPS: ‘IF
OPPORTUNITY
DOESN’T KNOCK,
BUILD A DOOR’
KY WILSON, THE SOCIAL
“YOU’VE GOT TO HAVE
MICHELIN STAR
TRAINERS BEFORE
WE CAN GET
MICHELIN
STAR STYLISTS”
LEE STAFFORD, LEE
STAFFORD EDUCATION
“LOOK AT AA AS AN
EXAMPLE – THE 12TH
STEP IS THE MOST
IMPORTANT. THAT
IS THE STEP WHERE
YOU HELP OTHERS”
SOPHIA HILTON, NOT
ANOTHER SALON
“TAKE CARE OF
RETENTION AND
EVERYTHING
ELSE TAKES CARE
OF ITSELF”
TOBY DICKER,
THE CHAPEL
SEE YOU AT
SALON SMART 2018!
25-26 MARCH
PARK PLAZA RIVERBANK HOTEL, LONDON
Call to book tickets 01434 610944
62
CREATIVE HEAD
event
LIVE IN SESSION!
SAMANTHA HILLERBY AND
JOSHUA GOLDSWORTHY
WITH JESSICA DINER
JOIN CREATIVE HEAD FOR AN EVENING OF LIVE SESSION INSPIRATION FEATURING RUNWAY-INSPIRED STYLES,
WEARABLE INTERPRETATIONS, BACKSTAGE TIPS AND TECHNIQUES AND EXCLUSIVE ON-SET INTERVIEWS
SAMANTHA HILLERBY
SHEʼS BEEN PUBLISHED IN VOGUE, ID AND
HARPERʼS BAZAAR, WORKED WITH ADELE,
AND GIGI HADID, AND HER RUNWAY CREDITS
INCLUDE DAKS AND VIVIENNE WESTWOOD
JOSHUA GOLDSWORTHY
HEʼS WORKED ON BRITAINʼS NEXT TOP MODEL,
ASSISTED GUIDO, ANTHONY TURNER AND
JAMES PECIS FOR BIG BRANDS LIKE CHLOÉ AND
DIOR – AND HEʼS OUR IT LIST IT GUY 2016!
JESSICA DINER
YOUR HOST FOR THE EVENING! SHEʼS VOGUEʼS
FORMER BEAUTY EDITOR – NOW GUEST EDITOR
OF RUNWAY AND CONTENT AND CREATIVE
DIRECTOR AT BIRCHBOX UK
BOOK NOW! TICKETS £30
INCLUDES WINE, CANAPÉS AND A GIFT FROM BABYLISS PRO
BUY ONLINE AT CREATIVEHEADMAG.COM/STORE OR CALL 01434 610933
TUESDAY 23 MAY 2017
7PM UNTIL 10PM, LONDON
CREATIVEHEADMAG.COM/THECOTERIE
LAST
CHANCE TO
ENTER!
2017
DEADLINE IS
IMMINENT!
CREATIVEHEADMAG.COM/MOSTWANTED
CREATIVEHEADMAG.COM/THEITLIST
@creativeheadmag #MWIT17
READY TO BE
FABULOUS?
CREATIVE HEAD’S MOST WANTED AND
THE IT LIST AWARDS ARE OPEN FOR ENTRY
– BUT TIME IS RUNNING OUT...
2017
event
DON’T
MISS THE
DEADLINE!
2017
AWESOME
TALENTS
LAST CHANCE TO
ENTER!
EMBRACING BOTH THE SALON
AND SESSION WORLDS, AND
CELEBRATING CREATIVE
SKILLS ALONGSIDE BUSINESS
EXCELLENCE, CREATIVE HEAD’S
MOST WANTED AWARDS ARE
BACK AND OPEN FOR ENTRIES.
ARE YOU READY? LET’S GO!
