Creative HEAD May 2017

In print•online•everywhere!

£4.50 MAY 2017

Every day

perfection

PERFECT,

POWERFUL,

PROFESSIONAL

EVERY CLIENT DESERVES INCREDIBLE SALON HAIR EVERY DAY.

SERIE EXPERT BY L’ORÉAL PROFESSIONNEL HAS HELPED HAIRDRESSERS

MAKE THIS A REALITY FOR ALMOST TWO DECADES. NOW, THE BRAND

IS BRINGING YOU THE NEXT GENERATION OF INNOVATIVE BESPOKE

TREATMENTS AND A FRESH NEW LOOK

CREATIVE HEAD ADVERTORIAL

INNOVATIVE,

INDIVIDUAL,

INSTANTANEOUS

AS MORE CLIENTS EXPECT BESPOKE TREATMENTS, SALONS HAVE TO MEET THEIR NEEDS OR

RISK LOSING THEM. POWERMIX BY L’ORÉAL PROFESSIONNEL SERIE EXPERT IS THE ANSWER

DID

YOU KNOW?

PERSONALISATION IS

ONE OF 2017'S TOP 10

GLOBAL CONSUMER

TRENDS ACCORDING

TO EUROMONITOR

WHAT IS POWERMIX?

Your treatment offering that is freshly and uniquely mixed for an

instant custom-made hair transformation. So whether your client’s

hair is in need of nourishment, smoothing, shine or repair, there is

a Powermix for them.

WHAT IS THE TECHNOLOGY?

The power is in the mix. Micellar technology activates when

the base, which is rich in conditioning agents and the additive

that delivers active ingredients, are mixed together.

WHAT ARE THE RESULTS?

Noticeably more beautiful hair that feels softer and lighter.

Clients get a personalised treatment, tailored to their needs.

DID

YOU KNOW?

AMONG HIGH INCOME

CONSUMERS, TWO-THIRDS

FEEL THEY ‘SHOULD HAVE THE

POSSIBILITY OF CUSTOMISING

AND PERSONALISING A

PRODUCT ESPECIALLY

FOR ME’*

INSTANT TRANSFORMATION SYSTEM FRESHLY MIXED FOR A CUSTOM-MADE TREATMENT

BASE REPAIR NUTRI FORCE COLOR LISS

INSTANT

RESURFACING

INSTANT

NOURISHMENT

INSTANT

STRENGTH

INSTANT

SHINE

INSTANT

SMOOTHNESS

*Ipsos World Luxury Tracking: Luxury in 2016

CREATIVE HEAD ADVERTORIAL

ADVANCED,

ATTRACTIVE,

ACCESSIBLE

CREATED 17 YEARS AGO, SERIE EXPERT BY L’ORÉAL PROFESSIONNEL –

THE ORIGINAL AND BEST – IS GOING ONE STEP FURTHER

WHAT’S NEW?

More products, more value –

SERIE EXPERT has increased

in size and has a fresh new

look with gorgeous, metalliccoloured

products that are

sure to catch your client’s eye,

even from across the other

side of the salon.

Showcase the beauty of

grey, white or light blonde

hair with this colour

clarifying shampoo. Its

neutralising system, enriched

with anti-yellowing agents,

counteracts unwanted brassy

tones for soft and shinylooking

hair.

“SERIE EXPERT’S INNOVATIVE

TECHNOLOGY OFFERS REAL

RESULTS TO CLIENTS”

ESTI CARTON, INTERNATIONAL ART DIRECTOR,

This colour radiance protecting shampoo

leaves coloured hair feeling instantly soft.

Enriched with an antioxidant complex

and UV filters, client’s colour looks more

vibrant, while colour radiance is protected.

HARINGTONS

This shampoo resurfaces and

hydrates damaged and overprocessed

hair. It’s enriched with

lipidium, an active agent that helps

reduce the signs of damage.

CREATIVE HEAD ADVERTORIAL

STRENGTHEN,

SOLVE AND MAKE A

SERIOUS DIFFERENCE

ONE-THIRD OF WOMEN SUFFER FROM HAIR DAMAGE.* NOW YOU CAN HELP

STRENGTHEN THEIR HAIR WITH THE NEW RANGE BY SERIE EXPERT, INFORCER

DID

YOU KNOW?

ONE IN 10 WOMEN

SAY HAIR DAMAGE

IS THEIR BIGGEST

FRUSTRATION*

WHY YOU NEED INFORCER

• STYLING TOOLS, HEATING AND AIR POLLUTION

ALL CONTRIBUTE TO HAIR DAMAGE.

• WOMEN’S HAIR IS SIGNIFICANTLY LONGER THAN IT

USED TO BE, WITH 51 PER CENT OF WOMEN CHOOSING TO

WEAR THEIR HAIR LONG, UP FROM 40 PER CENT IN 2012.**

HOW INFORCER WORKS

• IT'S AIMED AT LONG HAIR THAT'S FRAGILE AND PRONE

TO BREAKAGE AND SPLIT ENDS

• LONG HAIR REQUIRES MORE CARE AS IT BREAKS MORE EASILY.

INFORCER BY SERIE EXPERT TARGETS ANTI-BREAKAGE AND

STRENGTHENS THANKS TO ADDED BIOTIN AND B6 –

VITAMINS KNOWN FOR THEIR STRENGTHENING PROPERTIES.

*Source: 2017 Haircare U&A. **2016 Beauty Track

CREATIVE HEAD ADVERTORIAL

Model: Taylor Hill for L'Oréal Professionnel.

Photographer: Damon Baker.

FOR SALON PERFECT

HAIR EVERY DAY

TO FIND OUT MORE, CALL 0800 030 4034 (UK), 01 6045918 (IRELAND) OR VISIT LOREALPROFESSIONNEL.CO.UK,

KEEP UP-TO-DATE WITH THE BRAND ON SOCIAL MEDIA @LOREALPROUK #LOREALPRO #JUSTFORME

CREATIVE HEAD EDUCATION

e ducation

"Hi, I'm Errol "

OUR

FEATURED ARTIST

IN MAY IS

ERROL DOUGLAS MBE

STARTS

1 MAY

Most Wanted Legend Errol Douglas MBE talks shoots,

shows, showmanship – and more!

e ducation

HEAD ONLINE NOW!

CREATIVEHEADMAG.COM/EDUCATION

Taylor Hill for

L’Oréal Professionnel

YOU ARE THE EXPERT.

MASTER THE TECHNIQUES OF

#COLOR CORRECTION

WITH

PERFECT TAILORED COLOUR.

NO MORE BRASSINESS. NO MORE DULLNESS.

AUSTRALIA BELGIUM CANADA FRANCE GERMANY

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RUSSIA SPAIN SWITZERLAND UK USA

Evgenia

Brand

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Adam

Mir

Jorge

Buccio

2017 FINALISTS

GOOD LUCK TO OUR

UK & IRELAND WINNERS

IN THE GLOBAL FINAL

For more information contact

UK: 020 73917440 Ireland: 018869300

For more details contact Customer Services UK: 020 7391 7440 / customerservice.uk@revlon.com Ireland: 01886 9300 / customerservice.ire@revlon.com

BE FABULOUS draws on all our expertise, innovation and passion

to help hairdressers reveal the beauty in every woman. Over 5 years of

research, high potency ingredients and a patented process combine to

create the ultimate hair care range.

DEDICATED TO THE CRAFT, CULTURE AND COMMERCE OF HAIRDRESSING

Make hairdressing history with us. To join the Bb.Salon Network,

call 07747.648.935 or visit bumbleandbumble.co.uk/salons.

S E S S I O N

SALON

SINCE 1959

With BaByliss PRO’s Titanium Expression range,

you can create any look, from session to salon.

Our 2400W Italia BRAVA dryer has ionic technology

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Find out more @BaBylissPROUK

Editor’s letter

It. Was. EPIC. This year’s Salon Smart was a real doozy,

cramming in more speakers, ideas and debates than ever before –

and even a liberal peppering of passionate stage-based swearing (thanks

Ky and Matthew!). There was a palpable buzz at this year’s event, and it

was fantastic to speak to so many attendees and hear how they had been

moved by what the speakers had to share, such as Charles Worthington MBE,

the Headmasters team and Most Wanted Business Thinker Mark Woolley from

Electric. One guest admitted to me over dinner she got very teary-eyed during

Sophia Hilton’s inspirational set! If you were there at the Park Plaza Riverbank

this year, please let me know what you changed when you got back to your

business – and what impact you’ve seen! But if you didn’t manage to get a ticket

(it was sold out after all), simply turn to page 48 and see the action for yourself.

Lots of this year’s speakers were there because of their success at the Most

Wanted and The It List Awards, sharing details of what they do differently

to stand out from the crowd. And there are but a couple of weeks left to

get those entries in – who knows what a win could mean for you and

your team! Perhaps a place on stage at Salon Smart 2018?

Good luck!

Amanda Nottage

Editor

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015

JOIN US!

It’s May – which means it’s Most

Wanted and The It List Awards

deadline month! If you haven’t

already submitted your Most

Wanted or It List entry, you’ve

got until 15 and 22 May

respectively – head online to

read about the categories,

what you need to enter.

Fancy sipping wine with

friends while watching

session star Samantha

Hillerby and The It List It Guy

2016 Joshua Goldsworthy

whip up super-cool looks, while

hearing all about the way they

work and the techniques they rely

on via conversation with Birchbox

content and creative director Jessica

Diner? Book your ticket now to The

Coterie: Live In Session! Taking

place in London on 23 May, we

promise it’s going to be a stylish night.

Visit creativeheadmag.com/events

amanda@alfol.co.uk

creativeheadmag.com

@creativeheadmag

Creative HEAD Magazine creativeheadmagofficial @creativeheadmag

ROSE QUARTZ

T06

New Ash Infusions

Smokey Toner Palette

SILVER LILAC

T28

GRAPHITE

T11

Dual colour system for all colour results,

permanent or demi-permanent

Find your stockist At:Fudgeprofessional.com

Fudgehair

May

WHAT’S INSIDE

FASHION

Mint by Jamie Richards

shows a fresh approach

SOPHIA HILTON

The Not Another Salon supremo

on what makes her salon work

ON THE COVER

Taylor Hill for

L’Oréal Professionnel.

Photography by

Damon Baker

FREE WITH

THIS ISSUE

POWERBOOK

SCENE

The L’Oréal

Professionnel

Backstage Tour

comes to town

ON THE COVER

Hair by Paul Mitchell

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

BETH DAVIE

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

STAFF WRITER

ANNA SAMSON

ADVERTISING

LAURA TUCKER

CLASSIFIED EXECUTIVE

DAVID HAMMOND

DIGITAL PR & SOCIAL

MEDIA MANAGER

ALISON ROWLEY

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com Creative HEAD Magazine @creativeheadmag

@creativeheadmag

TANGLE TEEZER

Compact Styler detangling hairbrush

Two tier teeth technology gently detangles hair

delivering soft, shiny & healthy looking hair.

Great for travel and on-the-go styling.

Available in two designs, the super summery prints bring

a touch of Miami cool to yours and your clients’ hair.

Please email sales@tangleteezer.com

or call 02077 384 458 to find out who

your nearest distributor is.

S T E P

DETANGLE

BLOW-STYLE

FINISH

YOUR 3 STEPS TO FABULOUS HAIR

tangleteezer.com

#LetsGoFlamingo

Available exclusively from Salon Success – The Distributor of Choice

LUXURY MEETS

STYLE

Infused with pure, cold-pressed marula oil for instant

hydration, taming and softness, these new products

transform hair as you style.

RARE OIL STYLE EXTENDING PRIMER

Style. Condition. Treat.

Primer spray creates an ideal foundation and extends

the life of your style as it conditions and protects.

RARE OIL 3 - I N - 1 STYLING CREAM

Style. Condition. Treat.

