Creative HEAD May 2017

In print•online•everywhere! 

£4.50 MAY 2017 

Every day 

perfection

PERFECT, 

POWERFUL, 

PROFESSIONAL 

EVERY CLIENT DESERVES INCREDIBLE SALON HAIR EVERY DAY. 

SERIE EXPERT BY L’ORÉAL PROFESSIONNEL HAS HELPED HAIRDRESSERS 

MAKE THIS A REALITY FOR ALMOST TWO DECADES. NOW, THE BRAND 

IS BRINGING YOU THE NEXT GENERATION OF INNOVATIVE BESPOKE 

TREATMENTS AND A FRESH NEW LOOK

CREATIVE HEAD ADVERTORIAL

INNOVATIVE, 

INDIVIDUAL, 

INSTANTANEOUS 

AS MORE CLIENTS EXPECT BESPOKE TREATMENTS, SALONS HAVE TO MEET THEIR NEEDS OR 

RISK LOSING THEM. POWERMIX BY L’ORÉAL PROFESSIONNEL SERIE EXPERT IS THE ANSWER 

DID 

YOU KNOW? 

PERSONALISATION IS 

ONE OF 2017'S TOP 10 

GLOBAL CONSUMER 

TRENDS ACCORDING 

TO EUROMONITOR 

WHAT IS POWERMIX? 

Your treatment offering that is freshly and uniquely mixed for an 

instant custom-made hair transformation. So whether your client’s 

hair is in need of nourishment, smoothing, shine or repair, there is 

a Powermix for them. 

WHAT IS THE TECHNOLOGY? 

The power is in the mix. Micellar technology activates when 

the base, which is rich in conditioning agents and the additive 

that delivers active ingredients, are mixed together. 

WHAT ARE THE RESULTS? 

Noticeably more beautiful hair that feels softer and lighter. 

Clients get a personalised treatment, tailored to their needs. 

DID 

YOU KNOW? 

AMONG HIGH INCOME 

CONSUMERS, TWO-THIRDS 

FEEL THEY ‘SHOULD HAVE THE 

POSSIBILITY OF CUSTOMISING 

AND PERSONALISING A 

PRODUCT ESPECIALLY 

FOR ME’* 

INSTANT TRANSFORMATION SYSTEM FRESHLY MIXED FOR A CUSTOM-MADE TREATMENT 

BASE REPAIR NUTRI FORCE COLOR LISS 

INSTANT 

RESURFACING 

INSTANT 

NOURISHMENT 

INSTANT 

STRENGTH 

INSTANT 

SHINE 

INSTANT 

SMOOTHNESS 

*Ipsos World Luxury Tracking: Luxury in 2016


ADVANCED, 

ATTRACTIVE, 

ACCESSIBLE 

CREATED 17 YEARS AGO, SERIE EXPERT BY L’ORÉAL PROFESSIONNEL – 

THE ORIGINAL AND BEST – IS GOING ONE STEP FURTHER 

WHAT’S NEW? 

More products, more value – 

SERIE EXPERT has increased 

in size and has a fresh new 

look with gorgeous, metalliccoloured 

products that are 

sure to catch your client’s eye, 

even from across the other 

side of the salon. 

Showcase the beauty of 

grey, white or light blonde 

hair with this colour 

clarifying shampoo. Its 

neutralising system, enriched 

with anti-yellowing agents, 

counteracts unwanted brassy 

tones for soft and shinylooking 

hair.

“SERIE EXPERT’S INNOVATIVE 

TECHNOLOGY OFFERS REAL 

RESULTS TO CLIENTS” 

ESTI CARTON, INTERNATIONAL ART DIRECTOR, 

This colour radiance protecting shampoo 

leaves coloured hair feeling instantly soft. 

Enriched with an antioxidant complex 

and UV filters, client’s colour looks more 

vibrant, while colour radiance is protected. 

HARINGTONS 

This shampoo resurfaces and 

hydrates damaged and overprocessed 

hair. It’s enriched with 

lipidium, an active agent that helps 

reduce the signs of damage. 


STRENGTHEN, 

SOLVE AND MAKE A 

SERIOUS DIFFERENCE 

ONE-THIRD OF WOMEN SUFFER FROM HAIR DAMAGE.* NOW YOU CAN HELP 

STRENGTHEN THEIR HAIR WITH THE NEW RANGE BY SERIE EXPERT, INFORCER 

DID 

YOU KNOW? 

ONE IN 10 WOMEN 

SAY HAIR DAMAGE 

IS THEIR BIGGEST 

FRUSTRATION* 

WHY YOU NEED INFORCER 

• STYLING TOOLS, HEATING AND AIR POLLUTION 

ALL CONTRIBUTE TO HAIR DAMAGE. 

• WOMEN’S HAIR IS SIGNIFICANTLY LONGER THAN IT 

USED TO BE, WITH 51 PER CENT OF WOMEN CHOOSING TO 

WEAR THEIR HAIR LONG, UP FROM 40 PER CENT IN 2012.** 

HOW INFORCER WORKS 

• IT'S AIMED AT LONG HAIR THAT'S FRAGILE AND PRONE 

TO BREAKAGE AND SPLIT ENDS 

• LONG HAIR REQUIRES MORE CARE AS IT BREAKS MORE EASILY. 

INFORCER BY SERIE EXPERT TARGETS ANTI-BREAKAGE AND 

STRENGTHENS THANKS TO ADDED BIOTIN AND B6 – 

VITAMINS KNOWN FOR THEIR STRENGTHENING PROPERTIES. 

*Source: 2017 Haircare U&A. **2016 Beauty Track

CREATIVE HEAD ADVERTORIAL 

Model: Taylor Hill for L'Oréal Professionnel. 

Photographer: Damon Baker.

FOR SALON PERFECT 

HAIR EVERY DAY 

TO FIND OUT MORE, CALL 0800 030 4034 (UK), 01 6045918 (IRELAND) OR VISIT LOREALPROFESSIONNEL.CO.UK, 

KEEP UP-TO-DATE WITH THE BRAND ON SOCIAL MEDIA @LOREALPROUK #LOREALPRO #JUSTFORME

CREATIVE HEAD EDUCATION 

e ducation 

"Hi, I'm Errol " 

OUR 

FEATURED ARTIST 

IN MAY IS 

ERROL DOUGLAS MBE 

STARTS 

1 MAY 

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e ducation 

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For more details contact Customer Services UK: 020 7391 7440 / customerservice.uk@revlon.com Ireland: 01886 9300 / customerservice.ire@revlon.com

BE FABULOUS draws on all our expertise, innovation and passion 

to help hairdressers reveal the beauty in every woman. Over 5 years of 

research, high potency ingredients and a patented process combine to 

create the ultimate hair care range.

DEDICATED TO THE CRAFT, CULTURE AND COMMERCE OF HAIRDRESSING 

Make hairdressing history with us. To join the Bb.Salon Network, 

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Find out more @BaBylissPROUK

Editor’s letter 

34 

48 

94 

It. Was. EPIC. This year’s Salon Smart was a real doozy, 

cramming in more speakers, ideas and debates than ever before – 

and even a liberal peppering of passionate stage-based swearing (thanks 

Ky and Matthew!). There was a palpable buzz at this year’s event, and it 

was fantastic to speak to so many attendees and hear how they had been 

moved by what the speakers had to share, such as Charles Worthington MBE, 

the Headmasters team and Most Wanted Business Thinker Mark Woolley from 

Electric. One guest admitted to me over dinner she got very teary-eyed during 

Sophia Hilton’s inspirational set! If you were there at the Park Plaza Riverbank 

this year, please let me know what you changed when you got back to your 

business – and what impact you’ve seen! But if you didn’t manage to get a ticket 

(it was sold out after all), simply turn to page 48 and see the action for yourself. 

Lots of this year’s speakers were there because of their success at the Most 

Wanted and The It List Awards, sharing details of what they do differently 

to stand out from the crowd. And there are but a couple of weeks left to 

get those entries in – who knows what a win could mean for you and 

your team! Perhaps a place on stage at Salon Smart 2018? 

Good luck! 

Amanda Nottage 

Editor 

Winner, Trade/B2B Beauty/Grooming Journalist of the Year 2014 and 2015 

JOIN US! 

It’s May – which means it’s Most 

Wanted and The It List Awards 

deadline month! If you haven’t 

already submitted your Most 

Wanted or It List entry, you’ve 

got until 15 and 22 May 

respectively – head online to 

read about the categories, 

what you need to enter. 

Fancy sipping wine with 

friends while watching 

session star Samantha 

Hillerby and The It List It Guy 

2016 Joshua Goldsworthy 

whip up super-cool looks, while 

hearing all about the way they 

work and the techniques they rely 

on via conversation with Birchbox 

content and creative director Jessica 

Diner? Book your ticket now to The 

Coterie: Live In Session! Taking 

place in London on 23 May, we 

promise it’s going to be a stylish night. 

Visit creativeheadmag.com/events 

amanda@alfol.co.uk 

creativeheadmag.com 

@creativeheadmag 

Creative HEAD Magazine creativeheadmagofficial @creativeheadmag

ROSE QUARTZ 

T06 

New Ash Infusions 

Smokey Toner Palette 

SILVER LILAC 

T28 

GRAPHITE 

T11 

Dual colour system for all colour results, 

permanent or demi-permanent 

Find your stockist At:Fudgeprofessional.com 

Fudgehair

May 

WHAT’S INSIDE 

90 

FASHION 

Mint by Jamie Richards 

shows a fresh approach 

SOPHIA HILTON 

The Not Another Salon supremo 

on what makes her salon work 

76 

ON THE COVER 

Taylor Hill for 

L’Oréal Professionnel. 

Photography by 

Damon Baker 

FREE WITH 

THIS ISSUE 

POWERBOOK 

98 

SCENE 

The L’Oréal 

Professionnel 

Backstage Tour 

comes to town 

ON THE COVER 

Hair by Paul Mitchell 

EDITOR 

AMANDA NOTTAGE 

DEPUTY EDITOR 

BETH DAVIE 

ART DIRECTOR 

NICK JABBAL 

CHIEF SUB EDITOR 

ADAM WOOD 

STAFF WRITER 

ANNA SAMSON 

ADVERTISING 

LAURA TUCKER 

CLASSIFIED EXECUTIVE 

DAVID HAMMOND 

DIGITAL PR & SOCIAL 

MEDIA MANAGER 

ALISON ROWLEY 

SPECIAL PROJECTS DIRECTOR 

JOANNA ANDERSEN 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Environmental 

Printer of the Year and Printing 

Company of the Year. 

WRITE TO US AT: 

Creative HEAD, 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

020 7324 7540 

enquiries@alfol.co.uk 

Creative HEAD is published 

10 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this 

magazine may be reproduced 

without prior permission of the 

publisher. All information correct 

at time of going to press. 

Printing by Buxton Press 

creativeheadmag.com Creative HEAD Magazine @creativeheadmag 

@creativeheadmag

TANGLE TEEZER 

X 

Compact Styler detangling hairbrush 

Two tier teeth technology gently detangles hair 

delivering soft, shiny & healthy looking hair. 

Great for travel and on-the-go styling. 

Available in two designs, the super summery prints bring 

a touch of Miami cool to yours and your clients’ hair. 

Please email sales@tangleteezer.com 

or call 02077 384 458 to find out who 

your nearest distributor is. 

1 

S T E P 

2 

S T E P 

3 

DETANGLE 

BLOW-STYLE 

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YOUR 3 STEPS TO FABULOUS HAIR 

tangleteezer.com 

#LetsGoFlamingo

Available exclusively from Salon Success – The Distributor of Choice

LUXURY MEETS 

STYLE 

Infused with pure, cold-pressed marula oil for instant 

hydration, taming and softness, these new products 

transform hair as you style. 

RARE OIL STYLE EXTENDING PRIMER 

Style. Condition. Treat. 

Primer spray creates an ideal foundation and extends 

the life of your style as it conditions and protects. 

RARE OIL 3 - I N - 1 STYLING CREAM 

Style. Condition. Treat. 

Multitasking styling cream instantly smoothes, 

fights frizz and helps seal split ends as it styles. 

RARE OIL PERFECTING HAIRSPRAY 

Lightweight. Replenishing. Flexible. 

Flexible, layerable hairspray replenishes hair while it holds. 

Locks out frizz and humidity with a touchable finish. 

To find out more visit www.salon-success.co.uk or call 0845 659 0011

WWW.DAVINES.COM 

WWW.FACEBOOK.COM/DAVINESOFFICIAL

What is art if not a state of being? 

MASK WITH VIBRACHROM TM 

IS THE NEW COLOUR CONDITIONING SYSTEM 

THAT DELIVERS MORE SHINE AND LONG LASTING COLOUR 

THANKS TO THE INNOVATIVE SPIRIT OF DAVINES LABORATORIES 

TO COMBINE NATURE WITH THE LATEST TECHNOLOGIES 

IN COSMETICS AND TEXTILES.

The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

BIG HAIR DO IS 

BACK FOR 2017! 

Hair by Adam Mir 

Hair by Emmanuel Estaban 

100 SALONS. ONE BIG NIGHT. Creative 

HEAD’s Big Hair Do is now open for salons 

to sign up. Taking place on Wednesday 27 

September, the UK’s biggest hairdressing 

party will see 100 salons throw open their 

doors for a unique experience evening filled 

with fun, education, product testing, hair 

DIYs and stylist expertise. 