INDIVIDUAL AWARDS
TEAM AWARDS
MALE GROOMING
SPECIALIST
For a salon or session hairdresser demonstrating
stand-out work in men’s hair
Category sponsor
AWARD FOR
INNOVATION
Rewarding an original hairdressing initiative that has
proven successful, either for the salon business or the
industry at large
Category sponsor
BEST SALON TEAM
For teamwork at its best
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For a creative director or senior stylist with exceptional
artistic skill and commercial expertise
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For a salon owner or director who has built an
outstanding salon business
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SESSION STYLIST
For the most exciting hairdresser
working in fashion
BY NOMINATION ONLY
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its local community
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EXPERIENCE
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customer service
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For a colour director or senior colourist with exceptional
technical skill and commercial expertise
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For the most inspirational
hairdresser of 2017
BY NOMINATION ONLY
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ENTRY DEADLINE
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TALK TO US
Monday 15 May 2017
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01434 610940
event
DON’T
MISS THE
DEADLINE!
2017
WE
COULD BE
HEROES
IT’S BACK – THE ULTIMATE COMPETITION TO FIND NEW INDUSTRY STARS
STAY TUNED
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FOR HAIRDRESSERS
AGED 30 OR UNDER
THE RISING STAR
FOR A YOUNG SALON ASSISTANT WHO’S ENTHUSIASTIC, HARD-WORKING
AND FAST IMPROVING – A NEW TEAM STAR!
THE FASHIONISTA
FOR A YOUNG STYLIST MAKING THEIR MARK
IN SESSION CIRCLES
THE ENTREPRENEUR
FOR A YOUNG SALON OWNER WHO HAS CREATED AN EXCITING
AND SUCCESSFUL BUSINESS
THE VISIONARY
FOR A YOUNG STYLIST OR TECHNICIAN
WHO’S PUSHING CREATIVE BOUNDARIES
THE IT GUY AND IT GIRL
TWO TROPHIES – ONE FOR A MALE, ONE FOR A FEMALE – EACH AWARDED TO A YOUNG HAIR PROFESSIONAL
EXCELLING IN MULTIPLE AREAS OF THEIR WORK AND DESTINED FOR GREATNESS
ENTRY DEADLINE Monday 22 May
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TALK TO US 01434 610940
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RIDE THE
WAVE
BEACH? POOL? FESTIVAL? NO MATTER WHAT YOUR CLIENTS ARE UP TO THIS SUMMER,
MAKE SURE THEIR HAIR IS WAVED TO PERFECTION WITH THE CLOUD NINE CURLING WAND
THEY WANT BEACHY WAVES, they want relaxed waves,
they want classic curls – clients like to change up their style
frequently and you can adapt to their needs quickly and
easily, thanks to the new curling wand by Cloud Nine.
The new wand means you no longer have to carry around a
variety of curling tools – Cloud Nine’s wand does it all!
No matter where you are – backstage, in-salon or on a shoot,
“I now have the flexibility to create
everything from classic curls to
structured beach waves with high
shine and smoothness thanks to the
mineral-infused barrel, while the
temperature control button gives me
the heat I need”
STACEY MCCORMACK,
MODELLO HAIR SALON AND SPA
this curling wand will create any and all kinds of curl, from
pin curls to voluminous waves.
The versatile wand features a 25mm super-smooth mineral
barrel and an innovative temperature control – making it
not only a soon-to-be stylist’s favourite but a must-have for
clients as it’s incredibly easy to use and will help them create
effortless waves just in time for their summer holidays.
“It’s such a versatile
product, it can assist you in
creating classic pin curls or
a marcel wave and it can
create waves in seconds
and is so easy to use”
ANGEL MONTAGUE-SAYERS, SESSION STYLIST
AND CLOUD NINE AMBASSADOR
70
CREATIVE HEAD
JOIN THE
REVOLUTION!