Multitasking styling cream instantly smoothes,

fights frizz and helps seal split ends as it styles.

RARE OIL PERFECTING HAIRSPRAY

Lightweight. Replenishing. Flexible.

Flexible, layerable hairspray replenishes hair while it holds.

Locks out frizz and humidity with a touchable finish.

To find out more visit www.salon-success.co.uk or call 0845 659 0011

WWW.DAVINES.COM

WWW.FACEBOOK.COM/DAVINESOFFICIAL

What is art if not a state of being?

MASK WITH VIBRACHROM TM

IS THE NEW COLOUR CONDITIONING SYSTEM

THAT DELIVERS MORE SHINE AND LONG LASTING COLOUR

THANKS TO THE INNOVATIVE SPIRIT OF DAVINES LABORATORIES

TO COMBINE NATURE WITH THE LATEST TECHNOLOGIES

IN COSMETICS AND TEXTILES.

The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

BIG HAIR DO IS

BACK FOR 2017!

Hair by Adam Mir

Hair by Emmanuel Estaban

100 SALONS. ONE BIG NIGHT. Creative

HEAD’s Big Hair Do is now open for salons

to sign up. Taking place on Wednesday 27

September, the UK’s biggest hairdressing

party will see 100 salons throw open their

doors for a unique experience evening filled

with fun, education, product testing, hair

DIYs and stylist expertise.

“There’s a lot of love for the Big Hair

Do around the country, with savvy salons

coming back time after time and using it as

a key business building event,” said Joanna

Andersen, special projects director at Alfol

Publishing. “It creates a huge buzz on social

media and with everyone who takes part.”

Brought to you by Creative HEAD, in

association with its sister consumer site

Layered, Big Hair Do is all about getting

people excited about your salon, your team

and the services you offer. It’s just £75 to

take part and you’ll receive a Big Hair Do

pack containing an event planning guide,

two posters, 10 team badges and 50 branded

bags to fill with goodies. You’ll also be part of

something that truly sticks in clients’ minds

as the Big Hair Do has trended on Twitter for

the past two years, reaching

an audience of tens of

thousands. Remember,

only 100 salons can

take part so sign up

now to make sure you

don’t miss out. Visit

creativeheadmag.com/

store to sign up now!

BROUGHT TO YOU BY LAYEREDONLINE.COM

Adam Mir

Revlon and American

Crew reveal UK winners

EMMANUEL ESTABAN FROM Anne Veck Salons is the UK finalist for this

year’s Revlon Professionals Style Masters contest. He will now compete at the

Global Style Masters grand final in Brussels this month, joined there by Adam

Mir from Taylor Taylor Barbershop. Adam was revealed as the UK finalist for

the American Crew All-Star Challenge at the Tanner Warehouse in London

Bridge (pictured below), and will now compete for the international All Star

Challenge title. Revlon Professional Style Masters was created as a platform

to give hairdressers the chance to express themselves as artists, and entrants

have to create a collection of three looks with just one model. The global winner

receives not only the coveted Style Masters Gold Trophy, but also a €10,000

(£8,500) cash prize. The American Crew All-Star Challenge is an annual global

competition that highlights world-class talent in men’s grooming. The global All-

Star winner receives a $10,000 (£8,000) cash prize and extensive press coverage.

In 2016 the UK took home both global titles.

Emmanuel Estaban

£38,000

The amount Brits spend on haircuts in their lifetime,

a collective spend of £6bn

Survey by OnePoll on behalf of SME Insurance Services

CONGRATULATIONS TO DANIEL

MARTIN, THE NEW GLOBAL STYLING

AMBASSADOR FOR GOLDWELL! AN

EXPERIENCED SALON AND SESSION

STYLIST, WHO HAS WORKED WITH

THE LIKES OF GARREN AND EUGENE

SOULEIMAN, DANIEL WILL NOW GUIDE

THE COLOR ZOOM ’18 CREATIVE TEAM

IN THE CREATION OF GOLDWELL’S

ANNUAL FASHION COLLECTION

Brin gin g you

THE WORLD’S TOP

SALON BRANDS

today in store or online

SHOP YOUR WAY AT

salon-services.com 0330 123 1907 in store

STRICTLY TRADE ONLY

#CHedit

ghd hosts wanderlust party

THE NEW WANDERLUST collection by ghd and the

brand’s summer trends have been revealed to an audience of

hairdressers, industry influencers and members of the press.

Guest artist Patrick Wilson presented four trends created by

global brand ambassador Adam Reed, and in the adventurous

spirit that inspired the limited edition tools, ghd encouraged

guests to reshape the looks and share their unique take on the

trends on social media, using #GlobalHairDays.

Dafydd Thomas, ghd global educator, said: “We want

hairdressers to get inspired and inspire others as each trend

comes alive, with people around the world sharing their style.”

Anna Carter makes Davines World Style Contest final

ANNA CARTER FROM The Lion & The Fox salon in London (pictured

right) was named the UK & Ireland finalist in the Davines World Style

Contest during the brand’s live spectacular, Hair on Stage. Held at the

Hackney Empire in London, the contest saw five hopefuls compete for

the chance to represent Britain and Ireland at the World Wide Hair Tour

in Parma, Italy, next year.

Anna’s look was inspired by rock-hopper penguins and punk icon

Soo Catwoman, and featured close-cropped texture and vivid yellow

wings of colour. Her cut, use of colour and overall presentation earned

the top score from a panel of judges that included Davines artistic

director Angelo Seminara, the Allilon Education team and Creative

HEAD’s Alison Rowley.

Patrick Wilson

SUSTAINABLE

SALON CERTIFICATE

LAUNCHES

THE ECOHAIR and Beauty

project has launched the

Sustainable Salon Certificate.

Run by Dr Denise Baden

from the University of

Southampton, in association

with industry partners VTCT

and Habia, and the All-Party

Parliamentary Group on

the Hair Industry, Ecohair

and Beauty project shares

information on sustainable

hair practices.

Ecohairandbeauty.com is

an open access resource to

enable hairdressers to adopt

more sustainable practices.

The culmination of the

project is a virtual salon

which is designed to show

key aspects of sustainable

hair care.

MY month

AHEAD

What May has

in store for...

GIANNI SCUMACI

SESSION STYLIST

I am looking forward to

presenting ‘The Creative

Process’ on the philosophy

and approach to my work

at Rich Mix in London this

month, which will showcase

GS Education. I’ll be in

conversation with Glyn Fussell,

the co-founder

of Sink The

Pink, and

Creative HEAD’s

Catherine

Handcock.

JOSH GOLDSWORTHY

GOLDSWORTHY’S

I’m BUSY! I’m teaching a

course for Wella and judging

its TrendVision Award, making

an entry for this year’s It List

Awards, and I’m presenting

at The Coterie In Session

alongside Samantha Hillerby.

I’m also renovating a house and

getting married

in September in

Formentera so

we’re off to do

a final check of

the venue!

L’ORÉAL ID ARTISTS RUN TO THE SUN

SUN, SEA and a sensational line-up

of guest artists were in order when

the L’Oréal Professionnel ID Artists

enjoyed a three-day international

education trip. The L’Oréal Academia

Barcelona was the stunning venue

for 63 ID Artists who were all there to

prepare for the L’Oréal Colour Trophy

Backstage Live

Tour, which

visited 10 cities

in the UK and

Ireland (see

page 98).

After a glamorous reception in

Barcelona, the ID Artists were

educated on the S/S17 catwalk trends

by Paola Fattorusso-Pinto, MJ Farmer

and Jamie Benny of the Rush Artistic

Team, as well as seeing a preview

of L’Oréal Professionnel’s new

#COLORFULHAIR.

CONGRATULATIONS TO the latest crop of L’Oréal

Professionnel Colour Specialists, who graduated

at a special ceremony held at London’s prestigious

art and design school, Central Saint Martins.

The Colour Specialists now have the opportunity

to be part of the Colour SpeciA-List education

programme. This programme offers a wide range

of education and the chance to join the newlyformed

Innovation Team.

Through an

exclusive collaboration

with label.m, clients can

get a free Mary Katrantzou

scarf – perhaps suggest the

new label.m Fashion Edition

Wax Spray first?

RRP WAX SPRAY £13.95;

MINIMUM SPEND £30 ON

LABEL.M FOR SCARF

01753 612090

labelm.com

Wet Brush has

given its adored

Detangler a floral

makeover for

S/S17! Don’t worry,

the IntelliFlex

bristles are still there…

RRP £12.99

INTERNATIONALSALES@

JDBEAUTY.COM

thewetbrush.com

With non-slip rubber feet and

a high gloss finish, this draw

mat from Hair Rehab London

is perfect for holding hair in

place during applications.

SALON PRICE £72.21

SALONPROFESSIONAL@

HAIRREHABLONDON.COM

hairrehablondon.com/

salon-professional

Already a fan of Bumble

and bumble’s

Sumo range? Then

you’ll love new

Sumoclay for matte

texture, and the

solid, crystal clear Sumogel for a

structured, high shine look.

RRP £23 EACH

07747 648935

bumbleandbumble.co.uk

Whether your client loves Elsa or R2-D2, Tangle Teezer’s

collaboration with Disney will thrill everyone’s favourite

princess/space hero.

RRP £13.50 EACH

020 7738 4458

tangleteezer.com

Now that summer is here, more clients will be

shrugging their shoulders, embracing their natural

texture and air drying to the max! And TIGI has this

trend nailed with new launches to join its hearty texture

line-up. Alongside the brilliantly named Calma Sutra

Cleansing Conditioner is Screw It Curl Hydrating Jelly

Oil, which delivers a delicious dose of intense moisture

and shine. Need to help them fight the frizz? Get Twisted

Anti-Frizz Finishing Spray is your go to, locking in waves

and curls. Surfboards, Sex Wax and hanging 10 optional.

RRP FROM £13.95

0844 844 0944

bedhead.com

A clean healthy scalp is the first

step to great hair – Aveda’s new

Pramãsana range includes an

exfoliating scalp brush to help

tackle build-up and impurities.

RRP FROM £14

0370 0342380

aveda.co.uk

Contour your client without

the commitment with the

easy Beauty Works Hair

Contour tape-in extensions.

IN-SALON SERVICE

0161 485 3602

beautyworks.co.uk

Whatever the wave

your client wants to

ride, show them the

new curling wand by

Cloud Nine.

RRP £99

01943 811314

professional.

cloudninehair.com

Now you can condition

as you style in

luxury with the

new styling range

from Marula Oil.

RRP FROM

£22.95

0845 659 0012

paul-mitchell

.co.uk

Thermal Protection

Spray from

Balmain Paris Hair

Couture creates an

ultra-fine invisible

thermal shield.

RRP £22.50

0800 781 0936

balmainhair.com

Say hello to new

pastel shades from

Goldwell’s Colorance

range, perfect for the

festival season!

IN-SALON SERVICE

01323 432100

goldwell.co.uk

CREATIVE HEAD

#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

DAILY BLOW-DRYING, styling and even air

pollution all contribute to hair damage so it’s

no wonder more and more women are looking

at ways to strengthen their hair. Inforcer by

L’Oréal Professionnel Serie Expert is antibreakage

(bye-bye, split-ends) and strengthens

the hair thanks to added Biotin and B6

– vitamins known for their strengthening

properties. Inforcer is part of the new-look

Serie Expert, which includes the new in-salon

Powermix treatments. Whether your client’s

hair is in need of nourishment, smoothing,

shine or repair, there is a Powermix for them.

RRP INFORCER FROM £12;

POWERMIX IN-SALON SERVICE

0800 030 4034

lorealprofessionnel.co.uk

LAUNCH OF

THE MONTH

IT’S ALL ABOUT... BRIGHTS AND PASTELS

There’s more to love from Paul Mitchell colour

– POP XG now has pastels while The Demi has

unveiled a matte and pearl ash series.

