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International Home Textile Magazine – September’17

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What are your product varieties?<br />

We produce a wide range of home textile products including<br />

towels, textiles for kitchen, bed covers, bed linens,<br />

pillows, quilts and table covers.<br />

Will you inform us about your export markets<br />

and targets?<br />

We mainly sell to Russian market, besides, in others,<br />

Ukraine, Kazakhstan, Belarus. There are other target<br />

markets. We study the marketing opportunities in South<br />

Africa and in Iran.<br />

What about your customer satisfaction policy?<br />

We pay great attention on this matter. It is a must to<br />

satisfy the customers. We know that we do not sell only<br />

products we also offer services besides. This is an important<br />

issue.<br />

What do you want to say about targets for 2017?<br />

Following a period of three years which was full of problems,<br />

we are hopeful about 2017. The early signals seem<br />

promising. We want to increase our market share in the<br />

countries we are already in by 50 % by producing qualified<br />

products and selling them with right strategies.<br />

Do you have any additional points to mention?<br />

Turkey has a powerful position in home textile markets in<br />

the world, however, it is not enough to be a supplier for<br />

brands and other companies operating on lower profits. We<br />

have to sell our products with our own brands, not of others.<br />

70 percent of our production is now sold under our<br />

brand name and we are so happy about this.<br />

Do you have any activity in fairs held in abroad?<br />

We have been participating in Heimtex Russia for six<br />

years without break. We will be in Central Asian Fair in<br />

Kazakhstan and <strong>Home</strong>Deco fair in Ukraine in 2017.

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