“There’s a lot of love for the Big Hair 

Do around the country, with savvy salons 

coming back time after time and using it as 

a key business building event,” said Joanna 

Andersen, special projects director at Alfol 

Publishing. “It creates a huge buzz on social 

media and with everyone who takes part.” 

Brought to you by Creative HEAD, in 

association with its sister consumer site 

Layered, Big Hair Do is all about getting 

people excited about your salon, your team 

and the services you offer. It’s just £75 to 

take part and you’ll receive a Big Hair Do 

pack containing an event planning guide, 

two posters, 10 team badges and 50 branded 

bags to fill with goodies. You’ll also be part of 

something that truly sticks in clients’ minds 

as the Big Hair Do has trended on Twitter for 

the past two years, reaching 

an audience of tens of 

thousands. Remember, 

only 100 salons can 

take part so sign up 

now to make sure you 

don’t miss out. Visit 

creativeheadmag.com/ 

store to sign up now! 

BROUGHT TO YOU BY LAYEREDONLINE.COM 

Adam Mir 

Revlon and American 

Crew reveal UK winners 

EMMANUEL ESTABAN FROM Anne Veck Salons is the UK finalist for this 

year’s Revlon Professionals Style Masters contest. He will now compete at the 

Global Style Masters grand final in Brussels this month, joined there by Adam 

Mir from Taylor Taylor Barbershop. Adam was revealed as the UK finalist for 

the American Crew All-Star Challenge at the Tanner Warehouse in London 

Bridge (pictured below), and will now compete for the international All Star 

Challenge title. Revlon Professional Style Masters was created as a platform 

to give hairdressers the chance to express themselves as artists, and entrants 

have to create a collection of three looks with just one model. The global winner 

receives not only the coveted Style Masters Gold Trophy, but also a €10,000 

(£8,500) cash prize. The American Crew All-Star Challenge is an annual global 

competition that highlights world-class talent in men’s grooming. The global All- 

Star winner receives a $10,000 (£8,000) cash prize and extensive press coverage. 

In 2016 the UK took home both global titles. 

Emmanuel Estaban 

£38,000 

The amount Brits spend on haircuts in their lifetime, 

a collective spend of £6bn 

Survey by OnePoll on behalf of SME Insurance Services 

CONGRATULATIONS TO DANIEL 

MARTIN, THE NEW GLOBAL STYLING 

AMBASSADOR FOR GOLDWELL! AN 

EXPERIENCED SALON AND SESSION 

STYLIST, WHO HAS WORKED WITH 

THE LIKES OF GARREN AND EUGENE 

SOULEIMAN, DANIEL WILL NOW GUIDE 

THE COLOR ZOOM ’18 CREATIVE TEAM 

IN THE CREATION OF GOLDWELL’S 

ANNUAL FASHION COLLECTION 

24

Brin gin g you 

THE WORLD’S TOP 

SALON BRANDS 

Sign up for your Trade Card 

today in store or online 

SHOP YOUR WAY AT 

salon-services.com 0330 123 1907 in store 

STRICTLY TRADE ONLY

#CHedit 

ghd hosts wanderlust party 

THE NEW WANDERLUST collection by ghd and the 

brand’s summer trends have been revealed to an audience of 

hairdressers, industry influencers and members of the press. 

Guest artist Patrick Wilson presented four trends created by 

global brand ambassador Adam Reed, and in the adventurous 

spirit that inspired the limited edition tools, ghd encouraged 

guests to reshape the looks and share their unique take on the 

trends on social media, using #GlobalHairDays. 

Dafydd Thomas, ghd global educator, said: “We want 

hairdressers to get inspired and inspire others as each trend 

comes alive, with people around the world sharing their style.” 

Anna Carter makes Davines World Style Contest final 

ANNA CARTER FROM The Lion & The Fox salon in London (pictured 

right) was named the UK & Ireland finalist in the Davines World Style 

Contest during the brand’s live spectacular, Hair on Stage. Held at the 

Hackney Empire in London, the contest saw five hopefuls compete for 

the chance to represent Britain and Ireland at the World Wide Hair Tour 

in Parma, Italy, next year. 

Anna’s look was inspired by rock-hopper penguins and punk icon 

Soo Catwoman, and featured close-cropped texture and vivid yellow 

wings of colour. Her cut, use of colour and overall presentation earned 

the top score from a panel of judges that included Davines artistic 

director Angelo Seminara, the Allilon Education team and Creative 

HEAD’s Alison Rowley. 

Patrick Wilson 

SUSTAINABLE 

SALON CERTIFICATE 

LAUNCHES 

THE ECOHAIR and Beauty 

project has launched the 

Sustainable Salon Certificate. 

Run by Dr Denise Baden 

from the University of 

Southampton, in association 

with industry partners VTCT 

and Habia, and the All-Party 

Parliamentary Group on 

the Hair Industry, Ecohair 

and Beauty project shares 

information on sustainable 

hair practices. 

Ecohairandbeauty.com is 

an open access resource to 

enable hairdressers to adopt 

more sustainable practices. 

The culmination of the 

project is a virtual salon 

which is designed to show 

key aspects of sustainable 

hair care. 

MY month 

AHEAD 

What May has 

in store for... 

GIANNI SCUMACI 

SESSION STYLIST 

I am looking forward to 

presenting ‘The Creative 

Process’ on the philosophy 

and approach to my work 

at Rich Mix in London this 

month, which will showcase 

GS Education. I’ll be in 

conversation with Glyn Fussell, 

the co-founder 

of Sink The 

Pink, and 

Creative HEAD’s 

Catherine 

Handcock. 

JOSH GOLDSWORTHY 

GOLDSWORTHY’S 

I’m BUSY! I’m teaching a 

course for Wella and judging 

its TrendVision Award, making 

an entry for this year’s It List 

Awards, and I’m presenting 

at The Coterie In Session 

alongside Samantha Hillerby. 

I’m also renovating a house and 

getting married 

in September in 

Formentera so 

we’re off to do 

a final check of 

the venue! 

L’ORÉAL ID ARTISTS RUN TO THE SUN 

SUN, SEA and a sensational line-up 

of guest artists were in order when 

the L’Oréal Professionnel ID Artists 

enjoyed a three-day international 

education trip. The L’Oréal Academia 

Barcelona was the stunning venue 

for 63 ID Artists who were all there to 

prepare for the L’Oréal Colour Trophy 

Backstage Live 

Tour, which 

visited 10 cities 

in the UK and 

Ireland (see 

page 98). 

After a glamorous reception in 

Barcelona, the ID Artists were 

educated on the S/S17 catwalk trends 

by Paola Fattorusso-Pinto, MJ Farmer 

and Jamie Benny of the Rush Artistic 

Team, as well as seeing a preview 

of L’Oréal Professionnel’s new 

#COLORFULHAIR. 

CONGRATULATIONS TO the latest crop of L’Oréal 

Professionnel Colour Specialists, who graduated 

at a special ceremony held at London’s prestigious 

art and design school, Central Saint Martins. 

The Colour Specialists now have the opportunity 

to be part of the Colour SpeciA-List education 

programme. This programme offers a wide range 

of education and the chance to join the newlyformed 

Innovation Team. 

26

Through an 

exclusive collaboration 

with label.m, clients can 

get a free Mary Katrantzou 

scarf – perhaps suggest the 

new label.m Fashion Edition 

Wax Spray first? 

RRP WAX SPRAY £13.95; 

MINIMUM SPEND £30 ON 

LABEL.M FOR SCARF 

01753 612090 

labelm.com 

Wet Brush has 

given its adored 

Detangler a floral 

makeover for 

S/S17! Don’t worry, 

the IntelliFlex 

bristles are still there… 

RRP £12.99 

INTERNATIONALSALES@ 

JDBEAUTY.COM 

thewetbrush.com 

With non-slip rubber feet and 

a high gloss finish, this draw 

mat from Hair Rehab London 

is perfect for holding hair in 

place during applications. 

SALON PRICE £72.21 

SALONPROFESSIONAL@ 

HAIRREHABLONDON.COM 

hairrehablondon.com/ 

salon-professional 

Already a fan of Bumble 

and bumble’s 

Sumo range? Then 

you’ll love new 

Sumoclay for matte 

texture, and the 

solid, crystal clear Sumogel for a 

structured, high shine look. 

RRP £23 EACH 

07747 648935 

bumbleandbumble.co.uk 

Whether your client loves Elsa or R2-D2, Tangle Teezer’s 

collaboration with Disney will thrill everyone’s favourite 

princess/space hero. 

RRP £13.50 EACH 

020 7738 4458 

tangleteezer.com 

Now that summer is here, more clients will be 

shrugging their shoulders, embracing their natural 

texture and air drying to the max! And TIGI has this 

trend nailed with new launches to join its hearty texture 

line-up. Alongside the brilliantly named Calma Sutra 

Cleansing Conditioner is Screw It Curl Hydrating Jelly 

Oil, which delivers a delicious dose of intense moisture 

and shine. Need to help them fight the frizz? Get Twisted 

Anti-Frizz Finishing Spray is your go to, locking in waves 

and curls. Surfboards, Sex Wax and hanging 10 optional. 

RRP FROM £13.95 

0844 844 0944 

bedhead.com 

A clean healthy scalp is the first 

step to great hair – Aveda’s new 

Pramãsana range includes an 

exfoliating scalp brush to help 

tackle build-up and impurities. 

RRP FROM £14 

0370 0342380 

aveda.co.uk 

Contour your client without 

the commitment with the 

easy Beauty Works Hair 

Contour tape-in extensions. 

IN-SALON SERVICE 

0161 485 3602 

beautyworks.co.uk 

Whatever the wave 

your client wants to 

ride, show them the 

new curling wand by 

Cloud Nine. 

RRP £99 

01943 811314 

professional. 

cloudninehair.com 

Now you can condition 

as you style in 

luxury with the 

new styling range 

from Marula Oil. 

RRP FROM 

£22.95 

0845 659 0012 

paul-mitchell 

.co.uk 

Thermal Protection 

Spray from 

Balmain Paris Hair 

Couture creates an 

ultra-fine invisible 

thermal shield. 

RRP £22.50 

0800 781 0936 

balmainhair.com 

Say hello to new 

pastel shades from 

Goldwell’s Colorance 

range, perfect for the 

festival season! 


01323 432100 

goldwell.co.uk 

28 

CREATIVE HEAD

#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO 

STACK ON SHELVES, ADD TO MENUS 

AND SHARE WITH YOUR STYLISTS 

DAILY BLOW-DRYING, styling and even air 

pollution all contribute to hair damage so it’s 

no wonder more and more women are looking 

at ways to strengthen their hair. Inforcer by 

L’Oréal Professionnel Serie Expert is antibreakage 

(bye-bye, split-ends) and strengthens 

the hair thanks to added Biotin and B6 

– vitamins known for their strengthening 

properties. Inforcer is part of the new-look 

Serie Expert, which includes the new in-salon 

Powermix treatments. Whether your client’s 

hair is in need of nourishment, smoothing, 

shine or repair, there is a Powermix for them. 

RRP INFORCER FROM £12; 

POWERMIX IN-SALON SERVICE 

0800 030 4034 

lorealprofessionnel.co.uk 

LAUNCH OF 

THE MONTH 

IT’S ALL ABOUT... BRIGHTS AND PASTELS 

There’s more to love from Paul Mitchell colour 

– POP XG now has pastels while The Demi has 

unveiled a matte and pearl ash series. 


0845 659 0012 

paul-mitchell.co.uk 

Adored in bathrooms across the globe, 

creative colour force Manic Panic 

now has a semi-permanent line-up 

exclusively for salons. Our eye is on 

Smoke Screen… 


01579 341913 

manic-panic.co.uk 

CREATIVE HEAD 

29

INSPIRATION, INNOVATION AND BUSINESS BOOSTING IDEAS TO MAKE COLOUR BIG IN YOUR SALON 

COLOUR CONSULTATION 

IN ASSOCIATION WITH 

{ 

NEW SERVICES } 

WELCOME TO THE #COLORCORRECTION ERA! 

With thousands of Google searches and more than 512,000 #colorcorrection Instagram posts recently, #colorcorrection has 

never been more on-trend! It’s no longer simply about fixing a colour that has gone wrong, it’s also about reviving hair that’s 

dull and uniform, and giving it a new radiance with touches of shine and light; the same way a make-up artist can make a 

woman’s skin tone appear more beautiful. Inspired by subtle make-up techniques, #colorcorrection is an ultra-personalised 

colour service aimed at answering the most desired hair needs. This is why your clients are going to love these three new 

#colorcorrection services from L’Oréal Professionnel! 

TO FOLLOW 

DULL HAIR? LACK OF SHINE? 

Try #MYFLASHLUMINIZER to 

bring an extra shot of shine to the hair, 

perfect for lifeless-looking colour. 

BRASSY COLOUR? YELLOW REFLECTS? 

Try #MYFLASHNEUTRALIZER to 

get rid of brassiness by neutralising 

with cool shades. 

HAIR THAT’S JUST TOO UNIFORM? 