IN-SALON SERVICE

0845 659 0012

paul-mitchell.co.uk

Adored in bathrooms across the globe,

creative colour force Manic Panic

now has a semi-permanent line-up

exclusively for salons. Our eye is on

Smoke Screen…

IN-SALON SERVICE

01579 341913

manic-panic.co.uk

CREATIVE HEAD

INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON

COLOUR CONSULTATION

IN ASSOCIATION WITH

{

NEW SERVICES }

WELCOME TO THE #COLORCORRECTION ERA!

With thousands of Google searches and more than 512,000 #colorcorrection Instagram posts recently, #colorcorrection has

never been more on-trend! It’s no longer simply about fixing a colour that has gone wrong, it’s also about reviving hair that’s

dull and uniform, and giving it a new radiance with touches of shine and light; the same way a make-up artist can make a

woman’s skin tone appear more beautiful. Inspired by subtle make-up techniques, #colorcorrection is an ultra-personalised

colour service aimed at answering the most desired hair needs. This is why your clients are going to love these three new

#colorcorrection services from L’Oréal Professionnel!

TO FOLLOW

DULL HAIR? LACK OF SHINE?

Try #MYFLASHLUMINIZER to

bring an extra shot of shine to the hair,

perfect for lifeless-looking colour.

BRASSY COLOUR? YELLOW REFLECTS?

Try #MYFLASHNEUTRALIZER to

get rid of brassiness by neutralising

with cool shades.

HAIR THAT’S JUST TOO UNIFORM?

Try #MYCOLORSCULPTOR to create

a multi-dimensional colour, by adding

different elements of light and shadow.

{

GET THE LOOK }

#We’reLoving

…This beautiful balayage Smartbond transformation by the #smartsquad

at @guykremersalon. Want it? Recreate it for your clients using the

following steps:

STEP 1: Apply DIA RICHESSE 6.12 + 9 vol on the roots + Smartbond step 1

STEP 2: Pre-lighten the ends using Blond Studio Multi-Techniques + 30

vol + Smartbond step 1

STEP 3: Tone the lengths and ends with DIA LIGHT 10.32 + 9 vol +

Smartbond step 1

STEP 4: Once all technical steps are complete, follow with Smartbond step 2

Go to @lorealprouk on Instagram to see more transformations.

Share your own using @lorealprouk #lorealpro #smartbond

CREATIVE HEAD

{

CONSULTATION TIPS } { SMARTBOND }

HEART OF

THE SALON

CREATIVE HEAD ADVERTORIAL

*Kantar Wordpanel, Females GB, 2015

Did you know the over 45 age group

are 49 per cent* of your salon’s clients?

However, the frequency at which they

colour their hair has dropped because the

need for colouring has been affected as

51 per cent* of them are embracing grey.

Also, with changes to their skin tone,

they feel their hair colour no longer

complements their look, and with the

characteristics of the hair altering, they

are worrying more about damage and

condition. So what can you do to retain

them and meet their needs? Our top tips

for keeping your clients happy are:

1. OFFER THE RIGHT

EXPERIENCE to make their

colouring service as enjoyable and

personalised as possible and make the

client feel valued through the bespoke

offers and loyalty schemes.

2. OFFER THE RIGHT

CONSULTATION to identify the right

shade to suit their changing skin tone.

3. OFFER THE RIGHT

SERVICES with colour products such

as Majirel and INOA for up to 100 per

cent grey coverage and add Smartbond

to all colour services for protected and

stronger hair.

{ THE RETAIL } {

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find the right

strengthening

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fragile, prone to

breakage hair

with the new

Inforcer range from

Serie Expert!

INCREASE YOUR PROFITS WITH SMARTBOND

£28,000

That’s how much turnover Richard Ward Hair & Metrospa in London

made from Smartbond, the revolutionary new bonding agent from L’Oréal

Professionnel, since August 2016. The team sells 28 applications a week on

average – so just imagine what Smartbond can do to your salon’s bottom line!

Gavin Hoare from the salon shares his top tips on how to sell Smartbond…

1. Explain to your clients how Smartbond differs to any other service

available in-salon. It’s better to simply advise rather than be pushy or trying

to sell them a service.

2. Start all technical booking conversations by asking the client if they have

time for a Smartbond service.

3. Incentivise your team on both in-salon service and retail sales.

THE COURSE }

ACT YOUR SHADE!

Hair colouring at the moment is so focused around

the younger clientele that the mature market often

gets overlooked, but this shouldn’t be the case.

Learn how to make your clients not just

opt for maintenance colour services by

attending John Clark’s Creative Colour

course. The colour director at Brooks

& Brooks identifies the latest exciting

shades and colour placements for your

clients, proving that it’s not grey

hair, it’s a silver lining. No ‘mumsy’

colours here, just a busy column.

Book your place now for his 26 June

session in Maidstone in Kent.

For more, visit lorealprofessionnel.co.uk

CREATIVE HEAD

#CHedit

RISING STAR

WHY DID YOU WANT TO BE A HAIRDRESSER?

As a child, I went to the hair salon

with my mum and was fascinated by

the whole salon experience. Watching

stylists cut and colour, transforming

the whole look of their client, I found

it so interesting and exciting. I left

school at 16 with only my Art GCSE

and undertook work experience in

a local hair salon. I absolutely loved

every minute and it made me realise

hair was what I wanted to do!

WILL LAMB

AGE: 23

SALON: DANIEL GRANGER HAIRDRESSING

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?

I’ve worked at Daniel Granger for three

years and watching him build his new

salon has been an incredible experience.

I was honoured to be his representative

at the fantastic Most Wanted Awards and

to collect the award for Best New Salon!

It was an amazing experience knowing

how hard he has worked on the salon.

Our mutual belief in one another is an

incredible feeling, I could not ask for a

better boss!

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

I’m looking forward to the next phase

of my career, I have a huge passion for

teaching hairdressing so to travel the

world with my team to educate, motivate

and inspire others across the globe

would be phenomenal. That’s definitely

something I look forward to!

WHAT WOULD BE YOUR DREAM

HAIRDRESSING GIG?

To showcase the latest cut, colour and

styling hair trends with some of the

biggest celebrities in the world.

CREATIVE HEAD

COLOUR

GOOD

Collection: Karine Jackson ‘Why Label It’

Hair: Karine Jackson for Organic Colour

Systems, Photography: Andrew O’Toole,

Styling: Leticia Dare, Make-Up: Margaret

Aston, Assistant: Nichola Hand, Organic

Colour Systems

THOU SHALT NOT COMPROMISE...

ColourSystems

www.organiccoloursystems.com

#CHedit

Inside

story

BARN//IT MANCHESTER

ANDREW TROTT-BARN, celebrity hair stylist from ITV’s Star Treatment,

has unveiled a super-salon on Manchester’s John Dalton Street. Hosted

across fi ve fl oors, guests can visit the hairdressing section led by Andrew

himself, plus visit the beauty area and select treatments ranging from

an expert cut to a full reinvention. There’s a bar off ering complimentary

cocktails and a top fl oor space available for events and photography.

“We’ve thought long and hard about what the ultimate salon experience

would be and have left nothing to chance,” explained Andrew. “Every

inch of the new salon is totally ‘Instagrammable’.” Fans of barn//it already

include Faye Brookes, Helen Flanagan and Michelle Keegan.

HOT BUYS

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free brochure with this issue of Creative HEAD!

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ENERGY HAIR TOPSHAM

This salon has celebrated five years at its

exclusive Darts Farm location by investing

more than £100,000 into a luxurious redesign!

34 CREATIVE HEAD

professional hair, care & styling

balmainhair.com

FROM INSIDE

THE SALON

DOMENICO PANETTA

MIGUELE EXPERIENCE

We operate a

system called

‘Daily Reality’.

Our frontline team

identifies if complaints

are ‘latent’ or ‘registered’.

A registered complaint

is when a client directly

complains, and the facts

are recorded. A latent

complaint is when a stylist

or support staff believe the

client might not be totally

happy and that perhaps it

could result in a registered

complaint. This is entered

onto the Daily Reality sheet

and the client is called

within 24 to 48 hours. We

have designed a flow chart

which gives the necessary

guidance enabling front

liners to follow clear steps.

Research has proven that if

a complaint is successfully

resolved and within a

24-hour period, the loyalty

factor is increased and that

client will tell more people

about their experience. You

should always consider the

‘lifetime value’ of a client.

Sometimes they are hasty

in their decision to walk

away and we must make

it easier to return.

THE

BUSINESS

EDIT

CAN YOU HANDLE

COMPLAINTS?

IT’S SOMETHING OF a cliché that Brits are

too polite to complain with any real conviction,

as a recent survey by SME Insurance

illustrates, claiming 40 per cent of Brits

wouldn’t complain about a bad haircut.

However, what this also suggests is that too

many clients are underwhelmed with their

experience… and with 28 per cent saying they

wouldn’t complain AND they wouldn’t return,

there’s a real cost to your business and no

opportunity for you to put things right.

Ken West, director of 3•6•5, is encouraging

3•6•5 members to think about what they

could do as salon owners and managers

in the time it would take to do two fewer

haircuts. One suggestion is to call clients that

haven’t returned, as these are “your silent

complainers”. He suggests picking up the

phone and asking them: ‘We respect your

decision to not return to our salon, please

would you be kind enough to share what we

could have done better?’

“Once they have answered your question,

thank them for their time and hang up,” he

adds. “Do not turn it into a sales call, do not

beg them to return to you. You could follow

up later with an offer by post or email, but the

most important outcome is to receive their

feedback about your business.”

“Reception always asks the client if they are

happy with the service they received today,

and our booking system is also set to email

every client with a questionnaire after their

appointment, giving them the opportunity to

give us feedback on all aspects of our service,”

says Jo Hardardt at Elements. “If a client

has cause to complain about a situation we

always encourage them to come back and let

us look after them for free until the complaint

is resolved. This again is overseen by a senior

stylist and management.”

As part of its consultation, the team at

Fowler35 ask clients if there is one thing they

could change about their hair, what would that

be? “When we finish we will again reiterate,

in front of the mirror, which areas they were

unhappy with, and do a sense check,” says

owner Darren Fowler. “As we know clients

often don’t feel able to admit they are not

happy, we are all trained to pick up on bodylanguage

and energy, as this will often give

us vital clues even if they client isn’t verbally

expressing them.”

“With those vocal, unhappy clients, we

utilise empathy as much as possible, and

aim to understand what their human needs

are – some people might just want a bit of

attention!” admits Darren. “Mostly we find

that getting onto the client’s wavelength,

asking what they need us to do to resolve their

complaint and offering added value works

better than anything.”

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CREATIVE HEAD

#BusinessEdit

The Numbers Game

THE STATS OF SALON LIFE – AND HOW YOU CAN IMPROVE YOUR FIGURES

APPRENTICES AND

QUALIFICATIONS

While the majority of the panel

planned on taking on apprentices,

about a fifth stated that they didn’t

know what was involved with the

new Trailblazer apprenticeships.

But salons were optimistic that this

would mean more ‘salon ready’

stylists, as the current standard

qualifying through colleges are

disappointing. “We had to retrain

for a year a member of staff who

had an NVQ qualification,” said

Tops Salon’s Victoria Stevens.

“She could have set up a salon

herself with the qualification but

she could hardly cut – it’s scary!”

9.6%

56%

of apprentices

are either full

time in salon or

have in-house

training

WAS THE AVERAGE

RETAIL IN MARCH

TURNOVER

£46.65

WAS THE AVERAGE CLIENT SPEND (NET)

13.6%

AVERAGE TOTAL CLIENTS

WERE NEW CLIENTS

22%

of respondents

believe college

graduates

meet their skills

standards

82%

of salons will off er

apprenticeships

after Trailblazer

standards start

this month

There’s a huge amount of ongoing training

required to get newly-qualified recruits where you

want them to be. Having the resources to provide

this at a time when it’s harder than ever to recruit

experienced staff is incredibly difficult

RUBY MANE, RUBY MANE SALON

BUSINESS IN MARCH 2017 COMPARED

WITH FEBRUARY 2017?

steady

10%

declining

growing

84%

In which areas do you find

apprentices to be lacking?