Have you joined the Cloud Nine
Revolution yet? Once you’ve tried
Cloud Nine you won’t go back, so it’s
CREATIVE HEAD ADVERTORIAL
offering you the chance to swap to
Cloud Nine. For your chance to join
the Revolution there is £20 off
the Curling Wand
in May
Create the curls your clients want today with Cloud Nine. Call 01943 811314 or visit professional.cloudninehair.com
CREATIVE HEAD
71
TODAY,
SHE WANTS A NATURAL COPPER…
72 CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL
TOMORROW,
SHE FEELS LIKE A SEXY BRONZE
WHATEVER SHE’S IN THE MOOD FOR, MAKE IT EASY FOR HER TO
CHANGE HER HAIR COLOUR WITH COLORANCE BY GOLDWELL
FASHIONABLE, TREND-LED SHADES are what’s driving
the upsurge in clients wishing to change their hair colour
more frequently. Salons are in the perfect position to align
themselves as the only place to go for not only beautiful
colour, but colour that will last longer and is kinder to
client’s hair. But this all hangs on the fact that you need
a colour range you can rely on. One that provides perfect,
beautiful colour every time. Offer your clients an easy
step into beautiful on-trend colour results with Colorance
by Goldwell.
Turn over to discover how Colorance can help your salon
business and meet client demand for fashion colour…
CREATIVE HEAD 73
74 CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL
WHICH ONE
WILL SHE BE IN THE MOOD FOR?
SOFT COLOURS – STRONG STATEMENTS. MEET THE DEMAND FOR HIGH-FASHION
SHADES AS SUMMER APPROACHES AND BOOST YOUR COLOUR BUSINESS AT THE
SAME TIME WITH COLORANCE BY GOLDWELL
SUMMER IS ALMOST upon us! We’re sure you’re on point
when it comes to your client’s styling needs (braids at the
ready, people), but what about their colour needs?
Pastel colours are practically a summer must-have, as are
lighter, brighter blondes so make sure you’re able to add
these onto your service menu by the end of the month.
Goldwell’s Colorance range of shades enables you to reach
a versatile group of clients, from the fashionista to the classic
beauty, while you can also tap into the need for speed by
offering a quick glaze to an expressive fashion shade.
Plus, some of the new Colorance pastels process in
just five to 10 minutes and create beautiful, fashionable
pastel colour effects that show soft, gradual fading. The
new, ready-to-use pastel shades include rose, mint, peach,
lavender and indigo.
Meanwhile, the new and improved Colorance lowlights
create natural-looking blonde shades and add dimension to
over-highlighted hair.
And no matter what mood your client wants to express,
Colorance gives her shiny, healthy looking hair. It does this
by perfectly colouring and repairing in one step, while the
pH-balanced formula with integrated IntraLipid effectively
repairs the hair structure by regenerating up to 70 per cent
lost lipids.
THE BENEFITS FOR YOUR CLIENT ARE:
• A perfect colour result
• Brilliant shine – up to 90 per cent more on virgin hair*
• Up to 30 per cent softer and smoother hair feel
on damaged hair**
• Up to 35 per cent more gentleness when Topchic
is colour balanced with Colorance***
• No ammonia odour
*When using Colorance standard or Cover Plus assortment.
**When using Colorance standard, compared with bleached hair.
***Compared with balancing with alkaline permanent hair colour.
Create the colours your clients can’t wait to show off
this summer with Colorance by Goldwell. To find out
more, call 01323 432100, visit goldwell.co.uk or
download the Goldwell app
CREATIVE HEAD 75
HEAVEN
is a place on
EARTH...
76 CREATIVE HEAD
...AND IT’S LOCATED RIGHT IN
THE HEART OF EAST LONDON.
SOPHIA HILTON’S NOT ANOTHER
SALON IS THE 2016 MOST WANTED
SALON EXPERIENCE WINNER. MEET THE
YELLOW-HAIRED COLOUR QUEEN
AND HER DREAM TEAM
EVERY DAY, TOURISTS and locals line the streets
of Brick Lane, peering through the windows for
a glimpse into the colourful world created by
Sophia Hilton. If they want to, they’re welcome
to pop inside and take some pictures – the salon
assistants are more than happy to show people
around, with no strings attached. You might
think it’s unusual for a salon to be offering
guided tours – but this is Not Another Salon, and
things are done a little differently here.