Try #MYCOLORSCULPTOR to create 

a multi-dimensional colour, by adding 

different elements of light and shadow. 

{ 

GET THE LOOK } 

#We’reLoving 

…This beautiful balayage Smartbond transformation by the #smartsquad 

at @guykremersalon. Want it? Recreate it for your clients using the 

following steps: 

STEP 1: Apply DIA RICHESSE 6.12 + 9 vol on the roots + Smartbond step 1 

STEP 2: Pre-lighten the ends using Blond Studio Multi-Techniques + 30 

vol + Smartbond step 1 

STEP 3: Tone the lengths and ends with DIA LIGHT 10.32 + 9 vol + 

Smartbond step 1 

STEP 4: Once all technical steps are complete, follow with Smartbond step 2 

Go to @lorealprouk on Instagram to see more transformations. 

Share your own using @lorealprouk #lorealpro #smartbond 

30 


{ 

CONSULTATION TIPS } { SMARTBOND } 

HEART OF 

THE SALON 


*Kantar Wordpanel, Females GB, 2015 

Did you know the over 45 age group 

are 49 per cent* of your salon’s clients? 

However, the frequency at which they 

colour their hair has dropped because the 

need for colouring has been affected as 

51 per cent* of them are embracing grey. 

Also, with changes to their skin tone, 

they feel their hair colour no longer 

complements their look, and with the 

characteristics of the hair altering, they 

are worrying more about damage and 

condition. So what can you do to retain 

them and meet their needs? Our top tips 

for keeping your clients happy are: 

1. OFFER THE RIGHT 

EXPERIENCE to make their 

colouring service as enjoyable and 

personalised as possible and make the 

client feel valued through the bespoke 

offers and loyalty schemes. 


CONSULTATION to identify the right 

shade to suit their changing skin tone. 


SERVICES with colour products such 

as Majirel and INOA for up to 100 per 

cent grey coverage and add Smartbond 

to all colour services for protected and 

stronger hair. 

{ THE RETAIL } { 

Help your clients 

find the right 

strengthening 

and anti-breakage 

solution for their 

fragile, prone to 

breakage hair 

with the new 

Inforcer range from 

Serie Expert! 

INCREASE YOUR PROFITS WITH SMARTBOND 

£28,000 

That’s how much turnover Richard Ward Hair & Metrospa in London 

made from Smartbond, the revolutionary new bonding agent from L’Oréal 

Professionnel, since August 2016. The team sells 28 applications a week on 

average – so just imagine what Smartbond can do to your salon’s bottom line! 

Gavin Hoare from the salon shares his top tips on how to sell Smartbond… 

1. Explain to your clients how Smartbond differs to any other service 

available in-salon. It’s better to simply advise rather than be pushy or trying 

to sell them a service. 

2. Start all technical booking conversations by asking the client if they have 

time for a Smartbond service. 

3. Incentivise your team on both in-salon service and retail sales. 

THE COURSE } 

ACT YOUR SHADE! 

Hair colouring at the moment is so focused around 

the younger clientele that the mature market often 

gets overlooked, but this shouldn’t be the case. 

Learn how to make your clients not just 

opt for maintenance colour services by 

attending John Clark’s Creative Colour 

course. The colour director at Brooks 

& Brooks identifies the latest exciting 

shades and colour placements for your 

clients, proving that it’s not grey 

hair, it’s a silver lining. No ‘mumsy’ 

colours here, just a busy column. 

Book your place now for his 26 June 

session in Maidstone in Kent. 

For more, visit lorealprofessionnel.co.uk 


31

#CHedit 

RISING STAR 

WHY DID YOU WANT TO BE A HAIRDRESSER? 

As a child, I went to the hair salon 

with my mum and was fascinated by 

the whole salon experience. Watching 

stylists cut and colour, transforming 

the whole look of their client, I found 

it so interesting and exciting. I left 

school at 16 with only my Art GCSE 

and undertook work experience in 

a local hair salon. I absolutely loved 

every minute and it made me realise 

hair was what I wanted to do! 

WILL LAMB 

AGE: 23 

SALON: DANIEL GRANGER HAIRDRESSING 

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? 

I’ve worked at Daniel Granger for three 

years and watching him build his new 

salon has been an incredible experience. 

I was honoured to be his representative 

at the fantastic Most Wanted Awards and 

to collect the award for Best New Salon! 

It was an amazing experience knowing 

how hard he has worked on the salon. 

Our mutual belief in one another is an 

incredible feeling, I could not ask for a 

better boss! 

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? 

I’m looking forward to the next phase 

of my career, I have a huge passion for 

teaching hairdressing so to travel the 

world with my team to educate, motivate 

and inspire others across the globe 

would be phenomenal. That’s definitely 

something I look forward to! 

WHAT WOULD BE YOUR DREAM 

HAIRDRESSING GIG? 

To showcase the latest cut, colour and 

styling hair trends with some of the 

biggest celebrities in the world. 

32 


COLOUR 

ME 

GOOD 

Collection: Karine Jackson ‘Why Label It’ 

Hair: Karine Jackson for Organic Colour 

Systems, Photography: Andrew O’Toole, 

Styling: Leticia Dare, Make-Up: Margaret 

Aston, Assistant: Nichola Hand, Organic 

Colour Systems 

THOU SHALT NOT COMPROMISE... 

ColourSystems 

www.organiccoloursystems.com

#CHedit 

Inside 

story 

BARN//IT MANCHESTER 

ANDREW TROTT-BARN, celebrity hair stylist from ITV’s Star Treatment, 

has unveiled a super-salon on Manchester’s John Dalton Street. Hosted 

across fi ve fl oors, guests can visit the hairdressing section led by Andrew 

himself, plus visit the beauty area and select treatments ranging from 

an expert cut to a full reinvention. There’s a bar off ering complimentary 

cocktails and a top fl oor space available for events and photography. 

“We’ve thought long and hard about what the ultimate salon experience 

would be and have left nothing to chance,” explained Andrew. “Every 

inch of the new salon is totally ‘Instagrammable’.” Fans of barn//it already 

include Faye Brookes, Helen Flanagan and Michelle Keegan. 

HOT BUYS 

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free brochure with this issue of Creative HEAD! 

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ENERGY HAIR TOPSHAM 

This salon has celebrated five years at its 

exclusive Darts Farm location by investing 

more than £100,000 into a luxurious redesign! 

34 CREATIVE HEAD

professional hair, care & styling 

balmainhair.com

FROM INSIDE 

THE SALON 

DOMENICO PANETTA 

MIGUELE EXPERIENCE 

We operate a 

system called 

‘Daily Reality’. 

Our frontline team 

identifies if complaints 

are ‘latent’ or ‘registered’. 

A registered complaint 

is when a client directly 

complains, and the facts 

are recorded. A latent 

complaint is when a stylist 

or support staff believe the 

client might not be totally 

happy and that perhaps it 

could result in a registered 

complaint. This is entered 

onto the Daily Reality sheet 

and the client is called 

within 24 to 48 hours. We 

have designed a flow chart 

which gives the necessary 

guidance enabling front 

liners to follow clear steps. 

Research has proven that if 

a complaint is successfully 

resolved and within a 

24-hour period, the loyalty 

factor is increased and that 

client will tell more people 

about their experience. You 

should always consider the 

‘lifetime value’ of a client. 

Sometimes they are hasty 

in their decision to walk 

away and we must make 

it easier to return. 

THE 

BUSINESS 

EDIT 

CAN YOU HANDLE 

COMPLAINTS? 

IT’S SOMETHING OF a cliché that Brits are 

too polite to complain with any real conviction, 

as a recent survey by SME Insurance 

illustrates, claiming 40 per cent of Brits 

wouldn’t complain about a bad haircut. 

However, what this also suggests is that too 

many clients are underwhelmed with their 

experience… and with 28 per cent saying they 

wouldn’t complain AND they wouldn’t return, 

there’s a real cost to your business and no 

opportunity for you to put things right. 

Ken West, director of 3•6•5, is encouraging 

3•6•5 members to think about what they 

could do as salon owners and managers 

in the time it would take to do two fewer 

haircuts. One suggestion is to call clients that 

haven’t returned, as these are “your silent 

complainers”. He suggests picking up the 

phone and asking them: ‘We respect your 

decision to not return to our salon, please 

would you be kind enough to share what we 

could have done better?’ 

“Once they have answered your question, 

thank them for their time and hang up,” he 

adds. “Do not turn it into a sales call, do not 

beg them to return to you. You could follow 

up later with an offer by post or email, but the 

most important outcome is to receive their 

feedback about your business.” 

“Reception always asks the client if they are 

happy with the service they received today, 

and our booking system is also set to email 

every client with a questionnaire after their 

appointment, giving them the opportunity to 

give us feedback on all aspects of our service,” 

says Jo Hardardt at Elements. “If a client 

has cause to complain about a situation we 

always encourage them to come back and let 

us look after them for free until the complaint 

is resolved. This again is overseen by a senior 

stylist and management.” 

As part of its consultation, the team at 

Fowler35 ask clients if there is one thing they 

could change about their hair, what would that 

be? “When we finish we will again reiterate, 

in front of the mirror, which areas they were 

unhappy with, and do a sense check,” says 

owner Darren Fowler. “As we know clients 

often don’t feel able to admit they are not 

happy, we are all trained to pick up on bodylanguage 

and energy, as this will often give 

us vital clues even if they client isn’t verbally 

expressing them.” 

“With those vocal, unhappy clients, we 

utilise empathy as much as possible, and 

aim to understand what their human needs 

are – some people might just want a bit of 

attention!” admits Darren. “Mostly we find 

that getting onto the client’s wavelength, 

asking what they need us to do to resolve their 

complaint and offering added value works 

better than anything.” 

40 

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#BusinessEdit 

The Numbers Game 

THE STATS OF SALON LIFE – AND HOW YOU CAN IMPROVE YOUR FIGURES 

APPRENTICES AND 

QUALIFICATIONS 

While the majority of the panel 

planned on taking on apprentices, 

about a fifth stated that they didn’t 

know what was involved with the 

new Trailblazer apprenticeships. 

But salons were optimistic that this 

would mean more ‘salon ready’ 

stylists, as the current standard 

qualifying through colleges are 

disappointing. “We had to retrain 

for a year a member of staff who 

had an NVQ qualification,” said 

Tops Salon’s Victoria Stevens. 

“She could have set up a salon 

herself with the qualification but 

she could hardly cut – it’s scary!” 

9.6% 

56% 

of apprentices 

are either full 

time in salon or 

have in-house 

training 

WAS THE AVERAGE 

RETAIL IN MARCH 

TURNOVER 

£46.65 

WAS THE AVERAGE CLIENT SPEND (NET) 

13.6% 

AVERAGE TOTAL CLIENTS 

WERE NEW CLIENTS 

22% 

of respondents 

believe college 

graduates 

meet their skills 

standards 

82% 

of salons will off er 

apprenticeships 

after Trailblazer 

standards start 

this month 

There’s a huge amount of ongoing training 

required to get newly-qualified recruits where you 

want them to be. Having the resources to provide 

this at a time when it’s harder than ever to recruit 

experienced staff is incredibly difficult 

RUBY MANE, RUBY MANE SALON 

BUSINESS IN MARCH 2017 COMPARED 

WITH FEBRUARY 2017? 

steady 

10% 

declining 

6% 

growing 

84% 

In which areas do you find 

apprentices to be lacking? 

All areas 

Cutting 

C onsultation/ 

communication 

BUSINESS IN MARCH 2017 

COMPARED WITH MARCH 2016? 

declining 

16% 

“Apprentices are key to giving your salon a breath of fresh air, but they need the support of quality tools 

and effective management in order to maximise performance. Ikosoft proposes a real training tool 

with its suite of Merlin programmes. It gives you a thorough insight into each employee’s core skills, 

specialities and problem areas. Today, too many stylists imagine a computer system is not for them 

but young apprentices understand IT is the future and they encourage managers to adopt systems. 

“They bring a new vision and new qualifications. In just half a day an apprentice can master the 

basics of a programme like Merlin and can then show their colleagues how 

to use it, creating a fantastic team dynamic! In a salon with a management 

programme that gives each employee independence, each stylist can be his 

own enterprise. Watch as your salon turnover increases considerably!” 

Morgane Brosset is marketing director at software provider Ikosoft. Visit ikosoft.com 

steady 

16% 

growing 

68% 

Methodology: survey conducted by Independent Survey Solutions in a poll of 50 salons employing four or more staff and spread geographically across the UK 

38 


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#BusinessEdit 

LIFE 

LESSONS 

KAREN BELL 

VINCENT BELL 

HAIRDRESSING 

Timing is crucial. We 

learnt that when we rushed 

the decision to open a 

second salon. It quickly 

became apparent that the 

property wasn’t right for us 

and it didn’t feel like a good 

fit. If we had taken time to 

do the proper research, we 

would have realised it was 

not the right move for us. 

People often say it’s all 

about location. Take it 

from us, that’s the truth, 

but it is not necessarily 

the right location for 

your brand. Neighbours 

are hugely important. 

Our current salon is 

near brands that align 

with ours. These are not 

only inspiring but when 

grouped together create a 

lifestyle destination that is 

mutually beneficial for all 

businesses on the street. 