All areas

Cutting

C onsultation/

communication

BUSINESS IN MARCH 2017

COMPARED WITH MARCH 2016?

declining

16%

“Apprentices are key to giving your salon a breath of fresh air, but they need the support of quality tools

and effective management in order to maximise performance. Ikosoft proposes a real training tool

with its suite of Merlin programmes. It gives you a thorough insight into each employee’s core skills,

specialities and problem areas. Today, too many stylists imagine a computer system is not for them

but young apprentices understand IT is the future and they encourage managers to adopt systems.

“They bring a new vision and new qualifications. In just half a day an apprentice can master the

basics of a programme like Merlin and can then show their colleagues how

to use it, creating a fantastic team dynamic! In a salon with a management

programme that gives each employee independence, each stylist can be his

own enterprise. Watch as your salon turnover increases considerably!”

Morgane Brosset is marketing director at software provider Ikosoft. Visit ikosoft.com

steady

16%

growing

68%

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK

CREATIVE HEAD

It’s time for change

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For Terms and Conditions please visit: www.cloudninehair.com/terms-revolution

#BusinessEdit

LIFE

LESSONS

KAREN BELL

VINCENT BELL

HAIRDRESSING

Timing is crucial. We

learnt that when we rushed

the decision to open a

second salon. It quickly

became apparent that the

property wasn’t right for us

and it didn’t feel like a good

fit. If we had taken time to

do the proper research, we

would have realised it was

not the right move for us.

People often say it’s all

about location. Take it

from us, that’s the truth,

but it is not necessarily

the right location for

your brand. Neighbours

are hugely important.

Our current salon is

near brands that align

with ours. These are not

only inspiring but when

grouped together create a

lifestyle destination that is

mutually beneficial for all

businesses on the street.

Don’t be afraid to admit

when something isn’t

working. We cut our losses

when we realised our salon

was in the wrong location.

However, it is the right

location for other brands

and we quickly rented the

properly out, as we had the

foresight to buy our units.

THERE WAS QUITE an audible rumble

across the Salon Smart audience when

I stated: “I don’t believe that salons need

to print out, or to place on their websites,

a detailed salon price list.”

I believe that if someone goes into every

salon and builds up a collection of price lists,

or visits a series of websites, then they will

often purchase on price alone.

However, when I suggest to salon owners

that they should no longer give out price lists

at reception, they always come up with the

same statement: “But people coming in always

ask for one”.

I agree, but what else can a potential client

ask when they walk into a new salon, when

all they probably want to find out is what you

are like?

They certainly can’t ask: “Are you nice

people?”, “Are you inspirational?” or “Can

you treat me better than my existing salon?”.

However, how you choose to deal with a price

enquiry can tell a potential client that you are

not just another “me too” salon…

You need a price list for your team to refer

BIN THAT

PRICE LIST

IT MIGHT SEEM SCARY, BUT KEN WEST IS

SUGGESTING YOU RIP UP THAT PRICE LIST

FOR YOUR BUSINESS TO BLOOM

KEN WEST IS DIRECT0R OF BUSINESS

EXPERTS 3•6•5

to, but let’s be frank here – most salon price

lists only make sense to hairdressers.

They are often full of factory language that

only we understand and sometimes even

terms that we have invented ourselves.

What is a ‘half head of highlights’ in a

customer’s mind? Half of their head; half of

their hair or the half of the hair that is the only

bit that needs recolouring? Oh no, we call that

‘roots’… or do we?

There are two desired outcomes to any

price enquiry. They want a price, you want

a booking.

So instead of handing out a price list, why

don’t you encourage conversations? Explain

that you want to create the perfect outcome for

every client and invite them to have a coffee

and tell you exactly what they want their hair

to look like. Then you can give them a quote

for the total service.

Don’t break it down into colour, cut,

treatments and so on. Give a total price

for beautiful, fabulous hair and book them

an appointment.

After all, that’s what they really want.

PLEASE GIVE KEN FEEDBACK

Email him directly on KenW@365Hair.com

40 CREATIVE HEAD

Can you

afford NOT to

be a member?

HELPING YOUR BUSINESS BE MORE

SUCCESSFUL

• Peace of mind with free 24/7 employment law

advice

• Save money with our free tax, VAT and payroll

helpline

• Protect your team with free health & safety advice

• Cut through red tape with our NHF pension

• Stay legal with free employment and chair rental

contracts

• Keep up to date on legislation changes

GET YOUR VOICE HEARD

• Fighting for you on the key issues affecting our

industry

SAVE YOUR TIME AND MONEY

• Grow with our experienced business support

• Safeguard your business with NHF discounts on

insurance, music licences and many more

To find out why it pays to join the NHF

Call us on: 01234 831965 or

email us: enquiries@nhf.info

www.nhf.info/benefits

Quote CHM25 to receive £25 off your new membership*

*before 31 May 2017

#BusinessEdit

JENNIFER

SAXTON

MINDBODY

HOW DOES YOUR APP AND

WEB SOLUTION DIFFER?

Our software takes care

of admin tasks such as

scheduling, resourcing,

booking, payment, payroll,

staff and client management,

and point of sale. Salon

owners can get on with it

while MINDBODY automates

day-to-day tasks. They can get

reports on performance and

make adjustments. There’s a

free consumer app people

can use to find, book and pay

for appointments.

HOW ELSE DO YOU SUPPORT

SALON OWNERS?

We have monthly webinars

that give business owners the

inside scoop on successful

business management. Topics

range from learning what’s

critical for your business to

how to market to new clients,

and how to maximise the

business during the holidays.

WHAT DO YOU HAVE

PLANNED FOR THE FUTURE?

We’re building branded web

and mobile tools for salons to

promote themselves to new

and existing clients, including

a salon’s visual identity into

every online experience

clients have with them.

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES!

MARK HAYES, INTERNATIONAL CREATIVE

DIRECTOR OF SASSOON

Since geometrics, what has been the most influential introduction to cutting for you?

@Hair_Hour

In terms of scissor cutting I think the most significant addition to the repertoire of geometrics

has been the introduction of freehand techniques, which were first initiated during the punk

era of the ’70s. Ironically they started as a counterpoint to the sleek geometry of the styles that

had gone before and served to create an aggressive or looser, romantic texture in hair. With

development and experimentation, freehand cutting has become the fourth method and is a

perfect complement to the finishing process of the classics of lines graduation and layering.

What is your favourite iconic look or collection and why?

@CWhiskersHair

The rich heritage of Sassoon means that my inspiration and influences change at different times.

The Nancy Kwan and the Five Point are the epitome of the geometric method as well as the

finest pieces of work from Vidal himself. The layered geometrics, The Veil and The Mouche, are

both by Roger Thompson, the first Sassoon international creative director. Graduated shapes,

such as The Firefly by Henry Abel and The Box Bob by Fumio Kawashima, are still so relevant.

All are perfect for the time in which they were created but, like all great design, transcend this to

become timeless classics.

What would you change about the hairdressing industry if you had a magic wand?

@RadiantHairC

I have been in this industry for 40 years now and have been fortunate to have been mentored,

trained and surrounded by some incredibly intelligent, insightful and amazingly gifted people.

I think that more emphasis should be on continuous training, as I have seen the significant

difference it can make to both the individual and the craft as a whole. This is a great industry, full

of creativity, excitement, innovation and opportunity. I would give more freedom to that spirit as

I feel that this is when the industry is at its most compelling.

Next issue: Angelo Seminara. Tweet us at @creativeheadmag

Insider Insight

Supported

54% availability

is the percentage of beauty bookings that happen on a mobile phone. Searches for

‘near me’ are on the up, meaning more and more customers are looking for last minute

appointments on the go. Make sure potential clients find you when they’re searching and

let them see when you’re free. top tip! Make sure customers can book online and your

is up to date. You’d be surprised how many haircuts get booked at 3am!

To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business-info or call 0330 100 3515

42 CREATIVE HEAD

CONTOURING

WITHOUT THE

COMMITMENT

HAIR CONTOURING IS HUGE, BUT NOT EVERY

CLIENT WANTS THE PERMANENCY THAT COMES

WITH IT. BEAUTY WORKS HAS THE ANSWER WITH

A NEW TAPE-IN EXTENSION SERVICE

HAIR CONTOURING – with its ability to highlight, define

and accentuate a client’s features – is a trend that’s only

growing in popularity. Colour clients previously loyal

to balayage are flocking to try it out, and colour-shy

clients are giving it a go due to it being relatively low

maintenance. But what about those clients worried

about damage and the use of chemicals? No matter how

hot a trend is, these clients won’t budge when it comes

to trying a colour service.

And now they don’t have

to, with Beauty Works’ Hair

Contour service. It not only

enables you to contour your

client’s hair without damaging

it, you can also highlight and

brighten by simply adding

multi-dimensional pieces

and placing them where

you want to accentuate your

client’s features. The tape-in

extensions are small enough to

be placed at the front of the hairline and can be used

to add colour around the face.

The high-quality cuticle Remy hair can be applied

in seconds (so no more hours in the chair for busy

clients) and each tape tab is folded into a strand of the

client’s own hair, creating contoured colour instantly.

It also stays fixed in place for weeks with its specially

formulated medical grade adhesive.

No chemicals, no more hours spent in-salon and no

commitment – Beauty Works Hair Contour extensions

are perfect for salons and clients on the go.

Contour your way to a whole new clientele with Beauty Works. To find out more, call 0161 485 3602,

email customerservice@beautyworks.co.uk or visit beautyworks.co.uk

CREATIVE HEAD

#BusinessEdit

YOUR SALON CHECKLIST

MAKING SURE YOUR BUSINESS IS READY FOR THE YEAR AHEAD

ALCOHOL LICENCES: A toughening up of the rules governing the sale of

alcohol to businesses means salons that sell or provide alcohol should now

check that their supplier has been properly approved by HMRC under its

Alcohol Wholesaler Registration Scheme.

HAIRDRESSERS

LOVE THEIR WORK

NEARLY NINE OUT OF 10 NHF salon and

barbershop owners – 87 per cent – describe

themselves as being either ‘happy’ or ‘very

happy’ in their work, an NHF members’ survey

has revealed.

The poll of nearly 150 members found that

‘making clients feel good’ was the most satisfying

element about their work (45 per cent) followed

by ‘working in or running a successful business’

(28 per cent). On the other hand, stress was the

thing that made members most unhappy (35 per

cent), followed by “not making enough money”

(28 per cent). The survey suggested there was

a clear link between a happy team and a happy,

successful salon. If a salon had a happy, engaged

team, that was more likely to feed through into a

better client experience, excellent service and a

more relaxed, pleasant atmosphere.

“Hairdressing is a sociable job; we’re chatting

and interacting with the clients all day long.

Hairdressing is about making people feel good

about themselves, feeling happy, and that

comes through I think within the job,” agreed

NHF member Sarah Turnbull, who runs Sublime

Hairdressing in Stirling.

When it came to what made members unhappy,

responses included: “The amount of money I

pay to HMRC, VAT, PAYE, tax, auto-enrolment

and wondering what they are going to introduce

next” and “stress caused by staffi ng issues and

diffi culty fi nding qualifi ed staff that can actually do

the job properly without the need to retrain”.

APPRENTICESHIP LEVY: The new apprenticeship levy came into force

from April. Any employer with a pay bill of more than £3m will be charged

0.5 per cent of this (so a minimum of £15,000) to pay into a central pot to

fund apprenticeship-based education. This will, however, only affect larger

employers in the industry.