Not Another Salon is making a name for itself
thanks to its bright colours, loud music and No
Judgement policy, but the ethos behind it comes
from much humbler beginnings. “I grew up living
above my mum’s salon, which was passed down from
my nan,” Sophia remembers. “It was a simple, four-station
village salon with two hood dryers and lots of gossip.
After moving to London, I experienced the high-end city
professionalism that salons offer, but my heart was back in
that small, warm salon where I felt safe.”
Since she opened her own salon late in 2015, Sophia has
prided herself on making clients feel as comfortable and
happy as possible, no matter who they are. “I realised that
there was a huge opening for a salon to market itself on
non-intimidation. I created Not Another Salon with its
No Judgment policy and publicised the fact that everyone
is welcome no matter what their style or walk of life.
CREATIVE HEAD
77
Our No Judgment policy is not just lip service – it’s real.
We add to the experience by taking away intimidation.”
And this happy-go-lucky vibe is reflected in the
extraordinary décor, courtesy of Monk Stevens, who
worked on the set of Charlie and the Chocolate Factory, and
Dominic Chinea. It’s bright, positive and there’s always
something to look at. “I make sure the salon constantly
changes. This makes for an incredibly exciting experience
for clients as each time they come they see something
new,” explains Sophia. “Behind the floor-to-ceiling colour
shelves is a secret room! Our ’70s psychedelic colour
development room has everything you need, from Game
Boys to Play-Doh and a random book on serial killers.
There’s cross-stitch, Connect 4 and even pom-pom making.
It’s been named ‘happiness in a box’ by the clients, which
makes me feel all fuzzy inside.”
And the fun doesn’t stop there – clients who expect
refreshment choice to be limited to ‘black or white coffee’
will be in awe of the treats at Not Another Salon. For a
start, there are 32 types of tea on the menu. There’s even a
selection of builder’s tea where the client can specifically
choose between Tetley, Yorkshire and PG Tips. Why?
“Because it’s comforting to have your home favourites –
and it makes our clients laugh!” explains Sophia. You can
also take a step back in time with the Taste From Your
Childhood section of the menu, which includes Coke floats
and pink lemonade. And you’ll never ever find a biscuit
wrapped-up in cellophane – instead clients are invited to
dig in to a jam-packed box full of Wagon Wheels, Party
Rings and Jammie Dodgers.
But although the quirky interiors and fabulous
snacks are important, the hair still comes first. Sophia’s
philosophy combines the growing interest in colour with
luxury service. “My innovation is simple – to serve clients
who want creative hair that also looks professional and
78 CREATIVE HEAD
polished. They can wear emerald green in the
workplace if the finish is elegant and polished.
Where once these colours marked defiance,
they now speak confidence.”
Thanks to these stunning creations, clients
are clamouring to get a piece of the Not Another
Salon action, from every corner of the globe. “Our
Instagram following is now past 130k – we are the
second most followed salon in the UK. We
take our posts very seriously and use it as
a tool to constantly inspire and educate
our clients. I believe my dedication to
the Not Another Salon account has
given a platform for the clients to feel a
continued connection to our salon that
has led to fantastic client care and
most importantly loyalty.”
So where next? It’s no
surprise that Sophia took
to the stage to accept the
Most Wanted Best Salon
Experience 2016 Award.
“Considering we are not
a ‘fancy salon’ it was
really cool to win Best
Salon Experience,”
she says. But it wasn’t
just the boss who was
in the limelight – her
whole team was up
there to accept the
trophy, illustrating
that Sophia’s vision
of acceptance and
individuality extends
to her staff too. “They are easy to love
and that’s because they feel secure and
supported. If a person feels they can’t
make mistakes and their creativity is
stifled then they never come out of their
comfort zone. Personal and creative growth comes from
knowing it’s okay to try because there is a net to catch you.”
