Creative HEAD Ireland July/August 2017

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SUN, SEA… SARDINIA! The sun-drenched Italian island
was home to nearly 800 hairdressers from 24 countries,
who congregated at the luxury Forte Village resort for Paul
Mitchell’s second annual Global Gathering. A fun-filled,
creativity-fuelled merging of education and inspiration,
it went down a storm with attendees, who immersed
themselves in specially crafted workshops, business
coaching classes and live stage demos and presentations
from Paul Mitchell master artists, including the UK’s Vicky
Panting and James Davies and global editorial and digital
director Lucie Doughty. Highlights included a session with
sales and marketing vice-president Jason Yates on the ‘six
economies of the salon’; business coach Antony Whitaker’s
talk about Generation Z and new consumer expectations;
and main stage appearances by global artistic and business
director, Robert Cromeans. Exciting revelations included the
launch of Paul Mitchell’s ‘electric youth’ styling collection
Neon, and in-salon colour treatment Color Craft, and a
representation of 10 of the world’s most iconic brands
translated into hair, beauty and fashion.
HE’S THE MAN Hair legend John
Paul DeJoria strikes a pose with
Creative HEAD’s Joanna Andersen
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CREATIVE HEAD IRELAND