CCTV: Hair salons and barber shops are being warned that, if they have a

CCTV security system to monitor their premises, they need to register it

with the Information Commissioner’s Office. It costs £35 a year to do so, and

you can do it at ico.org.uk/for-organisations/register/. Failure to register your

system can put you at risk of being taken to court and fined up to £500,000,

said CCTV.co.uk.

EMPLOYMENT CHECKS: The NHF is reminding salons owners to carry out

background checks on all new staff, after the government carried out a drive to

crack down on illegal workers, which included targeting the beauty industry.

The government outlines how to carry out right-to-employment checks on its

gov.uk website. This includes making sure you see original, valid and in-date

documents showing they have a right to work in the UK, and making and

keeping copies. It is also important to ensure photographs and dates of birth

match and the potential employee has permission to do the type of work you’re

offering. The NHF also outlines how to carry out the checks in its employment

guides, available online at nhf.info.

GENDER PAY REPORTING: Since April, larger employers (employing 250

people or more), have been required to report publicly on any gender pay gap

they may have, including any bonus payments they may make.

MATERNITY, PATERNITY AND SICK PAY

Statutory pay rates for maternity, paternity, adoption and shared parental leave

all rose from April, as did the rate for statutory sick pay. They are now:

PAY WEEKLY RATE NOW WEEKLY RATE PREVIOUSLY

SICK £89.35 £88.45

MATERNITY, PATERNITY, ADOPTION

AND SHARED PARENTAL LEAVE £140.98 £139.58

Workers on Living and Minimum Wage ‘unaware of rights’

MORE THAN HALF (57 per cent) of workers on

the National Minimum Wage or National Living

Wage do not realise it is illegal for their employer to

deduct money from their wages to cover the cost of a

uniform, if that then takes their pay below the legal

minimum, government research has suggested.

A study by the Department for Business, Energy

and Industrial Strategy ahead of April’s increases

in both wages found widespread ignorance among

low-paid workers as to what they are entitled to. More

than two thirds (69 per cent) of employees did not

know they were entitled to be paid for travel time

between work appointments. And nearly half (48 per

cent) did not realise employers cannot use tips to “top

up” pay to the legal minimum. The NHF’s ‘A Guide to

the National Minimum Wage’ is available at nhf.info

The NHF has

revised and simplifi ed

its employee contracts,

staff handbook and

apprenticeship agreements

for England and Wales

nhf.info/nhf-shop/

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info

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BIG

HAIR

BROUGHT TO YOU BY LAYEREDONLINE.COM

DO!

100 ONE BIG

SALONS NIGHT

WEDNESDAY 27 SEPTEMBER 2017

Throw open your doors to the public for a unique experience evening filled

with fun, advice, hair DIYs, playtime with products, and stylist expertise

SMARTER THAN

YOUR AVERAGE

In its revamped home at London’s Park Plaza Riverbank hotel, Salon Smart was

a sellout yet again, providing a spring-into-action line-up of business nous

with lashings of ideas, inspiration and motivation! In partnership with

L’Oréal Professionnel, 3•6•5 and Paul Mitchell, there was a fresh energy fuelling

the whole event, with more speakers, panel members, creative artists and

delegates than ever before. Oh, and Charles Worthington MBE being flashed by

Sharon Stone – you just HAD to be there…

CREATIVE HEAD

#SalonSmart17

QUIZ AND FIZZ

OVER A GENEROUS serving of bubbles,

various industry geniuses were on hand to

answer the questions of 250 enquiring salon

owners and managers – we’re talking Lee

Stafford, Michael Van Clarke and Sophia

Hilton, to name a few. From finding the next

generation of apprentices to boosting staff

loyalty and retention, no question was too

small. And it got everyone mixed nicely for

the evening ahead.

SEE MORE! There are loads of photos from Salon Smart to enjoy –

check out our Facebook albums facebook.com/creativeheadmag

CREATIVE HEAD

MJ Farmer

Ken Picton

DINNER

AND A

SHOW

Daniel Oram

Jack Howard

Katie Allan Paul Dennison

Paul Mitchell

AFTER A DAY that took care of the business side of

things, it was time to let creativity come to the fore. The

Paul Mitchell artistic educators kicked off the evening’s

entertainment with a model presentation, a stunning

sequence that showcased the beauty and punch of the

brand’s POP XG colour – and the audience could see

the striking results at close hand.

A sumptuous three-course dinner followed

before the audience settled down to enjoy a further

exploration of colour in our COLOUR. CREATIVITY.

CONVERSATION. LIVE! segment. L’Oréal

Professionnel artists Katie Allan (Charles Worthington

salons), MJ Farmer (Rush Hair), Jack Howard (Paul

Edmonds London) and Paul Dennison (Ken Picton

Salon) took to the stage in turns to discuss the colour

work on their chosen model, including the techniques

and applications they’d used, all hosted by education

director Darren Oram. Delectable!

CREATIVE HEAD

#SalonSmart17

LET’S TALK ABOUT IT

A KEY PART of Salon Smart is the chance to see business experts

enjoy a frank conversation over some of the day’s hot topics. Closing

out Sunday was the live panel debating the youth of today, featuring

Ken West; Headmasters’ Jon Sanders; The Gallery’s Lorenzo Colangelo;

salon owner and NHF ambassador Wendy Cummins; hair icon and

educator Lee Stafford; salon owner Ken Picton; and publicity director

for Salon Success, Zoë Vears. Enticing 16-year-olds to leave school when

those schools are financially incentivised to keep them on is a battle,

although Ken Picton admitted: “I’m happy to take 18, 19, or 20-yearolds

on to be apprentices. I’ll find the budget.” On the Monday, another

A-list panel debated the pros and cons of chair rental – Ken West; Steve

Rowbottom of Westrow; Toby Dicker from The Chapel; Ky Wilson of The

Social; NHF legal expert Laura Chalkley; and Alice Kirby from Lockhart

Meyer Salon Marketing. “The example of Uber has shone a light on

freelancers,” admitted Laura, “it’s about mutuality of obligation.”

WELCOME

TO THE

WILD WEST

“LIDL SHELF STACKERS EARN MORE THAN A LOT

OF HAIRDRESSERS AND THAT MAKES ME FEEL

ASHAMED. WE HAVE TO CHANGE THIS”

KEN WEST

DIRECTOR OF 3•6•5, Ken had started a focus on young

talent at last year’s Salon Smart, asking salons where had

all the 16 year olds gone… and did you actually need them?

He implored salons to think differently and act differently

– such as employing older apprentices and to consider

what you want your apprentices doing – learning hands on

with hair, or doing menial tasks like sweeping up.

FEELS LIKE TEAM SPIRIT

HEADMASTERS COMMERCIAL director Tim

Binnington, brand strategist Laura Hinton and artistic

ambassadors Jonathan Soons and Gareth Williams,

provided a fascinating insight into the inner workings

of the 65-strong salon group as it celebrates its 35th

anniversary this year. Stating that everything comes

back to the brand’s motto: ‘Beautiful, fashionable,

confidence-boosting hair’, Tim began by saying that the

past two years have seen the group focused on boosting

its colour clients, and they are now at 39 per cent of

clients (from 33 per cent two years ago). The group also

focuses its attention on digital, creating collections

specifically for social media. “Our aesthetic is attainable

fashion,” said Jonathan.

CREATIVE HEAD

THE PROS

AND CONS

OF CHAIR

RENTING

TO RENT OR NOT TO RENT – THIS IS WHAT WAS ASKED DURING A LIVE PANEL

DEBATE AT SALON SMART AND IT DIVIDED PANEL AND AUDIENCE ALIKE. 3•6•5’S

KEN WEST WAS ON THE PANEL AND SEEKS TO SHED SOME LIGHT ON THE SUBJECT

AT 3•6•5 WE HAVE always believed

employing your team is the best way to grow,

motivate and create the right salon culture.

Our programme and systems are designed

to ensure that a salon’s business is built on a

sound financial structure that supports this

model. However, we know that our industry

is going through a period of reinvention

with some salons now considering various

self-employment models. This is why 3•6•5

worked on a White Paper with the National

Hairdressers’ Federation on the pros and cons

of having stylists operate as self-employed

‘chair renters’ within your business. Here you

will find a summary of the White Paper.

First, do the numbers. Look at where you

could save. If you have renters, you won’t

have to pay employers National Insurance

Contributions or pension contributions.

ASK YOURSELF IF THE VARIOUS

MODELS WOULD WORK FOR YOU:

• Licence fee: charge a fixed weekly

or monthly rent.

• Service charge: take a percentage

of the chair renter’s takings to cover

services provided.

• A mix of both.

LICENCE FEE MODEL

This will provide you with a steady income no matter how many clients your

chair renter looks after. However, if they prove to be busy, you may feel you are

losing out on extra income as you won’t receive a share of their takings.

SERVICE CHARGE MODEL

If your chair renter is not as busy as you’d hoped, takes long holidays or are

taken ill, you could lose out as this is not a fixed income stream.

LICENCE AND SERVICE MODEL

This model guarantees a lower fixed income from the licence fee, but also

provides you with a percentage of the chair renter’s service charge. As their

takings contribute to the salon’s turnover, it encourages chair renters to work

longer hours in order to keep a higher percentage of their turnover.

LOSS OF CONTROL

However appealing any savings and steady income streams may seem, you

will be sacrificing an awful lot more within your business – namely control

over the client experience and your brand. Chair renters run their own

business and their clients are theirs, not yours. They are responsible not only

for registering their business, but they must also have their own insurance as

well as display a notice giving their name and registered company address.

You also need to be crystal clear on how takings are collected and

distributed. All money received from clients is the property of the chair renter,

even if it is collected centrally. If money is collected centrally, it must be

handed over to the chair renter or paid into the chair renter’s bank account.

There is no right or wrong answer, but weigh up the pros and cons for your

business before making an informed decision.

CREATIVE HEAD

RIGHT SIDE OF THE LAW

TO AVOID GETTING INTO HOT WATER

WITH THE HMRC, YOU CAN’T ENFORCE

THE FOLLOWING WITH A CHAIR RENTER:

• What hours they work

IN ASSOCIATION

WITH

CREATIVE HEAD ADVERTORIAL

• What they charge their clients

• What uniform or clothing to wear

• Which products to use or sell

• Which services to provide

• What marketing materials

or special offers to provide

• Which clients they take

on or turn away

• You can’t provide

training and

education

• You can’t decide

who will ‘cover’

their chair in

the event of

any absence

YOU MUST HAVE A

WATERTIGHT CONTRACT!

IT MUST INCLUDE HOW LONG

THE AGREEMENT WILL LAST, HOW

IT CAN BE ENDED BY EITHER PARTY,

WHAT HAPPENS IF THINGS GO WRONG

AND NOTICE PERIODS. NEVER DRAW UP

YOUR OWN CONTRACTS – THESE

WILL NOT STAND UP IN COURT,

ALWAYS SEEK PROFESSIONAL

LEGAL ADVICE

Discover how 3•6•5 can help your salon today. To find out more, call 0845 659 0015 or visit 365hair.com

CREATIVE HEAD

“IF YOU DON’T LOVE

THE PLACE YOU GO EVERY DAY

AND THE PEOPLE YOU SEE, YOU’LL GIVE

UP ON THE INSIDE. IT WOULD BE LIKE BEING

IN A PRISON THAT YOU BUILT”

SOPHIA HILTON

THE FOUNDER of Not Another Salon

and winner of 2016 Most Wanted Best

Salon Experience, Sophia explained how

everything was built on a foundation of

trust, and that while that opened her up

to potential hurt, she was ready for it.

Two of her golden rules? To look after

her own mental health (because if you

don’t, there’s a trickledown

effect on your

staff) and to educate

herself through reading and

YouTube videos.