Don’t be afraid to admit 

when something isn’t 

working. We cut our losses 

when we realised our salon 

was in the wrong location. 

However, it is the right 

location for other brands 

and we quickly rented the 

properly out, as we had the 

foresight to buy our units. 

THERE WAS QUITE an audible rumble 

across the Salon Smart audience when 

I stated: “I don’t believe that salons need 

to print out, or to place on their websites, 

a detailed salon price list.” 

I believe that if someone goes into every 

salon and builds up a collection of price lists, 

or visits a series of websites, then they will 

often purchase on price alone. 

However, when I suggest to salon owners 

that they should no longer give out price lists 

at reception, they always come up with the 

same statement: “But people coming in always 

ask for one”. 

I agree, but what else can a potential client 

ask when they walk into a new salon, when 

all they probably want to find out is what you 

are like? 

They certainly can’t ask: “Are you nice 

people?”, “Are you inspirational?” or “Can 

you treat me better than my existing salon?”. 

However, how you choose to deal with a price 

enquiry can tell a potential client that you are 

not just another “me too” salon… 

You need a price list for your team to refer 

BIN THAT 

PRICE LIST 

IT MIGHT SEEM SCARY, BUT KEN WEST IS 

SUGGESTING YOU RIP UP THAT PRICE LIST 

FOR YOUR BUSINESS TO BLOOM 

KEN WEST IS DIRECT0R OF BUSINESS 

EXPERTS 3•6•5 

to, but let’s be frank here – most salon price 

lists only make sense to hairdressers. 

They are often full of factory language that 

only we understand and sometimes even 

terms that we have invented ourselves. 

What is a ‘half head of highlights’ in a 

customer’s mind? Half of their head; half of 

their hair or the half of the hair that is the only 

bit that needs recolouring? Oh no, we call that 

‘roots’… or do we? 

There are two desired outcomes to any 

price enquiry. They want a price, you want 

a booking. 

So instead of handing out a price list, why 

don’t you encourage conversations? Explain 

that you want to create the perfect outcome for 

every client and invite them to have a coffee 

and tell you exactly what they want their hair 

to look like. Then you can give them a quote 

for the total service. 

Don’t break it down into colour, cut, 

treatments and so on. Give a total price 

for beautiful, fabulous hair and book them 

an appointment. 

After all, that’s what they really want. 

PLEASE GIVE KEN FEEDBACK 

Email him directly on KenW@365Hair.com 


Can you 

afford NOT to 

be a member? 

HELPING YOUR BUSINESS BE MORE 

SUCCESSFUL 

• Peace of mind with free 24/7 employment law 

advice 

• Save money with our free tax, VAT and payroll 

helpline 

• Protect your team with free health & safety advice 

• Cut through red tape with our NHF pension 

• Stay legal with free employment and chair rental 

contracts 

• Keep up to date on legislation changes 

GET YOUR VOICE HEARD 

• Fighting for you on the key issues affecting our 

industry 

SAVE YOUR TIME AND MONEY 

• Grow with our experienced business support 

• Safeguard your business with NHF discounts on 

insurance, music licences and many more 

To find out why it pays to join the NHF 

Call us on: 01234 831965 or 

email us: enquiries@nhf.info 

www.nhf.info/benefits 

Quote CHM25 to receive £25 off your new membership* 

*before 31 May 2017

#BusinessEdit 

JENNIFER 

SAXTON 

MINDBODY 

HOW DOES YOUR APP AND 

WEB SOLUTION DIFFER? 

Our software takes care 

of admin tasks such as 

scheduling, resourcing, 

booking, payment, payroll, 

staff and client management, 

and point of sale. Salon 

owners can get on with it 

while MINDBODY automates 

day-to-day tasks. They can get 

reports on performance and 

make adjustments. There’s a 

free consumer app people 

can use to find, book and pay 

for appointments. 

HOW ELSE DO YOU SUPPORT 

SALON OWNERS? 

We have monthly webinars 

that give business owners the 

inside scoop on successful 

business management. Topics 

range from learning what’s 

critical for your business to 

how to market to new clients, 

and how to maximise the 

business during the holidays. 

WHAT DO YOU HAVE 

PLANNED FOR THE FUTURE? 

We’re building branded web 

and mobile tools for salons to 

promote themselves to new 

and existing clients, including 

a salon’s visual identity into 

every online experience 

clients have with them. 

Q 

A 

TAKE TO TWITTER AND QUIZ YOUR HAIR HEROES! 

MARK HAYES, INTERNATIONAL CREATIVE 

DIRECTOR OF SASSOON 

Since geometrics, what has been the most influential introduction to cutting for you? 

@Hair_Hour 

In terms of scissor cutting I think the most significant addition to the repertoire of geometrics 

has been the introduction of freehand techniques, which were first initiated during the punk 

era of the ’70s. Ironically they started as a counterpoint to the sleek geometry of the styles that 

had gone before and served to create an aggressive or looser, romantic texture in hair. With 

development and experimentation, freehand cutting has become the fourth method and is a 

perfect complement to the finishing process of the classics of lines graduation and layering. 

What is your favourite iconic look or collection and why? 

@CWhiskersHair 

The rich heritage of Sassoon means that my inspiration and influences change at different times. 

The Nancy Kwan and the Five Point are the epitome of the geometric method as well as the 

finest pieces of work from Vidal himself. The layered geometrics, The Veil and The Mouche, are 

both by Roger Thompson, the first Sassoon international creative director. Graduated shapes, 

such as The Firefly by Henry Abel and The Box Bob by Fumio Kawashima, are still so relevant. 

All are perfect for the time in which they were created but, like all great design, transcend this to 

become timeless classics. 

What would you change about the hairdressing industry if you had a magic wand? 

@RadiantHairC 

I have been in this industry for 40 years now and have been fortunate to have been mentored, 

trained and surrounded by some incredibly intelligent, insightful and amazingly gifted people. 

I think that more emphasis should be on continuous training, as I have seen the significant 

difference it can make to both the individual and the craft as a whole. This is a great industry, full 

of creativity, excitement, innovation and opportunity. I would give more freedom to that spirit as 

I feel that this is when the industry is at its most compelling. 

Next issue: Angelo Seminara. Tweet us at @creativeheadmag 

Insider Insight 

Supported 

54% availability 

by 

is the percentage of beauty bookings that happen on a mobile phone. Searches for 

‘near me’ are on the up, meaning more and more customers are looking for last minute 

appointments on the go. Make sure potential clients find you when they’re searching and 

let them see when you’re free. top tip! Make sure customers can book online and your 

is up to date. You’d be surprised how many haircuts get booked at 3am! 

To learn how Treatwell tools and insights could help your business, visit treatwell.co.uk/business-info or call 0330 100 3515 


CONTOURING 

WITHOUT THE 

COMMITMENT 

HAIR CONTOURING IS HUGE, BUT NOT EVERY 

CLIENT WANTS THE PERMANENCY THAT COMES 

WITH IT. BEAUTY WORKS HAS THE ANSWER WITH 

A NEW TAPE-IN EXTENSION SERVICE 

HAIR CONTOURING – with its ability to highlight, define 

and accentuate a client’s features – is a trend that’s only 

growing in popularity. Colour clients previously loyal 

to balayage are flocking to try it out, and colour-shy 

clients are giving it a go due to it being relatively low 

maintenance. But what about those clients worried 

about damage and the use of chemicals? No matter how 

hot a trend is, these clients won’t budge when it comes 

to trying a colour service. 

And now they don’t have 

to, with Beauty Works’ Hair 

Contour service. It not only 

enables you to contour your 

client’s hair without damaging 

it, you can also highlight and 

brighten by simply adding 

multi-dimensional pieces 

and placing them where 

you want to accentuate your 

client’s features. The tape-in 

extensions are small enough to 

be placed at the front of the hairline and can be used 

to add colour around the face. 

The high-quality cuticle Remy hair can be applied 

in seconds (so no more hours in the chair for busy 

clients) and each tape tab is folded into a strand of the 

client’s own hair, creating contoured colour instantly. 

It also stays fixed in place for weeks with its specially 

formulated medical grade adhesive. 

No chemicals, no more hours spent in-salon and no 

commitment – Beauty Works Hair Contour extensions 

are perfect for salons and clients on the go. 

Contour your way to a whole new clientele with Beauty Works. To find out more, call 0161 485 3602, 

email customerservice@beautyworks.co.uk or visit beautyworks.co.uk 


43

#BusinessEdit 

YOUR SALON CHECKLIST 

MAKING SURE YOUR BUSINESS IS READY FOR THE YEAR AHEAD 

ALCOHOL LICENCES: A toughening up of the rules governing the sale of 

alcohol to businesses means salons that sell or provide alcohol should now 

check that their supplier has been properly approved by HMRC under its 

Alcohol Wholesaler Registration Scheme. 

HAIRDRESSERS 

LOVE THEIR WORK 

NEARLY NINE OUT OF 10 NHF salon and 

barbershop owners – 87 per cent – describe 

themselves as being either ‘happy’ or ‘very 

happy’ in their work, an NHF members’ survey 

has revealed. 

The poll of nearly 150 members found that 

‘making clients feel good’ was the most satisfying 

element about their work (45 per cent) followed 

by ‘working in or running a successful business’ 

(28 per cent). On the other hand, stress was the 

thing that made members most unhappy (35 per 

cent), followed by “not making enough money” 

(28 per cent). The survey suggested there was 

a clear link between a happy team and a happy, 

successful salon. If a salon had a happy, engaged 

team, that was more likely to feed through into a 

better client experience, excellent service and a 

more relaxed, pleasant atmosphere. 

“Hairdressing is a sociable job; we’re chatting 

and interacting with the clients all day long. 

Hairdressing is about making people feel good 

about themselves, feeling happy, and that 

comes through I think within the job,” agreed 

NHF member Sarah Turnbull, who runs Sublime 

Hairdressing in Stirling. 

When it came to what made members unhappy, 

responses included: “The amount of money I 

pay to HMRC, VAT, PAYE, tax, auto-enrolment 

and wondering what they are going to introduce 

next” and “stress caused by staffi ng issues and 

diffi culty fi nding qualifi ed staff that can actually do 

the job properly without the need to retrain”. 

APPRENTICESHIP LEVY: The new apprenticeship levy came into force 

from April. Any employer with a pay bill of more than £3m will be charged 

0.5 per cent of this (so a minimum of £15,000) to pay into a central pot to 

fund apprenticeship-based education. This will, however, only affect larger 

employers in the industry. 

CCTV: Hair salons and barber shops are being warned that, if they have a 

CCTV security system to monitor their premises, they need to register it 

with the Information Commissioner’s Office. It costs £35 a year to do so, and 

you can do it at ico.org.uk/for-organisations/register/. Failure to register your 

system can put you at risk of being taken to court and fined up to £500,000, 

said CCTV.co.uk. 

EMPLOYMENT CHECKS: The NHF is reminding salons owners to carry out 

background checks on all new staff, after the government carried out a drive to 

crack down on illegal workers, which included targeting the beauty industry. 

The government outlines how to carry out right-to-employment checks on its 

gov.uk website. This includes making sure you see original, valid and in-date 

documents showing they have a right to work in the UK, and making and 

keeping copies. It is also important to ensure photographs and dates of birth 

match and the potential employee has permission to do the type of work you’re 

offering. The NHF also outlines how to carry out the checks in its employment 

guides, available online at nhf.info. 

GENDER PAY REPORTING: Since April, larger employers (employing 250 

people or more), have been required to report publicly on any gender pay gap 

they may have, including any bonus payments they may make. 

MATERNITY, PATERNITY AND SICK PAY 

Statutory pay rates for maternity, paternity, adoption and shared parental leave 

all rose from April, as did the rate for statutory sick pay. They are now: 

PAY WEEKLY RATE NOW WEEKLY RATE PREVIOUSLY 

SICK £89.35 £88.45 

MATERNITY, PATERNITY, ADOPTION 

AND SHARED PARENTAL LEAVE £140.98 £139.58 

Workers on Living and Minimum Wage ‘unaware of rights’ 

MORE THAN HALF (57 per cent) of workers on 

the National Minimum Wage or National Living 

Wage do not realise it is illegal for their employer to 

deduct money from their wages to cover the cost of a 

uniform, if that then takes their pay below the legal 

minimum, government research has suggested. 

A study by the Department for Business, Energy 

and Industrial Strategy ahead of April’s increases 

in both wages found widespread ignorance among 

low-paid workers as to what they are entitled to. More 

than two thirds (69 per cent) of employees did not 

know they were entitled to be paid for travel time 

between work appointments. And nearly half (48 per 

cent) did not realise employers cannot use tips to “top 

up” pay to the legal minimum. The NHF’s ‘A Guide to 

the National Minimum Wage’ is available at nhf.info 

The NHF has 

revised and simplifi ed 

its employee contracts, 

staff handbook and 

apprenticeship agreements 

for England and Wales 

nhf.info/nhf-shop/ 

To find out more information and how to join the NHF, call 01234 831965 or visit nhf.info 

44 


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BIG 

HAIR 

BROUGHT TO YOU BY LAYEREDONLINE.COM 

DO! 

