Creative HEAD Ireland September/October 2017

The modern face of
colour
Schwarzkopf Professional
With influence from the catwalk and Instagram, hair colour is taking
inspiration from the bright and beautiful world of make-up
Instagram @kimkardashian
IT ALL STARTED WITH Kim
Kardashian West, of course. A
snap of her unblended contouring
sent social media into meltdown.
It suddenly brought a make-up
artist’s secret – tailoring shades
to help slim a nose or accentuate
cheekbones – into the public’s
awareness. Hair colourists have
always created bespoke shades for
clients, but this offered a fantastic opportunity to tie
it in with a cosmetic trend people are fascinated with.
“There has been a surge of people using make-up
to not only change the tones of their skin but also
sculpt their face shape. It has meant that clients are
much more aware that colour isn’t just about your
shade choice but also about placement and how it can
massively alter the shape of your haircut,” explains
Headmasters colour ambassador and L’Oréal Colour
Trophy Ireland judge, Siobhan Jones.
Niamh Paget, colour specialist at Brown Sugar
Ranelagh near Dublin, agrees: “Make-up has been
responsible for the adoption of these colours into
hairdressing. We use a contouring technique in hair
colour to highlight facial features, and a blending
technique for merging colours according to the
change in the seasons.”
One of the most frequent concerns Siobhan Jones
hears from clients is that their hair is lacking in
volume. “Now, with the power of contouring with hair
colour just like you would with make-up, you can give
the illusion of structure and form,” she says. “With
clever light and shadow colour placement you can
make it appear hair has more volume.”
And as the similarities between hair colour as
make-up become better understood, clients become
more open to the idea of experimenting with their
colour. A subtle way of dipping into this trend is with
a rose blush over blonde hair, or braver clients can
transform their look with a rainbow of colours, like
facepaint for hair.
“Colourful hair is arguably the most innovative
move in hair in decades,” says Jenny Dawson, master
colourist at Dylan Bradshaw and part of the team that
won the first L’Oréal Professionnel Style & Colour
Trophy International Awards for Ireland.
32
CREATIVE HEAD IRELAND