“STOP TRYING TO BE FUCKING FAMOUS. MAKE SURE

THEY’RE GOOD AT A JOB FIRST AND THE REST FOLLOWS”

KY WILSON

FOUNDER OF the The Social and 2016 It List

Entrepreneur, Ky used his empty column time cutting

people’s hair on the streets, so it’s no surprise he eschews

complacency. His two salons – in revamped buildings in

London and the Lake District – highlighted that there’s

no longer just one right way to run a salon. In London, he

roped friends into helping him design something different,

such as custom-made mirrors he now retails to clients.

STAGE

Salon Smart 2017 was a cocktail of inspiration and knowledge, ranging from the

innovative and unique to the experienced and practical. We couldn’t get enough!

“WE’VE TRIED

TO BUILD A BRAND,

NOT A PERSON”

MARK WOOLLEY

WITH SIX SALONS, a studio, education and

products, 2016 Most Wanted Business Thinker

Mark showed how he has taken inspiration

from brands such as Soho House and

Virgin for his 10-year-old brand, Electric.

With a new Electric Hub being built

to house his HQ, lab, a studio and

education, and with a new salon and

academy set to launch in Asia

this summer, Mark still has

plenty of buzz powering

his brand and team.

“IF YOU DIVERSIFY TOO MUCH YOU CAN LOSE YOUR WAY.

INSTEAD BE THE BEST AT WHAT YOU’RE GOOD AT”

STEVE ROWBOTTOM

WITH 10 SALONS in Yorkshire and a stunning

training academy, Westrow’s co-owner Steve puts

his company’s success down squarely to the focus

on education. He’s inspired by his Vidal Sassoon

background, and has helped create an academy where

parents, colleges, brands and other salons are more

than happy to send their youngsters, with an astonishing

98 per cent completion rate.

CREATIVE HEAD

#SalonSmart17

“I WANT TO CHANGE CONSUMER BEHAVIOUR. THE CLIENT

ISN’T DRIVEN BY MONEY BUT BY EXPERIENCE”

MATTHEW SOCKALINGUM

OWNER OF the salon chain, Matthew Luke Professional,

Matthew opened with the insight that if 100 women were

given £100 each to spend on beauty, they would choose

make-up first and hair last. One way he has tried to change

how clients spend in the salon is introduce the Blow Dry

Pass (winner of the 2016 Most Wanted Award for Innovation),

which sees clients commit to £40 a month for unlimited

blow-drys. It increases retail and is regular income.

STARS

MOVE WITH THE TIMES

THE MANAGING DIRECTOR of Salon Success, Simon

Tickler started the morning with everyone on their feet

doing a little tai chi (and in the process patting everyone

on the back!). “As the owners of your businesses, you

probably don’t get told enough that you’re a genius

leader, you need to congratulate yourself!” he said. But

Simon also stressed that salons needed to be committed

to what they do differently, and do it better. Monica

Teodoro, general manager of L’Oréal Professionnel,

provided some fascinating insights into changing

consumer behaviours. “There are 34 billion selfies a

year, making clients more aware and more discerning

than ever,” she said. The decline in salon visits is mainly

down to a fall in the 45+ age group of women and

Monica argued these are your most valuable clients.

“WE’RE HUMAN BEINGS, NOT HUMAN DOINGS”

TOBY DICKER

TURNING THE SPOTLIGHT onto retention, The

Chapel’s Toby joked how he was making himself gradually

unemployed by putting key tasks in the hands of his

trusted staff, helping focus on employees’ creativity and

satisfaction to encourage loyalty. The Chapel charges by

time rather than service, meaning that staff can earn just

as much seeing fewer people but for longer appointments,

staying with them from consultation through to finish.

It means better client as well as staff retention.

THE LAW AND YOU!

IT’S CLEAR MANY are baffled by the National

Minimum Wage (NMW) rules and regulations, and the

NHF’s legal helpline expert, Laura Chalkley, was on

hand to clarify. She warned against using tips to top up

wages to hit the NMW, and against making deductions

that would take wages below NMW. An astonishing

10 per cent of HMRC’s Named and Shamed list

of employers failing to pay correctly were salons.

She urged attendees to get back, check rates and

agreements, and talk to HMRC first if you spot an issue

– report the fault and make the assurance that you’re

putting it right, otherwise you risk employees reporting

you and facing subsequent fines.

CREATIVE HEAD

CHARLES

Celebrating three decades in business, hairdressing legend Charles Worthington MBE

took us on an incredible trip down memory lane at Salon Smart

HAIRDRESSING WAS NEVER the plan. Young Charles

would make his way over from his home city of York to the

bright lights to Leeds, modelling on occasion for a young

Tim Hartley of Vidal Sassoon, but the plan was architecture.

But there was so much maths and all his hairdresser friends

seemed to be having so much fun, had so much passion…

And so Charles Worthington changed paths, starting at

London’s Robert Fielding before moving to Stage Door,

where he was one of the first stylists to start combining salon

work with session styling for London Fashion Week, thanks

to client Betty Jackson.

Within a couple of years, Charles and partner Allan

Peters set out to find the perfect location for Charles’s first

salon – an old fish shop in Fitzrovia that had to be gutted to

eliminate the pong! They had just £9,000 to make it work,

and so embraced a minimal aesthetic. “You always want a

wow factor when you walk in,” says Charles. “I would get up

at 4am Monday and go to New Covent Garden Market to buy

flowers and do the arrangements myself. We were serving

trays with fresh biscuits and cafetiere coffee, which was

unusual – back then you were lucky to get a mug of instant!”

Two more London salons followed, as did the iconic

product line with its elliptical bottles (a result of Charles

doodling on a pad while thinking there was a gap in the

haircare market), which at launch sold 10 times more than

Boots had forecast. Then he opened the incredible New York

salon to help push his product line in the US: “It doesn’t

work if you just dip your toe into the US – they want to see

you there,” he explains. “We were in THAT moment – the

Sex and the City girls, Madonna, Britney.” He even won over

American Vogue editor Anna Wintour in the process, and got

a double page spread in the issue and an invitation to the

Met Ball, where he was serenaded by Diana Ross!

Academy Awards, Golden Globes and Bafta styling

followed. Charles and the team would set up a Charles

Worthington pamper zone in the Hollywood Hills or at The

Savoy to style the stars. There are terrific tales of Cybill

Shepherd and a roll bag of diamonds; a Thierry Mugler dress

CREATIVE HEAD

#SalonSmart17

IN CHARGE

insured for £1m, but perhaps the most jaw dropping is his

first meeting with Sharon Stone. “My assistant and I went

to her suite at The Savoy, and she was just flawless, and so

funny and clever. She didn’t mind what I did, and didn’t

even look in the mirror. I was admiring her red Dior dress

hanging on the back of the door, and mentioned how tiny it

was.” ‘Darling, I’m ripped’, was Sharon’s response, at which

point the Hollywood star dropped her robe to reveal her

perfectly sculpted (and utterly naked) body!

All this success he puts down to tenacity, doggedly getting

his name out there to editors and TV producers, with Allan

repeatedly calling the offices of Vogue and The Clothes Show,

undeterred when the repeated reply would be “Charles

who?”. His lucky break came when one of these calls chimed

perfectly with The Clothes Show needing a hairstylist at the

last minute and a TV career was born.

As ever, the salon brand is synonymous with amazing

service and beautiful hair, which Charles puts down to his

twin track training that sees communications up there

alongside the craft of hair. “The team are all-rounders, and

the clients really enjoy going through the whole journey

with one person,” he says. “It’s all about giving value for

money, attention to detail.” This training and investment in

people also means staff know there are opportunities ahead,

and it entices them to stay for longer.

It’s no wonder Charles was honoured with an MBE by

the Queen. He’s very possibly the nicest gentleman in

hairdressing, a characteristic that he says is an important

one. “Be nice to people along the way – you never know who

you’ll meet again,” he smiles.

CHARLES IN A FLASH

GREATEST BUSINESS CHALLENGE?

“Setting up that first salon”

MOST IMPORTANT LESSON?

“Live in the moment and enjoy

the journey”

A PIECE OF ADVICE?

“Always remember the

client is king, and don’t

take anyone for granted”

CREATIVE HEAD 57

MacGregor Salon, Edinburgh

Backwash area before ...

... and after

Styling station before ...

... and after

REFRESH.

RE-EXCITE.

RE-CONNECT.

SALON EMOTION WILL RE-ENCHANT YOUR CLIENT’S EMOTIONAL JOURNEY THROUGH YOUR SALON

WITH RESEARCH SHOWING that the number of

women visiting a salon dropped from 14 million in

2015 to 13.3 million last year,* it could be a good time

to re-dynamise your salon.

Now, more than ever, it’s important to protect your

current clientele – and to look to the future, too.

Women aged 45+ have traditionally been our industry’s

most faithful (not to mention valuable) customers, yet

since 2010 their annual visits to the salon have dropped

from an average of 6.6 to 5.8.

Think about it: they’re worried about the signs of

ageing, including so-called ‘helmet head’ hair. As your

most important current customer, you need to reassure

them on how you can help with their future hair

colour journey.

Women aged 17 to 30 – dubbed the Transformists – are

driven by trends, and need to be engaged in new and

exciting ways. The least likely age group to visit a salon,

they have to be convinced of the kind of results that can

only be achieved through professional techniques.

Finally, women aged 30 to 45 are so busy nowadays,

they can feel they simply don’t have time to go the salon.

But as they appreciate the difference a salon result can

give and have money to spend, these women actually

provide your biggest opportunity to grow your overall

salon business. The challenge is you need to engage

them. Help is at hand. L’Oréal Professionnel is dedicated

to helping salons futureproof their business with the

Salon Emotion concept.

This unique consultancy programme – designed to

support salon staff and improve the client experience –

has already enjoyed huge success in salons throughout

Europe, and could help you to grow your business by up

to 15 per cent.

Salon Emotion identifies seven key touch points during

a consumer’s journey through the salon, helping salon

owners and their teams understand what their clients

think of the service they offer.

Then, through a combination of training and physical

refurbishment, whether that’s a simple re-decoration

or a complete refit in collaboration with L’Oréal

Professionnel and a team of experts, your salon can

be transformed and your client’s emotional response

and experience reinvented.

Salons who’ve signed up have seen a significant

increase in retail sales (up to 30 per cent in some

cases) and in technical services, especially colour.

With promising results – more satisfied customers, a

committed team and increased profits – isn’t it time you

discovered Salon Emotion yourself?

CREATIVE HEAD

“SALON EMOTION

IS WHAT ALL

SALONS SHOULD

STRIVE FOR. IT HAS

CERTAINLY HELPED

MY BUSINESS

MOVE FORWARD”

KEN PICTON, KEN PICTON SALON,

CARDIFF BAY. REFIT: APRIL 2016

Ken Picton, Cardiff

IN ASSOCIATION

WITH

CREATIVE HEAD ADVERTORIAL

Ken Picton, Cardiff

MacGregor Salon, Edinburgh

“MY NEW

SALON IS

MY DREAM

COME TRUE”

JANET NICOL, MACGREGOR SALON,

EDINBURGH. REFIT: JULY 2016

*Source: Kantar World Panel FY2015

Futureproof your business with Salon Emotion. Contact salonemotion@loreal.com to find out more

CREATIVE HEAD 59

LET’S WORKSHOP IT!

ACT LIKE THE EXPERT YOU ARE

GAVIN HOARE, salon manager at Richard Ward Hair & Metrospa

(which last year enjoyed a turnover of £5.5 million), looked at

why customers leave and how to make sure they stay with you.

He revealed that 78 per cent of clients who leave make that choice

because they perceive an attitude of indifference in the service

they receive within the salon. This clearly needs to change.

The way to do this is through understanding and meeting their

needs, Gavin argued. From making clients feel truly welcome

to giving them a sense of indulgence and following up their

appointments, offering a professional service and professional

advice can make all the difference.