100 ONE BIG 

SALONS NIGHT 

WEDNESDAY 27 SEPTEMBER 2017 

Throw open your doors to the public for a unique experience evening filled 

with fun, advice, hair DIYs, playtime with products, and stylist expertise

SMARTER THAN 

YOUR AVERAGE 

In its revamped home at London’s Park Plaza Riverbank hotel, Salon Smart was 

a sellout yet again, providing a spring-into-action line-up of business nous 

with lashings of ideas, inspiration and motivation! In partnership with 

L’Oréal Professionnel, 3•6•5 and Paul Mitchell, there was a fresh energy fuelling 

the whole event, with more speakers, panel members, creative artists and 

delegates than ever before. Oh, and Charles Worthington MBE being flashed by 

Sharon Stone – you just HAD to be there… 

48 


#SalonSmart17 

QUIZ AND FIZZ 

OVER A GENEROUS serving of bubbles, 

various industry geniuses were on hand to 

answer the questions of 250 enquiring salon 

owners and managers – we’re talking Lee 

Stafford, Michael Van Clarke and Sophia 

Hilton, to name a few. From finding the next 

generation of apprentices to boosting staff 

loyalty and retention, no question was too 

small. And it got everyone mixed nicely for 

the evening ahead. 

SEE MORE! There are loads of photos from Salon Smart to enjoy – 

check out our Facebook albums facebook.com/creativeheadmag 


49

MJ Farmer 

Ken Picton 

DINNER 

AND A 

SHOW 

Daniel Oram 

Jack Howard 

Katie Allan Paul Dennison 

Paul Mitchell 

Paul Mitchell 

AFTER A DAY that took care of the business side of 

things, it was time to let creativity come to the fore. The 

Paul Mitchell artistic educators kicked off the evening’s 

entertainment with a model presentation, a stunning 

sequence that showcased the beauty and punch of the 

brand’s POP XG colour – and the audience could see 

the striking results at close hand. 

A sumptuous three-course dinner followed 

before the audience settled down to enjoy a further 

exploration of colour in our COLOUR. CREATIVITY. 

CONVERSATION. LIVE! segment. L’Oréal 

Professionnel artists Katie Allan (Charles Worthington 

salons), MJ Farmer (Rush Hair), Jack Howard (Paul 

Edmonds London) and Paul Dennison (Ken Picton 

Salon) took to the stage in turns to discuss the colour 

work on their chosen model, including the techniques 

and applications they’d used, all hosted by education 

director Darren Oram. Delectable! 

50 


#SalonSmart17 

LET’S TALK ABOUT IT 

A KEY PART of Salon Smart is the chance to see business experts 

enjoy a frank conversation over some of the day’s hot topics. Closing 

out Sunday was the live panel debating the youth of today, featuring 

Ken West; Headmasters’ Jon Sanders; The Gallery’s Lorenzo Colangelo; 

salon owner and NHF ambassador Wendy Cummins; hair icon and 

educator Lee Stafford; salon owner Ken Picton; and publicity director 

for Salon Success, Zoë Vears. Enticing 16-year-olds to leave school when 

those schools are financially incentivised to keep them on is a battle, 

although Ken Picton admitted: “I’m happy to take 18, 19, or 20-yearolds 

on to be apprentices. I’ll find the budget.” On the Monday, another 

A-list panel debated the pros and cons of chair rental – Ken West; Steve 

Rowbottom of Westrow; Toby Dicker from The Chapel; Ky Wilson of The 

Social; NHF legal expert Laura Chalkley; and Alice Kirby from Lockhart 

Meyer Salon Marketing. “The example of Uber has shone a light on 

freelancers,” admitted Laura, “it’s about mutuality of obligation.” 

WELCOME 

TO THE 

WILD WEST 

“LIDL SHELF STACKERS EARN MORE THAN A LOT 

OF HAIRDRESSERS AND THAT MAKES ME FEEL 

ASHAMED. WE HAVE TO CHANGE THIS” 

KEN WEST 

DIRECTOR OF 3•6•5, Ken had started a focus on young 

talent at last year’s Salon Smart, asking salons where had 

all the 16 year olds gone… and did you actually need them? 

He implored salons to think differently and act differently 

– such as employing older apprentices and to consider 

what you want your apprentices doing – learning hands on 

with hair, or doing menial tasks like sweeping up. 

FEELS LIKE TEAM SPIRIT 

HEADMASTERS COMMERCIAL director Tim 

Binnington, brand strategist Laura Hinton and artistic 

ambassadors Jonathan Soons and Gareth Williams, 

provided a fascinating insight into the inner workings 

of the 65-strong salon group as it celebrates its 35th 

anniversary this year. Stating that everything comes 

back to the brand’s motto: ‘Beautiful, fashionable, 

confidence-boosting hair’, Tim began by saying that the 

past two years have seen the group focused on boosting 

its colour clients, and they are now at 39 per cent of 

clients (from 33 per cent two years ago). The group also 

focuses its attention on digital, creating collections 

specifically for social media. “Our aesthetic is attainable 

fashion,” said Jonathan. 


51

THE PROS 

AND CONS 

OF CHAIR 

RENTING 

TO RENT OR NOT TO RENT – THIS IS WHAT WAS ASKED DURING A LIVE PANEL 

DEBATE AT SALON SMART AND IT DIVIDED PANEL AND AUDIENCE ALIKE. 3•6•5’S 

KEN WEST WAS ON THE PANEL AND SEEKS TO SHED SOME LIGHT ON THE SUBJECT 

AT 3•6•5 WE HAVE always believed 

employing your team is the best way to grow, 

motivate and create the right salon culture. 

Our programme and systems are designed 

to ensure that a salon’s business is built on a 

sound financial structure that supports this 

model. However, we know that our industry 

is going through a period of reinvention 

with some salons now considering various 

self-employment models. This is why 3•6•5 

worked on a White Paper with the National 

Hairdressers’ Federation on the pros and cons 

of having stylists operate as self-employed 

‘chair renters’ within your business. Here you 

will find a summary of the White Paper. 

First, do the numbers. Look at where you 

could save. If you have renters, you won’t 

have to pay employers National Insurance 

Contributions or pension contributions. 

ASK YOURSELF IF THE VARIOUS 

MODELS WOULD WORK FOR YOU: 

• Licence fee: charge a fixed weekly 

or monthly rent. 

• Service charge: take a percentage 

of the chair renter’s takings to cover 

services provided. 

• A mix of both. 

LICENCE FEE MODEL 

This will provide you with a steady income no matter how many clients your 

chair renter looks after. However, if they prove to be busy, you may feel you are 

losing out on extra income as you won’t receive a share of their takings. 

SERVICE CHARGE MODEL 

If your chair renter is not as busy as you’d hoped, takes long holidays or are 

taken ill, you could lose out as this is not a fixed income stream. 

LICENCE AND SERVICE MODEL 

This model guarantees a lower fixed income from the licence fee, but also 

provides you with a percentage of the chair renter’s service charge. As their 

takings contribute to the salon’s turnover, it encourages chair renters to work 

longer hours in order to keep a higher percentage of their turnover. 

LOSS OF CONTROL 

However appealing any savings and steady income streams may seem, you 

will be sacrificing an awful lot more within your business – namely control 

over the client experience and your brand. Chair renters run their own 

business and their clients are theirs, not yours. They are responsible not only 

for registering their business, but they must also have their own insurance as 

well as display a notice giving their name and registered company address. 

You also need to be crystal clear on how takings are collected and 

distributed. All money received from clients is the property of the chair renter, 

even if it is collected centrally. If money is collected centrally, it must be 

handed over to the chair renter or paid into the chair renter’s bank account. 

There is no right or wrong answer, but weigh up the pros and cons for your 

business before making an informed decision. 

52 


RIGHT SIDE OF THE LAW 

TO AVOID GETTING INTO HOT WATER 

WITH THE HMRC, YOU CAN’T ENFORCE 

THE FOLLOWING WITH A CHAIR RENTER: 

• What hours they work 

IN ASSOCIATION 

WITH 


• What they charge their clients 

• What uniform or clothing to wear 

• Which products to use or sell 

• Which services to provide 

• What marketing materials 

or special offers to provide 

• Which clients they take 

on or turn away 

• You can’t provide 

training and 

education 

• You can’t decide 

who will ‘cover’ 

their chair in 

the event of 

any absence 

YOU MUST HAVE A 

WATERTIGHT CONTRACT! 

IT MUST INCLUDE HOW LONG 

THE AGREEMENT WILL LAST, HOW 

IT CAN BE ENDED BY EITHER PARTY, 

WHAT HAPPENS IF THINGS GO WRONG 

AND NOTICE PERIODS. NEVER DRAW UP 

YOUR OWN CONTRACTS – THESE 

WILL NOT STAND UP IN COURT, 

ALWAYS SEEK PROFESSIONAL 

LEGAL ADVICE 

Discover how 3•6•5 can help your salon today. To find out more, call 0845 659 0015 or visit 365hair.com 


53

“IF YOU DON’T LOVE 

THE PLACE YOU GO EVERY DAY 

AND THE PEOPLE YOU SEE, YOU’LL GIVE 

UP ON THE INSIDE. IT WOULD BE LIKE BEING 

IN A PRISON THAT YOU BUILT” 

SOPHIA HILTON 

THE FOUNDER of Not Another Salon 

and winner of 2016 Most Wanted Best 

Salon Experience, Sophia explained how 

everything was built on a foundation of 

trust, and that while that opened her up 

to potential hurt, she was ready for it. 

Two of her golden rules? To look after 

her own mental health (because if you 

don’t, there’s a trickledown 

effect on your 

staff) and to educate 

herself through reading and 

YouTube videos. 

“STOP TRYING TO BE FUCKING FAMOUS. MAKE SURE 

THEY’RE GOOD AT A JOB FIRST AND THE REST FOLLOWS” 

KY WILSON 

FOUNDER OF the The Social and 2016 It List 

Entrepreneur, Ky used his empty column time cutting 

people’s hair on the streets, so it’s no surprise he eschews 

complacency. His two salons – in revamped buildings in 

London and the Lake District – highlighted that there’s 

no longer just one right way to run a salon. In London, he 

roped friends into helping him design something different, 

such as custom-made mirrors he now retails to clients. 

STAGE 

Salon Smart 2017 was a cocktail of inspiration and knowledge, ranging from the 

innovative and unique to the experienced and practical. We couldn’t get enough! 

“WE’VE TRIED 

TO BUILD A BRAND, 

NOT A PERSON” 

MARK WOOLLEY 

WITH SIX SALONS, a studio, education and 

products, 2016 Most Wanted Business Thinker 

Mark showed how he has taken inspiration 

from brands such as Soho House and 

Virgin for his 10-year-old brand, Electric. 

With a new Electric Hub being built 

to house his HQ, lab, a studio and 

education, and with a new salon and 

academy set to launch in Asia 

this summer, Mark still has 

plenty of buzz powering 

his brand and team. 

“IF YOU DIVERSIFY TOO MUCH YOU CAN LOSE YOUR WAY. 

INSTEAD BE THE BEST AT WHAT YOU’RE GOOD AT” 

STEVE ROWBOTTOM 

WITH 10 SALONS in Yorkshire and a stunning 

training academy, Westrow’s co-owner Steve puts 

his company’s success down squarely to the focus 

on education. He’s inspired by his Vidal Sassoon 

background, and has helped create an academy where 

parents, colleges, brands and other salons are more 

than happy to send their youngsters, with an astonishing 

98 per cent completion rate. 


#SalonSmart17 

“I WANT TO CHANGE CONSUMER BEHAVIOUR. THE CLIENT 

ISN’T DRIVEN BY MONEY BUT BY EXPERIENCE” 

MATTHEW SOCKALINGUM 

OWNER OF the salon chain, Matthew Luke Professional, 

Matthew opened with the insight that if 100 women were 

given £100 each to spend on beauty, they would choose 

make-up first and hair last. One way he has tried to change 

how clients spend in the salon is introduce the Blow Dry 

Pass (winner of the 2016 Most Wanted Award for Innovation), 

which sees clients commit to £40 a month for unlimited 

blow-drys. It increases retail and is regular income. 

STARS 

MOVE WITH THE TIMES 

THE MANAGING DIRECTOR of Salon Success, Simon 

Tickler started the morning with everyone on their feet 

doing a little tai chi (and in the process patting everyone 

on the back!). “As the owners of your businesses, you 

probably don’t get told enough that you’re a genius 

leader, you need to congratulate yourself!” he said. But 

Simon also stressed that salons needed to be committed 

to what they do differently, and do it better. Monica 

Teodoro, general manager of L’Oréal Professionnel, 

provided some fascinating insights into changing 

consumer behaviours. “There are 34 billion selfies a 

year, making clients more aware and more discerning 

than ever,” she said. The decline in salon visits is mainly 

down to a fall in the 45+ age group of women and 

Monica argued these are your most valuable clients. 

“WE’RE HUMAN BEINGS, NOT HUMAN DOINGS” 

TOBY DICKER 

TURNING THE SPOTLIGHT onto retention, The 

Chapel’s Toby joked how he was making himself gradually 

unemployed by putting key tasks in the hands of his 

trusted staff, helping focus on employees’ creativity and 

satisfaction to encourage loyalty. The Chapel charges by 

time rather than service, meaning that staff can earn just 

as much seeing fewer people but for longer appointments, 

staying with them from consultation through to finish. 