And with every member of Not Another Salon’s staff
fully booked three months in advance and Not Another
Academy’s training courses going global, Sophia
finally has time to reflect on where her brand is
going next. “I don’t want a machine. What’s most
important to me is the positive impact I can
make in the industry. Who can I develop, what
can I help with – the best things in life are not
necessarily tangible.”
CREATIVE HEAD
79
L VE TO
COLOUR?
WHETHER YOU LOVE BALAYAGE, THINK FOILS ARE IRREPLACEABLE
OR BELIEVE IT’S ALL ABOUT BESPOKE HUES, MAKE SURE
YOU’RE ALWAYS IN THE KNOW WITH WELLA EDUCATION
Can’t get enough of colour and its infinite possibilities? Colour is at the core of what Wella does and, like you, it knows you need
constant training and the latest trend knowledge to stay ahead. Enter Wella’s world of colour and discover a variety of courses
that will take your knowledge to the next level and enable you to recreate the most up-to-date trends while helping you to grow
the number of services in your salon.
80 CREATIVE HEAD
OUR FAVOURITE ONE-DAY COLOUR COURSES FROM WELLA EDUCATION
CLASSIC FOILING
For stylists with a basic working
knowledge of colour theory.
HOW TO BOOK
Call the Wella World
Studio London 020
3650 4700 or Wella Studio
Manchester and Wella Pop
Up Studio Edinburgh
0161 834 2645
WHAT YOU’LL LEARN
• The fundamental skills required for successful foiling.
• Increasing your confidence in the placement of foil or
colour wrap methods.
• Essential consultation skills to ensure the correct client
hair diagnosis.
CREATIVE TECHNIQUES
For stylists who are competent with highlighting and who
wish to develop creative colour skills.
WHAT YOU’LL LEARN
• The latest trends in fashion and up-to-date creative
techniques.
• Increase the colour services you offer in the salon by
learning advanced techniques.
• Improve your client consultations and client retention.
CREATIVE FREEHAND
For hairdressers who want to develop their expertise in
freehand colour application in order to create bespoke colour
services in the salon.
WHAT YOU’LL LEARN
• A variety of freehand colouring methods, correct colour
choice and placement.
• How to tailor your colour service and complement your
client’s face shape.
CREATIVE HEAD ADVERTORIAL
GREYS
For hairdressers who want to develop their expertise in
creating a truly bespoke colour service, celebrating the beauty
of grey hair.
WHAT YOU’LL LEARN
• How to overcome barriers to grey.
• Colour equations to create a unique grey for every client.
• You will also explore a contemporary, fashion-focused
approach to grey and white hair.
CREATIVE MIXTURES
For stylists who are competent with Creative Colour
techniques and wish to develop their skills in mixtures
and palettes.
WHAT YOU’LL LEARN
• You’ll discover the Wella Professionals trend palettes.
• How to advertise your skills in the salon to grow your
business.
• New mixtures to personalise colour.
#STYLISTSDOITBETTER
Stylists, you can work your way around a colour chart
with your eyes closed and you’re armed with inspiration,
but is your talent being shouted about? You need to
get on board Wella Professionals’ latest advertising
campaign #StylistsDoItBetter. Designed to champion
salon superstars, it’s the perfect platform to show off your
skills and give clients and potential new clients a sneak
peek at your work. To get involved, all you need to do is
take a selfie with your client, tag #StylistsDoItBetter and
post it on social media. You can be as creative as you like;
before and after pics, Instagram stories of the consultation,
flagging up colours and products… before you know it,
you’ll have earned yourself new bookings and followers!
GET INVOLVED! Follow @wellahair on Instagram, take a
selfie with your client, tag #StylistsDoItBetter and upload
to social media.
To find out more about Wella Education, visit wella.co.uk/education or contact your nearest Wella Studio
CREATIVE HEAD 81
MATCH FIT
IN THIS LATEST COLLECTION, BED HEAD BY TIGI FIGHTS FRIZZ
AND GIVES US A RINGSIDE VIEW OF THE DIFFERENT SHAPES, SIZES
AND SHEER BEAUTY OF COILS AND CURLS
82
CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL
COILS
1. Prep with BEDHEAD BY TIGI
SCREW IT JELLY OIL and comb
through for an even application.