TURN UP THE VOLUME

THIS INTERACTIVE session with the Paul Mitchell retail

team looked at maximising productivity in relation to stock,

communication and merchandising. Led by (pictured above, from

left to right): Salon Success business development manager John

Hurine, business consultant Susan Nicol and regional sales

manager Nickey Televantou, the workshop was designed to

challenge the audience to make back in sales what they spent on

their Salon Smart ticket and they walked away feeling satisfied as

the team set out the goals they need to reach to make this happen

(never forget that stock = profit!).

FOOD

FOR

THOUGHT

EVERY HARD-WORKING business head needs time

to refuel, and at Salon Smart’s Working Lunch guests

had the opportunity to fuel their bodies and their

minds with a perfect combination of refreshments and

business-building inspiration! There was education

and coaching from 3•6•5; on-trend colour from

Kenra Professional (we love Guy Tang’s Metallics!);

digital design and marketing ideas thanks to Salon

Guru and lots of technology updates to streamline

your salon and give you the control you need with

Salon iQ and Treatwell. Want some new ideas to

add to your salon’s choice of services and boost that

backwash experience? Guests could check out New

CID Cosmetics, Remi Cachet, High Definition and

New Era (those Ecoheads and HeadBeds for the

backwash are genius!). There was brilliant retail

to help boost that bill (and illustrate that you’re an

expert in your field) with ColorProof, Paul Mitchell,

Dafni straightening brushes, Oway and Viviscal

Professional, while L’Oréal Professionnel had the

client journey all mapped out. You could be sure this

lunch was not for wimps.

CREATIVE HEAD

#SalonSmart17

RUN VT!

SIT BACK AND

SOAK UP THE

HIGHLIGHTS – VISIT

CREATIVEHEADMAG.COM/

SALONSMART

CREATIVE HEAD

SOMETHING TO

TALK ABOUT

Our Salon Smart stars showered us with wise words and savvy snippets – here’s just a taste...

“THIS IS A CALL TO

ARMS – THE AIM OF

SALON SMART IS

TO IDENTIFY WAYS

TO FUTURE PROOF

YOUR BUSINESS”

CATHERINE HANDCOCK,

CREATIVE HEAD

“95 PER CENT OF

WOMEN WOULD LIKE

MORE ADVICE FROM

THEIR STYLIST –

THINK ABOUT YOUR

CONSULTATION”

KEN WEST,

3•6•5

“SELF-EMPLOYMENT IS

A LOSS OF CONTROL

FOR SALON OWNERS.

YOUR BUSINESS IS

IN SOMEBODY

ELSE’S HANDS”

ALICE KIRBY, LOCKHART

MEYER SALON MARKETING

I LIVE BY THE SAYING

I BORROWED FROM

THE BAND WHILE

SHE SLEEPS: ‘IF

OPPORTUNITY

DOESN’T KNOCK,

BUILD A DOOR’

KY WILSON, THE SOCIAL

“YOU’VE GOT TO HAVE

MICHELIN STAR

TRAINERS BEFORE

WE CAN GET

MICHELIN

STAR STYLISTS”

LEE STAFFORD, LEE

STAFFORD EDUCATION

“LOOK AT AA AS AN

EXAMPLE – THE 12TH

STEP IS THE MOST

IMPORTANT. THAT

IS THE STEP WHERE

YOU HELP OTHERS”

SOPHIA HILTON, NOT

ANOTHER SALON

“TAKE CARE OF

RETENTION AND

EVERYTHING

ELSE TAKES CARE

OF ITSELF”

TOBY DICKER,

THE CHAPEL

SEE YOU AT

SALON SMART 2018!

25-26 MARCH

PARK PLAZA RIVERBANK HOTEL, LONDON

Call to book tickets 01434 610944

CREATIVE HEAD

event

LIVE IN SESSION!

SAMANTHA HILLERBY AND

JOSHUA GOLDSWORTHY

WITH JESSICA DINER

JOIN CREATIVE HEAD FOR AN EVENING OF LIVE SESSION INSPIRATION FEATURING RUNWAY-INSPIRED STYLES,

WEARABLE INTERPRETATIONS, BACKSTAGE TIPS AND TECHNIQUES AND EXCLUSIVE ON-SET INTERVIEWS

SAMANTHA HILLERBY

SHEʼS BEEN PUBLISHED IN VOGUE, ID AND

HARPERʼS BAZAAR, WORKED WITH ADELE,

AND GIGI HADID, AND HER RUNWAY CREDITS

INCLUDE DAKS AND VIVIENNE WESTWOOD

JOSHUA GOLDSWORTHY

HEʼS WORKED ON BRITAINʼS NEXT TOP MODEL,

ASSISTED GUIDO, ANTHONY TURNER AND

JAMES PECIS FOR BIG BRANDS LIKE CHLOÉ AND

DIOR – AND HEʼS OUR IT LIST IT GUY 2016!

JESSICA DINER

YOUR HOST FOR THE EVENING! SHEʼS VOGUEʼS

FORMER BEAUTY EDITOR – NOW GUEST EDITOR

OF RUNWAY AND CONTENT AND CREATIVE

DIRECTOR AT BIRCHBOX UK

BOOK NOW! TICKETS £30

INCLUDES WINE, CANAPÉS AND A GIFT FROM BABYLISS PRO

BUY ONLINE AT CREATIVEHEADMAG.COM/STORE OR CALL 01434 610933

TUESDAY 23 MAY 2017

7PM UNTIL 10PM, LONDON

CREATIVEHEADMAG.COM/THECOTERIE

LAST

CHANCE TO

ENTER!

2017

DEADLINE IS

IMMINENT!

CREATIVEHEADMAG.COM/MOSTWANTED

CREATIVEHEADMAG.COM/THEITLIST

@creativeheadmag #MWIT17

READY TO BE

FABULOUS?

CREATIVE HEAD’S MOST WANTED AND

THE IT LIST AWARDS ARE OPEN FOR ENTRY

– BUT TIME IS RUNNING OUT...

2017

event

DON’T

MISS THE

DEADLINE!

2017

AWESOME

TALENTS

LAST CHANCE TO

ENTER!

EMBRACING BOTH THE SALON

AND SESSION WORLDS, AND

CELEBRATING CREATIVE

SKILLS ALONGSIDE BUSINESS

EXCELLENCE, CREATIVE HEAD’S

MOST WANTED AWARDS ARE

BACK AND OPEN FOR ENTRIES.

ARE YOU READY? LET’S GO!

INDIVIDUAL AWARDS

TEAM AWARDS

MALE GROOMING

SPECIALIST

For a salon or session hairdresser demonstrating

stand-out work in men’s hair

Category sponsor

AWARD FOR

INNOVATION

Rewarding an original hairdressing initiative that has

proven successful, either for the salon business or the

industry at large

Category sponsor

BEST SALON TEAM

For teamwork at its best

Category sponsor

CREATIVE TALENT

For a creative director or senior stylist with exceptional

artistic skill and commercial expertise

Category sponsor

BUSINESS THINKER

For a salon owner or director who has built an

outstanding salon business

Category sponsor

HAIR TREND

For the best on-trend image of the year

Category sponsor

SESSION STYLIST

For the most exciting hairdresser

working in fashion

BY NOMINATION ONLY

Category sponsor

BEST LOCAL SALON

For a salon that best serves

its local community

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TODAY,

SHE WANTS A NATURAL COPPER…

72 CREATIVE HEAD

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FASHIONABLE, TREND-LED SHADES are what’s driving

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CREATIVE HEAD 73

74 CREATIVE HEAD

CREATIVE HEAD ADVERTORIAL

WHICH ONE

WILL SHE BE IN THE MOOD FOR?

SOFT COLOURS – STRONG STATEMENTS. MEET THE DEMAND FOR HIGH-FASHION

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CREATIVE HEAD 75

HEAVEN

is a place on

EARTH...

76 CREATIVE HEAD

...AND IT’S LOCATED RIGHT IN

THE HEART OF EAST LONDON.

SOPHIA HILTON’S NOT ANOTHER

SALON IS THE 2016 MOST WANTED

SALON EXPERIENCE WINNER. MEET THE

YELLOW-HAIRED COLOUR QUEEN

AND HER DREAM TEAM

EVERY DAY, TOURISTS and locals line the streets

of Brick Lane, peering through the windows for

a glimpse into the colourful world created by

Sophia Hilton. If they want to, they’re welcome

to pop inside and take some pictures – the salon

assistants are more than happy to show people

around, with no strings attached. You might

think it’s unusual for a salon to be offering

guided tours – but this is Not Another Salon, and

things are done a little differently here.

Not Another Salon is making a name for itself

thanks to its bright colours, loud music and No

Judgement policy, but the ethos behind it comes

from much humbler beginnings. “I grew up living

above my mum’s salon, which was passed down from

my nan,” Sophia remembers. “It was a simple, four-station

village salon with two hood dryers and lots of gossip.

After moving to London, I experienced the high-end city

professionalism that salons offer, but my heart was back in

that small, warm salon where I felt safe.”

Since she opened her own salon late in 2015, Sophia has

prided herself on making clients feel as comfortable and

happy as possible, no matter who they are. “I realised that

there was a huge opening for a salon to market itself on

non-intimidation. I created Not Another Salon with its

No Judgment policy and publicised the fact that everyone

is welcome no matter what their style or walk of life.

CREATIVE HEAD

Our No Judgment policy is not just lip service – it’s real.

We add to the experience by taking away intimidation.”

And this happy-go-lucky vibe is reflected in the

extraordinary décor, courtesy of Monk Stevens, who

worked on the set of Charlie and the Chocolate Factory, and

Dominic Chinea. It’s bright, positive and there’s always

something to look at. “I make sure the salon constantly

changes. This makes for an incredibly exciting experience

for clients as each time they come they see something

new,” explains Sophia. “Behind the floor-to-ceiling colour

shelves is a secret room! Our ’70s psychedelic colour

development room has everything you need, from Game

Boys to Play-Doh and a random book on serial killers.

There’s cross-stitch, Connect 4 and even pom-pom making.

It’s been named ‘happiness in a box’ by the clients, which

makes me feel all fuzzy inside.”

And the fun doesn’t stop there – clients who expect

refreshment choice to be limited to ‘black or white coffee’

will be in awe of the treats at Not Another Salon. For a

start, there are 32 types of tea on the menu. There’s even a

selection of builder’s tea where the client can specifically

choose between Tetley, Yorkshire and PG Tips. Why?

“Because it’s comforting to have your home favourites –

and it makes our clients laugh!” explains Sophia. You can

also take a step back in time with the Taste From Your

Childhood section of the menu, which includes Coke floats

and pink lemonade. And you’ll never ever find a biscuit

wrapped-up in cellophane – instead clients are invited to

dig in to a jam-packed box full of Wagon Wheels, Party

Rings and Jammie Dodgers.

But although the quirky interiors and fabulous

snacks are important, the hair still comes first. Sophia’s

philosophy combines the growing interest in colour with

luxury service. “My innovation is simple – to serve clients

who want creative hair that also looks professional and

78 CREATIVE HEAD

polished. They can wear emerald green in the

workplace if the finish is elegant and polished.

Where once these colours marked defiance,

they now speak confidence.”

Thanks to these stunning creations, clients

are clamouring to get a piece of the Not Another

Salon action, from every corner of the globe. “Our

Instagram following is now past 130k – we are the

second most followed salon in the UK. We

take our posts very seriously and use it as

a tool to constantly inspire and educate

our clients. I believe my dedication to

the Not Another Salon account has

given a platform for the clients to feel a

continued connection to our salon that

has led to fantastic client care and

most importantly loyalty.”

So where next? It’s no

surprise that Sophia took

to the stage to accept the

Most Wanted Best Salon

Experience 2016 Award.