It means better client as well as staff retention. 

THE LAW AND YOU! 

IT’S CLEAR MANY are baffled by the National 

Minimum Wage (NMW) rules and regulations, and the 

NHF’s legal helpline expert, Laura Chalkley, was on 

hand to clarify. She warned against using tips to top up 

wages to hit the NMW, and against making deductions 

that would take wages below NMW. An astonishing 

10 per cent of HMRC’s Named and Shamed list 

of employers failing to pay correctly were salons. 

She urged attendees to get back, check rates and 

agreements, and talk to HMRC first if you spot an issue 

– report the fault and make the assurance that you’re 

putting it right, otherwise you risk employees reporting 

you and facing subsequent fines. 


55

CHARLES 

Celebrating three decades in business, hairdressing legend Charles Worthington MBE 

took us on an incredible trip down memory lane at Salon Smart 

HAIRDRESSING WAS NEVER the plan. Young Charles 

would make his way over from his home city of York to the 

bright lights to Leeds, modelling on occasion for a young 

Tim Hartley of Vidal Sassoon, but the plan was architecture. 

But there was so much maths and all his hairdresser friends 

seemed to be having so much fun, had so much passion… 

And so Charles Worthington changed paths, starting at 

London’s Robert Fielding before moving to Stage Door, 

where he was one of the first stylists to start combining salon 

work with session styling for London Fashion Week, thanks 

to client Betty Jackson. 

Within a couple of years, Charles and partner Allan 

Peters set out to find the perfect location for Charles’s first 

salon – an old fish shop in Fitzrovia that had to be gutted to 

eliminate the pong! They had just £9,000 to make it work, 

and so embraced a minimal aesthetic. “You always want a 

wow factor when you walk in,” says Charles. “I would get up 

at 4am Monday and go to New Covent Garden Market to buy 

flowers and do the arrangements myself. We were serving 

trays with fresh biscuits and cafetiere coffee, which was 

unusual – back then you were lucky to get a mug of instant!” 

Two more London salons followed, as did the iconic 

product line with its elliptical bottles (a result of Charles 

doodling on a pad while thinking there was a gap in the 

haircare market), which at launch sold 10 times more than 

Boots had forecast. Then he opened the incredible New York 

salon to help push his product line in the US: “It doesn’t 

work if you just dip your toe into the US – they want to see 

you there,” he explains. “We were in THAT moment – the 

Sex and the City girls, Madonna, Britney.” He even won over 

American Vogue editor Anna Wintour in the process, and got 

a double page spread in the issue and an invitation to the 

Met Ball, where he was serenaded by Diana Ross! 

Academy Awards, Golden Globes and Bafta styling 

followed. Charles and the team would set up a Charles 

Worthington pamper zone in the Hollywood Hills or at The 

Savoy to style the stars. There are terrific tales of Cybill 

Shepherd and a roll bag of diamonds; a Thierry Mugler dress 

56 


#SalonSmart17 

IN CHARGE 

insured for £1m, but perhaps the most jaw dropping is his 

first meeting with Sharon Stone. “My assistant and I went 

to her suite at The Savoy, and she was just flawless, and so 

funny and clever. She didn’t mind what I did, and didn’t 

even look in the mirror. I was admiring her red Dior dress 

hanging on the back of the door, and mentioned how tiny it 

was.” ‘Darling, I’m ripped’, was Sharon’s response, at which 

point the Hollywood star dropped her robe to reveal her 

perfectly sculpted (and utterly naked) body! 

All this success he puts down to tenacity, doggedly getting 

his name out there to editors and TV producers, with Allan 

repeatedly calling the offices of Vogue and The Clothes Show, 

undeterred when the repeated reply would be “Charles 

who?”. His lucky break came when one of these calls chimed 

perfectly with The Clothes Show needing a hairstylist at the 

last minute and a TV career was born. 

As ever, the salon brand is synonymous with amazing 

service and beautiful hair, which Charles puts down to his 

twin track training that sees communications up there 

alongside the craft of hair. “The team are all-rounders, and 

the clients really enjoy going through the whole journey 

with one person,” he says. “It’s all about giving value for 

money, attention to detail.” This training and investment in 

people also means staff know there are opportunities ahead, 

and it entices them to stay for longer. 

It’s no wonder Charles was honoured with an MBE by 

the Queen. He’s very possibly the nicest gentleman in 

hairdressing, a characteristic that he says is an important 

one. “Be nice to people along the way – you never know who 

you’ll meet again,” he smiles. 

CHARLES IN A FLASH 

GREATEST BUSINESS CHALLENGE? 

“Setting up that first salon” 

MOST IMPORTANT LESSON? 

“Live in the moment and enjoy 

the journey” 

A PIECE OF ADVICE? 

“Always remember the 

client is king, and don’t 

take anyone for granted” 

CREATIVE HEAD 57

MacGregor Salon, Edinburgh 

Backwash area before ... 

... and after 

Styling station before ... 

... and after 

REFRESH. 

RE-EXCITE. 

RE-CONNECT. 

SALON EMOTION WILL RE-ENCHANT YOUR CLIENT’S EMOTIONAL JOURNEY THROUGH YOUR SALON 

WITH RESEARCH SHOWING that the number of 

women visiting a salon dropped from 14 million in 

2015 to 13.3 million last year,* it could be a good time 

to re-dynamise your salon. 

Now, more than ever, it’s important to protect your 

current clientele – and to look to the future, too. 

Women aged 45+ have traditionally been our industry’s 

most faithful (not to mention valuable) customers, yet 

since 2010 their annual visits to the salon have dropped 

from an average of 6.6 to 5.8. 

Think about it: they’re worried about the signs of 

ageing, including so-called ‘helmet head’ hair. As your 

most important current customer, you need to reassure 

them on how you can help with their future hair 

colour journey. 

Women aged 17 to 30 – dubbed the Transformists – are 

driven by trends, and need to be engaged in new and 

exciting ways. The least likely age group to visit a salon, 

they have to be convinced of the kind of results that can 

only be achieved through professional techniques. 

Finally, women aged 30 to 45 are so busy nowadays, 

they can feel they simply don’t have time to go the salon. 

But as they appreciate the difference a salon result can 

give and have money to spend, these women actually 

provide your biggest opportunity to grow your overall 

salon business. The challenge is you need to engage 

them. Help is at hand. L’Oréal Professionnel is dedicated 

to helping salons futureproof their business with the 

Salon Emotion concept. 

This unique consultancy programme – designed to 

support salon staff and improve the client experience – 

has already enjoyed huge success in salons throughout 

Europe, and could help you to grow your business by up 

to 15 per cent. 

Salon Emotion identifies seven key touch points during 

a consumer’s journey through the salon, helping salon 

owners and their teams understand what their clients 

think of the service they offer. 

Then, through a combination of training and physical 

refurbishment, whether that’s a simple re-decoration 

or a complete refit in collaboration with L’Oréal 

Professionnel and a team of experts, your salon can 

be transformed and your client’s emotional response 

and experience reinvented. 

Salons who’ve signed up have seen a significant 

increase in retail sales (up to 30 per cent in some 

cases) and in technical services, especially colour. 

With promising results – more satisfied customers, a 

committed team and increased profits – isn’t it time you 

discovered Salon Emotion yourself? 

58 


“SALON EMOTION 

IS WHAT ALL 

SALONS SHOULD 

STRIVE FOR. IT HAS 

CERTAINLY HELPED 

MY BUSINESS 

MOVE FORWARD” 

KEN PICTON, KEN PICTON SALON, 

CARDIFF BAY. REFIT: APRIL 2016 

Ken Picton, Cardiff 

IN ASSOCIATION 

WITH 


Ken Picton, Cardiff 

MacGregor Salon, Edinburgh 

“MY NEW 

SALON IS 

MY DREAM 

COME TRUE” 

JANET NICOL, MACGREGOR SALON, 

EDINBURGH. REFIT: JULY 2016 

*Source: Kantar World Panel FY2015 

Futureproof your business with Salon Emotion. Contact salonemotion@loreal.com to find out more 


LET’S WORKSHOP IT! 

ACT LIKE THE EXPERT YOU ARE 

GAVIN HOARE, salon manager at Richard Ward Hair & Metrospa 

(which last year enjoyed a turnover of £5.5 million), looked at 

why customers leave and how to make sure they stay with you. 

He revealed that 78 per cent of clients who leave make that choice 

because they perceive an attitude of indifference in the service 

they receive within the salon. This clearly needs to change. 

The way to do this is through understanding and meeting their 

needs, Gavin argued. From making clients feel truly welcome 

to giving them a sense of indulgence and following up their 

appointments, offering a professional service and professional 

advice can make all the difference. 

TURN UP THE VOLUME 

THIS INTERACTIVE session with the Paul Mitchell retail 

team looked at maximising productivity in relation to stock, 

communication and merchandising. Led by (pictured above, from 

left to right): Salon Success business development manager John 

Hurine, business consultant Susan Nicol and regional sales 

manager Nickey Televantou, the workshop was designed to 

challenge the audience to make back in sales what they spent on 

their Salon Smart ticket and they walked away feeling satisfied as 

the team set out the goals they need to reach to make this happen 

(never forget that stock = profit!). 

FOOD 

FOR 

THOUGHT 

EVERY HARD-WORKING business head needs time 

to refuel, and at Salon Smart’s Working Lunch guests 

had the opportunity to fuel their bodies and their 

minds with a perfect combination of refreshments and 

business-building inspiration! There was education 

and coaching from 3•6•5; on-trend colour from 

Kenra Professional (we love Guy Tang’s Metallics!); 

digital design and marketing ideas thanks to Salon 

Guru and lots of technology updates to streamline 

your salon and give you the control you need with 

Salon iQ and Treatwell. Want some new ideas to 

add to your salon’s choice of services and boost that 

backwash experience? Guests could check out New 

CID Cosmetics, Remi Cachet, High Definition and 

New Era (those Ecoheads and HeadBeds for the 

backwash are genius!). There was brilliant retail 

to help boost that bill (and illustrate that you’re an 

expert in your field) with ColorProof, Paul Mitchell, 

Dafni straightening brushes, Oway and Viviscal 

Professional, while L’Oréal Professionnel had the 

client journey all mapped out. You could be sure this 

lunch was not for wimps. 

60 


#SalonSmart17 

RUN VT! 

SIT BACK AND 

SOAK UP THE 

HIGHLIGHTS – VISIT 

CREATIVEHEADMAG.COM/ 

SALONSMART 


61

SOMETHING TO 

TALK ABOUT 

Our Salon Smart stars showered us with wise words and savvy snippets – here’s just a taste... 

“THIS IS A CALL TO 

ARMS – THE AIM OF 

SALON SMART IS 

TO IDENTIFY WAYS 

TO FUTURE PROOF 

YOUR BUSINESS” 

CATHERINE HANDCOCK, 


“95 PER CENT OF 

WOMEN WOULD LIKE 

MORE ADVICE FROM 

THEIR STYLIST – 

THINK ABOUT YOUR 

CONSULTATION” 

KEN WEST, 

3•6•5 

“SELF-EMPLOYMENT IS 

A LOSS OF CONTROL 

FOR SALON OWNERS. 

YOUR BUSINESS IS 

IN SOMEBODY 

ELSE’S HANDS” 

ALICE KIRBY, LOCKHART 

MEYER SALON MARKETING 

I LIVE BY THE SAYING 

I BORROWED FROM 

THE BAND WHILE 

SHE SLEEPS: ‘IF 

OPPORTUNITY 

DOESN’T KNOCK, 

BUILD A DOOR’ 

KY WILSON, THE SOCIAL 

“YOU’VE GOT TO HAVE 

MICHELIN STAR 

TRAINERS BEFORE 

WE CAN GET 

MICHELIN 

STAR STYLISTS” 

LEE STAFFORD, LEE 

STAFFORD EDUCATION 

“LOOK AT AA AS AN 

EXAMPLE – THE 12TH 

STEP IS THE MOST 

IMPORTANT. THAT 

IS THE STEP WHERE 

YOU HELP OTHERS” 

SOPHIA HILTON, NOT 

ANOTHER SALON 

“TAKE CARE OF 

RETENTION AND 

EVERYTHING 

ELSE TAKES CARE 

OF ITSELF” 

TOBY DICKER, 

THE CHAPEL 

SEE YOU AT 

SALON SMART 2018! 

25-26 MARCH 

PARK PLAZA RIVERBANK HOTEL, LONDON 

Call to book tickets 01434 610944 

62 


event 

LIVE IN SESSION! 

SAMANTHA HILLERBY AND 

JOSHUA GOLDSWORTHY 

WITH JESSICA DINER 

JOIN CREATIVE HEAD FOR AN EVENING OF LIVE SESSION INSPIRATION FEATURING RUNWAY-INSPIRED STYLES, 

WEARABLE INTERPRETATIONS, BACKSTAGE TIPS AND TECHNIQUES AND EXCLUSIVE ON-SET INTERVIEWS 

SAMANTHA HILLERBY 

SHEʼS BEEN PUBLISHED IN VOGUE, ID AND 

HARPERʼS BAZAAR, WORKED WITH ADELE, 

AND GIGI HADID, AND HER RUNWAY CREDITS 

INCLUDE DAKS AND VIVIENNE WESTWOOD 

JOSHUA GOLDSWORTHY 

HEʼS WORKED ON BRITAINʼS NEXT TOP MODEL, 

ASSISTED GUIDO, ANTHONY TURNER AND 

JAMES PECIS FOR BIG BRANDS LIKE CHLOÉ AND 

DIOR – AND HEʼS OUR IT LIST IT GUY 2016! 