2. Style with BEDHEAD BY TIGI ON
THE REBOUND. Split and twist
sections of hair to enhance natural
shape and coil and clip to the head.
3. Diffuse and separate out coils.
4. Finish the look with BEDHEAD
BY TIGI GET TWISTED.
CREATIVE HEAD
83
CURLS
1. Section hair and prep with
BEDHEAD BY TIGI ON THE REBOUND.
2. Style by twisting smaller
sections around finger to define
curl, working upwards from
the nape.
3. Diffuse hair. Separate curls and
blast to create volume.
4. Finish with BEDHEAD BY
TIGI GET TWISTED.
84 CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL
CREATIVE HEAD
85
86
CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL
WAVES
1. Style hair with BEDHEAD BY TIGI
FOXY CURLS CONTOUR CREAM,
combing through for
thorough application.
2. Push in waves to create shape.
3. Diffuse hair and blast the roots
for volume.
4. Finish with BEDHEAD BY TIGI GET
TWISTED to lock in shape.
CREATIVE HEAD
87
AND THE
WINNER IS…
WHEN IT COMES TO FIGHTING FRIZZ, NO ONE DOES IT BETTER
THAN BED HEAD BY TIGI’S NEW WAVE AND CURL RANGE
While more and more clients are embracing their natural texture and curls,
they still want their hair to look shiny, frizz-free and have definition. The world’s
number one professional styling brand, Bed Head by TIGI recognises this,
which is why it’s created a new arsenal of weapons so that you’re armed with
everything you need to create gorgeous curls and defined waves.
NEW! CALMA
SUTRA Cleansing
Conditioner for
Waves and Curls
This moisturising, sulphate-free,
no-foam formulation cleanses,
conditions and detangles in
one wash. Hair is left soft, shiny
and ready to style.
NEW! SCREW IT Curl
Hydrating Jelly Oil
This transformative jelly oil is a
leave-in ‘styling treat’ to help
add intense moisture and shine
to curls. Use it on its own or
cocktail with your favourite
curl styler for an extra dose of
moisture and shine.
NEW AND IMPROVED!
FOXY CURLS
Contour Cream
Fight frizz with this
contour cream. The updated
formula now includes TIGI’s
latest curl technology to
provide waves and curls with
improved definition.
NEW! Get Twisted
Anti-Frizz
Finishing Spray
This spray locks in waves
and curls. It’s lightweight and
fast-drying and helps protect
from frizz while providing
long-lasting shape without
adding weight.
HELP STYLES LIVE TO FIGHT ANOTHER DAY WITH THE NEW BED HEAD BY TIGI WAVE AND CURL RANGE. CALL 0844 844 0944
OR VISIT BEDHEAD.COM. FOLLOW @BEDHEADBYTIGI AND #YOURHAIRYOURWAY ON INSTAGRAM, FACEBOOK AND SNAPCHAT
88
CREATIVE HEAD
HAIR Anthony Mascolo, Akos Bodi, Philip Downing. MAKE-UP Amy Barrington.