“Considering we are not

a ‘fancy salon’ it was

really cool to win Best

Salon Experience,”

she says. But it wasn’t

just the boss who was

in the limelight – her

whole team was up

there to accept the

trophy, illustrating

that Sophia’s vision

of acceptance and

individuality extends

to her staff too. “They are easy to love

and that’s because they feel secure and

supported. If a person feels they can’t

make mistakes and their creativity is

stifled then they never come out of their

comfort zone. Personal and creative growth comes from

knowing it’s okay to try because there is a net to catch you.”

And with every member of Not Another Salon’s staff

fully booked three months in advance and Not Another

Academy’s training courses going global, Sophia

finally has time to reflect on where her brand is

going next. “I don’t want a machine. What’s most

important to me is the positive impact I can

make in the industry. Who can I develop, what

can I help with – the best things in life are not

necessarily tangible.”

CREATIVE HEAD

L VE TO

COLOUR?

WHETHER YOU LOVE BALAYAGE, THINK FOILS ARE IRREPLACEABLE

OR BELIEVE IT’S ALL ABOUT BESPOKE HUES, MAKE SURE

YOU’RE ALWAYS IN THE KNOW WITH WELLA EDUCATION

Can’t get enough of colour and its infinite possibilities? Colour is at the core of what Wella does and, like you, it knows you need

constant training and the latest trend knowledge to stay ahead. Enter Wella’s world of colour and discover a variety of courses

that will take your knowledge to the next level and enable you to recreate the most up-to-date trends while helping you to grow

the number of services in your salon.

80 CREATIVE HEAD

OUR FAVOURITE ONE-DAY COLOUR COURSES FROM WELLA EDUCATION

CLASSIC FOILING

For stylists with a basic working

knowledge of colour theory.

HOW TO BOOK

Call the Wella World

Studio London 020

3650 4700 or Wella Studio

Manchester and Wella Pop

Up Studio Edinburgh

0161 834 2645

WHAT YOU’LL LEARN

• The fundamental skills required for successful foiling.

• Increasing your confidence in the placement of foil or

colour wrap methods.

• Essential consultation skills to ensure the correct client

hair diagnosis.

CREATIVE TECHNIQUES

For stylists who are competent with highlighting and who

wish to develop creative colour skills.

WHAT YOU’LL LEARN

• The latest trends in fashion and up-to-date creative

techniques.

• Increase the colour services you offer in the salon by

learning advanced techniques.

• Improve your client consultations and client retention.

CREATIVE FREEHAND

For hairdressers who want to develop their expertise in

freehand colour application in order to create bespoke colour

services in the salon.

WHAT YOU’LL LEARN

• A variety of freehand colouring methods, correct colour

choice and placement.

• How to tailor your colour service and complement your

client’s face shape.

CREATIVE HEAD ADVERTORIAL

GREYS

For hairdressers who want to develop their expertise in

creating a truly bespoke colour service, celebrating the beauty

of grey hair.

WHAT YOU’LL LEARN

• How to overcome barriers to grey.

• Colour equations to create a unique grey for every client.

• You will also explore a contemporary, fashion-focused

approach to grey and white hair.

CREATIVE MIXTURES

For stylists who are competent with Creative Colour

techniques and wish to develop their skills in mixtures

and palettes.

WHAT YOU’LL LEARN

• You’ll discover the Wella Professionals trend palettes.

• How to advertise your skills in the salon to grow your

business.

• New mixtures to personalise colour.

#STYLISTSDOITBETTER

Stylists, you can work your way around a colour chart

with your eyes closed and you’re armed with inspiration,

but is your talent being shouted about? You need to

get on board Wella Professionals’ latest advertising

campaign #StylistsDoItBetter. Designed to champion

salon superstars, it’s the perfect platform to show off your

skills and give clients and potential new clients a sneak

peek at your work. To get involved, all you need to do is

take a selfie with your client, tag #StylistsDoItBetter and

post it on social media. You can be as creative as you like;

before and after pics, Instagram stories of the consultation,

flagging up colours and products… before you know it,

you’ll have earned yourself new bookings and followers!

GET INVOLVED! Follow @wellahair on Instagram, take a

selfie with your client, tag #StylistsDoItBetter and upload

to social media.

To find out more about Wella Education, visit wella.co.uk/education or contact your nearest Wella Studio

CREATIVE HEAD 81

MATCH FIT

IN THIS LATEST COLLECTION, BED HEAD BY TIGI FIGHTS FRIZZ

AND GIVES US A RINGSIDE VIEW OF THE DIFFERENT SHAPES, SIZES

AND SHEER BEAUTY OF COILS AND CURLS

CREATIVE HEAD

CREATIVE HEAD ADVERTORIAL

COILS

1. Prep with BEDHEAD BY TIGI

SCREW IT JELLY OIL and comb

through for an even application.

2. Style with BEDHEAD BY TIGI ON

THE REBOUND. Split and twist

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4. Finish the look with BEDHEAD

BY TIGI GET TWISTED.

CREATIVE HEAD

CURLS

1. Section hair and prep with

BEDHEAD BY TIGI ON THE REBOUND.

2. Style by twisting smaller

sections around finger to define

curl, working upwards from

the nape.

3. Diffuse hair. Separate curls and

blast to create volume.

4. Finish with BEDHEAD BY

TIGI GET TWISTED.

84 CREATIVE HEAD

CREATIVE HEAD ADVERTORIAL

CREATIVE HEAD

CREATIVE HEAD ADVERTORIAL

WAVES

1. Style hair with BEDHEAD BY TIGI

FOXY CURLS CONTOUR CREAM,

combing through for

thorough application.

2. Push in waves to create shape.

3. Diffuse hair and blast the roots

for volume.

4. Finish with BEDHEAD BY TIGI GET

TWISTED to lock in shape.

CREATIVE HEAD

AND THE

WINNER IS…

WHEN IT COMES TO FIGHTING FRIZZ, NO ONE DOES IT BETTER

THAN BED HEAD BY TIGI’S NEW WAVE AND CURL RANGE

While more and more clients are embracing their natural texture and curls,

they still want their hair to look shiny, frizz-free and have definition. The world’s

number one professional styling brand, Bed Head by TIGI recognises this,

which is why it’s created a new arsenal of weapons so that you’re armed with

everything you need to create gorgeous curls and defined waves.

NEW! CALMA

SUTRA Cleansing

Conditioner for

Waves and Curls

This moisturising, sulphate-free,

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conditions and detangles in

one wash. Hair is left soft, shiny

and ready to style.

NEW! SCREW IT Curl

Hydrating Jelly Oil

This transformative jelly oil is a

leave-in ‘styling treat’ to help

add intense moisture and shine

to curls. Use it on its own or

cocktail with your favourite

curl styler for an extra dose of

moisture and shine.

NEW AND IMPROVED!

FOXY CURLS

Contour Cream

Fight frizz with this

contour cream. The updated

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NEW! Get Twisted

Anti-Frizz

Finishing Spray

This spray locks in waves

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fast-drying and helps protect

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adding weight.

HELP STYLES LIVE TO FIGHT ANOTHER DAY WITH THE NEW BED HEAD BY TIGI WAVE AND CURL RANGE. CALL 0844 844 0944

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CREATIVE HEAD

HAIR Anthony Mascolo, Akos Bodi, Philip Downing. MAKE-UP Amy Barrington.

PHOTOGRAPHY Anthony Mascolo and Alex Barron-Hough

CREATIVE HEAD ADVERTORIAL

CREATIVE HEAD

FRESH

PERSPECTIVE

WITH CONTRASTING TEXTURES AND LIVED-IN PASTELS, MINT FROM JAMIE RICHARDS

ILLUSTRATES A FRESH APPROACH TO CURRENT HAIR MOVEMENTS, WITH HAIR THROWN

INTO PLACE IN A FUSION OF HIGH FASHION EDITORIAL AND STREET-STYLE VIBES

PHOTOGRAPHY BY MARC HAYDEN

CREATIVE HEAD

HAIR Jamie Richards. MAKE-UP Kristiana Zaula and Tamara Tott. ASSISTANTS Kym Richards and Liberty Barnham. PRODUCTS Wella Professionals

CREATIVE HEAD

What we do in the

shadows

In Graphite, KAM Hair & Body Spa’s Karen Thomson focuses on

precision, shape, texture and a balance between the dark and the light

PHOTOGRAPHY BY JACK EAMES

CREATIVE HEAD

HAIR Karen Thomson, KAM Hair & Body Spa. MAKE- UP Maddie Austin. STYLING Clare Frith

CREATIVE HEAD

Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

BACKSTAGE

access

TRAVELLING AROUND AN incredible nine UK cities,

the L’Oréal Professionnel Backstage Tour is an amazing

celebration of creativity and colour, discovering those regional

talents who will compete at the L’Oréal Colour Trophy 2017

Grand Final in June at Battersea Evolution in London. Going

head to head over not only the main prize, but also the Men’s

Image Award and the STAR Award, the contestants and their

supporters ensured the atmosphere was electric on every stop

of the tour (we caught up with the Scottish, North Western,

North-Eastern and Midlands heats). Judges including Most

Wanted winner Sophia Hilton from Not Another Salon, Trevor

Sorbie MBE and Headmasters’ Siobhan Jones had the tough

task of selecting the grand finalists, who will join those also

duking it out for the Afro Look Award, in association Mizani.

Will it be a pretty pastel taking home the top L’Oréal Colour

Trophy prize this year, or a bold and beautiful brunette

perhaps? We can’t wait to find out…

CREATIVE HEAD

Richard Phillipart

Fashionable

MAN

BABYLISS PRO’S FIRST-EVER Session to Salon education

event saw Richard Phillipart take to the stage in Manchester

to share insight and techniques from his work backstage at

Fashion Week shows in London, Paris, Milan and New York.

As a salon owner himself, Richard also explained how catwalk

looks can be commercialised in the salon, especially for brides

and bridesmaids. “The more clients see things in magazines, the

more they’ll be willing to try them. You just need to spur them

on!” he said. Working with BaByliss PRO electricals, Richard

shared tips on tongs: “Always start at the root, and let the hair

feed around the tong to achieve a perfectly even curl,” and

drying: “Blast-dry without a nozzle to get a matte finish,” before

helping out at a hands-on product trial session after the show.

100

CREATIVE HEAD

IN THE

raw

THE MATRIX TEAM jetted off to the sunny

island of Tenerife in the Canaries for its

annual conference. The Hard Rock Hotel

was the base for the three-day event and

the conference began with an overview of

the previous year’s success, and targets for

the future. Then it was time to unveil the

new RAW range, a luxurious collection of

three premium shampoos and conditioners

inspired by nature. Guests were treated to

a poolside dinner to unwind and enjoy the

gorgeous setting as the sun went down.

The next day delegates gathered to learn

about the “Hair Colour is the New Make-up”

initiative, get to know the RAW range in

more depth and the #LIVERAW challenge,

which encourages salons to go green and get

healthy. After taking a trip on a catamaran

to watch whales, it was time to suit up

for the James Bond-themed gala dinner.

Awards were handed out to celebrate Matrix

artists, key team members and distributors

before partying long into the night.

CREATIVE HEAD

101

@headromance

all set for Salon Smart

The stage is set

for @rawhairsalons

@lisahauck (with props from

@salonsuccessuk) won a bottle of

bubbles for her #SalonSmart17 selfie!

@mattsockalingum

measures up nicely

In the

frame

Salon Smart is a very social affair – here

are a few of our favourite #SalonSmart17

snaps from this year’s sell out event

@cwhiskershair

loves a goodie bag!

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

@sophierose993 enjoying

some Salon Smart freebies!

@barriestephen and pals

are lit up with ideas!

Brainstorming

with @spirithairco

Oh what a night!

With @aj.tv and friends

Sophia Hilton at the Meet and

Mix, with @tammymwn

102

CREATIVE HEAD

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Creative HEAD May 2017

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