JESSICA DINER 

YOUR HOST FOR THE EVENING! SHEʼS VOGUEʼS 

FORMER BEAUTY EDITOR – NOW GUEST EDITOR 

OF RUNWAY AND CONTENT AND CREATIVE 

DIRECTOR AT BIRCHBOX UK 

BOOK NOW! TICKETS £30 

INCLUDES WINE, CANAPÉS AND A GIFT FROM BABYLISS PRO 

BUY ONLINE AT CREATIVEHEADMAG.COM/STORE OR CALL 01434 610933 

TUESDAY 23 MAY 2017 

7PM UNTIL 10PM, LONDON 

CREATIVEHEADMAG.COM/THECOTERIE

LAST 

CHANCE TO 

ENTER! 

2017 

DEADLINE IS 

IMMINENT! 

CREATIVEHEADMAG.COM/MOSTWANTED 

CREATIVEHEADMAG.COM/THEITLIST 

@creativeheadmag #MWIT17

READY TO BE 

FABULOUS? 

CREATIVE HEAD’S MOST WANTED AND 

THE IT LIST AWARDS ARE OPEN FOR ENTRY 

– BUT TIME IS RUNNING OUT... 


event

DON’T 

MISS THE 

DEADLINE! 


AWESOME 

TALENTS 

LAST CHANCE TO 

ENTER! 

EMBRACING BOTH THE SALON 

AND SESSION WORLDS, AND 

CELEBRATING CREATIVE 

SKILLS ALONGSIDE BUSINESS 

EXCELLENCE, CREATIVE HEAD’S 

MOST WANTED AWARDS ARE 

BACK AND OPEN FOR ENTRIES. 

ARE YOU READY? LET’S GO!

INDIVIDUAL AWARDS 

TEAM AWARDS 

MALE GROOMING 

SPECIALIST 

For a salon or session hairdresser demonstrating 

stand-out work in men’s hair 

Category sponsor 

AWARD FOR 

INNOVATION 

Rewarding an original hairdressing initiative that has 

proven successful, either for the salon business or the 

industry at large 


BEST SALON TEAM 

For teamwork at its best 


CREATIVE TALENT 

For a creative director or senior stylist with exceptional 

artistic skill and commercial expertise 


BUSINESS THINKER 

For a salon owner or director who has built an 

outstanding salon business 


HAIR TREND 

For the best on-trend image of the year 


SESSION STYLIST 

For the most exciting hairdresser 

working in fashion 

BY NOMINATION ONLY 


BEST LOCAL SALON 

For a salon that best serves 

its local community 


BEST SALON 

EXPERIENCE 

For a salon that delivers top 

customer service 


COLOUR EXPERT 

For a colour director or senior colourist with exceptional 

technical skill and commercial expertise 


HAIR ICON 

For the most inspirational 

hairdresser of 2017 

BY NOMINATION ONLY 


BEST NEW SALON 

For a new or revamped salon that 

turns heads 


STAY TUNED 

creativeheadmag.com/mostwanted 


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ENTRY DEADLINE 

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TALK TO US 

Monday 15 May 2017 

creativeheadmag.com/mostwanted 

01434 610940 

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DON’T 

MISS THE 

DEADLINE! 


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COULD BE 

HEROES 

IT’S BACK – THE ULTIMATE COMPETITION TO FIND NEW INDUSTRY STARS 

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FOR HAIRDRESSERS 

AGED 30 OR UNDER 

THE RISING STAR 

FOR A YOUNG SALON ASSISTANT WHO’S ENTHUSIASTIC, HARD-WORKING 

AND FAST IMPROVING – A NEW TEAM STAR! 

THE FASHIONISTA 

FOR A YOUNG STYLIST MAKING THEIR MARK 

IN SESSION CIRCLES 

THE ENTREPRENEUR 

FOR A YOUNG SALON OWNER WHO HAS CREATED AN EXCITING 

AND SUCCESSFUL BUSINESS 

THE VISIONARY 

FOR A YOUNG STYLIST OR TECHNICIAN 

WHO’S PUSHING CREATIVE BOUNDARIES 

THE IT GUY AND IT GIRL 

TWO TROPHIES – ONE FOR A MALE, ONE FOR A FEMALE – EACH AWARDED TO A YOUNG HAIR PROFESSIONAL 

EXCELLING IN MULTIPLE AREAS OF THEIR WORK AND DESTINED FOR GREATNESS 

ENTRY DEADLINE Monday 22 May 

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TALK TO US 01434 610940 

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RIDE THE 

WAVE 

BEACH? POOL? FESTIVAL? NO MATTER WHAT YOUR CLIENTS ARE UP TO THIS SUMMER, 

MAKE SURE THEIR HAIR IS WAVED TO PERFECTION WITH THE CLOUD NINE CURLING WAND 

THEY WANT BEACHY WAVES, they want relaxed waves, 

they want classic curls – clients like to change up their style 

frequently and you can adapt to their needs quickly and 

easily, thanks to the new curling wand by Cloud Nine. 

The new wand means you no longer have to carry around a 

variety of curling tools – Cloud Nine’s wand does it all! 

No matter where you are – backstage, in-salon or on a shoot, 

“I now have the flexibility to create 

everything from classic curls to 

structured beach waves with high 

shine and smoothness thanks to the 

mineral-infused barrel, while the 

temperature control button gives me 

the heat I need” 

STACEY MCCORMACK, 

MODELLO HAIR SALON AND SPA 

this curling wand will create any and all kinds of curl, from 

pin curls to voluminous waves. 

The versatile wand features a 25mm super-smooth mineral 

barrel and an innovative temperature control – making it 

not only a soon-to-be stylist’s favourite but a must-have for 

clients as it’s incredibly easy to use and will help them create 

effortless waves just in time for their summer holidays. 

“It’s such a versatile 

product, it can assist you in 

creating classic pin curls or 

a marcel wave and it can 

create waves in seconds 

and is so easy to use” 

ANGEL MONTAGUE-SAYERS, SESSION STYLIST 

AND CLOUD NINE AMBASSADOR 

70 


JOIN THE 

REVOLUTION! 

Have you joined the Cloud Nine 

Revolution yet? Once you’ve tried 

Cloud Nine you won’t go back, so it’s 


offering you the chance to swap to 

Cloud Nine. For your chance to join 

the Revolution there is £20 off 

the Curling Wand 

in May 

Create the curls your clients want today with Cloud Nine. Call 01943 811314 or visit professional.cloudninehair.com 


71

TODAY, 

SHE WANTS A NATURAL COPPER… 



TOMORROW, 

SHE FEELS LIKE A SEXY BRONZE 

WHATEVER SHE’S IN THE MOOD FOR, MAKE IT EASY FOR HER TO 

CHANGE HER HAIR COLOUR WITH COLORANCE BY GOLDWELL 

FASHIONABLE, TREND-LED SHADES are what’s driving 

the upsurge in clients wishing to change their hair colour 

more frequently. Salons are in the perfect position to align 

themselves as the only place to go for not only beautiful 

colour, but colour that will last longer and is kinder to 

client’s hair. But this all hangs on the fact that you need 

a colour range you can rely on. One that provides perfect, 

beautiful colour every time. Offer your clients an easy 

step into beautiful on-trend colour results with Colorance 

by Goldwell. 

Turn over to discover how Colorance can help your salon 

business and meet client demand for fashion colour… 




WHICH ONE 

WILL SHE BE IN THE MOOD FOR? 

SOFT COLOURS – STRONG STATEMENTS. MEET THE DEMAND FOR HIGH-FASHION 

SHADES AS SUMMER APPROACHES AND BOOST YOUR COLOUR BUSINESS AT THE 

SAME TIME WITH COLORANCE BY GOLDWELL 

SUMMER IS ALMOST upon us! We’re sure you’re on point 

when it comes to your client’s styling needs (braids at the 

ready, people), but what about their colour needs? 

Pastel colours are practically a summer must-have, as are 

lighter, brighter blondes so make sure you’re able to add 

these onto your service menu by the end of the month. 

Goldwell’s Colorance range of shades enables you to reach 

a versatile group of clients, from the fashionista to the classic 

beauty, while you can also tap into the need for speed by 

offering a quick glaze to an expressive fashion shade. 

Plus, some of the new Colorance pastels process in 

just five to 10 minutes and create beautiful, fashionable 

pastel colour effects that show soft, gradual fading. The 

new, ready-to-use pastel shades include rose, mint, peach, 

lavender and indigo. 

Meanwhile, the new and improved Colorance lowlights 

create natural-looking blonde shades and add dimension to 

over-highlighted hair. 

And no matter what mood your client wants to express, 

Colorance gives her shiny, healthy looking hair. It does this 

by perfectly colouring and repairing in one step, while the 

pH-balanced formula with integrated IntraLipid effectively 

repairs the hair structure by regenerating up to 70 per cent 

lost lipids. 

THE BENEFITS FOR YOUR CLIENT ARE: 

• A perfect colour result 

• Brilliant shine – up to 90 per cent more on virgin hair* 

• Up to 30 per cent softer and smoother hair feel 

on damaged hair** 

• Up to 35 per cent more gentleness when Topchic 

is colour balanced with Colorance*** 

• No ammonia odour 

*When using Colorance standard or Cover Plus assortment. 

**When using Colorance standard, compared with bleached hair. 

***Compared with balancing with alkaline permanent hair colour. 

Create the colours your clients can’t wait to show off 

this summer with Colorance by Goldwell. To find out 

more, call 01323 432100, visit goldwell.co.uk or 

download the Goldwell app 


HEAVEN 

is a place on 

EARTH... 


...AND IT’S LOCATED RIGHT IN 

THE HEART OF EAST LONDON. 

SOPHIA HILTON’S NOT ANOTHER 

SALON IS THE 2016 MOST WANTED 

SALON EXPERIENCE WINNER. MEET THE 

YELLOW-HAIRED COLOUR QUEEN 

AND HER DREAM TEAM 

EVERY DAY, TOURISTS and locals line the streets 

of Brick Lane, peering through the windows for 

a glimpse into the colourful world created by 

Sophia Hilton. If they want to, they’re welcome 

to pop inside and take some pictures – the salon 

assistants are more than happy to show people 

around, with no strings attached. You might 

think it’s unusual for a salon to be offering 

guided tours – but this is Not Another Salon, and 

things are done a little differently here. 

Not Another Salon is making a name for itself 

thanks to its bright colours, loud music and No 

Judgement policy, but the ethos behind it comes 

from much humbler beginnings. “I grew up living 

above my mum’s salon, which was passed down from 

my nan,” Sophia remembers. “It was a simple, four-station 

village salon with two hood dryers and lots of gossip. 

After moving to London, I experienced the high-end city 

professionalism that salons offer, but my heart was back in 

that small, warm salon where I felt safe.” 

Since she opened her own salon late in 2015, Sophia has 

prided herself on making clients feel as comfortable and 

happy as possible, no matter who they are. “I realised that 

there was a huge opening for a salon to market itself on 

non-intimidation. I created Not Another Salon with its 

No Judgment policy and publicised the fact that everyone 

is welcome no matter what their style or walk of life. 


77

Our No Judgment policy is not just lip service – it’s real. 

We add to the experience by taking away intimidation.” 

And this happy-go-lucky vibe is reflected in the 

extraordinary décor, courtesy of Monk Stevens, who 

worked on the set of Charlie and the Chocolate Factory, and 

Dominic Chinea. It’s bright, positive and there’s always 

something to look at. “I make sure the salon constantly 

changes. This makes for an incredibly exciting experience 

for clients as each time they come they see something 

new,” explains Sophia. “Behind the floor-to-ceiling colour 

shelves is a secret room! Our ’70s psychedelic colour 

development room has everything you need, from Game 

Boys to Play-Doh and a random book on serial killers. 

There’s cross-stitch, Connect 4 and even pom-pom making. 

It’s been named ‘happiness in a box’ by the clients, which 

makes me feel all fuzzy inside.” 

And the fun doesn’t stop there – clients who expect 

refreshment choice to be limited to ‘black or white coffee’ 

will be in awe of the treats at Not Another Salon. For a 

start, there are 32 types of tea on the menu. There’s even a 

selection of builder’s tea where the client can specifically 

choose between Tetley, Yorkshire and PG Tips. Why? 

“Because it’s comforting to have your home favourites – 

and it makes our clients laugh!” explains Sophia. You can 

also take a step back in time with the Taste From Your 

Childhood section of the menu, which includes Coke floats 

and pink lemonade. And you’ll never ever find a biscuit 

wrapped-up in cellophane – instead clients are invited to 

dig in to a jam-packed box full of Wagon Wheels, Party 

Rings and Jammie Dodgers. 

But although the quirky interiors and fabulous 

snacks are important, the hair still comes first. Sophia’s 

philosophy combines the growing interest in colour with 

luxury service. “My innovation is simple – to serve clients 

who want creative hair that also looks professional and 


polished. They can wear emerald green in the 

workplace if the finish is elegant and polished. 