PHOTOGRAPHY Anthony Mascolo and Alex Barron-Hough
CREATIVE HEAD ADVERTORIAL
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89
90
CREATIVE HEAD
FRESH
PERSPECTIVE
WITH CONTRASTING TEXTURES AND LIVED-IN PASTELS, MINT FROM JAMIE RICHARDS
ILLUSTRATES A FRESH APPROACH TO CURRENT HAIR MOVEMENTS, WITH HAIR THROWN
INTO PLACE IN A FUSION OF HIGH FASHION EDITORIAL AND STREET-STYLE VIBES
PHOTOGRAPHY BY MARC HAYDEN
CREATIVE HEAD
91
92
CREATIVE HEAD
HAIR Jamie Richards. MAKE-UP Kristiana Zaula and Tamara Tott. ASSISTANTS Kym Richards and Liberty Barnham. PRODUCTS Wella Professionals
CREATIVE HEAD
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94
CREATIVE HEAD
What we do in the
shadows
In Graphite, KAM Hair & Body Spa’s Karen Thomson focuses on
precision, shape, texture and a balance between the dark and the light
PHOTOGRAPHY BY JACK EAMES
CREATIVE HEAD
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96
CREATIVE HEAD
HAIR Karen Thomson, KAM Hair & Body Spa. MAKE- UP Maddie Austin. STYLING Clare Frith
CREATIVE HEAD
97
Scene
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
BACKSTAGE
access
TRAVELLING AROUND AN incredible nine UK cities,
the L’Oréal Professionnel Backstage Tour is an amazing
celebration of creativity and colour, discovering those regional
talents who will compete at the L’Oréal Colour Trophy 2017
Grand Final in June at Battersea Evolution in London. Going
head to head over not only the main prize, but also the Men’s
Image Award and the STAR Award, the contestants and their
supporters ensured the atmosphere was electric on every stop
of the tour (we caught up with the Scottish, North Western,
North-Eastern and Midlands heats). Judges including Most
Wanted winner Sophia Hilton from Not Another Salon, Trevor
Sorbie MBE and Headmasters’ Siobhan Jones had the tough
task of selecting the grand finalists, who will join those also
duking it out for the Afro Look Award, in association Mizani.
Will it be a pretty pastel taking home the top L’Oréal Colour
Trophy prize this year, or a bold and beautiful brunette
perhaps? We can’t wait to find out…
98
CREATIVE HEAD
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99
Richard Phillipart
Fashionable
MAN
BABYLISS PRO’S FIRST-EVER Session to Salon education
event saw Richard Phillipart take to the stage in Manchester
to share insight and techniques from his work backstage at
Fashion Week shows in London, Paris, Milan and New York.
As a salon owner himself, Richard also explained how catwalk
looks can be commercialised in the salon, especially for brides
and bridesmaids. “The more clients see things in magazines, the
more they’ll be willing to try them. You just need to spur them
on!” he said. Working with BaByliss PRO electricals, Richard
shared tips on tongs: “Always start at the root, and let the hair
feed around the tong to achieve a perfectly even curl,” and
drying: “Blast-dry without a nozzle to get a matte finish,” before
helping out at a hands-on product trial session after the show.
100
CREATIVE HEAD
IN THE
raw
THE MATRIX TEAM jetted off to the sunny
island of Tenerife in the Canaries for its
annual conference. The Hard Rock Hotel
was the base for the three-day event and
the conference began with an overview of
the previous year’s success, and targets for
the future. Then it was time to unveil the
new RAW range, a luxurious collection of
three premium shampoos and conditioners
inspired by nature. Guests were treated to
a poolside dinner to unwind and enjoy the
gorgeous setting as the sun went down.
The next day delegates gathered to learn
about the “Hair Colour is the New Make-up”
initiative, get to know the RAW range in
more depth and the #LIVERAW challenge,
which encourages salons to go green and get
healthy. After taking a trip on a catamaran
to watch whales, it was time to suit up
for the James Bond-themed gala dinner.
Awards were handed out to celebrate Matrix
artists, key team members and distributors
before partying long into the night.
CREATIVE HEAD
101
@headromance
all set for Salon Smart
The stage is set
for @rawhairsalons
@lisahauck (with props from
@salonsuccessuk) won a bottle of
bubbles for her #SalonSmart17 selfie!
@mattsockalingum
measures up nicely
In the
frame
Salon Smart is a very social affair – here
are a few of our favourite #SalonSmart17
snaps from this year’s sell out event
@cwhiskershair
loves a goodie bag!
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
@sophierose993 enjoying
some Salon Smart freebies!
@barriestephen and pals
are lit up with ideas!
Brainstorming
with @spirithairco
Oh what a night!
With @aj.tv and friends
Sophia Hilton at the Meet and
Mix, with @tammymwn
102
CREATIVE HEAD
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