Where once these colours marked defiance, 

they now speak confidence.” 

Thanks to these stunning creations, clients 

are clamouring to get a piece of the Not Another 

Salon action, from every corner of the globe. “Our 

Instagram following is now past 130k – we are the 

second most followed salon in the UK. We 

take our posts very seriously and use it as 

a tool to constantly inspire and educate 

our clients. I believe my dedication to 

the Not Another Salon account has 

given a platform for the clients to feel a 

continued connection to our salon that 

has led to fantastic client care and 

most importantly loyalty.” 

So where next? It’s no 

surprise that Sophia took 

to the stage to accept the 

Most Wanted Best Salon 

Experience 2016 Award. 

“Considering we are not 

a ‘fancy salon’ it was 

really cool to win Best 

Salon Experience,” 

she says. But it wasn’t 

just the boss who was 

in the limelight – her 

whole team was up 

there to accept the 

trophy, illustrating 

that Sophia’s vision 

of acceptance and 

individuality extends 

to her staff too. “They are easy to love 

and that’s because they feel secure and 

supported. If a person feels they can’t 

make mistakes and their creativity is 

stifled then they never come out of their 

comfort zone. Personal and creative growth comes from 

knowing it’s okay to try because there is a net to catch you.” 

And with every member of Not Another Salon’s staff 

fully booked three months in advance and Not Another 

Academy’s training courses going global, Sophia 

finally has time to reflect on where her brand is 

going next. “I don’t want a machine. What’s most 

important to me is the positive impact I can 

make in the industry. Who can I develop, what 

can I help with – the best things in life are not 

necessarily tangible.” 


79

L VE TO 

COLOUR? 

WHETHER YOU LOVE BALAYAGE, THINK FOILS ARE IRREPLACEABLE 

OR BELIEVE IT’S ALL ABOUT BESPOKE HUES, MAKE SURE 

YOU’RE ALWAYS IN THE KNOW WITH WELLA EDUCATION 

Can’t get enough of colour and its infinite possibilities? Colour is at the core of what Wella does and, like you, it knows you need 

constant training and the latest trend knowledge to stay ahead. Enter Wella’s world of colour and discover a variety of courses 

that will take your knowledge to the next level and enable you to recreate the most up-to-date trends while helping you to grow 

the number of services in your salon. 


OUR FAVOURITE ONE-DAY COLOUR COURSES FROM WELLA EDUCATION 

CLASSIC FOILING 

For stylists with a basic working 

knowledge of colour theory. 

HOW TO BOOK 

Call the Wella World 

Studio London 020 

3650 4700 or Wella Studio 

Manchester and Wella Pop 

Up Studio Edinburgh 

0161 834 2645 

WHAT YOU’LL LEARN 

• The fundamental skills required for successful foiling. 

• Increasing your confidence in the placement of foil or 

colour wrap methods. 

• Essential consultation skills to ensure the correct client 

hair diagnosis. 

CREATIVE TECHNIQUES 

For stylists who are competent with highlighting and who 

wish to develop creative colour skills. 


• The latest trends in fashion and up-to-date creative 

techniques. 

• Increase the colour services you offer in the salon by 

learning advanced techniques. 

• Improve your client consultations and client retention. 

CREATIVE FREEHAND 

For hairdressers who want to develop their expertise in 

freehand colour application in order to create bespoke colour 

services in the salon. 


• A variety of freehand colouring methods, correct colour 

choice and placement. 

• How to tailor your colour service and complement your 

client’s face shape. 


GREYS 

For hairdressers who want to develop their expertise in 

creating a truly bespoke colour service, celebrating the beauty 

of grey hair. 


• How to overcome barriers to grey. 

• Colour equations to create a unique grey for every client. 

• You will also explore a contemporary, fashion-focused 

approach to grey and white hair. 

CREATIVE MIXTURES 

For stylists who are competent with Creative Colour 

techniques and wish to develop their skills in mixtures 

and palettes. 


• You’ll discover the Wella Professionals trend palettes. 

• How to advertise your skills in the salon to grow your 

business. 

• New mixtures to personalise colour. 

#STYLISTSDOITBETTER 

Stylists, you can work your way around a colour chart 

with your eyes closed and you’re armed with inspiration, 

but is your talent being shouted about? You need to 

get on board Wella Professionals’ latest advertising 

campaign #StylistsDoItBetter. Designed to champion 

salon superstars, it’s the perfect platform to show off your 

skills and give clients and potential new clients a sneak 

peek at your work. To get involved, all you need to do is 

take a selfie with your client, tag #StylistsDoItBetter and 

post it on social media. You can be as creative as you like; 

before and after pics, Instagram stories of the consultation, 

flagging up colours and products… before you know it, 

you’ll have earned yourself new bookings and followers! 

GET INVOLVED! Follow @wellahair on Instagram, take a 

selfie with your client, tag #StylistsDoItBetter and upload 

to social media. 

To find out more about Wella Education, visit wella.co.uk/education or contact your nearest Wella Studio 


MATCH FIT 

IN THIS LATEST COLLECTION, BED HEAD BY TIGI FIGHTS FRIZZ 

AND GIVES US A RINGSIDE VIEW OF THE DIFFERENT SHAPES, SIZES 

AND SHEER BEAUTY OF COILS AND CURLS 

82 



COILS 

1. Prep with BEDHEAD BY TIGI 

SCREW IT JELLY OIL and comb 

through for an even application. 

2. Style with BEDHEAD BY TIGI ON 

THE REBOUND. Split and twist 

sections of hair to enhance natural 

shape and coil and clip to the head. 

3. Diffuse and separate out coils. 

4. Finish the look with BEDHEAD 

BY TIGI GET TWISTED. 


83

CURLS 

1. Section hair and prep with 

BEDHEAD BY TIGI ON THE REBOUND. 

2. Style by twisting smaller 

sections around finger to define 

curl, working upwards from 

the nape. 

3. Diffuse hair. Separate curls and 

blast to create volume. 

4. Finish with BEDHEAD BY 

TIGI GET TWISTED. 




85

86 



WAVES 

1. Style hair with BEDHEAD BY TIGI 

FOXY CURLS CONTOUR CREAM, 

combing through for 

thorough application. 

2. Push in waves to create shape. 

3. Diffuse hair and blast the roots 

for volume. 

4. Finish with BEDHEAD BY TIGI GET 

TWISTED to lock in shape. 


87

AND THE 

WINNER IS… 

WHEN IT COMES TO FIGHTING FRIZZ, NO ONE DOES IT BETTER 

THAN BED HEAD BY TIGI’S NEW WAVE AND CURL RANGE 

While more and more clients are embracing their natural texture and curls, 

they still want their hair to look shiny, frizz-free and have definition. The world’s 

number one professional styling brand, Bed Head by TIGI recognises this, 

which is why it’s created a new arsenal of weapons so that you’re armed with 

everything you need to create gorgeous curls and defined waves. 

NEW! CALMA 

SUTRA Cleansing 

Conditioner for 

Waves and Curls 

This moisturising, sulphate-free, 

no-foam formulation cleanses, 

conditions and detangles in 

one wash. Hair is left soft, shiny 

and ready to style. 

NEW! SCREW IT Curl 

Hydrating Jelly Oil 

This transformative jelly oil is a 

leave-in ‘styling treat’ to help 

add intense moisture and shine 

to curls. Use it on its own or 

cocktail with your favourite 

curl styler for an extra dose of 

moisture and shine. 

NEW AND IMPROVED! 

FOXY CURLS 

Contour Cream 

Fight frizz with this 

contour cream. The updated 

formula now includes TIGI’s 

latest curl technology to 

provide waves and curls with 

improved definition. 

NEW! Get Twisted 

Anti-Frizz 

Finishing Spray 

This spray locks in waves 

and curls. It’s lightweight and 

fast-drying and helps protect 

from frizz while providing 

long-lasting shape without 

adding weight. 

HELP STYLES LIVE TO FIGHT ANOTHER DAY WITH THE NEW BED HEAD BY TIGI WAVE AND CURL RANGE. CALL 0844 844 0944 

OR VISIT BEDHEAD.COM. FOLLOW @BEDHEADBYTIGI AND #YOURHAIRYOURWAY ON INSTAGRAM, FACEBOOK AND SNAPCHAT 

88 


HAIR Anthony Mascolo, Akos Bodi, Philip Downing. MAKE-UP Amy Barrington. 

PHOTOGRAPHY Anthony Mascolo and Alex Barron-Hough 



89

90 


FRESH 

PERSPECTIVE 

WITH CONTRASTING TEXTURES AND LIVED-IN PASTELS, MINT FROM JAMIE RICHARDS 

ILLUSTRATES A FRESH APPROACH TO CURRENT HAIR MOVEMENTS, WITH HAIR THROWN 

INTO PLACE IN A FUSION OF HIGH FASHION EDITORIAL AND STREET-STYLE VIBES 

PHOTOGRAPHY BY MARC HAYDEN 


91

92 


HAIR Jamie Richards. MAKE-UP Kristiana Zaula and Tamara Tott. ASSISTANTS Kym Richards and Liberty Barnham. PRODUCTS Wella Professionals 


93

94 


What we do in the 

shadows 

In Graphite, KAM Hair & Body Spa’s Karen Thomson focuses on 

precision, shape, texture and a balance between the dark and the light 

PHOTOGRAPHY BY JACK EAMES 


95

96 


HAIR Karen Thomson, KAM Hair & Body Spa. MAKE- UP Maddie Austin. STYLING Clare Frith 


97

Scene 

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE! 

BACKSTAGE 

access 

TRAVELLING AROUND AN incredible nine UK cities, 

the L’Oréal Professionnel Backstage Tour is an amazing 

celebration of creativity and colour, discovering those regional 

talents who will compete at the L’Oréal Colour Trophy 2017 

Grand Final in June at Battersea Evolution in London. Going 

head to head over not only the main prize, but also the Men’s 

Image Award and the STAR Award, the contestants and their 

supporters ensured the atmosphere was electric on every stop 

of the tour (we caught up with the Scottish, North Western, 

North-Eastern and Midlands heats). Judges including Most 

Wanted winner Sophia Hilton from Not Another Salon, Trevor 

Sorbie MBE and Headmasters’ Siobhan Jones had the tough 

task of selecting the grand finalists, who will join those also 

duking it out for the Afro Look Award, in association Mizani. 

Will it be a pretty pastel taking home the top L’Oréal Colour 

Trophy prize this year, or a bold and beautiful brunette 

perhaps? We can’t wait to find out… 

98 



99

Richard Phillipart 

Fashionable 

MAN 

BABYLISS PRO’S FIRST-EVER Session to Salon education 

event saw Richard Phillipart take to the stage in Manchester 

to share insight and techniques from his work backstage at 

Fashion Week shows in London, Paris, Milan and New York. 

As a salon owner himself, Richard also explained how catwalk 

looks can be commercialised in the salon, especially for brides 

and bridesmaids. “The more clients see things in magazines, the 

more they’ll be willing to try them. You just need to spur them 

on!” he said. Working with BaByliss PRO electricals, Richard 

shared tips on tongs: “Always start at the root, and let the hair 

feed around the tong to achieve a perfectly even curl,” and 

drying: “Blast-dry without a nozzle to get a matte finish,” before 

helping out at a hands-on product trial session after the show. 

100 


IN THE 

raw 

THE MATRIX TEAM jetted off to the sunny 

island of Tenerife in the Canaries for its 

annual conference. The Hard Rock Hotel 

was the base for the three-day event and 

the conference began with an overview of 

the previous year’s success, and targets for 

the future. Then it was time to unveil the 

new RAW range, a luxurious collection of 

three premium shampoos and conditioners 

inspired by nature. Guests were treated to 

a poolside dinner to unwind and enjoy the 

gorgeous setting as the sun went down. 

The next day delegates gathered to learn 

about the “Hair Colour is the New Make-up” 

initiative, get to know the RAW range in 

more depth and the #LIVERAW challenge, 

which encourages salons to go green and get 

healthy. After taking a trip on a catamaran 

to watch whales, it was time to suit up 

for the James Bond-themed gala dinner. 

Awards were handed out to celebrate Matrix 

artists, key team members and distributors 

before partying long into the night. 


101

@headromance 

all set for Salon Smart 

The stage is set 

for @rawhairsalons 

@lisahauck (with props from 

@salonsuccessuk) won a bottle of 

bubbles for her #SalonSmart17 selfie! 

@mattsockalingum 

measures up nicely 

In the 

frame 

Salon Smart is a very social affair – here 

are a few of our favourite #SalonSmart17 

snaps from this year’s sell out event 

@cwhiskershair 

loves a goodie bag! 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag now! 

@sophierose993 enjoying 

some Salon Smart freebies! 

@barriestephen and pals 

are lit up with ideas! 

Brainstorming 

with @spirithairco 

Oh what a night! 

With @aj.tv and friends 

Sophia Hilton at the Meet and 

Mix, with @tammymwn 

102 


DETANGLE. STYLE. MAINTAIN. 

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0800 098 8040 | INFO@PROWETBRUSH.COM | PROWETBRUSH.COM

Creative HEAD May 2017

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